Vibe Web, Boulos Boost Digital Marketing Industry with Graduate Program

In a quest to bridge the skills gap in the digital marketing industry, Vibe Web Solutions, a dedicated digital marketing consultancy firm has partnered with Boulos Group, a major player in the Nigerian market to sponsor 10 university graduates to undergo 6-weeks training on 9 digital marketing courses.

The Graduate Digital Marketing Program which commenced on the 12th of October will offer the graduates’ opportunities for an internship placement in some key Nigerian companies where they will implement core digital marketing strategies whilst under the coaching and supervision of Vibe Web Solutions.   

Speaking to journalists on the programme, Mr. Tobi Asehinde, CEO, Vibe Web Solutions, explained that the skills gap amongst digital marketing professionals, and the demand for qualified digital marketing professionals in the digital marketing industry is becoming alarming, hence the reason for training more digital marketing professionals cannot be questioned.

‎He said “the demands of well-trained digital marketers are growing so rapidly and availability of skilled digital marketing professionals is now a challenge. Since, most of our clients are also asking for well-trained digital marketing professionals, we see it right to start this program”.

‎According to Tobi, the Graduates Digital Marketing Program will provide an in-depth knowledge and graduates gain high-quality 6 weeks practical training from  experts in the digital marketing field and work experience in a digital marketing role with some of the biggest companies in Nigeria.

‎“We will help the graduates launch exciting career in digital marketing, reward them success and encourage them to exceed their potential” he said.

‎Continuing, he expressed his gratitude to Boulos Group, a major player in the Nigerian market, to have queued into a wonderful initiative like this, to make sure that the graduates acquire the relevant digital marketing skills, which will also add value to various industries.

‎He said “Boulos Group is a major sponsor for the Graduate Digital Marketing Program and we believe that it is a wonderful initiative which other companies in Nigeria should also queue into. The benefits accrued in training university graduates on digital marketing are quite enormous”, he added.

Also speaking on the imperatives of the initiative, Mr. Robert Ugbaja, Chairman of Boulos Group, said it is in the character of the Company to fall in line with the digital trends in the society.

According to him, when the Boulos family started their activities in Nigeria in 1936, the country they just arrived to, little did they know about what the future held for them.

He said, as a company that took on a social task - that of improving the social conditions of Nigerians by providing opportunities and alleviating unemployement and poverty, Boulos Group views the partnership with Vibe Web Solutions as critical in its quest to remain ahead of competition, bridging the gap between the Company and the stakeholders while offering valuable products to the customers.

“Today, we are ahead of competitors because we are using digital marketing channels such as Instagram, Facebook, Twitter, Google+, among others to reach out to our customers. We understand that digital marketing is about using BIG DATA to enhance sales, customer support and sample opinion on new products,” he said.

He therefore urged the graduate trainees to be observant and dedicated throughout the internship programme as Boulos Group will provide them with enabling environment to achieve the aims of the initiative.

Vibe Web Solutions has carried out over 1,500 successful digital marketing strategy and campaigns in 5 countries so far (Nigeria, Kenya, Ghana, United Kingdom and United States).

The company prides itself as a result driven digital marketing agency that exists to make businesses succeed in an increasingly digital-centric world.

On the other hand, Boulos Group (Nigeria) is a major player in the Nigerian market and an authority in its chosen fields of operation.

As such, and through their important financial and social investments, they have made it their responsibility to give back to the country that welcomed them many years ago.