The channel’s division of NBC, Universal International Television has announced the launch of Telemundo, the popular telenovela channel, in Africa.
From Monday 12 August, the exciting new channel will be an addition to the DStv Access, Family, Compact, Compact Plus (where available) and Premium bouquets, on 118. Telemundo will also be available on channel 13, on GOtv Plus (where available).
Telemundo will exclusively air telenovelas with the tagline: “Telemundo – Feel the Passion.”
Nico Meyer, MultiChoice Africa CEO said: “We are delighted to be launching Telemundo as it increases the range of programming available to DStv and GOtv subscribers. Telenovelas are a popular entertainment format and we want to provide a dedicated channel where subscribers can go to find this kind of programming. The launch forms part of MultiChoice Africa’s commitment to provide viewers in Africa with a wide channel line-up and to ensure that they have a broad variety of genres to choose from.”
Telemundo in Africa will be dedicated to the most compelling Spanish language telenovelas, offering DStv and GOtv customers a dramatic rollercoaster of romance, mystery, action and adventure.
Telemundo will bring the world of exotic locations and glamorous personalities into African homes.
“Telenovelas are an editorial and television force internationally and we are particularly excited to bring Telemundo to Africa exclusively with DStv and GOtv,” says Colin McLeod, managing director Emerging Markets, Universal Networks International.
“Together we believe we can help to drive multi-channel television to an even broader market. With the launch of Telemundo viewers will have another great reason to tune into DStv and GOtv.”
At launch, viewers can look forward to fascinating stories of love, success and betrayal with high quality production values in telenovelas including Aurora, Precious Rose, My Heart Beats for Lola and Behind Closed Doors.
Telemundo will be fully localised for the African market with full dubbing of Spanish-language programming in English for South Africa and Sub-Saharan countries.
Telemundo becomes the fifth channel brand from Universal Networks International to launch in Africa, joining the recently refreshed channels – Universal Channel, E! Entertainment Television and The Style Network, and movies channel, Studio Universal.
Further, NBCUniversal News Group also operates CNBC channels across the continent.
Universal Networks International, the international channels division of NBC Universal, is one of the world’s premier entertainment portfolios, delivering quality content and compelling brands to over 176 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific.
The brands in the portfolio include Universal Channel, Syfy, 13th Street Universal, Studio Universal, E! Entertainment Television.
The Style Network, DIVA Universal and Golf Channel. These unique brands deliver a full range of entertainment experiences to local audiences across the globe.
Universal Networks International also operates Movies 24 and has a controlling interest in the KidsCo joint venture.
Further NBCUniversal News Group, one of the most influential and respected portfolio of on-air and digital news properties in the world, operate CNBC and NBC News internationally.