TradeStable Launches New Platform to Aid e-Commerce in Nigeria

TradeStable, Nigeria’s has unveiled its new platform to aid the growth of e-commerce and trade in Nigeria.

As a leading classified ads platform, TradeStable is where anyone can sell and buy almost everything online, undertook a series of usability tests in order to release a platform that would truly serve the needs of both interested buyers and sellers; one of the first to be carried out by any online company in Nigeria.

Mr. Onyeka Akumah, country ambassador, Tradestable.com.ng told Nigeria CommunicationsWeek, “We wanted to make the site more intuitive and feel more modern. We listen to our users, so we decided to base this redesign of their feedback. We want to provide the easiest way for anyone to buy and sell any kind of item”.

The usability test which was undertaken at Yaba College of Technology, Alaba International market and other key areas in Nigeria helped in the development of an intuitive platform which embodies feedback received from the different test subjects.

Users were asked many questions relating to the layout, navigation and overall feel of the website. They were also given several tasks to complete, such as posting a free ad, all the while giving feedback for improvements.

Nigerians are natural lovers of trade and commerce and Tradestable.com.ng wants to support and set the pace for this drive through its easy to use platform, price comparison opportunity, convenient shopping experience and wide range of products

“We set out to create a platform that is social, easy to use, with a wide of range of products, and we are happy and proud to say that with the launch of this new and improved look for our website, we have taken another step to truly achieving this goal. We want to invite everyone to join the journey, as we create a truly amazing product that will not just serve the use of the urban class but also of the rural class,” Akumah said.