Tosin Eniolorunda, ALX Host Entrepreneurship Masterclass for 100 Female Business Owners
Tosin Eniolorunda, Group CEO of Moniepoint Inc., has reinforced his commitment to advancing financial literacy among women entrepreneurs in Nigeria through a strategic partnership with ALX.
The collaboration culminated in a four-hour virtual Entrepreneurship Masterclass that brought together 100 female business owners for an intensive, hands-on learning experience aimed at transitioning participants from small-scale trading to building sustainable, high-value enterprises.
The masterclass was structured around three practical modules—The Model, The Money, and The Plan—each facilitated by subject matter experts and delivered through live, guided exercises rather than traditional lecture formats.
Participants developed a one-page Lean Canvas, worked through pricing and profit calculators to determine break-even points and profitability drivers, and concluded the session by drafting a 30-60-90 day execution roadmap with defined weekly actions and measurable KPIs.
At the end of the programme, each participant received a comprehensive resource pack to support continued application of the tools and frameworks introduced during the training.
A key module focused on building scalable business models, guiding participants through customer segmentation, problem identification, value proposition design, and distribution channels. Additional sessions addressed pricing strategies and financial fundamentals, equipping attendees with practical knowledge to better understand their finances and make informed growth decisions.
Iwalola Sobowale, Director of Customer Experience and Market Research at Moniepoint, led a dedicated product session, showcasing the company’s suite of business tools spanning payments, banking, and operations management. Particular emphasis was placed on Moniebook, designed to enable smarter and more efficient business operations.
The initiative aligns with Eniolorunda’s long-held view that financial inclusion must go beyond access to financial services. Speaking at the International Financial Inclusion Conference 2024 organised by the Central Bank of Nigeria, he stressed that financial inclusion for women should not be treated as a mere buzzword or checklist, but must be grounded in data-driven economic participation.
Research continues to highlight that women-owned businesses often demonstrate stronger repayment behaviour and higher financial engagement when provided with appropriate tools, reinforcing the economic and social case for investing in female entrepreneurship.
Speaking on the initiative, Eniolorunda said: “We’re at a point where technology can significantly accelerate business growth, but access alone isn’t enough. What matters is giving entrepreneurs the knowledge and confidence to use these tools effectively. This masterclass is about equipping women with insights they can apply immediately to grow their businesses.”
ALX, a pan-African technology and professional skills training platform, continues to play a key role in developing the next generation of African leaders through practical, industry-relevant programmes.
The initiative also supports United Nations Sustainable Development Goal 5 on Gender Equality, particularly targets focused on enhancing women’s participation in economic life and expanding access to financial services and quality education.
It further builds on Eniolorunda’s broader interventions in the space, including programmes by the Tosin Eniolorunda Foundation aimed at improving financial literacy among female STEM students at Obafemi Awolowo University—reflecting his belief that sustainable financial inclusion is anchored on strong financial literacy.
h a pricing and profit calculator to identify their break-even points and profitability levers, and closed the session by drafting a personal 30-60-90 day execution roadmap with weekly actions and measurable KPIs. Every participant left with a resource pack to continue applying the tools after the session. One of the modules involved guiding participants through the fundamentals of building a scalable business model with a focus on customer definition, problem articulation, value proposition, and channels while others focused on pricing and financial fundamentals, equipping participants with the confidence to understand their numbers and make informed decisions about growth. Iwalola Sobowale, Director of Customer Experience and Market Research at Moniepoint, addressed participants during a dedicated product session, walking them through how Moniepoint's suite of tools which span payments, business banking, and operations management with a particular focus on Moniebook to support smarter, more efficient business growth. This Masterclass reflects Eniolorunda's long-standing position that the work of inclusion does not end at access. At the 2024 International Financial Inclusion Conference convened by the Central Bank of Nigeria, he argued that financial inclusion for women "must no longer be treated as a buzzword, charitable social activity or a checklist to be marked, averring that it must be rooted in economic and business activities that are well underlined by data." Research consistently shows that women-owned businesses demonstrate stronger repayment discipline and higher financial engagement when given access to the right tools, making investment in women entrepreneurs both a moral and economic imperative. "It is actually more profitable to serve women," Eniolorunda has said. Speaking on the imperative of the initiative, he noted: "We're at a point where technology can significantly accelerate business growth, but access alone isn't enough. "What matters is giving entrepreneurs the knowledge and confidence to use these tools effectively. This masterclass is about equipping women with insights they can apply immediately to grow their businesses." ALX, the project partner is a pan-African technology and professional skills training platform committed to developing the next generation of African leaders through world-class, practically grounded programmes. The initiative sits within the United Nations Sustainable Development Goal 5 on Gender Equality, specifically its targets around women's full and effective participation in economic life and expanding access to financial services and quality education for women entrepreneurs. It builds on Eniolorunda's broader record in this space, including the Tosin Eniolorunda Foundation's financial literacy programme for female STEM students at Obafemi Awolowo University which has its root in his belief that "there can be no sustainable financial inclusion without financial literacy as its cornerstone."
