E-Business
Traffic from Mobiles Overtake Desktop on Facebook
Facebook has said that it saw its daily mobile user base exceed its conventional desktop users for the first time in the last quarter of 2012.
Daily active users (DAUs) were 618 million on average for December 2012, an increase of 28% year-over-year.
The monthly mobile were 680 million as of December 31, 2012, an increase of 57% year-over-year
Mobile DAUs exceeded web DAUs for the first time in the fourth quarter of 2012, but mobile revenue still represented less than a quarter (23%) of advertising revenue for the company.
“In 2012, we connected over a billion people and became a mobile company,” said Mark Zuckerberg, Facebook founder and CEO. “We enter 2013 with good momentum and will continue to invest to achieve our mission and become a stronger, more valuable company.”
Revenue for the fourth quarter totaled US$1.59 billion, an increase of 40%, compared with $1.13 billion in the fourth quarter of 2011.
Net profit for the fourth quarter fell to US$64 million, compared to US$302 million a year ago.