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What We Can Learn from Africa’s Small Business Success Stories

By Gerald Maithya, General Manager, Microsoft Africa Transformation Office
Africa is often hailed as the birthplace of some of the world’s most exciting tech startups. From Cape to Cairo, small businesses across the continent have become catalysts for change, helping to drive economic prosperity and leaving their mark on local society. In fact, it’s predicted that Africa’s digital economy, fueled by hundreds of active tech hubs, could contribute nearly $180 billion to the region’s growth by the mid-decade.

Gerald Maithya, General Manager, Microsoft Africa Transformation Office –
Having produced several industry shakers in the fintech space, it’s perhaps not surprising that the continent has become a very attractive option for startup investment. According to BCG, the rate of growth in the number of African startups receiving financial backing between 2015 and 2022 was nearly six times faster than the global average. And during the first nine months of 2023 alone, these tech ventures raised around $1.4 billion.
With SMEs already accounting for up to 90 percent of businesses in Sub-Saharan Africa, much focus is placed on supporting this vital sector of the economy to reach the levels of success we’ve come to associate with Africa’s tenacious startup culture.
The question is – how do we empower the small business down the road to rise to the ranks of a Flutterwave in Nigeria or M-KOPA in Kenya?
The cloud effect
Much of the answer lies with providing these enterprises with the technology they need to drive operational efficiencies and scale their operations. Cloud technology, in the form of Microsoft Azure for example, has played an important part over the years in supporting Flutterwave’s core operations. Now as the company seeks to build on its success it is again looking to the expansion power of the cloud, building its next generation platform on Azure so that it can process high volume payments at scale, while also ensuring a seamless and secure payment experience for its clients.
Kenyan startup, M-KOPA, recently raised $250 million in debt equity. The company, which provides digital financial services to underbanked consumers, also relies heavily on the computing capacity of the cloud. In fact, its ability to process 500 payments per minute makes it possible for the startup to provide 3 million people across Africa with access to essential services such as solar power systems, digital loans, health insurance and smartphones.
Beyond fintech, small businesses are having a transformative impact on other key sectors such as healthcare. And as with Flutterwave and M-KOPA, many of these enterprises have something important in common – the backing of powerful technology.
In South Africa, Omnisient, is helping to elevate crucial decision-making across healthcare systems through a recent partnership with Altron HealthTech. The startup has created a platform that facilitates data collaboration across records and datasets and can securely match anonymised patient information in a safe environment for analysis. This allows Altron’s healthcare partners more insight into disease patterns and can improve treatments and medication efficacy. In the long term, Altron HealthTech hopes to use this information to support the healthcare industry in determining where new clinics, pharmacies and hospitals need to be built.
Another startup leaving its mark in the healthcare space, Zen Dawa, is helping to reimagine pharmaceutical operations across both rural and urban areas of East Africa by creating online access to pharmaceutical offerings as well as financing solutions for small businesses and pharmacy shops. By making use of Microsoft’s robust AI platform built on Azure, the startup is helping to contribute positively to the availability of essential medicines across East Africa.
There are still many questions to be answered, however, when it comes to drawing a larger number of the continent’s SMEs into the digital economy. Africa is still behind other regions in the world when it comes to digital infrastructure coverage, access, and quality. We are also still battling a shortage of skills and inadequate regulatory policy environments. In fact, with just 22 percent of the population online, Sub-Saharan Africa is still the world’s least connected region.
Supercharging Africa’s dynamic startup ecosystem
Addressing these issues will rely in no small part on the development of strategic alliances across both public and private sectors. These collaborations are pivotal to the development of comprehensive solutions to the multi-faceted challenges faced by small businesses in Africa. The FGN-ALAT digital Skillnovation Programme is a great example of this. A partnership between the Federal Government of Nigeria, Wema Bank, Get Funded Africa and Microsoft, the programme aims to train and equip one million micro, small and medium enterprises (MSMEs) across the country by the end of June 2024. Already 350, 000 MSMEs have been impacted.
Beyond skills, these businesses require business mentorship and access to market and finance opportunities – through effective collaboration the initiative aims to address all these needs in a holistic manner, facilitating opportunities, for example, to receive debt financing, equity investment and grants.
And by tapping into the distribution networks of multi-national corporations, the opportunity for strategic alliances to reach vast numbers of SMEs across the continent is significant. A recent partnership between Orange and Microsoft aims to accelerate the digitisation of small businesses in Africa by leveraging the telco’s formidable network to provide SMEs with access to Microsoft solutions such as Microsoft 365, Copilot, Azure, and Dynamics 365.
Similarly, the FAST Accelerator programme, which was launched together by Flapmax and Microsoft, helps startups scale rapidly and access new growth opportunities by bringing together cutting-edge technologies and business development strategies. Accelerators such as these with vast resources at their disposal are experiencing considerable success in helping startups like Zen Dawa to scale. In fact, with the support of the programme, the company now plans to dramatically extend the number of pharmacies it services from 520 to 10,000 by the end of the year.
The more Africa can produce successful collaborations such as these, the more we’ll start to see a greater number of small businesses emerge as powerful economic contributors. These strategic partnerships hold the key to unlocking immense potential across sectors, empowering entrepreneurial ventures to drive new digital solutions to long-standing challenges and creating a ripple effect that reverberates throughout the continent
News
CSCS Inaugurates Custodian Portal to Enhance Digital Access, Operational Efficiency

Central Securities Clearing System Plc (CSCS), Nigeria’s capital market infrastructure provider, has launched its Custodian Portal, a user-centric digital solution designed to optimise custodian operations through intuitive, secure and efficient features.
Haruna Jalo-Waziri, Chief Executive Officer (CEO), CSCS, announced this in a statement on Monday.
The CSCS is a Public Limited Company with a diversified shareholder base, which serves as the Central Securities Depository for the Nigerian Capital Market.
It serves as the Central Depository for Equities, Commercial Papers, Corporate Bonds, Sub-National Bonds, certain Sovereign Bonds like the FGN Sukuk and the FGN Savings Bond, Equity-traded Funds, Real Estate Investment Trusts, Mutual funds and Commodities.
Jalo-Waziri said that the custodian portal offered a streamlined experience for market participants with powerful tools that facilitate comprehensive portfolio and trade management, document tracking, share transfer operations, client symbol search, and real-time access to vital data.
He explained that the portal, designed to operate through a flexible subscription-based model, empowered users to manage their records effortlessly and securely through convenient payment channels such as GTPay and Paystack.
According to him, “Digital transformation remains at the core of our strategy to enhance the efficiency, transparency and accessibility of Nigeria’s capital market services.
“The custodian portal is a significant leap in that direction, offering custodians a centralised platform to manage critical processes in real-time.
“We are excited about the value this innovation brings to our stakeholders, and we will continue to evolve the platform in line with users’ needs and industry trends.”
The CEO also explained that the portal was designed with user experience in mind with feature tools like portfolio viewing and downloads in PDF or Excel format.
He further said that it also featured tracking of stock movements across date ranges, inbox messaging and request tracking, as well as robust user management capabilities including role assignment and status tracking.
Similarly, the Divisional Head, Business Technology and Digital Innovation, CSCS Plc, Tobe Nnadozie, said that the portal aligned with CSCS’s drive to automate the market.
“In addition to the normal features, the platform is a part of an omnichannel platform for custodians, and includes API services.
“It also connects to the market-wide workflow, which CSCS has built to ensure secured communication and approvals across all major stakeholders in the market.
“The platform is well secured with best-of-breed cybersecurity solutions and our SOC,” he said.
The Custodian Portal reinforces CSCS’s commitment to leveraging technology to streamline back-office functions and support a more agile, data-driven capital market ecosystem.
All custodians in the Nigerian capital market have now been successfully on-boarded on the Custodian Portal, marking a significant milestone in CSCS’s ongoing drive to enhance collaboration, standardise operational processes, and promote digital adoption across the market.
News
UN Appoints Sa’id, Nigerian to Nuclear Panel

In a historic announcement, António Guterres, United Nations secretary-general has named Professor Rabia Sa’id, a Nigerian physicist, to a newly established global independent scientific panel tasked with assessing the devastating consequences of nuclear war.

Professor Rabia Sa’id,
This appointment positions Nigeria at the forefront of a critical international initiative focused on the future of global peace, health, and security.
The independent panel, comprising 21 world-renowned experts, was constituted following the adoption of General Assembly Resolution 79/238, titled “Nuclear War Effects and Scientific Research.”
The body will deliver the most comprehensive scientific analysis in decades on the potential physical and societal impacts of nuclear war at local, regional, and global levels, including climatic disruptions, environmental contamination, radiological effects, and socioeconomic fallout.
Professor Sa’id, a distinguished researcher in atmospheric and space-weather physics at Bayero University Kano and co-founder of Nigeria’s Association of Women Physicists, will bring unique African and Nigerian perspectives to the critical study.
Her expertise in atmospheric sciences is expected to play a pivotal role in the panel’s examination of post-nuclear climatic and environmental changes.
This marks a significant milestone for Nigeria, highlighting the country’s growing influence in global scientific diplomacy and peacebuilding initiatives.
Professor Sa’id joins a select group of experts from 21 countries spanning fields such as nuclear science, radiation studies, climate and environmental sciences, public health, agriculture, and economics.
The panel has been mandated to produce a comprehensive scientific report by 2027, to be presented at the United Nations General Assembly’s 82nd session.
Their findings will provide crucial guidance to the international community on the long-term risks posed by nuclear conflict, revisiting the issue almost four decades after the UN’s last major scientific report on the subject in 1988.
In keeping with the resolution, the panel was carefully constituted to ensure global geographical representation and gender balance. Professor Sa’id’s inclusion is a testament to Nigeria’s scientific excellence and commitment to global peace.
The Secretary-General underscored that the panel will consult widely with international organisations, civil society groups, and communities worldwide, ensuring local and regional concerns are adequately represented in the final report.
Nigeria’s Ministry of Foreign Affairs has welcomed the appointment, noting it as “an important recognition of Nigeria’s voice in shaping a safer, more secure world.”
Professor Sa’id herself expressed pride in representing her country, stating, “Africa must have a seat at the table when global security and human survival are discussed.”
Other prominent panel members include scientists from Brazil, Mexico, Argentina, the United Kingdom, South Korea, Kazakhstan, Austria, Australia, South Africa, Japan, Turkey, China, and others, reflecting a broad spectrum of expertise and perspectives.
As global tensions and nuclear risks resurface on the international agenda, Nigeria’s participation in this critical scientific endeavour underscores its continued advocacy for disarmament and a nuclear-free future.
News
GEFAS Launches Tech-Driven Hub to Mobilize Youth for Soludo’s Re-election

Geeks and Founders Alliance for Soludo (GEFAS) on Thursday 17th July, 2025 unveiled its new office space in a significant event that further strengthens the group’s mission to drive Governor Soludo’s “everything technology, technology everywhere” vision across Anambra State.
The unveiling was performed by the Secretary to the State Government, Prof. Solo Chukwulobelu, who could not contain his excitement and amazement at the level of sophistication of the facility and the vibrancy of the young professionals and tech enthusiasts behind the initiative.
Prof. Chukwulobelu commended the GEFAS team for building such a dynamic platform, uniting diverse sectors under a common goal to support Anambra’s digital transformation and Governor Soludo’s re-election bid at the November 8 Governorship Poll, without requesting a dime from the government.
He noted that their efforts reflect growing youth support for his administration.
“Our goal is to secure victory in the upcoming election and continue delivering good governance to the people of Anambra. Anambra is APGA, and APGA is Anambra
There is no vacancy in Government House come November 2025,” he added.
He urged GEFAS members to remain steadfast and resilient in the face of opposition, adding that the government would collaborate with and complement GEFAS to ensure its vision is further integrated into governance for greater impact.
Also present to lend credence to the movement was the Special Adviser to the Governor on Political Matters, Dr. Alex Obiogbolu, who described GEFAS as a strategic and dynamic angle to the campaigns.
He lauded the initiative, stating that it exemplifies the power of digital tools in modern political campaigning and governance, and expressed optimism that a second term for Governor Soludo would unlock even more innovative solutions for Ndi Anambra.
In her remarks, Ms. Odili Jombo, a coordinator with GEFAS, shared the impressive results of the Alliance’s outreach so far.
She revealed that the GEFAS Call Centre, with its team of 21 dedicated agents, has already reached over 20,000 Ndi Anambra, gathering valuable insights on citizens’ sentiments about Mr. Governor’s performance and their disposition towards the upcoming elections, an experience she described, has recorded more positives than negatives.
She further announced that GEFAS will soon unveil a mobile WiFi bus, among other top-tier initiatives designed to change the campaign landscape and further position Anambra as a leading tech state.
The event was well attended by top government officials, members of the media, tech stakeholders, and other well-meaning Ndi Anambra, many of whom expressed amazement at what GEFAS has created and pledged unwavering support for them and Governor Soludo’s continuity at the November polls.
Explaining the passion behind GEFAS, the Convener and MD/CEO of the Anambra State ICT Agency, Chukwuemeka Fred Agbata, CFA, described the Alliance as a continuity-driven force working to align with Governor Soludo’s vision of moving Anambra from a departure lounge to a destination lounge.
“We believe that together, leveraging technology, we can drive the real change Anambra truly deserves,” he said.
With this milestone, GEFAS remains committed to driving technology-driven engagement that delivers practical impact and amplifies the Solution Government’s transformational strides.
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