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Time for Nigeria’s MNOs to Empower Mobile Digital Ecosystem with their Subscriber Data

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By Martin Effiong, Senior Operator Partnerships Lead at Infobip

We are at a point where Nigeria’s financial inclusion drive is at its highest, digital commerce is growing in leaps and bounds and the mobile money financial model is recording resounding successes in the region.

Time for Nigeria’s MNOs to Empower Mobile Digital Ecosystem with their Subscriber Data

Martin Effiong, Senior Operator Partnerships Lead at Infobip

Furthermore, Mobile Network Operators (MNOs) have never been better positioned to further empower the mobile digital ecosystem and spur more economic growth, and impact more lives than now.

To make these contributions, as well as benefit significantly from it, MNOs need to provide access to subscriber identity and usage data that they possess.

The resulting positive impact, directly or indirectly, on the entire ecosystem and of course MNO revenues, would be almost instantaneous, yet with little or no CAPEX obligations from the MNOs.

The heavy reliance on mobile technology as an economic driver on the African continent naturally make MNOs one of the key facilitators of the digital economy in the African continent.

The utilisation of subscriber data within a regulated framework like that of the mobile identity processes would boost economic activity from direct investments, innovation and job creation, in turn leading to higher rates of financial inclusion, e-commerce-driven prosperity and catalyse digital transformation.

Mobile identity refers to the development of online authentication and digital signatures, where a mobile user’s SIM and other mobile network attributes can be utilised as an identity tool. Mobile identity can be used for legally binding digital authentication and transaction signing for banking, payments, corporate and e-commerce services.

Claw back revenue

Leveraging mobile identity services could allow MNOs to generate a new stream of revenue from the Over-The-Top (OTT) service providers, who until now, had been making huge incursions into MNOs’ voice, SMS and data revenue streams.

However, now MNOs can be better regarded as the power house source for mobile digital authentication attributes and serve the OTTs as well, even at a premium.

This is in contrast to what prevails now where OTTs are collating and storing this data for their exclusive and commercial use, with little or no revenues going to the operators.

While OTTs’ traditional revenue streams include services such as Voice over Internet Protocol (VOIP) and social media messaging, MNOs have the opportunity to monetise the “raw materials” utilised by OTTs to generate income, which previously was not the case.

To put these opportunities into perspective when considering mobile financial services or e-commerce and mobile identity, Juniper Research forecasts that digital wallet users will exceed 4.4 billion globally in 2025, from 2.6 billion in 2020.

Additionally, Juniper estimated that there was a $27 billion ecommerce transaction fraud loss in 2020 and that this will reach over $52 billion in 2025, as the ecommerce ecosystem expands.

With such statistics, there is an obvious need to protect the digital ecosystem, doable at virtually no cost in comparison to the huge losses being incurred.

Protecting the data

While relishing the potential impact that MNO data can have on the ecosystem, MNOs must still ensure data protection compliance by protecting the privacy rights of their subscribers within the mobile identity framework.

Key to this is the enforcement of the General Data Protection Regulation (GDPR), or locally, the Nigeria Data Protection Regulation (NDPR), as well as other local interpretations of the data protection law to the fullest extent to protect subscribers.

MNOs must closely monitor industry participants to ensure that best, fair and transparent practices are adopted and used at every opportunity in the service value chain. In addition, MNOs must mandate verifiable consent management by service providers and data processors.

Operators also have a key role to play in enhancing mobile security and the user experience for the country’s growing subscriber base.

As the traditional owners and custodians of mobile data, MNOs must ensure that the core ingredient of the mobile identity value chain – subscriber data – is accurate, updated, relevant and uncompromised.

If the base data on which the mobile identity value chain is built is inaccurate, confidence in the solution is eroded and the whole industry will suffer.

Consumable formats

Furthermore, MNOs should make this data accessible to the industry in consumable formats that can be built upon or utilised by technology companies and service providers. MNOs must also ensure the data is secured to prevent breaches and leaks that may cause damage to data subjects and industry.

MNOs should be at the forefront of attaining and enforcing compliance standards which in turn will trickle down to the ecosystem as a whole.

They need to work with regulators to create and maintain governance policies to catalyse the industry as well as protect the data subjects.

Ideally, operators should partner with reputable industry experts to leverage their global experience while working and excelling in various global mobile identity markets (each with their own unique requirements), to create a business model that abides by global best practice in the industry.

Such industry experts would place a premium on its brand reputation and equity enough to avoid any compliance lapses, sharp practices, or unethical actions.

In addition, these industry experts must have a proven successful track record in data monetisation, innovation in service delivery, and significant compatibility with the telco service provider business models.

 

 

 

 


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Global Telco, Pay-TV Spend Up 2.4 Percent in 2024-  IDC

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Global spending on telecommunications and pay-TV services will reach $1,544 billion in 2024, representing an increase of 2.4 per cent year-on-year, according to the Worldwide Semiannual Telecom Services Tracker published by International Data Corporation (IDC).

Global Telco, Pay-TV Spend Up 2.4 Percent in 2024-  IDC

The latest prediction is 1.0 percentage points higher than the version published in the May edition of IDC’s Tracker.

If that forecast becomes reality, the above-mentioned annual growth rate would be the highest recorded in the last twelve years.

The above-average positive revisions of the forecast apply to the regions of the Middle East and Africa (MEA) and Latin America.

This is mainly a consequence of hyperinflation in countries such as Turkey, Egypt, Nigeria and Argentina, in which it has become usual to see average revenue per user (ARPU) figures growing by more than 50 per cent on a yearly basis.

Conversely, the outlook for the markets of Europe and Asia Pacific has been slightly downgraded, mainly due to the deteriorating economic climate in key countries such as Germany and China.

The expectations for the North America have not changed much between the two tracker updates, apart from a minor positive revision in Canada’s market.

The analysis by type of telecom services confirms that the well-known trends persist despite the changes in top-line forecasts.

Mobile remains the largest segment, driven by the growth in mobile data usage and M2M applications, which is offsetting declines in spending on mobile voice and messaging services.

The fixed data services segment will continue growing, driven by the need for higher bandwidth. Spending on fixed voice services will be dropping over the forecast period as the rapidly declining TDM voice revenues are not being offset by the increase in IP voice.

The traditional pay-TV market will decline slightly over the forecast period due to the growing popularity of VoD and OTT, but these services will remain an important part of the multi-play offerings of telecom providers across the world.

The global connectivity services market is expected to maintain a positive outlook over the next five years, with a compound annual growth rate (CAGR) of 2 per cent.

The overall economic climate is expected to improve as the key central banks in the US and Europe will continue decreasing their reference interest rates.

Inflation will continue declining, which will have a positive impact on the purchasing power of the population.

The negative elements of the forecasting puzzle will include saturation of the telecom services markets in major countries, as well as the unstable political situation in some regions, particularly Eastern Europe and the Middle East.

Additional risks are related to the potential shifts of economic policies related to the new US government that might lead to the rebirth of protectionism.

IDC’s latest forecast is more optimistic than its previous one. However, even in this scenario, the growth of the connectivity services market is expected to remain sluggish, prompting operators to seek additional revenue streams.

“There are quite a few promising areas in which operators could expect solid returns. These include fibre optics, IoT, UCaaS, SD-WAN, digital services, LEO satellite services, cloud services, IT security services, network APIs and network sharing, and 5G-advanced,” commented Kresimir Alic, research director with Worldwide Telecom Services at IDC.

“These companies should also increase the pace of digitalisation and software-isation of their business processes, create new go-to-market strategies based on data and intelligence, and deploy innovative business models based on telco-as-a-platform and co-creation within ecosystems.

“Essentially, telecom operators should aim for a complete transformation — from traditional commodity service providers to modern, full-stack technology suppliers. This transformation should position them as leaders in the digital transformation revolution, potentially securing a central role in the new digitalised world,” Alic concluded.


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MTN Plans Satellite-Internet Rollout

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MTN, Africa’s biggest mobile operator, is exploring partnerships with low-Earth-orbit satellite providers to bring internet connection to rural and remote customers in particular, according to Ralph Mupita, CEO of the group.

MTN Plans Satellite-Internet Rollout

LEO satellites provide high-speed internet even in areas where terrestrial telecommunications infrastructure such as fibre and mobile broadband is difficult and expensive to deploy.

“To keep customers and businesses connected at all times, we’re going to have to embrace satellite as an additional technology form,” Mupita stated.

He said South Africa-based MTN was carrying out proof of concepts with several LEO satellite operators for possible partnerships.

“We are exploring several, and actually some of them we’re happy to be resellers through our enterprise business to some of our customers in specific countries,” Mupita said.

Reuters reported that MTN is not alone in seeking out partnership agreements. Smaller rival Cell C is doing the same.

South Africa’s biggest operator, Vodacom, majority owned by Britain’s Vodafone, announced a partnership with Amazon’s Project Kuiper LEO satellite last year.

“We’re very aware of the challenges of having to compete as a fixed and wireless operator with LEO satellites over time, so we’re arranging ourselves to be able to sure-proof our businesses in our key markets,” Mupita said.

Starlink operates in several African countries but has faced regulatory challenges in others, including South Africa, and resistance from state telecoms companies.

 


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UNDP and Anambra State Foster Innovation with New Marketplace

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In the lead up to Anambra Innovation Week 2024, in a landmark collaboration poised to position Anambra State as Africa’s Silicon Valley, the United Nations Development Programme (UNDP) has partnered with the Anambra State Government through the Solution Innovation District (SID) to establish a cutting-edge Makerspace.

L-r: Ms. Elsie G Attafuah, United Nations Development Programme Resident Representative in Nigeria; Professor Charles Chukwuma Soludo,CFR; Chinwe Okoli, Special Adviser to Governor Soludo on Innovation and Business Incubation, and Christian Udechukwu, Commissioner for Industry, Anambra State, at the foundation laying ceremony for Anambra Innovation Marketplace.

This event was officiated by the Governor of Anambra State, Professor Charles Chukwuma Soludo, CFR and the United Nations Development Programme Resident Representative in Nigeria, Ms. Elsie G Attafuah.

This initiative aligns with Governor Charles Chukwuma Soludo’s visionary agenda of “Everything Technology, Technology Everywhere” and aims to empower youth, drive innovation, and foster economic growth across the state.

The Makerspace in Awka is designed to democratize access to entrepreneurship and technological innovation. It will create pathways for improved livelihoods by providing young people with the resources, skills, and collaborative environments to bring their ideas to life.

The Anambra Makerspace, strategically located in Awka, will prioritize inclusivity, with special programs tailored for young women, persons with disabilities, individuals with low literacy skills, and youth in underserved areas.

Speaking during the launch of the Makerspace, His Excellency Professor Chukwuma Charles Soludo, the Executive Governor of Anambra State stated that, This Makerspace will unlock new opportunities, drive economic growth, and empower local talent. Through collaborative partnerships such as the UNDP, we will pave the way for innovation.

I believe that technology is the bridge to a prosperous future, and we are immensely delighted to embark on this journey with UNDP. Our long-term vision is to raise a powerful Anambra Digital Tribe who will drive economic transformation through innovation, position Anambra as Africa’s Silicon Valley and make a significant impact on the global stage.

The value of Anambra’s Makerspace’s in entrepreneurship development is multifaceted.

The Makerspace will provide young entrepreneurs with the tools and resources needed to turn ideas into tangible prototypes, facilitating the testing and refinement of products. Breaking barriers to innovation, the space enables entrepreneurs to experiment and iterate without significant upfront costs. Thus, entrepreneurs are equipped with the resources to ignite ideas, permitting prototyping, testing and refinement of products.

What’s more, the Makerspace is forward-looking and promotes technological know-how through offering trainings and workshops, enabling skill refinement and keeping entrepreneurs abreast with emerging technologies.

In her remarks, Ms. Elsie G. Attafuah, UNDP Resident Representative expressed that the groundbreaking ceremony was “A landmark for young entrepreneurs, artisans, and innovators of the state and region at large.” Furthermore, she reflected on the significance of Nigeria’s youthful population, expressing that its talented youth are an invaluable asset and “The ability to create and innovate locally is not just a matter of choice; it is essential for economic resilience and growth.” Ms. Attafuah acknowledged the support of the Anambra state government and private sector partners, dedicated to ensuring the Makerspace remains sustainable, accessible, and impactful.

She extended gratitude to the Mastercard Foundation for its support in the establishment of the Makerspaces. Redefining entrepreneurship, Ms. Attafuah stated that, “The Makerspace puts young women, persons with disabilities, persons with low literacy skills and those living in non-urban areas at the forefront, for economic growth synonymous with social progress – leaving no one behind.”

The Makerspace is a launchpad for ideas that address real-state challenges extending to wider challenges of the nation. As such this space will bridge the gap between education and employability, enhancing the quality of life for all who live in Anambra and Nigeria. Empowering communities and preserving Nigeria’s rich culture, the space blends art, technology, and local craftsmanship, igniting creative capabilities in the region.

The Special Adviser to Governor Soludo on Innovation and Business Incubation, Chinwe Okoli, expressed enthusiasm for the partnership:

“We are immensely delighted to have UNDP support Mr. Governor’s vision for the Solution Innovation District as we continue to build the Anambra Innovation Ecosystem. The Solution Innovation District is designed to attract opportunities like this from leading institutions, further cementing Anambra’s position as a hub for innovation and creativity.”

She highlighted the Makerspace’s cutting-edge features, stating, “The facility will be equipped for robotics, textiles, and electronics, with dedicated sections for design, prototyping, and advanced technological experimentation.

“It will also include collaborative zones for brainstorming, ideation, and project pitching. Importantly, the Makerspace will integrate designs that celebrate Anambra’s rich heritage while meeting global standards.”

The project stems from the UNDP-Anambra Stakeholders Meeting on Digital Transformation and Tech Development held in August 2024.

This strategic dialogue highlighted critical gaps in the state’s innovation ecosystem, particularly within tertiary institutions, and laid the foundation for this transformative partnership.

The Makerspace will bridge these gaps by fostering collaboration among academia, industry, and government while serving as a launchpad for the commercialization of groundbreaking ideas.

The Makerspace will incorporate green building materials, energy-efficient systems, and sustainable waste management practices. By involving local youth and artisans in its design, construction, and operations, the project not only nurtures local talent but also reinforces its commitment to environmental stewardship and community ownership.

The Makerspace is a highlight of the upcoming Anambra Innovation Week 2024, scheduled for November 25–29, 2024. This event celebrates the state’s remarkable strides in technology and innovation under the theme “Creating the Future of Africa Now” serving as a premier platform to showcase and celebrate Africa’s dynamic innovation ecosystem.

The Makerspace aligns seamlessly with the vision to position Anambra as a regional leader in technology, entrepreneurship, and creativity. Local firms will lead the remodeling, repurposing, and furnishing of the facility, which is set to become fully operational within six months.


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