Top 5 Tips to Generate New Business via Online Conversion

Can your company’s website generate new business? Kanu Iroegbu, Digital Marketing Consultant, Netmedia Reach Solutions Limited, believes such platform could turn a honeypot if well harnessed.

According to him, any company's website that is on the first page of Google could garner congratulatory remarks, unfortunately, even the savviest business owners are prone to thinking that the digital marketing strategy ends there.

“But the reality is that being on the first page of Google doesn't always mean success. Of course, your site will get impressions and some traffic, but what you need to understand is how to get your visitors to stay on your website” he said.

“In other words”, Iroegbu added, “Your online strategy needs the components that focus on converting that traffic to business. Visitors are merely visitors. But think of the possibilities of turning those visitors into customers and, ultimately, driving new business. Be sure to establish a proper sales funnel through which to guide your visitors.

Highlighting on key steps to converting traffic to business, he said that after establishment every company may have built an attractive website, in the end most businesses want their site to get them more business.

He listed top 5 things you can do to improve conversion to include:

“Imagery and color: Carefully select images that complement the site's content. Using effective imagery contributes significantly to keeping your visitors on the site and improving your website's bounce rate. Similarly, color affects behavior, so choose the right color palette to portray your product and service in the right light. Remember, this is about the user experience, not yours!

“Overall layout: Think if your target audience and the different personas you are trying to attract. Consider how they will look at the information on your site and identify your trigger points to ensure they will be attracted to your page.

“Contact forms and phone number: Avoid making a visitor search through your site for a phone number. By simply adding your phone number or a small contact form on every page makes it easy for your visitors to contact you. This is simple, but can get you outstanding results.

“Clear, concise content: Remember, website visitors are not book readers. Typically, your visitors will scan the pages. So develop content that is straight to the point! Incorporate effective titles and point form notes to promote higher readership.

Call-to-action: Your website visitors want to know right away if they found what they were looking for. An effective call-to-action will significantly improve a visitor's "time on site." So do everything you can to make your visitors understand what your business does,” Iroegbu maintained.

In conclusion, he said that Netmedia Reach Solutions Limited recommends the following three success keys to be applied:

“Get Found Online: You can have the greatest website ever but if it's not getting any traffic, it's not helping your business. Our online marketing solutions are all about getting you found online AND, best of all, getting you more customers.

“Engage Customers: An engaged customer is a valuable customer. We'll help you design a website that keeps them connected, by offering them information and resources they can use as well as social media solutions to help keep you in contact.

“Generate More Sales: An informative website is a good start but the real money comes with having an eCommerce site to increase revenue and your customer base.