E-Business
Twitter Offers Fast, Cheap Earthquake Alerts
Twitter could provide a quick and affordable way of detecting earthquakes and warning people of coming disaster, according to a study.
Japanese scientists have developed an earthquake-reporting system, Toretter, which, they say, works faster than their country’s official earthquake warnings and could be adapted to warn of other disasters.
Based on data from more than 1,000 earthquakes between 2009 and 2011, they showed that their system detected 93 per cent of Japan’s strong earthquakes by monitoring tweets — although this included a large number of false alarms.
Fine tuning the system allowed it to detect 80 per cent of the strong earthquakes with three-quarters of the alarms being accurate.
The system uses computer-based semantic analysis to classify tweets based on keywords, such as ‘shaking’ or ‘earthquake’, and their context.
It also uses information about when and where each tweet is sent to pin down an earthquake’s time and location, and then emails an alert within two minutes of an earthquake.
Official broadcasts by the Japan Meteorological Agency typically six minutes, according to the paper, published in the April issue of IEEE Transactions on Knowledge and Data Engineering.
“We proved that a social media user could be treated as a sensor and could be applied to earthquake observation,” lead researcher Takeshi Sakaki, from the University of Tokyo tells SciDev.Net.
He adds that tweets could be used in the developing world as the basis of low-cost observation systems for typhoons, tornados, tsunamis and even heavy traffic.
Some earthquake-prone countries in the developing world, such as Indonesia, also have a high density of Twitter users — necessary for the system to work accurately.
Adam Acar, professor of communication and social media at the Kobe City University of Foreign Studies, Japan, says that a Twitter-based system would be an affordable tool in developing countries that lack comprehensive early-warning systems.
“Having an algorithm that constantly checks for sudden increases in the use of certain words — such as quake, shaking, flood, fire — on Twitter is certainly cheaper than hiring many people or building a number of facilities,” he says. “It may not be 100 per cent reliable, but it’s definitely better than nothing.”
However, Acar says Twitter “should be used to supplement existing official information rather than replace it”.
Nicholas Sitar, professor of civil and environmental engineering at the University of California, Berkeley, in the United States, says he doubts the system would benefit developing nations because a very sophisticated network of sensors and high-speed data processing are needed to ensure the delivery of useful warnings.
“Twitter is just one in a suite of information-delivery systems. The real issue is whether the information can be analysed, interpreted and forwarded sufficiently fast,” he says.
“This is not some kind of a magic bullet that makes up for the lack of safe construction practices in seismically active parts of the developing world,” Sitar concludes.
Twitter could provide a quick and affordable way of detecting earthquakes and warning people of coming disaster, according to a study.
Japanese scientists have developed an earthquake-reporting system, Toretter, which, they say, works faster than their country’s official earthquake warnings and could be adapted to warn of other disasters.
Based on data from more than 1,000 earthquakes between 2009 and 2011, they showed that their system detected 93 per cent of Japan’s strong earthquakes by monitoring tweets — although this included a large number of false alarms.
Fine tuning the system allowed it to detect 80 per cent of the strong earthquakes with three-quarters of the alarms being accurate.
The system uses computer-based semantic analysis to classify tweets based on keywords, such as ‘shaking’ or ‘earthquake’, and their context.
It also uses information about when and where each tweet is sent to pin down an earthquake’s time and location, and then emails an alert within two minutes of an earthquake.
Official broadcasts by the Japan Meteorological Agency typically six minutes, according to the paper, published in the April issue of IEEE Transactions on Knowledge and Data Engineering.
“We proved that a social media user could be treated as a sensor and could be applied to earthquake observation,” lead researcher Takeshi Sakaki, from the University of Tokyo tells SciDev.Net.
He adds that tweets could be used in the developing world as the basis of low-cost observation systems for typhoons, tornados, tsunamis and even heavy traffic.
Some earthquake-prone countries in the developing world, such as Indonesia, also have a high density of Twitter users — necessary for the system to work accurately.
Adam Acar, professor of communication and social media at the Kobe City University of Foreign Studies, Japan, says that a Twitter-based system would be an affordable tool in developing countries that lack comprehensive early-warning systems.
“Having an algorithm that constantly checks for sudden increases in the use of certain words — such as quake, shaking, flood, fire — on Twitter is certainly cheaper than hiring many people or building a number of facilities,” he says. “It may not be 100 per cent reliable, but it’s definitely better than nothing.”
However, Acar says Twitter “should be used to supplement existing official information rather than replace it”.
Nicholas Sitar, professor of civil and environmental engineering at the University of California, Berkeley, in the United States, says he doubts the system would benefit developing nations because a very sophisticated network of sensors and high-speed data processing are needed to ensure the delivery of useful warnings.
“Twitter is just one in a suite of information-delivery systems. The real issue is whether the information can be analysed, interpreted and forwarded sufficiently fast,” he says.
“This is not some kind of a magic bullet that makes up for the lack of safe construction practices in seismically active parts of the developing world,” Sitar concludes.
E-Business
Hisense Electronics Unveils Flagship Showroom in Abuja
By Fabian Tarpael, Abuja
Hisense electronics unveiled a flagship showroom in Abuja over the weekend. Speaking at the event, Mr. Mustapha Khries, the Abuja Branch Manager of the Fouani Group, highlighted the significance of the flagship store, describing it as the first of its kind in the entire West African region.
He also addressed the challenges facing businesses in Nigeria, particularly the high exchange rates and transportation costs.
“The Fouani Group remains resilient and ready to overcome challenges, unlike others who often exit the market when faced with similar issues.”
Ms. Haifa Du, Senior Sales Manager for Hisense Electronics, emphasized the brand’s commitment to affordability and innovation, stating that Hisense offers the most cost-effective and advanced solutions in the market.
The event underscored Hisense’s dedication to technological innovation and sustainability while reaffirming its leadership position in the consumer electronics market.
Mr. Robbin Wei, Senior Sales Manager of Hisense Group, supported by Mr. Greg and Ms. Haifa Du, showcased various innovative products from the new flagship store.
Among the standout products showcased include; The Hisense 110″ Smart Ultra AMOLED TV, featuring unique capabilities such as a solar-powered remote control and a “locate remote” function to find misplaced remotes easily.
E-Business
PalmPay, Jumia Partner to Launch Integration for Shoppers in Nigeria
PalmPay, Africa-focused fintech operating Nigeria’s most used mobile wallet, and Jumia, Africa’s e-commerce giant, today announce a strategic partnership to enhance the digital payment ecosystem on the continent, starting with payment integrations and co-marketing efforts in Nigeria.
This partnership underscores both parties’ commitment to developing the digital payment ecosystem in Nigeria and grow the use of the cashless economy.
WIth PalmPay now available as a payment method, shoppers on Jumia will now be able to pay for their purchases with the option to check out with their PalmPay wallet, ensuring a seamless user experience and transaction reliability through the direct integration.
“We are proud to partner with Jumia as we bring together the best of fintech and e-commerce to redefine the online shopping experience,” said Sofia Zab, Chief Marketing Officer, PalmPay. “This strategic alliance aligns perfectly with our shared commitment to delivering a superior user experience and exceptional value to our customers.”
Speaking on the partnership, Sunil Natraj, CEO, Jumia Nigeria added: “At Jumia, we are dedicated to creating value for our customers by ensuring a convenient, reliable, and secure shopping experience.
“This partnership with PalmPay strengthens our commitment to enhancing the digital payments within our platform. By integrating PalmPay, we are providing more options for customers to access affordable and quality goods with the convenience of cashless transactions.”
This alliance marks the beginning of a long-term collaboration between two industry giants, aiming to drive innovation, increase convenience for consumers, and foster the adoption of digital payments across Africa.
To celebrate the launch of the partnership, PalmPay and Jumia are launching a special Christmas campaign, running from December 11th to 30th. During this period, customers who make purchases on Jumia using the PalmPay payment method will stand a chance to win exciting cash rewards. More details can be found on the brands’ respective social media pages. @palmpay_ng and @JumiaNigeria.
E-Business
Aero Contractors Launches “12 Days of Christmas” Campaign
Aero Contractors is thrilled to announce the launch of its “12 Days of Christmas” campaign, a festive and engaging social media initiative designed to spread holiday cheer and reward loyal customers.
Running from December 13 to December 24, 2024, this exciting campaign underscores Aero Contractors’ commitment to connecting families, friends, and communities during the holidays.
The “12 Days of Christmas” campaign invites travel enthusiasts, loyal customers, and holiday travelers to participate in fun and interactive activities on Aero Contractors’ social media platforms, including Instagram, Facebook, and X (formerly Twitter). Each day will feature engaging posts such as trivia, puzzles, and challenges designed to ignite the festive spirit and encourage community participation.
Participants are encouraged to follow Aero Contractors’ social media pages, engage with the daily posts by liking, commenting, or sharing, and follow the specific instructions for each day’s activity.
Winners will be selected daily and announced on the respective platforms. Exciting prizes await participants, with the grand reward of a free return economy class ticket—a perfect gift for reconnecting with loved ones or exploring new destinations this holiday season.
“At Aero Contractors, we believe in the power of togetherness, especially during the holidays,” said Capt. Ado Sanusi, Managing Director of Aero Contractors.
“Our ‘12 Days of Christmas’ campaign is our way of giving back to the community that has supported us throughout the year. It’s an opportunity to engage, celebrate, and reward our customers while spreading joy and festive cheer.”
This campaign targets travel enthusiasts, loyal Aero Contractors customers, and families looking to make the most of the holiday season. Through this initiative, Aero Contractors reaffirms its dedication to safe, reliable, and efficient air travel, bringing people closer when it matters most.
Follow Aero Contractors on Instagram, Facebook, and X to join the “12 Days of Christmas” campaign. Engage daily for a chance to win a free return economy class ticket and other exciting offers.
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