E-Financial
Unity Bank Customers Win Over N4 Million in Cashtoken Rewards Promo
Unity Bank customers have claimed over N4 million in cash rewards in its ongoing loyalty programme recently rolled out with Cashtoken, a Cash Reward-as-a-Service company.
The winners included no fewer than 40 customers who adopted and transacted on the Bank’s digital banking platforms, including the UniFi mobile banking application, the *7799# USSD platform or activated their Unity Bank Verve Card to transact on e-payment terminals across Nigeria.
Beginning from onboarding in our customer lifecycle journey, the Unity Bank Cashtoken Partnership commenced as a loyalty and reward scheme to reinforce the benefits of e-banking platforms.
To begin, Customer transactions earn cash tokens, which are then redeemed to qualify for the monthly Cashtoken Rewards draw. Consequently, winners emerge from the draws to claim the cash prizes.
Recall that the retail lender announced the ongoing Cashtoken Rewards loyalty programme in December 2023 in partnership with Cashtoken Rewards Africa to empower customers and improve customer satisfaction.
The partnership with Cashtoken Rewards also provided an opportunity for the Bank to migrate customers—old and new—to a platform that will continually create exciting rewards and appreciation for loyalty.
Eghomware Iyamu, Unity Bank’s Head of E-Business, commenting on the success of the Cashtoken Rewards loyalty program, stated: “We are excited to see our customers win over N4 million in cash rewards through our partnership with Cashtoken.
“This initiative demonstrates our commitment to recognizing and rewarding the loyalty of our customers”.
“By leveraging our digital banking platforms, including the Unifi mobile banking application and the *7799# USSD platform, we are not only enhancing customer experience but also providing life-changing opportunities.
“The Cashtoken Rewards program is a testament to our dedication to improving customer satisfaction and creating meaningful rewards along our customer lifecycle journey.
“We look forward to seeing more of our customers benefit from this exciting program as we continue to innovate and deliver exceptional value to them.”
Unity Bank has robust electronic banking products which include mobile and digital banking channels, including ATM, PoS, or any digital payment channels which support retail product transactions across the country. New-to-Bank customers are invited to open a Unity Bank account, onboard onto the digital platforms and begin transacting on the various platforms to earn cash token rewards and cash prizes while existing customers are encouraged to onboard and transact to win even more rewards and cash prizes.
E-Financial
Alawuba, UBA GMD, Others Call for More Financial Inclusion
Oliver Alawuba, group managing director (GMD), United Bank for Africa (UBA) has made case for more financial exclusion in Africa, saying that a staggering 80 per cent of Africans remain outside the formal financial system, lacking access to essential financial services
At a reception, honoring Prof. Pius Deji Olanrewaju, 23rd President/Chairman of Council, Chartered Institute of Bankers of Nigeria (CIBN), Alawuba stressed the need for more to be done to address financial exclusion.
The event, organised by FIC Professionals Network Plc, brought together stakeholders to discuss ways to promote financial inclusion.
“More than 80% of Africans are outside the financial system. It’s good to see that the agency system is coming onboard, but we need to do more because there are millions of people who have not tested any financial services, “the UBA boss stated.
While highlighting the urgent need for innovative solutions to bridge the financial divide, Alawuba emphasised the importance of collective efforts from financial institutions, governments, and stakeholders to create a more inclusive financial ecosystem that benefits all.
But President Bola Tinubu has assured that his administration is committed to ensuring greater financial inclusion, recognising its potential to unlock economic opportunities, reduce poverty, and promote sustainable growth.
Tínubu’s commitment to expanding financial services to underserved populations, including low-income individuals, rural communities, and small businesses, was reinforced by the appointment of Dr Nurudeen Abubakar Zauro, a technical adviser on financial inclusion, who emphasised the importance of collective efforts from financial institutions, governments, and stakeholders.
“When we came on board, the first thing we did was that we partnered with FIC Professionals Network to stage a workshop in order to inspire stakeholders who we believe know better and have all the experience that is needed for us to do the right thing. It shows that the administration is indeed determined to do everything possible to provide access to financial services, especially in our journey to growing a $1 trillion economy.
“There’s a need for us to strengthen that partnership. So I am quite happy that the certification program of CIBN is a very important one, and now I can tell you that we are doing everything possible to see how we can personalise and, of course, continue to partner and collaborate with FIC, CIBN and all other stakeholders,” the president’s adviser stressed.
Meanwhile, FIC Professionals Network has been commended for its efforts in promoting financial inclusion, particularly through its agency banking initiatives.
Mr. Sola Bickersteth, organisation’s Group Director, Business Development, emphasised the importance of collaboration between public and private sector stakeholders to achieve financial inclusion.
He said: “We cannot congratulate you enough and chartered the Institute of Bankers for laying the path for the direction that we’re taking. We congratulate you, sir, because you are going to graduate the first set of agent bankers certified by CIBN in October of this year, and we believe that it can only get better from there.
“We’re also happy that the government has that vision very clearly stated. So FIC, as an organisation, works with both the public sector and the private operators. We are not a service provider but a collaboration organisation working closely with everybody on how we can, in a consistent manner, make this financial inclusion a reality in Nigeria. And so, in coming together, we believe that we can fill those gaps.”
Responding, the CIBN President expressed gratitude for the honor and applauded FIC for keying into his legacy agenda.
He, however, rallied support for the Network in its commitment to ensuring financial inclusion in the country.
E-Financial
CBN Sacks NIRSAL Executive Directors
Central Bank of Nigeria (CBN) has terminated the appointments of all executive directors at the Nigeria Incentive-Based Risk Sharing System for Agriculture Lending (NIRSAL).
This decision, approved by CBN Governor Olayemi Cardoso on Friday, represents the latest in a series of staff reductions at the apex bank since his appointment last year.
Nigeria CommunicationsWeek reports that the executive directors dismissed include Managing Director and Chief Executive Officer Abbas Umar Masanawa, Executive Director of Operations Kennedy Nwaruh, and Executive Director of Technical Olatunde Akande.
According to a NIRSAL official, the remaining staff are awaiting further clarity on the circumstances surrounding these dismissals.
The CBN cited an ongoing major organisational and human capital restructuring process as the reason for the terminations.
NIRSAL, a non-bank financial institution wholly owned by the CBN, was established to redefine and manage agribusiness-related credit risks in Nigeria.
Founded in 2013 in collaboration with the Federal Ministry of Agriculture and Rural Development (now the Federal Ministry of Agriculture and Food Security) and the Nigerian Bankers’ Committee, NIRSAL aims to stimulate the flow of affordable finance and investment into the agriculture sector.
Its mandate involves de-risking the agricultural finance value chain, enhancing agricultural value chains, building long-term capacity, and promoting agricultural lending through its five strategic pillars: Risk Sharing, Insurance, Technical Assistance, Incentives, and Rating.
E-Financial
MoneyMaster Selected as Payment Partner for Ounje Eko Phase 2
The Lagos State Government has reappointed leading Payment Service Bank, Moneymaster for the second phase of the ‘Ounje Eko’ Food Discount Market, which commences across the state on September 1, 2024’.
A food price discount initiative packaged by the Lagos State Government to bring succor to residents of the state, ‘Ounje Eko’ provides a variety of food items to residents at a discount of 25 percent.
The scheme, which recommences on Sunday, September 1, across all the Local Government Areas (LGAs), Local Council Development Areas (LCDAs) and in the premises of five tertiary institutions in the state was successfully piloted in March this year.
MoneyMaster’s innovative and robust payment and collection technology infrastructure was fully deployed during the pilot exercise and once again it has been given the mandate to deploy its cutting-edge collection solution for seamless transactions at Ounje Eko discount markets.
“We are excited to partner with the Lagos State Government in the second phase of the Ounje Eko discount markets as this programme aligns with our corporate philosophy of adding value to people’s lives”, MoneyMaster PSB disclosed in a statement.
Moneymaster’s secure, fast transaction processing and robust payment channels, which facilitated excellent performance in the scheme’s first phase, has been described as the factor responsible for the retention of the bank for the payment programme.
MoneyMaster PSB, which was issued a license by the Central Bank of Nigeria (CBN) in August 2020 has been instrumental in providing financial technology services to bridge the gap between the banked, underbanked and unbanked populace in the country.
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