TikTok Deletes 2.1m Videos Across Nigeria for Violating Guidelines

As part of efforts to enhance content moderation and create a safer platform for users, TikTok has announced the removal of 2.1 million videos in Nigeria.

The videos were said to have violated the company’s communities guidelines during the second quarter of 2024.

According to the Community Guidelines Enforcement Report shared on Tuesday, the removed videos represent less than 1 per cent of the total uploads in Nigeria during the reporting period.

“Key findings show that 99.1 per cent of these videos were proactively removed before users reported them, with 90.7 per cent taken down within 24 hours.

“These figures highlight TikTok’s commitment to staying ahead of harmful content, ensuring a safer platform for Nigerian users,” the report noted.

TikTok noted promised to continue to invest in technologies aimed at improving content moderation, while understanding potential risks, reinforcing its dedication to transparency and platform safety for its diverse user base in Nigeria and worldwide.

The removal is not just in Nigeria, TikTok said it globally removed over 178 million videos in June 2024, with 144 million of those removals facilitated through automated systems.

“With a proactive detection rate now at 98.2 per cent globally, TikTok is more efficient than ever at addressing harmful content before users encounter it,” the short-form mobile video platform stated.

TikTok is owned by ByteDance, a private global company founded by Chinese entrepreneurs.