The Lagos State Chapter of the Nigerian Institute of Public Relations is set to host the third Lagos Digital Public Relations Summit.
This year’s summit is themed: ‘ The Future of the Communication Professional: Artificial Intelligence, Augmented Reality, Machine Learning &Data Driven Content’, will hold at the Sheraton Lagos Hotel, between Wednesday 17th – Thursday 18th, October 2018.
In a statement released by Olusegun McMedal, Chairman, Lagos State Chapter of Nigerian Institute of Public Relations, stated that the Lagos Digital Public Relations Summit is a two-day experiential gathering of communicators focused on achieving collective intelligence to equip and capacitate communicators in corporate and public affairs with high-level digital public relations strategies, tactics and how-to’s so they can do their jobs better and lift their social media campaign results.
He noted that the Summit is open to Generation X and Millennials managing communications for government, corporate, media and non-governmental organizations to equip and expose them to contemporary techniques and glean new insights into the fast-growing digital media space for modern-day strategic communication practice.
According to him, “The third Lagos Digital PR Summit intends to demystify the concept of machine learning and artificial intelligence (AI).
“With thousands of companies looking to incorporate AI into their brand strategy, this technology is already a major industry disrupter.
“However, the combination of human intelligence with AI capabilities is a great pairing and can lead to more informed decisions in all aspects of business.
“It is important that public relations practitioners are better integrated for the burgeoning digital media ecosystem”.
The Summit is in partnership with Microsoft, ID Africa, Facebook, WhoGoHost, Bitesize, Techcity, I-Octane Digital Interactive, and Blueflower.
There will be lectures, discussions, simulation exercises and case studies to equip participants with the know-how to drive positive impact in their organizations.
Participants will earn a Certificate of Participation and the honorary Lagos Digital PR Ambassadorship.
Established in 1963, the Nigerian Institute of Public Relations (NIPR) is the non-governmental, not-for-profit professional association of Public Relations practitioners chartered by law to regulate and develop the public relations, public affairs and communication practice in Nigeria with functioning Chapters in the 36 States of the Federation including Abuja.
Interested participants can register by calling: 08020673883 or sending a mailto: [email protected], for enquiry.
