Vibe Web, CommsWeek Ready for Conference on Content Marketing

Till today, some Nigerian companies do not still understand why they need content marketing, let alone of its significance.

The fact remains that content marketing has become the most efficient and effective way for Nigerian companies to increase their online presence. Just having a company website will not cut it anymore.

This is the era of having social media platforms like Twitter, Facebook, YouTube, Pinterest to promote your brand and its message. It gives an outlet to connect with customers on a whole new level.

By creating quality content in forms of articles, video, surveys, blog posts, pictures, infographics, your company can directly inform and engage with your audience by using content. It’s not only about getting them to buy your product; it is about changing their views and behaviors regarding your company.

However, in developed countries content marketing is proliferating and the formula for content marketing strategy success in my view is not complex, hence Nigerian companies need to further trigger content marketing, as part of their overall digital marketing strategy.

The essence of developing content is to provide people the information they need. In order to be successful at content marketing, businesses must learn how to develop objectives, develop highly relevant contents.

The following are some of the key content marketing strategies any Nigerian company should adopt.

Attend Our Blogging, Content And Social Media Marketing For Business Success Conference 2015 On Saturday, September 5th 2015 - ONLY 4 SLOTS LEFT.

Conference Objectives

Every marketing strategy must have a well-defined objective, and content marketing is not left out. As with any other marketing initiative, the first step to launching a successful content marketing program is to define your objectives.

You should endeavor to ask yourself some critical questions like; what is my business trying to achieve and how can my content marketing strategy to help me achieve that? Am I trying to increase sales, engage new readers, and extend existing relation or what? These are some objectives which any content marketing strategy should have.

So you have to choose and define your objectives. Critically think about your objectives, define them and then work on them so you don’t get lost in the process.

Now that you have defined your objectives, you now have to move forward. This is the time to develop a clear strategy to achieve them.

Know Your Audience

Knowing your audience at the initial stage could be herculean, But having an in-depth understanding of your audience will help you create engaging, relevant content that will turn your audience into loyal customers.

Knowing your audience includes requires you to know what they care about, what their interests and motivations are amongst others. It will be thrilling to know that most successful businesses understand their customers while content marketers understand their audience.

Determine Your Content Type

There are specifically two phases of your content type. One is content that generates timely perspectives on news, this type of content is mostly and immediately seen by search engines.

The second is the contents that are always fresh and provide information readers seek.

This type of content takes longer to generate significant traffic, but will continue to draw visitors over time.

Look For Content Writers

Writing or developing content requires special skill; hence you need to employ skilled writers who will be able to develop content that will be compelling and good enough.

That is why determining who writes your content is an integral part of a successful content marketing strategy.

If you will be creating content, it has to be good enough. However, if you will be creating brand-aligned content or thought leadership pieces intended to engage consumers on your site or drive conversions.

Well Optimized Website

If you are developing a good content, it has to be published or posted on a website that is much optimized.

The next step to think about is where your content is going to live, the experience visitors will have the content, and how well that location is optimized for search.

If you publish content on a website, you will want to make sure the site is properly optimized for SEO, this will help to ensure that your site conforms to best practices.

It’s also important to create XML Sitemaps for your site so that all of your content gets picked up by the search engines.

If you are creating news content, you will want to create specific sitemap. Google’s Webmaster Tools is an immense resource for best practices in designing a search-friendly site.

Keywords

Understanding the concept of a keyword is very important. It remains one of the critical elements used in defining search traffic to your website.

Learning how your customers and prospects search on Google is relevant to your content marketing strategy.

Keyword research and discovery is a continual process. But if you don’t already have a web analytics package integrated into your website, look for standard solutions like Google Analytics.

Google analytics provides you with a preponderance of information on your current audience’s search habits, from which you can then leverage to inform your content strategy.

Promote and Share Content

There are very many ways of promoting your content. A company is not supposed to develop content and just publish it on the website.

Creating content isn’t just enough. As a content marketer or developer, you should be able to figure out how best to promote your content on various platforms.

However, the fact remains that it doesn’t matter how good your content is if nobody can find it. In addition to creating quality content, you must focus on getting the content to your audience when and where they want it.

Learn exactly how your company can grow their customer base, sales and revenue through blogging, content and social media marketing at this special 1 Day Live Event – SATURDAY SEPTEMBER 5TH , 2015 at Sheraton Lagos Hotel, 30 Mobolaji Bank Anthony Way, Airport Road, Ikeja. Register here: http://vibewebsolutions.com/solutions/blogging-content-and-social-media-conference/