E-Business
Twitter’s Investment in Africa

Ejiro Obodo
When Twitter announced that it is assembling a team and will soon launch a physical office in Ghana two weeks ago, there was joy and awe in Nigeria.

Joy, because the most boisterous social media platform on earth is finally berthing in Africa. Awe, because many expected Twitter to site its office in Nigeria, a country that considers itself the most vibrant market for the platform on the continent.
In spite of the mixed reaction, Twitter’s venture on the Continent is a big win for Nigeria. And for those who still do not understand what the platform stands for, it is worth noting that Twitter has been described as the “Usain Bolt” of social media.
A microblogging site, Twitter is one of the most sophisticated integrated marketing communications tools ever created. It is versatile, has extensive reach and is famed for disseminating information with record speed.
As far back as 2012, there were circa 400 million tweets per day, and the lifespan of the average tweet was just 22 seconds. Today, the pace and assortment of Twitter users has greatly morphed.
Presently, the platform is used by millions of big and small businesses, government officials and other citizens for customer support engagement, reputation management, polling, product assessment, research, awareness creation, news dissemination, among other things globally.
Africa’s numbers
In Africa, Egypt seems to have more active Twitter users than any other nation. Some sources estimate that with a population of 100.4million people, 3.7million are active Twitter users in Egypt (1 in every 27 Egyptians). But that is a far cry from the U.S. and Japan which host some of the largest concentration of Twitter users globally.
With a population of 328.2million, the U.S. has 69.3million Twitter users (1 in every 4 Americans). Japan with a population of 126.3million has 50.9 million active users (1 in every 2 Japanese).
Nigeria does not have such impressive figures. With a population of 201million, there are less than 3million active Twitter users in the country (1 in every 67 Nigerians), a situation which Twitter CEO, Jack Dorsey described as “Not enough,” during a visit to the country in 2019.
If the ration of Nigerians on Twitter were to increase to 1 in every 3 Nigerians, there would be at least 55million Nigerians on the platform!
Behind the numbers
There are discernable reasons for low Twitter uptake on the continent. For many years, Twitter was perceived as an elitist platform even in Nigeria. It was viewed as a platform used by politicians and high caliber celebrities to engage their sophisticated audiences for many years.
Our research at Caritas Communications which covered Ghana and Nigeria suggests that there is paucity in understanding of the full value that Twitter brings. This may not be unconnected with the low participation in both countries.
In a survey of 2,500 individuals (60percent Nigerians, 40percent Ghanaians), 75percent of respondents were unable to identify any specific twitter product or service by name even though 70percent of them reported owning and operating Twitter accounts for over five years each!
Interestingly, 85percent of respondents are interested in knowing more about the products and services, while 75percent are open to subscribing for them in order to improve their user experience.
This finding, among others emanated from the survey, which was conducted between April 1 and 20, 2021 and it perhaps cuts out the work for Twitter as it forages into Africa.
Success on the continent will be as a result of how creatively the organisation communicates its services and products with a view of engendering greater uptake and revenue.
Twitter’s marketing and communications team has the task of demystifying the brand, not just to the elite but to millions of Africans who have handled the platform without a clear strategy and purpose.
Also, based on the survey, a number of issues need to addressed. First is the issue of videos and images. A considerable number of users indicate that they look forward to the day when Twitter will become the platform of choice for short videos.
For countries like Nigeria and Ghana, which are very transactional, a video or graphic may be the bridge to another sale for a small business looking for promotion.
One respondent specifically indicated: “we need more video clip time.” The thinking is that Twitter will match Instagram if this need is met. But of course it must be added that Twitter is not Instagram.
Other respondents indicated that the system should be optimized to accommodate more African languages (and letters). While this is up to the developers and policy makers at Twitter, I am of the view that a change in this regard could unlock Twitter to millions of Africans who may not be attuned to communicating in English.
One interesting aspect of our survey addresses the willingness of respondents to recommend Twitter to friends, associates and acquaintances. Respondents were asked: “How likely are you to recommend Twitter to your friends?” Interestingly, 80percent said “Very likely.” Only 10percent of respondents said they were unlikely to do so. This is a greenlight as it indicates the possibility for further expansion for Twitter.
There is no doubt that the landing of Twitter in Ghana is a plus for Nigeria. Not only because Ghana and Nigeria are sister countries but because of the common heritage both countries share in terms of language, neighborliness and history.
It is worthy of note that as Twitter berths in Africa, the biggest winners are the millions of African youth, businesses and governments that will be lifted by this new presence. Twitter policy is likely to better accommodate this pool of potential users.
Indeed, the evidence suggests that there is Twitter fever in Nigeria and Ghana already. Recent happenings, especially in Nigeria have proved it. But there are veils which have to be systematically ripped off to enable more Africans embrace the platform. That is job which the company’s communications team has to handle in the following weeks.
Ejiro Obodo is a senior communications manager at Caritas Communications
E-Business
Nigeria Takes the Lead in the Global WSIS+20 Digital Agenda

Nigeria has unveiled a comprehensive, multi-pronged strategy designed to localise WSIS+20 commitments. This roadmap accelerates national transformation by prioritising robust infrastructure, transparent internet governance, and advanced cybersecurity through deep stakeholder collaboration.

Unveiled in New York at the Nigerian high-level side event titled “Re-Imagining Digital Cooperation for Sustainable Development: From WSIS+20 Vision to Local Action,” the strategy cements Nigeria’s position as a primary architect of the world’s digital future.
Speaking at the event, the Director General of the National Information Technology Development Agency (NITDA), Kashifu Inuwa, CCIE represented by Director, Corporate Planning and Strategy, Dr. Dimie Shively Wariowei said Nigeria’s approach is deliberately aligned with the four core activity areas identified under the ongoing WSIS+20 review process.
According to him, the focus areas provide a practical framework for translating global digital commitments into measurable national outcomes, ensuring that international resolutions drive inclusive growth and sustainable digital development at the country level.
Inuwa identified digital infrastructure as the foundation of effective localisation, noting persistent challenges in extending connectivity to underserved and remote communities. Beyond infrastructure gaps, he highlighted affordability constraints and digital literacy deficits, stressing that addressing these issues remains central to Nigeria’s digital inclusion drive.
He explained that government alone cannot shoulder the burden of nationwide digital infrastructure deployment, given Nigeria’s vast geographical spread, hence the adoption of collaborative Public-Private Partnership (PPP) models. He disclosed that Nigeria, in collaboration with the World Bank, is implementing a major fibre-optic project spanning about 90,000 kilometres nationwide to boost connectivity.
The NITDA DG also revealed that the current National Broadband Plan, which has guided broadband expansion in recent years, is nearing completion, with plans underway to renew and reposition it for the next five years. The renewed plan, he said, will strategically target increased broadband penetration as a catalyst for digital access and economic growth.
On internet governance, Inuwa referenced Nigeria’s active participation in the Internet Governance Forum (IGF), noting that the country successfully hosted its annual national IGF. He said the forum operates on a multi-stakeholder model that brings together government, the private sector, civil society and the technical community to foster cooperation and informed policy dialogue.
Cybersecurity, he added, remains a critical pillar of Nigeria’s localisation efforts. He cited the existing Cybersecurity Act and ongoing efforts to strengthen the legal framework through a reviewed version currently awaiting parliamentary approval. These measures, he said, are designed to mitigate risks associated with increased internet use and to protect users and critical digital infrastructure.
Inuwa further stressed Nigeria’s ambition to play a leadership role in advancing digital cooperation across Africa through inclusive, multi-stakeholder engagement. He underscored the importance of coordinated national data collection, noting that reliable, country-specific data is essential for tracking progress and presenting Africa’s digital development story on the global stage.
He concluded that sustained engagement and follow-up actions arising from the WSIS+20 review would strengthen digital cooperation among African countries and ensure that global digital commitments translate into tangible national and regional impact.
Stakeholders commended Nigeria’s efforts in the digital space, acknowledging the country’s growing role in shaping Africa’s digital future.
Earlier, Ms. Jennifer Chung, Co-Convener of the Informal Multi-Stakeholder Sounding Board (IMSB), praised Nigeria for convening a broad-based, multi-stakeholder delegation and for its commitment to the meaningful implementation of WSIS+20 outcomes.
Chung stressed the growing demand for localised WSIS follow-up mechanisms, noting that platforms such as the annual IGF, National and Regional IGF Initiatives (NRIs), and youth-led forums are vital for tracking progress towards the 2030 Agenda and Africa’s Agenda 2063.
She described the WSIS+20 review as a critical step toward effective monitoring, reliable data collection and evidence-based evaluation, particularly for developing countries in the Global South. According to her, these measures are essential to achieving WSIS targets and ensuring that no region is left behind.
Drawing parallels with the Asia-Pacific region, Chung noted that challenges around affordable and meaningful connectivity remain widespread across developing economies. She emphasised that expanding broadband penetration and reducing the cost of access are crucial to closing digital divides in Africa, Asia-Pacific and other parts of the Global South.
She also highlighted the need to enable active citizen participation in emerging technologies, including artificial intelligence and future innovations such as quantum technologies, stressing that inclusive digital access is key to maximising the benefits of digital transformation.
Reflecting on the WSIS+20 review process, Chung praised the innovative and inclusive approach adopted through the informal multi-stakeholder sounding board, describing it as one of the first of its kind in global digital governance. She called for sustained collaboration among governments, the private sector, civil society and the technical community to carry the WSIS vision from global commitments to local action.
E-Business
UBA Partners CIG Motors, Lagride, Launches $100m “Drive to Own” Scheme

United Bank for Africa (UBA) Plc has announced a $100 million financing partnership with CIG Motors, Lagride and the Lagos State Government to promote urban mobility and financial inclusion through a scheme tagged “Drive to Own.”

Group Managing Director/CEO, United Bank for Africa(UBA) and, Chairman, LagRide, Chief Diana Chen, flagged by LagRide drivers, at the signing ceremony of $100 Million Expansion Facility, strengthening smart mobility, driver asset ownership of over 3,500 cars, financed by UBA in partnership with Lagos State Government and LagRide, held in Lagos on Tuesday.
The initiative, unveiled on Wednesday in Alausa, Lagos, will empower 3,500 drivers in the state by enabling them to own vehicles with an equity contribution of 10 per cent of the total cost, while the balance is payable over 48 months.
UBA’s Group Managing Director/CEO, Oliver Alawuba, described the scheme as transformational, noting that it would foster inclusive economic growth, support MSME development and create opportunities for the younger generation.
“This partnership with Lagride is transformational. It will drive inclusivity for economic growth and ensure progress for everyone,” he said.
Alawuba shared a personal story, recalling that his father worked as a driver and was able to fund his education through that income. He said the scheme would provide similar opportunities for many families.
UBA’s Head of SME Banking, Babatunde Ajayi, said the partnership reflected a rethinking of traditional banking models.
“Not every business has a shop. Some businesses have wheels. Every commercial driver is running a business, yet they have remained outside formal finance. We designed credit that fits their reality,” he said.
Chairman of Lagride, Diana Chen, said the company had built a data-driven and credit-ready mobility platform for drivers, stressing that transportation remained the backbone of Africa’s economic future.
“Lagride now stands as the most structured, data-driven and credit-ready mobility platform in Nigeria,” Chen said.
The partnership aligns the strengths of the three organisations, with UBA providing financial support, CIG Motors offering viable business opportunities, and Lagride delivering a technology-driven platform to ensure sustainable livelihoods for driver-partners.
E-Business
Check Point Reveals Nigeria as Second Most Targeted African Country for Cyberattacks in November

The November 2025 Global Threat Intelligence report released by Check Point Research on Tuesday, shows Nigerian organisations faced an average of 3,374 cyberattacks per week.

Making the country as one of the primary targets for cybercriminals in Africa last month, with a record of a staggering volume of digital threats despite an overall decline in attacks across the continent.
The report shows that this figure places Nigeria second among the four major African nations analysed, trailing only Angola, which topped the list with 4,251 weekly attacks per organisation.
While Africa as a whole saw a 13 percent year-on-year decrease in cyber incidents, Nigeria’s high numbers reveal a persistent vulnerability within its digital infrastructure. Kenya and South Africa followed Nigeria with 2,384 and 1,863 weekly attacks, respectively.
The report also identified government institutions and financial services as the most targeted sectors across Africa. Globally, the education and research sector remained the most frequent victim, hit by an average of 4,656 attacks per week.
A significant highlight of the report is the emerging threat posed by Generative Artificial Intelligence (GenAI). Check Point Research found that one in every 35 GenAI prompts submitted within corporate networks globally posed a high risk of sensitive data leakage.
In Nigeria and abroad, employees are increasingly using AI tools that operate outside of formal security frameworks. The report noted that 87 percent of organisations using GenAI were affected by ‘high-risk’ prompts, which often included the input of proprietary code, customer data, or internal communications into public AI models.
Ransomware continues to be a primary tool for extortion, with global incidents rising by 22 percent year-on-year. While North America remains the most targeted region for ransomware, the impact is increasingly felt in emerging markets like Nigeria.
The most active ransomware groups identified in November were Qilin, Clop, and Akira, which primarily targeted industrial manufacturing and consumer goods sectors.
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