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‘Tobi Adekunle Releases Growth Marketing Guide for Beginners

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‘Tobi Adekunle, who co-founded the Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria, has released a new eBook on Growth Marketing for the Growth Skool UK.

Tobi

The eBook title: Growth Marketing Series: A Comprehensive Guide for Beginners and Professionals,’ serves as a beginner’s Guide tailored for beginners and professionals, providing readers with a solid foundation in growth marketing principles and strategies.

Whether you’re a student, a recent graduate, or a professional transitioning into marketing, this Beginner’s Guide will equip you with the essential knowledge you need to kickstart your growth marketing journey.

It also offers Step-by-Step Guidance to Growth Marketing. “We understand that starting in a new field can be overwhelming. That’s why our Beginner’s Guide Ebook Series offers step-by-step guidance, breaking down complex concepts into easily understandable bite-sized chapters. Follow along as we walk you through the fundamentals of growth marketing”, Mr Adekunle said.

According to him, “The Growth Skool UK was also started to bridge the knowledge gap in Growth Marketing especially for younger professionals in Nigeria and Africa who are trying to find their path within the marketing profession and are keen in learning beyond the traditional or ‘digital’ marketing.”

The eBook covers a wide range of essential growth marketing topics, including growth marketing funnel, differences between growth marketing and growth hacking, similarities between growth marketing and performance marketing, and more.

“The eBook focuses on a basic aspect of growth marketing, providing you with a comprehensive understanding of growth marketing as a whole”, he explained.

The guide is a valuable resource that you can refer back to whenever you need guidance.

“As you embark on your growth marketing journey, our Beginner’s Guide will serve as a trusted companion, helping you navigate the ever-changing landscape of marketing with confidence,” the author said.

About the author:

‘Tobi Adekunle is a growth and marketing professional with a deep passion for technology.

With an impressive track record spanning over 12 years across diverse industries, including e-Commerce, Information Technology, Energy, Financial Technology, Advertising Technology, and Private Investment Property Management, Tobi has consistently delivered exceptional results.

As the co-founder of Growth Skool UK and also one of Nigeria’s largest digital communities, Tobi is highly regarded as a mentor and trainer within the digital and marketing ecosystem.

He actively contributes to the professional development of individuals in the field, serving as a marketing tutor for the Chartered Institute of Marketing UK Professional Certification and Diploma, where he teaches Digital Marketing Techniques and Digital Strategy modules. Additionally, Tobi facilitates various course modules for the Digital Marketing Institute (DMI) Ireland.

His commitment to continuous learning and professional growth is evident through his academic achievements. He holds a Post-Graduate Diploma in Professional Marketing from the esteemed Chartered Institute of Marketing UK and an MBA from the renowned Business School Netherlands, which has equipped him with a comprehensive understanding of strategic business management.

He has further enhanced his expertise in the field through a Certificate in Strategic Marketing from Lagos Business School. Tobi is an active member of the PMAlliance global community and serves as an ambassador for the Association of International Product Marketing and Management (AIPMM) USA.

Motivated by his belief in the power of technology to drive business growth, Tobi is dedicated to pushing boundaries, fostering collaboration, and empowering marketing professionals and entrepreneurs to thrive in today’s ever-evolving business landscape.

To access the growth marketing eBook, visit: https://selar.co/5953p6


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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4 Dead, 20 Others Injured as Fire Engulfs Cairo Data Centre

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Four people have been killed, with over 20 injured after a fire at Cairo data centre disrupted telecom services nationwide.

4 Dead, 20 Others Injured as Fire Engulfs Cairo Data Centre

A fire at a major Telecom Egypt facility in Cairo on Monday has left four workers dead and at least 22 others injured, plunging parts of the capital into a communications crisis.

According to Hossam Abdel Ghaffar, spokesperson for Egypt’s Health Ministry, most injuries were due to smoke inhalation.

The blaze, which broke out at a key data centre operated by Telecom Egypt, the country’s primary fixed-line and internet provider, was brought under control later that day.

However, it caused widespread disruptions, halting phone services, affecting internet connectivity, and even interfering with digital banking operations.

Internet monitoring group NetBlocks reported that national connectivity dropped to just 62% of normal levels following the incident.

Residents across Cairo struggled with poor network access, and banks—although already closed for the day—reported interruptions in ATM services and online transactions.

In a statement on Tuesday, Telecom Egypt mourned the loss of its employees and pledged support to their families.

Amr Talaat, Egypt’s minister of Communications and Information Technology,  assured the public that service restoration was underway and expected to be completed within 24 hours.

To address the disruption, the Health Ministry released alternative emergency contact numbers across Egypt’s governorates, in case its primary ambulance hotline remained unreachable.

The state-run MENA news agency reported that the fire was prevented from engulfing the entire building and nearby rooftops, thanks to the efforts of emergency responders.

A preliminary investigation suggests the fire was likely triggered by an electrical short circuit, according to a security source cited by MENA.

As the nation works to restore full connectivity, the incident has raised fresh concerns about the vulnerability of critical infrastructure and the need for enhanced fire safety protocols in sensitive tech facilities.

 

 

 

 

 

 

 


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Globalcom Thrills Subscribers with 3 New Digital Products

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Tech faints, Globalcom, on Tuesday unveiled three exciting digital products aimed at rewarding customers. The products, Animation World Promo, Treasure Spin and Sport Brain, also provide subscribers with the opportunity to play and win instant prizes.

Globalcom in a statement in Lagos said that the company is dedicated to providing value-added service to its ever-growing customers.

The first digital product, which is Animation World Promo, is an innovative trivia-based service aimed at challenging customers culinary knowledge of Nigerian food. With it, subscribers engage in answering food related questions, earn points and win delicious prizes.

For Treasure Spin, customers are availed the digital treasure spin experience. With each spin Glo subscribers stand a chance to win instant prizes, making every participation exciting and rewarding.

In addition, Globalcom captures the heart of football lovers with Sport Brain. Subscribers are allowed to predict football scores in matches across top leagues all around the world. Customers get to select their preferred leagues. “It’s a fun and competitive way for football lovers to test their instincts and knowledge,” the company noted.

Customers who subscribe to any of the three services stand a chance to win fantastic daily, weekly, and monthly prizes. Every day, 20 participants will receive ₦1,000 cash, ₦1,000 airtime, and 3.5GB data. On a weekly basis, five lucky winners will walk away with ₦100,000 each, while one grand prize winner will receive ₦1 million every month.

To participate, customers are required to dial *13055*2# for Animation World Promo,*13199*3# for Treasure Spin and  *13199*2# for Sport Brain. Each plan can be activated either as a one-time purchase or Auto Renewal.

Globacom further explained that all products are available at an affordable subscription rate of ₦100 for a daily plan, ₦300 for weekly plan and ₦500 for monthly plan.

In concluding, the company disclosed that the services are available to all Glo prepaid and postpaid subscribers nationwide.

 


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SiBAN Applauds Interstellar’s Groundbreaking Role in Africa’s Blockchain Future

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The Stakeholders in Blockchain Technology Association of Nigeria (SiBAN) has lauded Interstellar, one of its prominent members, for spearheading a major breakthrough in Africa’s financial technology space.

This follows Interstellar’s strategic partnership with the Pan-African Payment and Settlement System (PAPSS) to roll out the PAPSS African Currency Marketplace (PACM), a blockchain-based platform designed to address the continent’s long-standing currency inconvertibility challenge.

The initiative is already being hailed as a game-changer capable of eliminating the $5 billion annual trade friction currently plaguing intra-African commerce.

According to SiBAN President, Mr Obinna Iwuno, the development affirms Nigeria’s leadership in blockchain innovation, stating that Interstellar’s PACM is not only a technological feat but also a timely response to the African Continental Free Trade Area (AfCFTA) mandate of seamless and cost-effective regional trade.

PACM operates on STARGATE, a blockchain-agnostic system developed by Interstellar, and leverages the Bantu blockchain network to facilitate real-time, peer-to-peer exchanges of African currencies.

The solution ensures financial inclusion by allowing businesses, SMEs, and informal traders to transact in local currencies without relying on foreign intermediaries, all while maintaining regulatory compliance.

Mr Ernest Mbenkum, CEO of Interstellar, described the solution as Africa’s roadmap to financial sovereignty. “Blockchain is not just innovation; it is empowerment,” he said.

SiBAN reaffirmed its commitment to supporting policies and partnerships that promote secure, transparent, and inclusive digital economies.

The association further called on stakeholders in government and the private sector to prioritise blockchain adoption as a driver of national development.


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