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Unlocking Marketing Success in Nigeria with Google My Business

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Reuben Kalu
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By Reuben Kalu

In the dynamic landscape of business marketing, harnessing the power of online platforms is essential for reaching and engaging with potential customers.

Unlocking Marketing Success in Nigeria with Google My Business

For businesses in Nigeria, where the digital marketplace is rapidly expanding, leveraging tools like Google My Business (GMB) can be a game-changer.

In this comprehensive guide, we’ll explore how Nigerian businesses can utilize Google My Business to enhance their marketing efforts and achieve greater success.

Understanding Google My Business

Google My Business is a free and user-friendly tool provided by Google that allows businesses to create and manage their online presence across Google Search and Google Maps.

With GMB, businesses can create a detailed listing that includes essential information such as their address, contact details, operating hours, website link, and customer reviews.

This listing appears prominently in Google search results and maps, making it easier for potential customers to find and engage with the business.

Optimizing Your Google My Business Listing

The first step in leveraging Google My Business effectively is to create a comprehensive and accurate listing for your business. Here’s how you can optimize your GMB listing:

Claim Your Listing: If your business hasn’t already been listed on Google My Business, you’ll need to claim and verify it.

This involves verifying that you’re the owner or authorized representative of the business.

Provide Accurate Information: Ensure that all the information provided in your GMB listing is accurate and up-to-date. This includes your business name, address, phone number, website URL, and operating hours.

Add Photos and Videos: Visual content can significantly enhance your GMB listing and make it more appealing to potential customers. Add high-quality photos and videos that showcase your products, services, and premises.

Collect and Respond to Reviews: Encourage satisfied customers to leave positive reviews on your GMB listing. Be proactive in responding to reviews, both positive and negative, to demonstrate your commitment to customer satisfaction.

Utilize Google Posts: Google Posts allow you to share updates, promotions, and events directly on your GMB listing. Take advantage of this feature to keep customers informed and engaged.

Monitor Insights: Use the Insights tab in your GMB dashboard to track how customers are finding and interacting with your listing. This data can provide valuable insights into your target audience and help you refine your marketing strategies.

Enhancing Local SEO with Google My Business

One of the most significant benefits of Google My Business for Nigerian businesses is its impact on local search engine optimization (SEO).

By optimizing your GMB listing, you can improve your business’s visibility in local search results and attract more customers in your area. Here are some tips for enhancing your local SEO with GMB:

Choose Relevant Categories: Selecting the most relevant categories for your business in your GMB listing helps Google understand what your business is about and improves its chances of appearing in relevant search queries.

Optimize Your Description: Craft a concise and informative business description that highlights your products, services, and unique selling points. Incorporate relevant keywords to improve your chances of ranking in local search results.

Geotag Your Photos: When uploading photos to your GMB listing, geotag them with your business location. This helps Google associate the images with your physical premises and enhances your local SEO.

Encourage Local Reviews: Positive reviews from local customers can significantly boost your business’s visibility in local search results. Encourage satisfied customers to leave reviews on your GMB listing and respond promptly to all feedback.

Use Local Keywords: Incorporate local keywords and phrases into your GMB listing, website content, and other online marketing materials. This helps Google connect your business with local search queries and improves your local SEO performance.

Engaging with Customers and Building Trust

Google My Business isn’t just a tool for improving your business’s visibility; it’s also a platform for engaging with customers and building trust.

By actively managing your GMB listing and interacting with customers, you can foster positive relationships and enhance your reputation. Here are some strategies for engaging with customers through GMB:

Respond to Customer Inquiries: Monitor your GMB listing regularly for customer inquiries and messages. Respond promptly and professionally to address their questions or concerns.

Share Updates and Offers: Use Google Posts to share updates, promotions, and special offers with your audience. This helps keep customers informed and encourages them to visit your business.

Showcase Customer Reviews: Highlight positive customer reviews on your GMB listing to build social proof and instill confidence in potential customers. Respond to reviews graciously, whether they’re positive or negative.

Provide Useful Information: Use your GMB listing to provide useful information that can help customers make informed decisions. This could include details about your products and services, FAQs, or links to helpful resources.

Monitor and Improve: Regularly monitor the performance of your GMB listing and use the insights gained to refine your marketing strategies. Experiment with different approaches and measure the impact on your business’s visibility and engagement.

Conclusion

Google My Business is a powerful tool that can significantly enhance your marketing efforts as a Nigerian business.

By optimizing your GMB listing, leveraging local SEO techniques, and engaging with customers effectively, you can improve your business’s visibility, attract more customers, and build stronger relationships with your audience.

So, take advantage of this invaluable resource and unlock new opportunities for growth and success in the Nigerian market.


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E-Business

Transcorp Hotels Delivers Stellar H1 Results, Declares Over ₦1Bn Dividend

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Transcorp Hotels Plc has delivered a stellar performance in the first half of 2025, recording a 60% year-on-year surge in revenue to ₦47.57 billion, up from ₦29.72 billion in H1 2024. Gross profit climbed 71% to ₦36.21 billion, maintaining a strong 76% margin despite inflation and operational headwinds.

The hospitality giant, a subsidiary of Transnational Corporation Plc, also announced an interim dividend payout of ₦1.024 billion — offering ₦0.10 per 50 kobo ordinary share to shareholders.

In a bold move, the company unveiled Nigeria’s largest corporate venue — the 5,000-seat Transcorp Centre — staking its claim as the new leader in event hospitality. Chairman Emmanuel Nnorom described the results as proof of Transcorp Hotels’ transformative strategies and unwavering investor commitment. MD/CEO Uzo Oshogwe attributed the success to relentless execution and a resilient business model.

Transcorp Hotels, renowned for iconic assets like Transcorp Hilton Abuja and its digital platform Aura, says it isn’t just leading Nigeria’s hospitality sector — it’s redefining excellence across Africa.


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Microsoft Servers Hacked by Chinese Groups

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Chinese “threat actors” have hacked Microsoft’s SharePoint document software servers and targeted the data of the businesses using it, the firm has said.

Microsoft Servers Hacked by Chinese Groups

 

China state-backed Linen Typhoon and Violet Typhoon as well as China-based Storm-2603 were said to have “exploited vulnerabilities” in on-premises SharePoint servers, the kind used by firms, but not in its cloud-based service.

The US tech giant has released security updates in response and has advised all on-premises SharePoint server customers to install them.

“Investigations into other actors also using these exploits are still ongoing,” Microsoft said in a statement.

The firm said it had “high confidence” the hackers would continue to target systems which have not installed its security updates.

It added that it would update its website blog with more information as its investigation continues.

Microsoft said it had observed attacks in which hackers had sent a request to a SharePoint server “enabling the theft of the key material by threat actors”.

Charles Carmakal, chief technology officer at Mandiant Consulting firm, a division of Google Cloud, told reporter, it was “aware of several victims in several different sectors across a number of global geographies”.

Carmakal said it appeared that governments and businesses that use SharePoint on their sites were the primary target.

A number of adversaries who stole material encoded by cryptography were then able to regain ongoing access to the victims’ SharePoint data, he said.

“This was exploited in a very broad way, very opportunistically before a patch was made available. That’s why this is significant,” Carmakal said.

Carmakal said the “China-nexus actor” was deploying techniques similar to previous campaigns associated with Beijing.

Microsoft said Linen Typhoon had “focused on stealing intellectual property, primarily targeting organizations related to government, defence, strategic planning, and human rights” for 13 years.

It added that Violet Typhoon had been “dedicated to espionage”, primarily targeting former government and military staff, non-governmental organizations, think tanks, higher education, the media, the financial sector and the health sector in the US, Europe, and East Asia.

Meanwhile, Storm-2603 was “assessed with medium confidence to be a China-based threat actor”.

 

 

 


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NIMC Warns Nigerians of Fake NIN Website

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National Identity Management Commission (NIMC) has issued a public warning that it is not associated with NINcard.com.

NIMC Warns Nigerians of Fake NIN Website

According to the commission, the website has been circulating online to offer services for Nigerians seeking National Identification Number (NIN) services.

NIMC, in a post on its official X account on Wednesday, said, “NINcard.com is not in anyway affiliated to NIMC. Stay vigilant!”

The warning was accompanied by screenshots of fake payment receipts and OTP request pages from the website, both of which were boldly stamped “FAKE” by NIMC to alert the public.


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