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Tips to Increasing E-commerce Sales in 2014

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Do you have an ecommerce or online retail store? Have you ever thought about how to increase sales? Are you ready to reach your potentials in 2014? If yes to all then this is a must read: Ecommerce is not about the beauty of the design only, but also ensuring that sales are generated. The first goal is to make potential customers build confidence and trust in buying from your online store.

Your next goal is to ensure that your ecommerce site is easy to navigate and easy to complete an order because customers that go on your site will want not only to get the item they’re looking for quickly, but they would want their purchase to be quick and painless as well.

Below are some tips on best practices to boost confidence, trust and speed up purchasing process that will increase your sales for 2014

Show your online customers you care: Offer customers tailored recommendations of their searches while shopping on your website and send them targeted messages about deals which may interest them according to their buying patterns on your website and also remind them about abandoned shopping carts to show they are noticed and valued.

Build a mobile responsive website: With majority of internet shoppers in Nigeria on their mobile to shop on the go and accessing the web, the fact is 61% of clients who visit a mobile unfriendly website are likely to quit and go to a competitor’s website.
Keep your website updated with Pictures, Image and detailed description of products: It is essential you keep your content updated regularly with appropriate video, image-led and written content of products although it might be time consuming but it is important to be able to run successfully an ecommerce site.

Updating regularly increases your website’s visibility and it makes your site resourceful for customers and keeps them coming back.

Make Important Info Public: Customers are more likely to buy products when they know exactly what they’re getting into; how much they’re paying, when it will arrive, and what to do if they’re unhappy with a purchase.

Easily informing them of information such as the estimated shipping costs, arrival times and return policy make them more at ease with making the purchase.

Provide them with this information early and often. Anything that applies to a particular item needs to be mentioned publicly and obviously on that item’s page. Anything that would boost sales, such as a free shipping discount should be mentioned early and repeated.

Target existing customers: It is tempting at the beginning to focus attention in getting more and more new customers, however, it is evidence that retention is key to business success.

New site visitors often spend less time on websites compare to returning site visitors that often look at more pages per visit on average and are more likely to make purchases as they have built a relationship and credibility with your ecommerce site and are more willing to refer you to more potential clients.

This simply means campaigns which targets existing customers can really pay off – so don’t forget them or assume their continued loyalty.

Use Call to action: Use easily visible and very clear call to action buttons or words that would direct customers to where they are going to purchase or view products on sales or add product to basket. An example of a call to action is “Buy now” or “Click here to checkout”.

A well designed call to action button leads the customer where they need to go and where you want them to go. Make sure to enhance the most important actions; buy button, check out button, and shopping cart button.

Think and Measure Conversion Rate: The rate at which visitors are converted to sales (or to some other key objective) is called the Conversion Rate.

A small change in the Conversion Rate can make a big difference to your return on investment and turnover.
There is much that can be done to improve your Conversation Rate and, when planning your ecommerce website, you should consider everything with Conversion Rates in mind.

Using enticing action buttons, suggestive copy and banners and text links all help you to direct site visitors around your website and to your enquiry forms.

Always ask yourself when planning your website: “Is this going to drive sales?”

It should also be noted that convincing a visitor to sign up to receive Email Newsletters should be a key conversion objective.

Finally, in the business world, your ecommerce website is your number one marketing tool and everything you do online must support this.

A website is the hub of all your online marketing activity, a facility to convert interest into sales.

Much of your other online and offline marketing activity will be encouraging people to visit your ecommerce site. Once you get them there you need to convert those people to tangible sales, or at the very least collect their contact information so you can continue to communicate directly with them.

Tobi Asehinde is the founder and chief executive officer of Vibe Web Solutions Limited, a company poised to providing web solutions to meet web related needs of businesses and helping businesses grow using ground-breaking web and marketing technologies.

We help to setup your ecommerce store from planning stage to implementation stage. Vibe Web Solutions Limited has clients based within and outside Nigeria servicing both business and governmental organisations. He can be contacted via: [email protected]


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E-Business

inq. Nigeria Celebrates Double Win at Tech Innovation Awards (TIA) 2024

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inq. Nigeria, the leading provider of Edge technology solutions in Nigeria, has achieved a remarkable double win at the 8th annual Technology Innovation Awards (TIA).

Known for delivering innovative, business-relevant solutions in Edge AI and IoT, SDN/NFV for Edge Cloud, Secure Access Service Edge (SASE), and Elastic Edge, inq. Nigeria was honoured as the “MVNO Provider of the Year” and received the “Cloud Product of the Year” award for its groundbreaking product, inq.Fabric.

The TIA Awards, one of the most prestigious accolades in the tech industry, celebrates exceptional individuals and organisations at the forefront of digital transformation. This year, inq. Nigeria was acknowledged for its comprehensive impact on the Nigerian tech landscape and its commitment to innovation.

The MVNO Provider of the Year award highlights inq. Nigeria’s leadership in delivering flexible, high-performance MVNO services in an emerging market.

Through its adaptable network platform, inq. empowers licensed MVNO providers with seamless, scalable connectivity solutions for data-driven applications and IoT, bypassing traditional infrastructure needs. This enables them to meet critical network demands and integrate efficiently across diverse environments in Nigeria’s evolving market.

The Cloud Product of the Year award celebrates inq. Nigeria’s inq.Fabric, a pioneering cloud connectivity solution that automates provisioning and routing for cloud access. This software-defined networking solution provides secure, agile, and reliable connectivity, supporting rapid deployment and scalability, which is critical for multinationals, government bodies, and SMEs in Nigeria.

Reflecting on this achievement, Ifeanyi Akosionu, Managing Director of Anglophone West Africa, inq. Nigeria, expressed his gratitude, stating, “These awards reflect our commitment to excellence and innovation. At inq., we are dedicated to continuously advancing our solutions, contributing to Nigeria’s economic growth by empowering businesses to thrive.”

He highlighted inq.’s leadership in supporting Nigeria’s emerging MVNO industry, noting, “Our MVNO solutions equip licensed providers with the agility, tools, and support needed to enter the market confidently and succeed in a dynamic landscape.” Akosionu also acknowledged Fabric by inq., which offers a flexible, cloud-based environment designed to boost productivity and streamline decision-making for clients.

Akosionu attributed inq.’s success to its close partnerships with a diverse clientele, whose collaboration inspired the development of forward-thinking solutions that address critical needs in connectivity and digital transformation across Nigeria.

Akosionu also extended appreciation to inq.’s dedicated team, saying, “Our thanks go to our valued customers for their trust and to our team at inq. Nigeria, whose dedication ensures that we consistently deliver world-class solutions.”

Previously, at the 7th edition of the TIA Awards, inq. Nigeria also received recognition as “IoT Solutions Provider of the Year” and “Digital Services Provider of the Year”, further solidifying its leadership in digital and IoT solutions.


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NDPC Partners Adeoluwa, Digital Influencer on Protection Awareness

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Nigeria Data Protection Commission (NDPC) has taken a significant step forward in its mission to promote data protection and privacy awareness in Nigeria by signing a Memorandum of Understanding (MoU) with Enioluwa Adeoluwa, renowned social media influencer.

NDPC Partners Adeoluwa, Digital Influencer on Protection Awareness

L-r: Enioluwa Adeoluwa, renowned social media influencer andDr. Vincent Olatunji, national commissioner, NDPC, at the signing of the MoU

This partnership aims to harness the power of social media to educate Nigerians on the importance of data protection and privacy.

The MoU, which will last for six months and is subject to renewal, is also aimed at creating a safer digital landscape for all Nigerians.

Speaking in Abuja, Dr. Vincent Olatunji, national commissioner, NDPC, stressed that with over 40 million Nigerians using social media daily, data protection and privacy have become crucial concerns.

He noted that this number highlights the immense importance of safeguarding personal information in Nigeria’s digital landscape.

“The Nigerian government is really taking this up to ensure that Nigerians are protected. More importantly, we know that about 40 million Nigerians go online every day, which is significant considering there are about 120 million people in total. That is huge. For this reason, we have to ensure adequate measures for safety to safeguard the data within our country.

“And Nigerians know their rights under the Nigeria Data Protection Laws and understand the kind of measures they need to implement to protect their data,” he stated.

Dr. Olatunji explained that the MoU was signed to increase awareness about data protection and privacy in Nigeria, helping individuals understand their privacy rights and ensuring that data controllers and processors are aware of their obligations.

The National Commissioner emphasised that, with Enioluwa’s social media following, this partnership will aid in educating the public about the Commission’s mandate and in advancing its roadmap for awareness creation.

“This partnership with Enioluwa Adeoluwa marks a significant milestone in our efforts to promote data protection and privacy awareness in Nigeria. We believe that social media has the power to shape public discourse and influence behaviour, and we’re excited to leverage this platform to drive positive change,” Olatunji said.

On his part, Adeoluwa emphasised that his motivation for collaborating with the Commission is not driven by financial gain, but rather by a desire to contribute meaningfully to Nigeria’s development. He encouraged more young people to participate in nation-building to ensure that Nigeria can become great again.

The Nigeria Data Protection Act, which established the Commission, was signed into law on June 12, 2023, by President Bola Tinubu.

Since then, the Commission, led by Dr. Olatunji, has been working actively to ensure that every Nigerian understands his or her privacy rights.

The Commission’s mandate includes protecting the rights of data subjects, promoting data protection best practices, and ensuring compliance with data protection regulations.

 

 

 

 

 


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How to Choose the Best Site to Convert BTC to Naira: The Key Features to Consider

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Converting Bitcoin (BTC) to Naira has become increasingly popular in Nigeria, and choosing the right platform for this task can make a big difference in maximising your returns while keeping your funds secure.

With numerous options available, it’s essential to know which features set a great BTC-to-Naira conversion site apart from the rest. This guide breaks down the key features you should look for and includes a trusted recommendation: Breet.

Key Features to Consider When Choosing a Site to Convert BTC to Naira

1. Security and Trustworthiness

Security should be the top priority when choosing a BTC-to-Naira conversion platform. A reputable site should have strict security measures, such as SSL encryption, two-factor authentication (2FA), and continuous monitoring for suspicious activity. To ensure the platform’s legitimacy, verify that it’s licensed or regulated.

2. Conversion Rates

Getting the best possible conversion rate means more Naira in your pocket. Rates can vary across platforms, so it’s worth comparing them to get the most value for your BTC. However, be mindful of platforms that advertise unusually high rates, as they may come with hidden fees or tricky terms.

Quick Tip: Pay attention to the platform’s fee structure. Some may charge a flat fee, while others take a percentage, which can significantly impact your earnings.

3. Transaction Speed

In the fast-paced world of cryptocurrency, timing is crucial. A platform that offers quick processing times can help you secure the rate you want and avoid delays due to market fluctuations. Some platforms offer instant transactions, which is ideal if you need immediate access to your funds.

Pro Tip: If speed is a priority, look for platforms with a reputation for quick confirmation times and real-time processing.

4. Ease of Use

Not everyone using a BTC-to-Naira service is a crypto expert, so an intuitive interface can make the process stress-free. A clean, user-friendly layout ensures you can navigate the site or app with ease, regardless of your crypto experience.

Bonus Tip: A mobile app can be a game-changer, allowing you to convert BTC to Naira from anywhere, anytime. Don’t forget to check for accessible and responsive customer support, as they’ll be crucial if you have questions or run into issues.

5. Payment Methods Available

The best BTC-to-Naira platforms offer direct Naira bank transfers, which allow you to receive your funds without hassle. Verify if the platform has daily or weekly withdrawal limits that fit your intended transaction size. This ensures you won’t run into unwanted restrictions when it’s time to withdraw your funds.

6. Transaction Fees and Limits

Be sure to check each platform’s transaction fees. A flat fee might be more beneficial for smaller transactions, while a percentage-based fee might be better for larger transfers. Additionally, make sure the withdrawal and daily limits meet your needs.

7. Reputation and Community Trust

Word of mouth and community endorsement go a long way in the crypto world. Platforms with high ratings from seasoned users in forums or social media groups are often reliable. Look for transparency in their terms and policies, and be cautious of any red flags, such as rates that seem too good to be true or a lack of user reviews.

Recommended Site to Convert BTC to Naira: The Breet App

After reviewing several options, Breet stands out as a highly recommended site to convert 1btc to naira today. Here’s why:

  • Competitive Rates: Breet offers competitive conversion rates with no hidden fees, so you know exactly what you’re getting.
  • Zero Trading Fees: Breet doesn’t charge a transaction fee, so you can perform as many transactions as you want, all at no cost to you.
  • Instant Naira Payouts: The platform ensures fast, direct payouts to your Nigerian bank account, making it ideal for those who need immediate access to their funds.
  • User-Friendly Experience: Breet’s interface is intuitive and designed with all users in mind. It’s simple enough for beginners and robust enough for advanced users.
  • Community Trust: Known for transparency and reliability, Breet is well-regarded in the Nigerian crypto community and is backed by excellent customer support.

How to Convert BTC to Naira on the Breet App

Ready to convert your BTC to Naira on Breet? Here’s a simple step-by-step guide to get you started:

  1. Register & Verify: Download the Breet app, sign up, and complete verification for secure access.
  2. Check Rate & Confirm: View the btc to naira rate. If satisfied, proceed with your sale.
  3. Deposit Bitcoin: Transfer your Bitcoin to your unique Breet wallet address by copying it or scanning the QR code.
  4. Transaction Processing: Breet will detect and automatically process your transaction once it’s confirmed on the blockchain.
  5. Receive Naira: Your Naira balance updates instantly, ready for quick withdrawal—no delays or extra steps.

Conclusion

Selecting the best platform for converting BTC to Naira requires careful consideration of essential features, such as security, conversion rates, transaction speed, ease of use, and payment options. Breet is a trusted option for those who value simplicity, speed, and competitive rates.

For those new to converting BTC or seasoned traders looking for reliability, Breet offers a comprehensive solution that’s secure, convenient, and transparent. Try Breet today, or use our checklist above to find the platform that best suits your needs.

 


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