Two-Way Radio offers Better Communication-Amuchienwa

Rita Amuchienwa is the senior territory manager, (English) West Africa for Motorola Solutions.
Before Joining Motorola, Rita, A graduate of University of Calabar had worked with Hewlett-Packard (HP), Lenovo, Technology Distributions Ltd, among other multinationals.
In all, she has 11 years of professional channel sales and devlopment experience in the IT Industry in Africa; having managed All English African Countries in various Sales positions.
Notably, Rita as a specialist in IT distribution and networking has great team spirit, aggressive sales managerial prowess, and professionally disciplined.
She has garnered many awards. She spoke to peter ugwu on Motorola Solutions’ Mission in Nigeria and the peculiarities of two-way (communication) radio.

Motorola Solutions
Motorola Solutions comprised of the government, public safety and enterprise mobility solutions divisions of the former Motorola, Incorporated. For more than 80 years, Motorola has helped the world be its best in technological developments.
Till today Motorola is known for introducing one of the first commercially successful car radios that delivered vital news right to user no matter your location.
Apart from that, Motorola developed the equipment that transmitted the first words from the moon, to leading a public safety revolution with the world’s first-ever handheld laser scanner.
So it is notable for its penchant interest, and historically for exploding possibility across the planet, innovating smarter, more flexible and more insightful ideas.
So when it discovered that two-way radio has become too significant in the present society the solutions were rolled out.

New Role at Motorola Solutions
Motorola as we know is a decent company and best seen for a particular product which is the two-way communication radio.
Motorola is very sophisticated in that area. And we are very strong, because I can assure you, in the whole world we are the number one on that solution.
It is very exciting being with them; I am really happy because it is a kind of new challenge and scenario. The people are amazing. The products are also sellable.

Motorola’s Mission in Nigerian Market
Our mission in Nigeria and other West African countries is to provide that solution we feel is lacking in the way of communication in Nigeria.
Today, we know that Global System for Mobile Communications originally Groupe Spécial Mobile (GSM) is not to be trusted, because of the network fluctuations been witnessed, especially in Nigeria.
I am certain that the two-way radio is a solution to that network problem. For me, the few months I have been with Motorola and witnessed the efficacies of the digital radio, I believe it is the best way to go.
The solution has come to stay and equally will last long in providing the means and best way to communicate to our people. 

Interest in Two-Way Radio
First of all our people (Nigerians) in different sector are aware about the need for this solution. We are also strategizing on using the media to drum on that.
We are also looking at best marketing for the solution to get to the appropriate people, or those willing to have it.
We are also expanding from Nigeria to Ghana, Gambia, Sierra Leone and other countries. Even before I joined Motorola I had known them as hand-held or Mobil phone manufacturing company, but when I discovered about aspect of the business I was interested on that, because it is actually their strongest point.

The Impact on Securing the Environment
The sectors that need it most include the government parastatals, security agencies talking about the army, the police, the Federal Road Safety Commission (FRSC), LASTMA, National Emergency Management Agency (NEMA), airport security outfits, the oil and gas, the maritime sector, and any establishment that needs uninterrupted communication channels to ensure speedy passage of information, essentially to enhance productivity, curb losses and safe human lives.
In the face of Nigeria’s security challenges, the two-way radio will creditably add value to what the security agencies are doing.
Therefore, it will impact positively on the environment hence lives will be saved and some calamities averted.
They (the agencies) have been using two-way radio and we hope to ensure they use Motorola, but there are some outside there in the market that are below standards.
We are reaching them through our partners. We also have a website where they could ascertain the credited or certified partners and the product ranges. So, through the partners and links they can reach out to us.

Measuring Market Size
Nigerian market is very dynamic and cannot be predicted, most times. You may be projecting a small gain but at the end of the day a big deal may come in that will shoot up your earning.
The percentages might just increase. Having said that, it may depend on how versatile and committed the partners are.
As a company we believe in giving people the opportunity to open the market for themselves by themselves.
They will reap the gains, of course. We can only attend to a customer that comes directly to us or direct them to partners, depending on the market projections and behaviours.
Nigeria is one of our biggest markets, even in infrastructure, IT Nigeria is quite big. We to leverage on that, put in more efforts and work, harmoniously, with our partners and be ready to grab “anything” that comes to us no matter the size. We are willing to help our partners and customers to grow in any area we can offer them help.

Stemming Fake Gadgets
In fact, it is very rare these days to see a product that does not have fake. But that goes to show there are still originals.
Every company has its strategies. We are also looking at strategies to stop these products, but Motorola is Motorola and the users know how to spot the difference.
We are not relenting on that, hoping to minimize it, because when the market is saturated with the original, definitely the fakes will hide their faces. Also, every product has its pros and cons.

Health Implication of Two-Way Radio Usage
As far as Motorola is concerned there is no medical record that shows the two-way radio has health implications. We are certain that is the best communication equipment.
Sometimes the radiations on the cell phones give one pain on the ear, but in the two-way radio it is very clear.
Similarly, Motorola is not leaving any stone unturned on its research and development (R&D). We are also giving to improve on our products.
It is one of the best gadgets to go with. In the next to five to ten years we should be looking at 50 to 100% increase in revenue of the company from the Nigerian market.  It is very lucrative and dynamic.

Advantages of Two-Way Radio
 Basically, you are opportune to have one-to-many communication platform at the same time, which is not possible with the cell-phone.
With just I dial you can connect fifty to one hundred people simultaneously. The other advantage is that when you press the button you can talk and control security situation.
In other words, it offers you the opportunity to have security situation in your fingers. We are also proud due to the durability of our products.
It is much more than a cell-phone, eliminating the constant recharge or subscription. But for the radio when you purchase it and pay subscription for the year, you continue to use it.

Added Value on Digitisation
It is like the tape recorder that journalist use. You have to buy cassettes and carry them around. Now you can play DVD or CD on your computer, the same way we have gone digital.
This is the trend and we are not been left out. It takes more time to implement it on the radio market than it is in the regular (consumer) market.
It takes more time, because of the huge investment. We launched it many years ago, but we are making inroad to Nigeria.
We are sure it is the trend and the people are willing to adopt it. To be honest, this is the biggest radio market for us. We have been in Africa since 50s’.