Telecom
Truecaller Launches Anti-Fraud Enterprise Solution
Truecaller, the world’s most trusted telephone search engine and caller ID service, has introduced a new identity solution for businesses to bolster safety and eliminate fraud.
Africa is a growing market for Truecaller, with more of the population switching to smartphones, there is a pressing need to increase trust in communication as the rise in fraud and scams using spoofed identities is on the rise across the continent.
The enterprise solution dubbed Truecaller Business Identity allows businesses to verify their identities using a green verified business badge, accurately presenting the name, photo and logo of the organization.
The new solution brings greater trust and efficiency in communication between businesses and clients as it gives confidence to consumers, knowing that the caller is a verified business by Truecaller.
Apart from adding trust and reducing the possibility of fraud, a Verified Business badge can be a big boon for startups and businesses who are brand conscious and want to accurately present the name of their entity, logo and give their customers the satisfaction of knowing exactly who they are conducting business with.
The new feature also allows businesses to drive efficiency in their communications while improving call-pickup rates for genuine and important calls.
Speaking during the launch, Zakaria Hersi, director of Business Development in Africa said, “Fraud continues to be a major issue across Africa and as a company, Truecaller wanted to provide solutions on a business level as well as a personal level.
“Trust is at the heart of everything we do and with so much of our lives lived through our phone, we need to ensure that our communication happens in a safe environment.
Truecaller Enterprise has been set up with the strong intent of building solutions for businesses that will not just improve the efficiency of their communication but also provide significant value and safety to consumers in their day-to-day lives.
“Truecaller is ready to scale the offering to a significant number of businesses globally ensuring that the ever-growing community of users can trust more calls coming from these businesses making communication safer for everyone. Our robust verification process helps consumers identify calls that can be 100% trusted to be initiated by a particular business. Over a period, this can result in a drastic reduction of frauds and scams that happen over phone calls.”, added Sony Joy, VP head of Truecaller Enterprise.
Apart from the green Caller ID and green Verified Business badge, a verified business on Truecaller gets a verified tick mark icon and can lock their brand name and profile photo.
This lets consumers know exactly which calls to trust. Importantly, consumers will continue to see the number of spam markings as usual, and they retain the right to mark verified numbers as spam or block them completely.”
Importantly, Truecaller’s spam algorithms will continue to work in the same way and the Truecaller global community of over 270 million active users will be able to mark calls that are potentially spam/scam/sales call, even if they have a verified badge and Caller ID.
For more information or to sign up for Truecaller Enterprise Solutions, businesses can head to https://business.truecaller.com/
At the recently concluded NextNow Business Forum in Victoria Island, MTN Nigeria electrified the business community with a live demonstration of its forthcoming Communication Platform as a Service (CPaaS), a solution engineered to redefine how Nigerian enterprises connect with their customers.
Unlike traditional communication systems, MTN’s CPaaS is built for the realities of a mobile-first market. The platform unifies SMS, voice, WhatsApp, email, and more into a single, intuitive interface. This approach is especially significant in Nigeria, with over 107 million internet users, 45.4% of the total population, according to Data Report. This figure underscores the necessity for businesses to meet customers where they are.
During the demo, attendees witnessed how CPaaS enables two-way, real-time conversations between brands and customers. The platform’s support for rich media, instant analytics, and seamless integration with business workflows drew particular attention. These features are designed to empower businesses with data-driven insights and the agility to personalise every interaction, whether it’s a service notification, marketing campaign, or customer support exchange.
Akinbulejo Onabolu, Head of Enterprise Segment at MTN Nigeria, articulated the vision: “CPaaS gives enterprises the flexibility to interact with their customers on their preferred platforms; whether it’s chat, voice, or messaging, in a way that feels personal and immediate. We’re looking forward to the value this will unlock for businesses across industries once it launches.”
The fireside chat added depth to the conversation, with Omowunmi Olatunbosun, Head of SME Segment at MTN Nigeria, and Stephen Agbi of Bayobab, highlighting how digital engagement bridges the gap between businesses and audiences.
They emphasised that today’s consumers demand immediacy, relevance, and ease, qualities that CPaaS is built to deliver.
The stakes for digital transformation in Nigeria are high. In a report by Punch, the country’s enterprise tech market is projected to reach $22 billion by 2027, reflecting a surge in demand for scalable, cloud-based solutions that drive efficiency and customer loyalty.
The CPAAS Acceleration Alliance have estimated that globally, the CPaaS market is expected to grow from $14.7 billion in 2025 to $72.4 billion by 2035, at a compound annual growth rate of 18.4%, a testament to the platform’s transformative potential.
The event’s closing keynote from META’s Korhan Yunak reinforced the strategic value of digital channels like WhatsApp, which are now indispensable for business communication and engagement at scale.
As MTN Nigeria prepares for the Q3 2025 launch, the anticipation is unmistakable. With its promise of flexibility, intelligence, and seamless integration, MTN’s CPaaS platform is set to become the backbone of next-generation business-customer engagement in Nigeria, enabling enterprises to not just communicate but to connect, adapt, and grow in a digital-first era.
MTN Uganda is seeking input from stakeholders on a plan to structurally separate its mobile money service, MoMo, from its core telecoms business.
According to the company, the proposed change will be discussed at the upcoming extraordinary general meeting on July 2.
If approved, the telco’s fintech business will be run by a new company controlled by MTN Group Fintech Holdings B.V. and a trust benefiting minority shareholders following a merger.
Additionally, the restructuring also aligns with MTN Group’s ambition 2025 strategy which aims to unlock value, attract new investors, and strengthen regulatory compliance by creating standalone fintech entities in Uganda, Ghana, and Nigeria.
The company’s fintech division has over 13 million customers, with an 18.4% revenue increase in the first quarter of 2025, driven by 19.0% growth in mobile money services, 19.8% growth in transaction volumes, and a 31.4% increase in transaction value.
Reports say the decision is part of the telco’s compliance with the National Payment Systems Act 2020, which mandates mobile money businesses to operate as standalone entities, and to align with MTN Group’s regional fintech strategy.
MTN Uganda, which is led by CEO Sylvia Mulinge, highlighted that the implementation of the proposed transaction will be subjected to a number of conditions and regulatory procedures.
“The implementation of the proposed transaction shall be subject to a number of conditions, including the company and MTN MoMo receiving all required regulatory approvals and no-objections and complying with any regulatory conditions,” said MTN Uganda in notice.
Netflix has announced plans to invest more than €1 billion in Spanish film and television productions over the next four years, reinforcing its commitment to Spain as a key creative hub in Europe.
The announcement was made by co-chief executive Ted Sarandos at an event held at Netflix’s production studios near Madrid, celebrating the company’s 10-year presence in the country.
Sarandos emphasized that the investment would contribute significantly to Spain’s economy, create jobs, and enable the streaming platform to produce more local content. He was joined by Spanish Prime Minister Pedro Sánchez in unveiling the initiative.
Netflix first established its international production studios in Madrid in 2019, following the success of the Spanish-language hit series Money Heist.
Since then, its 22,000-square-meter facility has become one of Netflix’s major production centers within the European Union.
The company currently supports over 20,000 jobs in Spain, highlighting the nation’s growing influence in global entertainment.
The investment reflects Netflix’s ongoing strategy to expand its presence in European markets through original content and local talent.
China Expands Zero-Tariff Trade for Nigeria, 52 Other African Nations
Sterling Bank Pledges ₦2bn to Fully Fund University Scholarships
MTN Nigeria Unveils CPaaS Platform to Transform Business Communication
Aliko Dangote Signs out @ Dangote Sugar Refinery as Chairman
Court Declines Access Bank’s Request to Freeze MTNN Account over N180Bn Claims
General News2 days agoAfDB to Provide $184.1mfor Africa’s Largest Solar Energy, Battery Storage Project
News2 days agoReport Reveals New Malware Posing as an AI Assistant Steals User Data
General News2 days agoCourt Declines Access Bank’s Request to Freeze MTNN Account over N180Bn Claims
Telecom2 days agoMTN Mulls Establishment of Fintech Firm in Nigeria, Others
E-Business2 days agoFG Mulls Fibre Optic Layout to Bridge Internet Gaps
News2 days agoAliko Dangote Signs out @ Dangote Sugar Refinery as Chairman
Telecom3 days agoMTN and Ecobank Launch Chess Championship to Empower Nigeria’s Youth
Telecom3 days agongCERT Issues High Alert to Nigerians Using Android Phones