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Telecom

Time for Nigeria’s MNOs to Empower Mobile Digital Ecosystem with their Subscriber Data

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Martin Effiong, Senior Operator Partnerships Lead at Infobip
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By Martin Effiong, Senior Operator Partnerships Lead at Infobip

We are at a point where Nigeria’s financial inclusion drive is at its highest, digital commerce is growing in leaps and bounds and the mobile money financial model is recording resounding successes in the region.

Time for Nigeria’s MNOs to Empower Mobile Digital Ecosystem with their Subscriber Data

Martin Effiong, Senior Operator Partnerships Lead at Infobip

Furthermore, Mobile Network Operators (MNOs) have never been better positioned to further empower the mobile digital ecosystem and spur more economic growth, and impact more lives than now.

To make these contributions, as well as benefit significantly from it, MNOs need to provide access to subscriber identity and usage data that they possess.

The resulting positive impact, directly or indirectly, on the entire ecosystem and of course MNO revenues, would be almost instantaneous, yet with little or no CAPEX obligations from the MNOs.

The heavy reliance on mobile technology as an economic driver on the African continent naturally make MNOs one of the key facilitators of the digital economy in the African continent.

The utilisation of subscriber data within a regulated framework like that of the mobile identity processes would boost economic activity from direct investments, innovation and job creation, in turn leading to higher rates of financial inclusion, e-commerce-driven prosperity and catalyse digital transformation.

Mobile identity refers to the development of online authentication and digital signatures, where a mobile user’s SIM and other mobile network attributes can be utilised as an identity tool. Mobile identity can be used for legally binding digital authentication and transaction signing for banking, payments, corporate and e-commerce services.

Claw back revenue

Leveraging mobile identity services could allow MNOs to generate a new stream of revenue from the Over-The-Top (OTT) service providers, who until now, had been making huge incursions into MNOs’ voice, SMS and data revenue streams.

However, now MNOs can be better regarded as the power house source for mobile digital authentication attributes and serve the OTTs as well, even at a premium.

This is in contrast to what prevails now where OTTs are collating and storing this data for their exclusive and commercial use, with little or no revenues going to the operators.

While OTTs’ traditional revenue streams include services such as Voice over Internet Protocol (VOIP) and social media messaging, MNOs have the opportunity to monetise the “raw materials” utilised by OTTs to generate income, which previously was not the case.

To put these opportunities into perspective when considering mobile financial services or e-commerce and mobile identity, Juniper Research forecasts that digital wallet users will exceed 4.4 billion globally in 2025, from 2.6 billion in 2020.

Additionally, Juniper estimated that there was a $27 billion ecommerce transaction fraud loss in 2020 and that this will reach over $52 billion in 2025, as the ecommerce ecosystem expands.

With such statistics, there is an obvious need to protect the digital ecosystem, doable at virtually no cost in comparison to the huge losses being incurred.

Protecting the data

While relishing the potential impact that MNO data can have on the ecosystem, MNOs must still ensure data protection compliance by protecting the privacy rights of their subscribers within the mobile identity framework.

Key to this is the enforcement of the General Data Protection Regulation (GDPR), or locally, the Nigeria Data Protection Regulation (NDPR), as well as other local interpretations of the data protection law to the fullest extent to protect subscribers.

MNOs must closely monitor industry participants to ensure that best, fair and transparent practices are adopted and used at every opportunity in the service value chain. In addition, MNOs must mandate verifiable consent management by service providers and data processors.

Operators also have a key role to play in enhancing mobile security and the user experience for the country’s growing subscriber base.

As the traditional owners and custodians of mobile data, MNOs must ensure that the core ingredient of the mobile identity value chain – subscriber data – is accurate, updated, relevant and uncompromised.

If the base data on which the mobile identity value chain is built is inaccurate, confidence in the solution is eroded and the whole industry will suffer.

Consumable formats

Furthermore, MNOs should make this data accessible to the industry in consumable formats that can be built upon or utilised by technology companies and service providers. MNOs must also ensure the data is secured to prevent breaches and leaks that may cause damage to data subjects and industry.

MNOs should be at the forefront of attaining and enforcing compliance standards which in turn will trickle down to the ecosystem as a whole.

They need to work with regulators to create and maintain governance policies to catalyse the industry as well as protect the data subjects.

Ideally, operators should partner with reputable industry experts to leverage their global experience while working and excelling in various global mobile identity markets (each with their own unique requirements), to create a business model that abides by global best practice in the industry.

Such industry experts would place a premium on its brand reputation and equity enough to avoid any compliance lapses, sharp practices, or unethical actions.

In addition, these industry experts must have a proven successful track record in data monetisation, innovation in service delivery, and significant compatibility with the telco service provider business models.

 

 

 

 


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Telecom

Anambra Cracks Down on Illegal ISPs, Cites Security, Service Concerns

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Anambra State Government has begun a crackdown on illegal Internet Service Providers (ISPs) operating across the state, citing concerns over data breaches, poor service quality, and environmental defacement.

The enforcement, led by the Anambra State Physical Planning Board (ANSPPB) and the Anambra State ICT Agency, follows numerous complaints about unauthorized road excavations and the indiscriminate erection of poles, which deface infrastructure.

Investigations revealed that several ISPs were operating without approval or submitting deployment plans, a violation of regulations governing telecommunications infrastructure.

Authorities stress that the objective is not exclusion but compliance, ensuring only registered ISPs approved by the Nigeria Communications Commission (NCC) operate in the state.

Residents are urged to report unlicensed ISP activities via the dedicated hotline 02014143039.

Speaking on the development, Barr. Chike Maduekwe, Executive Chairman of ANSPPB, said: “This isn’t about shutting anyone out but about ensuring everyone follows the right process. If you want to offer internet services in Anambra, go through the proper channels. We will support those who comply, but we will not tolerate shortcuts.”

Similarly, Chukwuemeka Fred Agbata (CFA), Managing Director/CEO of the Anambra State ICT Agency, emphasized: “The internet is no longer a luxury—it’s a necessity. Governor Soludo has implemented a zero right of way policy to encourage players, but the first step for any ISP must be regulatory approval. The people of Anambra deserve services from providers they can trust.”

The Anambra State Government remains committed to fostering a safe, fair, and well-regulated digital landscape where residents can enjoy secure, high-quality internet services without fear of exploitation.

The enforcement drive signals a new era of accountability in the state’s fast-growing digital space.


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Instagram Unveils Teen Safety Features in Nigeria

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Ibrahim Suleiman, Actor and Architect; Emanuella Samuel, Comedienne/Actress; Titilayo Oyinsan, TV Host & MC and Oluwasola Obagbemi, Head of Communications, Sub-Saharan Africa at Meta
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In a significant step towards enhancing online safety for teenagers, Meta is proud to announce the launch of Teen Accounts on Instagram in Nigeria. This initiative is part of Meta’s broader commitment to ensuring safe, private, and positive online experiences for teens across Africa.

As more Nigerian teens join Instagram, it is crucial to prioritise their safety and privacy. Parents want to feel confident that their teens can use social media to connect with their friends and explore their interests, without having to worry about unsafe or inappropriate experiences.

Teen Accounts were designed to better support parents and give them peace of mind that their teens have the right protections in place.  Teen Accounts have built-in protections that limit who can contact them and the content they see, and we’ll automatically place teens in Nigeria into Teen Accounts, and teens under 16 will need a parent’s permission to change any of these settings to be less strict.

Key protections offered with Teen Accounts include:

  • Private Accounts: Teen accounts are set to private by default and teens under 16 can only change this setting with parental guidance.

  • Messaging Restrictions: Teens can only receive messages from people they are already connected to.

  • Sensitive Content Control: Teen Accounts are automatically set to see less sensitive content in search results and recommended content in Explore, Feed and Reels.

  • Limited Interactions: Teens can only be tagged or mentioned by people they follow, and the strictest anti-bullying feature, Hidden Words, is enabled by default.

  • Time Limit Reminders: Notifications prompt teens to exit the app after 60 minutes of daily usage.

  • Sleep Mode: Enabled from 10 PM to 7 AM, this feature mutes notifications and sends automatic replies to DMs overnight.

“We’re excited to bring these features to Nigeria and help families navigate online spaces safely. Teen Accounts are designed to give parents peace of mind, allowing teens to connect with friends and explore interests without worrying about unsafe experiences,” said Sylvia Musalagani, Safety Policy Manager, Africa, Middle East & Turkey (AMET) at Meta.

Since Meta started reimagining its apps for teens with Teen Accounts globally in September 2024, Meta has enrolled 54 million teens into Teen Accounts on Instagram, with 97% of those aged 13–15 remaining within the strict default protective settings.

While Teen Accounts come with built‑in safety protections, Meta understands many parents want to take a more active role in their teens’ online experiences. With the enhanced supervision tools, parents can:

  • See who their teen has interacted with: While message content remains private, parents can now view a list of people their teen has messaged over the past seven days.

  • Set daily time limits on Instagram: Parents can decide how long their teen can spend on the app each day. Once the limit is reached, Instagram will be inaccessible for the rest of the day.

  • Schedule downtime from Instagram: Parents can block access to Instagram during specific hours, like bedtime, with just a tap.

  • View the topics their teen is exploring: Parents can see which age-appropriate interest areas their teen is choosing to follow and engage with.

“Meta’s new policy aligns with several core priorities outlined in NITDA’s strategic roadmap, particularly concerning data privacy and protection for minors, now under the purview of the Nigerian Data Protection Commission, and child online protection and digital well-being, which we have collaboratively addressed with our sister agency, the Nigerian Communications Commission.

“NITDA has been a strong advocate for child online protection through various initiatives, including national strategies and proposed legislation, such as the Online Harms Protection Bill, which addresses age verification and parental controls.

“This policy reinforces the need for age-appropriate online experiences and promotes digital well-being.” commented, Barr. Emmanuel Edet – Director Regulations and Compliance Department, NITDA

To mark the launch, Meta hosted an exclusive event where parents, content creators, policy stakeholders, media and teens could engage on the available safety features and tools.

Meta remains committed to developing tools, resources and partnerships that protect teens and foster safer online experiences for families in Nigeria.

For more information about Teen Accounts and updates to parental supervision tools, visit here


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Telcos Threaten to Disconnect Banks over Misinformation on New USSD Charges

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Telecommunication companies have threatened to withdraw their Unstructured Supplementary Services Data (USSD), services from banks over what they called misinformation.

Telcos Threaten to Disconnect Banks over Misinformation on New USSD Charges

MTN Nigeria, Airtel, Globacom and 9Mobile- the  telcos disclosed that the banks’ notice to their customers on the new billing system and airtime deductions for USSD services was misleading.

Also, Association of Licensed Telecom Operators of Nigeria (ALTON) also denied that the directive was from the Nigerian Communications Commission (NCC).

USSD is done via shortcodes on mobile phones and allows bank customers to make transactions in places with limited or no internet service.

Recall that banks earlier this week claimed that NCC has directed them to begin charging them from their airtime rather than from customers’ accounts.

The notice from the banks read in part: “In line with the directive of the Nigerian Communications Commission (NCC), please be informed that effective June 3, 2025, charges for USSD banking services will no longer be deducted from your bank account.

“Going forward, these charges will be deducted directly from your mobile airtime balance in accordance with the NCC’s End-User Billing (EUB) model.

“Under this new billing structure, each USSD session will attract a charge of ?6.98 per 120 seconds, which will be billed by your mobile network operator.

“You will receive a consent prompt at the start of each session, and airtime will only be deducted upon your confirmation and availability of the bank to fulfil this service.

“If you do not wish to continue using USSD banking under this new model, you may choose to discontinue use of the USSD channel.”

Reacting, ALTON, umbrella body of telecom operators in Nigeria, said the banks’ notice is a gross misinformation deliberately hatched to suit their selfish interests.

Hence they threatened to withdraw network support to the banks’ USSD services.

Engr Gbenga Adebayo, chairman of ALTON  told Vanguard: ” I don’t understand why the banks are twisting agreements and distorting information just to favour their selfish interests. In the first place, the information wasn’t a directive from the NCC but a joint regulatory agreement between the NCC and the Central Bank of Nigeria, CBN witnessed by the telcos and the banks. The agreement was that if the banks finally cleared all USSD debts owed to the telcos by June 2, 2025, they are free to migrate to the end-user billing method, so long as the model of migration is transparent and agreed upon by the telcos.

“The reason for that clause was because the telcos insisted that the process of migration is such that will not allow a customer to be billed twice; in other words, that a subscriber would not have his airtime deducted and also have his or her money deducted for same services from his or her bank account.

” As we speak, some of the banks have cleared their debts, but the majority are yet to do so. So, even if all the modalities of migrating to end-user billing have been perfectly carried out, the implementation cannot even begin because the banks are yet to clear the USSD debt owed to the telcos.

“Our position now is that if that is the way the banks want to treat the agreement, we may withdraw support for their USSD services. It is not a must-have. They can do without it. But, they should clear the debts as agreed,” he added.

 


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