Nigerian CommunicationWeek

UBA Takes Banking to Facebook with U-Social

Phillips Oduoza, CEO United Bank for Africa

United Bank for Africa (UBA) Plc has introduced an innovative online banking solution called U-Social, which offers flexibility and convenience to customers who desire to do banking transactions on social media using their Facebook account.

U-Social is designed to promote financial inclusion and to make the bank’s services available to customers regardless of the time and their locations.

U-Social comes as online-based application on Facebook, it is easy to download and immediately syncs with the user’s Facebook account.

U-Social is also an easy-to-use and secure banking solution, which is accessible to all UBA customers who are on Facebook. Users can access  U-Social on https://ubasocials.ubagroup.com on mobile or desktop device.

Users accessing U-Social are immediately presented with four options including; open account, enrolment, locate services and settings.

U-Social enables users to  send money to other banks right from their Facebook page. It is as simple as a “click” and the money is sent.

With U-Social, users can also pay for all cable TV bills right on their Facebook page without having to disengage from any interesting conversation thread that is on-going.  UBA’s U-Social users can also buy airtime right from their Facebook page and have cheques confirmed, cancelled and initiate new transactions while logged into their Facebook account.

“The beauty of U-social is that it has simplified banking and made it part of the social media space.” Yinka Adedeji, UBA’s Divisional Head, e-banking said

“With UBA’s U-Social, Facebook is not just where people connect with friends and family, it is also the place anyone can do his or her banking with ease” he explained.

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