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Two-Way Radio offers Better Communication-Amuchienwa
Rita Amuchienwa is the senior territory manager, (English) West Africa for Motorola Solutions.
Before Joining Motorola, Rita, A graduate of University of Calabar had worked with Hewlett-Packard (HP), Lenovo, Technology Distributions Ltd, among other multinationals.
In all, she has 11 years of professional channel sales and devlopment experience in the IT Industry in Africa; having managed All English African Countries in various Sales positions.
Notably, Rita as a specialist in IT distribution and networking has great team spirit, aggressive sales managerial prowess, and professionally disciplined.
She has garnered many awards. She spoke to peter ugwu on Motorola Solutions’ Mission in Nigeria and the peculiarities of two-way (communication) radio.
Motorola Solutions
Motorola Solutions comprised of the government, public safety and enterprise mobility solutions divisions of the former Motorola, Incorporated. For more than 80 years, Motorola has helped the world be its best in technological developments.
Till today Motorola is known for introducing one of the first commercially successful car radios that delivered vital news right to user no matter your location.
Apart from that, Motorola developed the equipment that transmitted the first words from the moon, to leading a public safety revolution with the world’s first-ever handheld laser scanner.
So it is notable for its penchant interest, and historically for exploding possibility across the planet, innovating smarter, more flexible and more insightful ideas.
So when it discovered that two-way radio has become too significant in the present society the solutions were rolled out.
New Role at Motorola Solutions
Motorola as we know is a decent company and best seen for a particular product which is the two-way communication radio.
Motorola is very sophisticated in that area. And we are very strong, because I can assure you, in the whole world we are the number one on that solution.
It is very exciting being with them; I am really happy because it is a kind of new challenge and scenario. The people are amazing. The products are also sellable.
Motorola’s Mission in Nigerian Market
Our mission in Nigeria and other West African countries is to provide that solution we feel is lacking in the way of communication in Nigeria.
Today, we know that Global System for Mobile Communications originally Groupe Spécial Mobile (GSM) is not to be trusted, because of the network fluctuations been witnessed, especially in Nigeria.
I am certain that the two-way radio is a solution to that network problem. For me, the few months I have been with Motorola and witnessed the efficacies of the digital radio, I believe it is the best way to go.
The solution has come to stay and equally will last long in providing the means and best way to communicate to our people.
Interest in Two-Way Radio
First of all our people (Nigerians) in different sector are aware about the need for this solution. We are also strategizing on using the media to drum on that.
We are also looking at best marketing for the solution to get to the appropriate people, or those willing to have it.
We are also expanding from Nigeria to Ghana, Gambia, Sierra Leone and other countries. Even before I joined Motorola I had known them as hand-held or Mobil phone manufacturing company, but when I discovered about aspect of the business I was interested on that, because it is actually their strongest point.
The Impact on Securing the Environment
The sectors that need it most include the government parastatals, security agencies talking about the army, the police, the Federal Road Safety Commission (FRSC), LASTMA, National Emergency Management Agency (NEMA), airport security outfits, the oil and gas, the maritime sector, and any establishment that needs uninterrupted communication channels to ensure speedy passage of information, essentially to enhance productivity, curb losses and safe human lives.
In the face of Nigeria’s security challenges, the two-way radio will creditably add value to what the security agencies are doing.
Therefore, it will impact positively on the environment hence lives will be saved and some calamities averted.
They (the agencies) have been using two-way radio and we hope to ensure they use Motorola, but there are some outside there in the market that are below standards.
We are reaching them through our partners. We also have a website where they could ascertain the credited or certified partners and the product ranges. So, through the partners and links they can reach out to us.
Measuring Market Size
Nigerian market is very dynamic and cannot be predicted, most times. You may be projecting a small gain but at the end of the day a big deal may come in that will shoot up your earning.
The percentages might just increase. Having said that, it may depend on how versatile and committed the partners are.
As a company we believe in giving people the opportunity to open the market for themselves by themselves.
They will reap the gains, of course. We can only attend to a customer that comes directly to us or direct them to partners, depending on the market projections and behaviours.
Nigeria is one of our biggest markets, even in infrastructure, IT Nigeria is quite big. We to leverage on that, put in more efforts and work, harmoniously, with our partners and be ready to grab “anything” that comes to us no matter the size. We are willing to help our partners and customers to grow in any area we can offer them help.
Stemming Fake Gadgets
In fact, it is very rare these days to see a product that does not have fake. But that goes to show there are still originals.
Every company has its strategies. We are also looking at strategies to stop these products, but Motorola is Motorola and the users know how to spot the difference.
We are not relenting on that, hoping to minimize it, because when the market is saturated with the original, definitely the fakes will hide their faces. Also, every product has its pros and cons.
Health Implication of Two-Way Radio Usage
As far as Motorola is concerned there is no medical record that shows the two-way radio has health implications. We are certain that is the best communication equipment.
Sometimes the radiations on the cell phones give one pain on the ear, but in the two-way radio it is very clear.
Similarly, Motorola is not leaving any stone unturned on its research and development (R&D). We are also giving to improve on our products.
It is one of the best gadgets to go with. In the next to five to ten years we should be looking at 50 to 100% increase in revenue of the company from the Nigerian market. It is very lucrative and dynamic.
Advantages of Two-Way Radio
Basically, you are opportune to have one-to-many communication platform at the same time, which is not possible with the cell-phone.
With just I dial you can connect fifty to one hundred people simultaneously. The other advantage is that when you press the button you can talk and control security situation.
In other words, it offers you the opportunity to have security situation in your fingers. We are also proud due to the durability of our products.
It is much more than a cell-phone, eliminating the constant recharge or subscription. But for the radio when you purchase it and pay subscription for the year, you continue to use it.
Added Value on Digitisation
It is like the tape recorder that journalist use. You have to buy cassettes and carry them around. Now you can play DVD or CD on your computer, the same way we have gone digital.
This is the trend and we are not been left out. It takes more time to implement it on the radio market than it is in the regular (consumer) market.
It takes more time, because of the huge investment. We launched it many years ago, but we are making inroad to Nigeria.
We are sure it is the trend and the people are willing to adopt it. To be honest, this is the biggest radio market for us. We have been in Africa since 50s’.
9mobile has appointed Ina Alogwu as its new Chief Digital and Innovation Officer (CDIO), marking another significant step in the company’s business transformation agenda.
In his new role, Alogwu will be responsible for guiding the development and execution of 9mobile’s long-term strategy across the entire digital and technology ecosystem, including new technologies, digital platforms, and business models while nurturing a culture of innovation within the organization.
His appointment demonstrates 9mobile’s firm commitment to driving digital transformation and enhancing its innovative capabilities to better serve customers and stay ahead of market trends.
Alogwu is a visionary leader and seasoned strategist with nearly two decades of transformative experience in digital commerce, mobile payments, and technology ecosystems, making him an invaluable addition to 9mobile’s leadership team.
He has a proven ability to identify emerging trends and harness them to develop and execute groundbreaking digital products and strategies. His expertise spans product innovation, data strategy implementation, and agile business transformations, all of which have delivered significant and sustainable results across diverse industries and regions.
He joins 9mobile from ARM Holding Company, Nigeria, where he was the Group Director, Digital Transformation and spearheaded innovation initiatives, implemented a robust data strategy, and managed venture-building programmes that supported numerous African tech startups.
His very distinguished and diverse professional journey also includes an impactful tenure at Interswitch Limited, where he held roles such as Group Head, Verve Digital, and Group Head, Payment Processing. In these roles, he led the creation of groundbreaking payment platforms and digital solutions across West and East Africa.
Earlier in his career, Alogwu held roles at the Economic and Financial Crimes Commission (EFCC) as a Training Specialist and worked at Integrated Business Strategies as a Business Analyst.
Speaking about the appointment, 9mobile CEO Obafemi Banigbe expressed confidence in Alogwu’s ability to lead the company’s innovation efforts, saying, “Alogwu’s broad professional background makes him the perfect fit for our innovative and business transformation journey as he joins a team of recently appointed senior business leaders to drive this process and the next phase of our growth.
“His role is crucial for navigating today’s fast-paced digital environment. And he has been entrusted to lead the charge in harnessing new technologies, driving digital transformation, and ensuring the company remains adaptable to change, which is integral to fostering innovation and positioning 9mobile as a forward-thinking leader in its industry.”
The New CDIO said, “I’m delighted to join 9mobile and collaborate with the CEO and the leadership team on the innovative initiatives already in progress.
As we navigate the rapidly evolving digital landscape, I’m eager to leverage my expertise in digital strategy, technology, and innovation to drive 9mobile’s mission to deliver exceptional customer experiences and achieve our strategic objectives.”
Alogwu’s academic credentials further underline his readiness for this role. He holds an Executive Master’s in Digital Transformation and Innovation Leadership from IE Business School, Madrid, and a Postgraduate Diploma in Digital Business from Emeritus Institute, in collaboration with MIT and Columbia Business School.
He also completed the Senior Management Program at Lagos Business School, Pan-Atlantic University, and earned a BSc. in Geology & Mining from the University of Jos, Nigeria.
His education is further enriched by certifications in Product Management, Lean Six Sigma, and Strategic Innovation, equipping him with a robust foundation to drive innovation, lead digital transformation, and achieve business excellence in competitive landscapes.
His ability to combine academic knowledge with practical expertise has positioned him as a trailblazer in the digital commerce and technology sectors.
Beyond his technical expertise, Alogwu is adept at cultivating and managing strategic relationships with global multilateral organizations and financial institutions, leveraging these partnerships to unlock profitable opportunities. He has consistently demonstrated excellence in leading multicultural teams and navigating complex, multi-stakeholder environments to deliver transformative outcomes.
The National Insurance Commission (NAICOM), has signed agreement with the Nigerian Data Protection Commission (NDPC) with the aim of enhancing data protection within the insurance sector.
According to NAICOM, the Memorandum of Understanding (MoU) has as its objectives training and capacity building in the area of providing training to enhance awareness and skills in data protection, establishing privacy clinics by setting up specialised clinics to address data protection concerns and provide guidance.
NAICOM said other objectives of the agreement include conducting compliance activities, regularly monitoring and enforcing compliance with data protection regulations, promoting awareness in the area of educating insurance companies on the importance of data protection and the benefits of adhering to best practices.
Developing data protection guidelines through creation of specialized guidelines for insurance institutions to ensure they are equipped to handle data protection responsibilities effectively.
NAICOM said the collaboration marked a significant milestone in safeguarding the personal data of insurance policyholders and promoting trust in the insurance sector.
The commission said to ensure the effective implementation of the agreement, an implementation committee would be established. The committee, the commission said, would comprise of representatives from the two agencies, as well as other key industry associations, including the Nigerian Insurers Association (NIA) and the Nigerian Council of Registered Insurance Brokers (NCRIB).
Businesses worldwide are increasingly embracing mobile advertising services, allowing them to connect with potential customers directly on their smartphones and engage with them more effectively.
This trend is rapidly gaining momentum, and companies in Nigeria are also taking part in this shift.
Every day, more Nigerian businesses are seeking the most efficient strategies to reach their target audiences and convert them into loyal customers.
MTN Nigeria is redefining digital advertisement with MTN Mobile Ads. With a rich customer base of 79.5 million subscribers in Nigeria, MTN Mobile Ads continues to help businesses reach millions of customers nationwide.
Here are five reasons you should use MTN Mobile Ads for your business advertisements:
Targeted marketing
MTN Mobile Ads uses first party data to enable specific targeting of audience based on behaviour, interests and demographic. This ensures that your marketing efforts are directed toward the most relevant audiences, thereby increasing engagement and conversion.
Data-Driven Insights:
Businesses can gain valuable insights from their advertising campaigns, allowing them to fine-tune their strategies for maximum impact. This data-driven approach helps in optimizing campaigns based on real user behaviour and preferences
Diverse advertising formats
This service supports several advertising formats including targeted SMS, marketplace listing on the MyMTN app, display banners, and Rich messaging services (RCS) across both mobile and web platforms. This versatility allows your business to customize your marketing strategy to suit different audience preferences and increase engagement opportunities.
Data-free solutions
MTN Mobile Advertising provides data-free solutions. That means users can view your Ads with or without data. This feature significantly increases engagement rate as it allows your business connect with customers who may have been avoiding ads to save their data.
Cost-effective
With MTN Mobile Ads, you can choose an advertising plan that suits your budget. This flexibility allows businesses to enjoy the benefits of advertising without overspending.
As competition in businesses increase, the need to make advertising a crucial part of your marketing strategy cannot be over-emphasized.
MTN’s Mobile advertising services are the most result-oriented strategy your business should engage in so you can have the same opportunities your competitors may have.
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