TIDAL Inks Partnership with MTN Nigeria

TIDAL, global music and entertainment streaming platform, and MTN Nigeria, leading ICT Company, have announced a partnership that enables MTN subscribers to receive free 30-day access to TIDAL.

The membership includes high-quality music, videos, concerts, interviews, and more from top artists across the globe.

Following TIDAL and MTN’s historic launch in Uganda in 2018, this partnership marks TIDAL’s continued expansion into the multi-genre world of African music.

At the conclusion of the free trial offer, users can choose to subscribe to a range of plans from three days to one year depending upon the plan that aligns with their listening patterns:

Speaking on the partnership, Srinivas Rao, chief digital officer, MTN Nigeria, said, “MTN has always been supportive of local and upcoming artists. Our partnership with TIDAL is another footprint on how we continue to contribute to the growth of the music industry. We will continue to provide platforms like this that enable our customers to consume good music and connect with their favorite musicians.”

Also speaking, Lior Tibon, COO at TIDAL, said, “TIDAL naturally generates a hub for creatives of all backgrounds to intimately share their art. This launch taps into a nation with both rising and established performers taking over the entertainment industry, and provides a forum for artists to exchange ideas and foster growth.”

TIDAL’s extensive music and video catalogue offers a diverse range of content – latest EP, documentary and in-depth article. TIDAL is the premier location for listeners to connect with their favorite musicians.