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Truecaller Launches Anti-Fraud Enterprise Solution

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Truecaller, the world’s most trusted telephone search engine and caller ID service, has introduced a new identity solution for businesses to bolster safety and eliminate fraud.

Truecaller Launches Anti-Fraud Enterprise Solution

Africa is a growing market for Truecaller, with more of the population switching to smartphones, there is a pressing need to increase trust in communication as the rise in fraud and scams using spoofed identities is on the rise across the continent.

The enterprise solution dubbed Truecaller Business Identity allows businesses to verify their identities using a green verified business badge, accurately presenting the name, photo and logo of the organization.

The new solution brings greater trust and efficiency in communication between businesses and clients as it gives confidence to consumers, knowing that the caller is a verified business by Truecaller.

Apart from adding trust and reducing the possibility of fraud, a Verified Business badge can be a big boon for startups and businesses who are brand conscious and want to accurately present the name of their entity, logo and give their customers the satisfaction of knowing exactly who they are conducting business with.

The new feature also allows businesses to drive efficiency in their communications while improving call-pickup rates for genuine and important calls.

Speaking during the launch, Zakaria Hersi, director of Business Development in Africa said, “Fraud continues to be a major issue across Africa and as a company, Truecaller wanted to provide solutions on a business level as well as a personal level.

“Trust is at the heart of everything we do and with so much of our lives lived through our phone, we need to ensure that our communication happens in a safe environment.

Truecaller Enterprise has been set up with the strong intent of building solutions for businesses that will not just improve the efficiency of their communication but also provide significant value and safety to consumers in their day-to-day lives.

“Truecaller is ready to scale the offering to a significant number of businesses globally ensuring that the ever-growing community of users can trust more calls coming from these businesses making communication safer for everyone. Our robust verification process helps consumers identify calls that can be 100% trusted to be initiated by a particular business. Over a period, this can result in a drastic reduction of frauds and scams that happen over phone calls.”, added Sony Joy, VP head of Truecaller Enterprise.

Apart from the green Caller ID and green Verified Business badge, a verified business on Truecaller gets a verified tick mark icon and can lock their brand name and profile photo.

This lets consumers know exactly which calls to trust. Importantly, consumers will continue to see the number of spam markings as usual, and they retain the right to mark verified numbers as spam or block them completely.”

Importantly, Truecaller’s spam algorithms will continue to work in the same way and the Truecaller global community of over 270 million active users will be able to mark calls that are potentially spam/scam/sales call, even if they have a verified badge and Caller ID.

For more information or to sign up for Truecaller Enterprise Solutions, businesses can head to https://business.truecaller.com/

 

 

 

 


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FG Says 50 Percent Telecom Tariff Hike is Only a Start

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Wale Edun, minister of Finance, has stated that the recently approved 50 percent tariff increase in the cost of telecommunications services is only a starting point. He noted that it is necessary to balance rising operational costs with the provision of quality services and the broader economic considerations for both consumers and the telecoms industry.

FG Says 50 Percent Telecom Tariff Hike is Only a Start

Wale Edun

He said this during an interview on Arise News at the 2025 World Economic Forum (WEF) in Davos, Switzerland.

Edun explained that the tariff review, the first in 12 years, was necessitated by inflation and a significant rise in telecom operators’ operational costs.

While operators had requested a 100 percent increase to meet cost demands, the Federal Government approved a 50 percent increment as a compromise.

“There is a need to reflect the fact that over a 12-year period, there has been a rise in costs, there has been inflation, and that needs to be reflected,” Edun said.

“It is all about compromise and the timing and sequencing of these changes. As critical players in Nigeria’s economy, we want the telcos to operate efficiently, providing quality services, and contributing to GDP growth.”

Edun highlighted that the government’s primary objective is to ensure that telecom operators deliver efficient services, such as seamless call terminations and improved quality, while fostering growth in the sector.

“We don’t want dropped calls. We want good quality services from them. And at the same time, we want them growing, employing people, and adding to the country’s GDP,” he stated.

While acknowledging the backlash to the tariff increase due to its potential impact on the cost of living, Edun maintained that the government is committed to ongoing reviews and consultations to address these concerns and ensure that the adjustments remain beneficial for both consumers and operators.

“The cost-of-living increase that has occurred has to be reflected,” he explained.

“But I believe that this 50 percent increase is a start, and it is a situation that will be looked at on a forward-looking basis as we go forward. There will continue to be review, consultation, and discussion in this area.”

The minister also noted that telecom pricing is regulated to prevent arbitrary increases and the importance of dialogue and compromise in setting tariffs.

 

 

 

 

 

 

 


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NANS Threatens Nationwide Protests over 50 Percent Telecom Tariff Hike

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National Association of Nigerian Students (NANS) has condemned the recently approved 50 per cent increment in telecommunications tariffs by the Nigeria Communications Commission (NCC) and the Ministry of Communications, Digital Economy, describing it as not only abnormal but inconsiderate and unjustifiable.

NANS Threatens Nationwide Protests over 50 Percent Telecom Tariff Hike

NANS in a statement signed by Comrade Oladimeji Uthman, clerk of the Senate, National Headquarters, warned the NCC and the Ministry of Communications, Digital Economy to review the increment within 72 hours or risk a nationwide protest by over 40 million Nigerian students already going through untold hardships occasioned by rising inflation.

Comrade Uthman stated further, “This decision is not only abnormal but also highly inconsiderate and unjustifiable, especially in the current socio-economic climate that has placed an unbearable burden on Nigerian students and citizens.

“In an era where digital connectivity has become indispensable to education and daily life, such a steep increment will have far-reaching consequences for students. The proposed hike will escalate the cost of internet data and other telecommunication services, which are critical tools for learning, research, and academic activities.

“The harsh realities of Nigeria’s economic situation—marked by rising tuition fees, expensive transportation, increased accommodation costs, and general inflation—already weigh heavily on the shoulders of students and their families.”

NANS emphasised that adding a 50% tariff increment to these challenges amounts to an outright disregard for the welfare and progress of Nigerian students, saying that the association had over the year been at the forefront for affordable and inclusive access to digital infrastructure as a way to bridge the educational gap in Nigeria.

It stated that the NCC’s decision, if implemented, will further exacerbate the digital divide, excluding millions of students from accessing quality education and information as it raised concerns that the policy undermines the government’s commitment to youth development, innovation, and the digital economy agenda.

Considering the challenges faced by the telecommunications industry, including inflation and operational costs, NANS cautioned that the burden of these challenges should not be transferred to the masses, especially Nigerian students and urged the NCC and the Ministry of Digital Economy to explore alternative measures to address these issues without jeopardizing the affordability and accessibility of telecommunications services.

NANS explained further ,”As stakeholders in the future of this nation, we call for immediate dialogue with the NCC, the Ministry of Digital Economy, and relevant telecommunications stakeholders to discuss a fair and balanced approach that prioritizes the welfare of Nigerian students and citizens. We believe that together, we can find a sustainable solution that balances industry growth with public interest.

The statement added, “As the umbrella body of Nigerian students, NANS cannot sit idly by while policies detrimental to the collective interest of over 40 million Nigerian students are implemented without due consideration.

“We hereby issue a 72-hour ultimatum to the NCC to review this tariff increment and take decisive steps toward its reversal. Failure to heed this call will leave NANS with no other choice but to embark on a nationwide mass protest to demand justice and fairness for Nigerian students.

“We are prepared to mobilize all student leaders, unions, and organizations across the 36 states and the Federal Capital Territory to peacefully demonstrate against this decision.”

It warned that the planned protests will not only demand the reversal of the tariff increment but also advocate for broader consultations with stakeholders before any future policies affecting the public are implemented, saying it remained committed to peaceful advocacy and dialogue as a means of resolving issues but with limited patience.

The review, which comes amid rising inflation and economic pressures, has elicited mixed reactions. While consumers have expressed affordability concerns, industry players see it as a long-overdue adjustment to sustain operations and improve service delivery.


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9mobile Pledges to Boost Service Quality, Customer Experience

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Telecommunications provider, 9mobile, has applauded the Federal Government and the Nigerian Communications Commission (NCC) for approving a 50% tariff adjustment—a vital initiative aimed at addressing persistent challenges in Nigeria’s telecom sector.

This decision, reached after extensive deliberations, marks a significant step towards ensuring the long-term sustainability of the industry by enabling the necessary investments to enhance service quality for consumers nationwide.

The telecom industry had previously advocated for a substantial tariff review to combat surging operational costs, driven by inflation, skyrocketing energy prices, and a currency devaluation exceeding 300%.

While the industry’s initial request called for a larger increase up to 100%, the NCC’s approval of a 50% adjustment represents a balanced approach to safeguarding affordability for consumers while addressing industry sustainability concerns.

Obafemi Banigbe, 9mobile’s CEO, emphasized that the tariff adjustment will enable telecom operators to reinvest in critical infrastructure upgrades and capacity expansion—both of which have been delayed due to financial constraints. “This tariff adjustment is timely and essential,” Banigbe stated.

“It allows operators to fulfill obligations and capital commitments necessary for future growth. Without this, the industry risked a decline in service quality due to insufficient funding. With this change, we are better positioned to drive innovation, growth, and enhanced connectivity for Nigerians.”

Banigbe further noted that the increase provides a much-needed boost for 9mobile’s ongoing business transformation. This includes modernizing network infrastructure, expanding coverage, and improving digital platforms for faster and more reliable connectivity. “This decision enables us to replace outdated equipment, expand our network to underserved areas, and enhance the overall customer experience,” he added.

The tariff adjustment is a strategic measure to bridge the funding gap exacerbated by rising operational expenses, many of which are denominated in foreign currency.

These challenges have strained telecom operators, limiting their ability to reinvest and driving up debt levels. The new pricing structure provides a pathway to financial stability while ensuring the delivery of top-tier services to millions of Nigerians.

Telecom operators have long advocated for market reflective pricing structure, highlighting its importance for industry sustainability. The approval of this tariff adjustment ensures that operators can balance affordability with the need to cover escalating costs and maintain quality services.

Reaffirming 9mobile’s commitment to the Nigerian market, Banigbe stated: “Our focus remains on investing in infrastructure that delivers reliable and innovative services to our esteemed customers. We are dedicated to empowering Nigerians through connectivity, expanding access, and supporting the nation’s vision of becoming a leading digital economy in Africa.”

With this development, 9mobile is poised to further strengthen its reputation as a customer-centric, quality-focused service provider, ensuring that Nigerians remain connected and empowered in an increasingly digital world.


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