Uche Nworah Becomes ABS New Managing Director

Uche Nworah, new managing director and chief executive officer, Anambra Broadcasting Service (ABS) has assumed duty.

Nworah joined the Anambra Broadcasting Service from Globacom (Nigeria’s 2nd largest telecommunication network) where his role as the national manager of Out-of-Home (OOH) media advertising included OOH media acquisitions, planning and campaign deployments as well as management of Globacom’s multi-billion Naira OOH assets.

He is an experienced communication professional trained in both Nigeria and Europe, and has a strong commercial, advertising, marketing and media background.

Nworah has a B.A in Communication Arts (2nd Class Upper) from the University of Uyo, MBA in Marketing from the University of Nigeria (Enugu Campus) and M.A in Educational Research from the University of Greenwich.

He studied advertising professionally and has the industry acclaimed CAM/BEEC Diploma in Advertising qualifying as the Best Graduating Advertising Student in Nigeria in 1991.

He holds a Post-graduate Diploma (PGD) in Marketing from the Chartered Institute of Marketing (CIM), London, and a Post-graduate Certificate in Education (PGCE) from the University of Greenwich.

Nworah was at various times head, PR & Events at Sunrise D’Arcy, an affiliate agency of the D’Arcy, Massius, Benton & Bowles (DMBB) network in Nigeria, visiting lecturer in Advertising and Promotions at the University of East London;  and senior lecturer in Marketing Communications and Business Strategy at the London Metropolitan University Business School; group head, Internal Communications and later group head of Human Capital Development/chief learning officer at Oceanic Bank International Plc where he headed the Oceanic Leadership Academy.

He received the Jack Petchey Leadership Award in 2007 for his outstanding work with young people in the UK, The Chickenbones Writer of the Year (2006) Award for his witty and incisive writing about Nigeria and Africa related issues and the Distinguished Alumni Award of the Business Education Examinations Council (BEEC) in 2008.

He is the author of The Long Harmattan Season and Nigeria Confidential, and worked with the Federal Government of Nigeria Committee on Rebranding Nigeria in 2009.

He served as a Juror on the 2010 Rebrand 100 Global Awards and is a member of the Education Committee of the Advertising Practitioners Council of Nigeria (APCON), member of The Chartered Institute of Marketing (CIM, UK), the Nigerian Institute of Management (NIM) and Fellow of the Institute of Place Management (IPM, UK).