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UK-Nigeria Creative Alliance: Forging New Paths for Innovation and Growth

In a major stride toward fostering innovation and collaboration, the UK and Nigeria have officially launched the Creative Industries Technical Working Group, marking a pivotal development in the UK-Nigeria Enhanced Trade and Investment Partnership (ETIP). This partnership aims to deepen bilateral ties and create a robust framework for growth within the creative sectors of both nations.

L-R: UK Head of Trade Policy for Nigeria (DBT), Mujina Kaindama; Country Director, UK’s Department for Business and Trade (DBT), Mark Smithson; UK’s Trade Envoy to Nigeria, Florence Eshalomi MP; Special Assistant to the President of Nigeria on Creativity, (representing Director General of the National Council for Arts and Culture, Obi Asika) Prince Baba Agba; and the Special Assistant to the President of Nigeria on Digital and Creative Economy, Fegho Umunubo at the launch of the Creatives Working Group, yesterday in London.
The launch of this Working Group and a match-making event for UK-Nigeria creatives industries leaders today in London, represents a milestone in the UK-Nigeria relationship, designed to boost innovation, cross-border creative collaborations, and drive sustainable economic growth and development.
Both events provided a dynamic platform to explore new opportunities and form commercial alliances within key creative subsectors such as Film and TV, Music, Fashion & Design,mArchitecture, Advertising, and Gaming.
By prioritising collaboration and cultural exchange, the initiative is poised to foster long-term growth, enhance job creation, and unlock new pathways for creativity and innovation in both countries. A Terms of Reference and joint workplan for 2025 were also agreed upon to guide the Group’s focus and efforts.
Speaking on the significance of the launch, Florence Eshalomi MP, the UK’s Trade Envoy to Nigeria and Co-Chair of the UK-NG Creatives Technical Working Group, remarked:
“Today marks a significant moment as we launch the UK-Nigeria Creatives Working Group. Our nations share a rich cultural bond and a deep belief in the transformative power of creativity, through music, film, fashion, and arts.
“This initiative, rooted in our landmark Enhanced Trade & Investment Partnerships (ETIP), will drive stronger trade ties, foster deeper collaboration, and unlock the full potential of our creative industries.
“By enhancing market access and investing in skills, we are opening doors to new opportunities that will create jobs and boost economic growth in the UK and in Nigeria.”
Emphasising the need for deeper creative and cultural ties, Mr. Obi Asika, Director General of the National Council for Arts and Culture and Co-Chair of the UK-NG Creatives Technical Working Group in Nigeria, said:
“Nigeria’s creative economy is a global force, driven by our storytellers, musicians, designers, and digital innovators. From Nollywood to Afrobeats, fashion to gaming, our industries are reshaping global culture and commerce. However, to unlock the full potential of this sector, we need strategic investment and support not just in talent, but in the institutions and infrastructure that will sustain long-term growth.”
Representing Mr., Obi Asika from the Nigerian side, Prince Baba Agba, Special Assistant to the President of Nigeria on Creativity, underscored the importance of leveraging UK expertise for impactful collaborations:
“The UK’s creative industries stand as a global benchmark for institutional excellence, market distribution, and innovation. We are eager to tap into your expertise for meaningful partnerships. This Working Group isn’t just about discussions – it’s about taking concrete actions that will yield tangible outcomes for creators, businesses, and industry stakeholders on both sides.”
Also speaking on behalf of the music industry, Adedayo Ayoade, Product Lead at Gbedu Labs, said:
“The future of Nigeria’s music industry lies in live experiences, innovation, and global collaborations. The launch of the Creative Industries Technical Working Group, under the ETIP framework, represents a significant first step towards bridging cultures and amplifying the voices of the next generation.”
The launch of the Working Group and match-making event which took the form of a series of in person dialogues attended by officials from the UK and Nigerian
governments as well as creatives and served as an institutional framework for deliberations and actions.
News
IHS Nigeria Reaffirms Commitment to raising Nigeria’s Next Tech Giants from the Ilorin Innovation Hub

Telecommunications infrastructure provider, IHS Nigeria, has reiterated its commitment to transforming the Ilorin Innovation Hub into a leading destination for talent and technology development across North-Central Nigeria. The company envisions the Hub as a launchpad for future unicorns and a magnet for young innovators from Kwara State and the surrounding regions.
Speaking during a virtual town hall session organized by the Ilorin Innovation Hub with the theme “From Ilorin to the World: Building a Globally Recognized Technology Hub,”, Mr. Kazeem Oladepo, Senior Vice President & Chief Operating Officer of IHS Nigeria, emphasized the importance of collaboration, mentorship, and community engagement in nurturing the next generation of entrepreneurs.
“We see the Ilorin Innovation Hub as a platform to attract top talent—not just from Ilorin, but from across the region’s tertiary institutions and tech ecosystem,” Oladepo said. “This is an opportunity to build globally impactful companies by harnessing local brilliance with global insight.”
Mr. Temi Kolawole, Managing Director/CEO of the Ilorin Innovation Hub, described the town hall as a homecoming for top minds with roots in Kwara State.
“This is a convergence of visionaries—people who’ve built, scaled, and invested in world-class companies—now giving back to shape a collective future,” Kolawole said. “Our partnership with IHS Nigeria exemplifies what’s possible when public sector ambition meets private sector expertise.”
Responding to a participant’s question on how individuals could contribute towards the growth of the hub, Mr. Oladepo encouraged industry experts present to engage directly with the Hub’s program managers – future Africa and Cc-Hub, provide mentorship, and help in aligning the training modules with local and global market realities.
“IHS is already investing financial, technical, and intellectual resources into the Hub. But to truly thrive, we need champions within the ecosystem—mentors who’ve built real businesses—to guide young people as they develop transformative ideas,” he noted.
Highlighting long-term sustainability, Oladepo called for the inclusion of successful professionals and entrepreneurs in the Hub’s activities to ensure relevance and adaptability.
“Let’s bring in those who’ve succeeded in fields like e-commerce, logistics, Healthtech, and Data Mining. Their insights can help refine the Hub’s programs and ensure participants extract real value,” he added.
Other speakers at the session included Ms. Anu Adasolum, Founder & CEO of Sabi, and Mr. Chris Folayan, Founder of Founder Centered. The virtual townhall was well attended with participants including tech enthusiasts, founders, startups drawn from both within and outside Nigeria.
News
Airtel Nigeria Promotes World Environment Day with Nationwide Sustainability Activities

Telecommunications provider, Airtel Nigeria has reaffirmed its commitment to environmental sustainability with a nationwide campaign to combat plastic pollution in commemoration of World Environment Day 2025.
Themed “Ending Plastic Pollution”, this year’s events demonstrated the corporate mission of Airtel to champion environmental stewardship.
Tagged #UnPlasticAfrica, the company’s campaign began on June 3, mobilizing employees across six operating regions for a week of education, advocacy, and cleanup activities aimed at promoting sustainable living, in alignment with global efforts to reduce plastic pollution.
The activities kicked off with a Sustainability Seminar, led by Dr Hassan A. Sanuth, Director of Sanitation Services at the Lagos State Ministry of the Environment and Water Resources, and focused on the role of the individual in reducing plastic waste while promoting practical recycling habits.
Following this educational session, all Airtel Nigeria employees took the “Eco Pledge” to commit to reusable containers.
In his remarks at the seminar, Chief Executive Officer of Airtel Nigeria, Dinesh Balsingh, reaffirmed Airtel`s dedication to sustainability.
“As we invest in Nigeria’s digital future, we are equally committed to protecting the environment that sustains us. From AI-powered services that reduce paper use to partnerships that connect rural areas without environmental disruption, we are embedding sustainability into every layer of our operations,” he said.
Speaking at the workshop, Dr. Sanuth emphasized the urgency of addressing the plastic pollution crisis, particularly in urban centers like Lagos.
“Plastic waste is choking our drains, polluting our water bodies, and threatening public health. Every little action counts, from individuals making conscious choices to organizations taking bold steps and together, our collective efforts can make a significant impact in ending plastic pollution,” he noted.
He also highlighted the dangers of plastic waste, noting that microplastics have been traced in food, water, and even human blood and called for stronger policies and corporate accountability.
The highlight of the week was a market clean-up and sensitization drive held by Airtel employees in Abuja, Oyo, Benin, Enugu, and Kano. Airtel staff volunteers, in collaboration with local partners, led plastic collection efforts, conducted environmental hygiene training, and distributed over 3,000 branded reusable bags and parasols to market vendors and shoppers.
The World Environment Day campaign, nicknamed Earth Fest 2025, is part of Airtel Nigeria’s broader CSR Strategy, which continues to integrate environmental stewardship into its organizational practices.
News
NOTAP Boss Laments Loss of IPR by Nigerian Researchers

Dr. Obiageli Amadiobi, director general, National Office for Technology Acquisition and Promotion (NOTAP), has expressed displeasure over the level of Intellectual Property Right (IPR) losses by Nigerian researchers due to insufficient knowledge of the benefits of IPR protection.
Speaking at a one-day Coordinator’s Forum organized by the Office in Uyo for the South-South geopolitical zone of the country, the Director General, represented by Mrs. Caroline Anie-Osuagwu, director of Technology Acquisition and Research Coordination (TARC) department, said that prior to the establishment of the Intellectual Property and Technology Transfer Offices (IPTTOs) in Nigerian knowledge establishments, Nigerian researchers had no deep knowledge of the importance of IP protection, hence losing their IP rights.
In a statement signed by Raymond Onyenezi Ogbu for the head, Public Relations and Protocol Unit of NOTAP, the DG advised researchers to always file for a patent each time they anticipate a breakthrough and avoid publishing before patenting, as any research work published in a paper is already in the public domain and can no longer be patented.
“IP rights are rights granted to a researcher or inventor by the government to have a monopoly over the financial exploitation of their inventions for a period of time to recoup the expenditure on their research undertaking”. the DG said.
She challenged patent owners to license or commercialize their inventions, adding that patents that cannot metamorphose into tangible products and services are not worth keeping, as they are liabilities to the owners.
The DG said that researchers with patented inventions can license their invention for royalty purposes or sell them outrightly to venture capitalists if they cannot commercialize.
“Over the years, the nation has depended on the consumption of products from foreign research, while Nigeria is blessed with skilled human resources but only needs to be strategic in their research understanding”.
“The aim of organizing the IPTTO coordinator’s forum was to interact with the coordinators, know their challenges and achievements, and encourage the centers that are not very progressive to strengthen their centers.” She added.
The DG stressed that while a number of centers are performing well, some are struggling to find their fit, occasioned by bureaucratic bottlenecks.
She expressed confidence in the ability of the research communities engaging in demand-driven and market-driven research to fast-track development adding that technology development is a product of research work, and knowledge institutions are duty-bound to engage in critical research to advance the IPR ecosystem in Nigeria.
Participants from the South-South Zone took turns to commend NOTAP for the impactful program and requested the Office to assist them with links to venture capitalists for the commercialization of their research results.
All the IPTTO coordinators presented their scorecards and were advised to get ready for the 2026 IPTTO ranking that would be organized by the Office.
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