Broadcasting
Who Wants To Be A Millionaire’ Show Is Back, After 4 Years Hiatus
The widely celebrated and highly acclaimed TV game show that keeps Nigerian families glued to their seats, “WHO WANTS TO BE A MILLIONAIRE?” (WWTBAM), is back, bigger and better, with contestants now standing a chance to duel it out for a fantastic grand prize of ₦20 million every week, all year long.
The number one Nigerian game show based on the original British version, known casually as “Millionaire” and popularly called “WWTBAM” in the literature space, aired for over 13 years from October 8, 2004 until June 25, 2017 when it was temporarily canned.
In the thirteen memorable years of gracing our screens, the show which enthralled TV audiences far and wide with its exciting and educating editions, boasted of formidable participants, a deep wealth of knowledge and one worthy winner of the staggering prize money of N10 million in the person of Aroma Ufodike who became the first winner of the much coveted top prize of this stupendous game show.
The millionaire game show, which has an intricate set of rules, hosts a group of contestants in each episode in a preliminary round called “Fastest Finger First”; where all contenders for the whooping prize money are given a question and four answers by the host, which must then be placed within a particular order. The contestant who answers correctly in the fastest time goes on to play the main game.
Once a contestant enters the main game, they are asked increasingly difficult general knowledge questions by the host, with each question featuring four possible answers, to which the contestant must give the correct answer. Doing this wins the contestant certain amounts of money, as they advance in the game, hence increasing their prize fund.
During the game, the player has a set of lifelines that they may use only once to help them with a question, as well as two “safety nets”. These lifelines are: ’50/50′, where the computer eliminates two random wrong options, leaving the right option and the other remaining wrong option; ‘Phone a Friend’, where the contestant has 30 seconds to call one of their friends, read the question and four possible options to the friend, who then has the remaining time to offer input; and ‘Ask the Audience’, where audience members use touchpads to designate what they believe the correct option to be and the percentage of the audience choosing each specific option is displayed to the contestant.
In this suspense-filled game show where contestants tackle a series of multiple-choice questions with an eagle-eyed vision to win large cash prizes in a format that twists on many game show genre conventions, Hakeem Condotti, CEO of BLK HUT Media, the Licensee and production house stated: “As a company, our desire is to continuously deliver creative, intelligent and professional content to the market for the people and partner brands; and in the production of a brand with WWTBAM stature, we are able to show our range and capacity to this effect.
“We are proud to be bringing international quality content right to our screens again in Nigeria, be it on TV, Digital, Cable, or Mobile. As part of the much-needed COVID relief that we all need as a nation, WWTBAM is back to entertain, educate and once again, have viewers on the edge of their seats and creating millionaires every week.”
The Nigerian variation of “WHO WANTS TO BE A MILLIONAIRE?”, a viewers’ delight bubbling with delicious elements of suspense and humour laced throughout the show, is ready to take you to a new level of educational adventure, excitement and giddiness in this newly revamped sensational game show, coming to a television screen near you.
Broadcasting
NCC, MCSN Collaborate on Copyright Enlightenment
The Nigerian Copyright Commission (NCC) in collaboration with Musical CopyrightSociety of Nigeria (MCSN) organised a stakeholders’ engagement and awareness event in Kaduna on November 20, 2024.
The event, themed “Enjoy Music, Respect Copyright, Protect your Business,” according to the State Coordinator, NCC Kaduna office Mrs Rukayya Yeldu was aimed at educating music users about copyright laws and the importance of paying royalties to support musicians in the creative industry.
Mrs. Yeldu in her address at the event noted that copyright laws help protect the livelihood of musicians and other stakeholders while emphasising that paying royalties is both a legal and moral duty for business operators in the creative sector.
Director-General, MCSN Mr. Mayowa Ayilaran in his presentation spoke about MCSN’s role in the creative sector and encouraged business owners to obtain proper licences for the music they use.
Broadcasting
90% of Global Constituents Support AI Agents in Public Service, Salesforce Finds
Public trust in government has been lagging for years but new Salesforce research reveals AI agents could help rebuild it.
Constituents around the world agree there’s room for improvement when it comes to government service. Forty percent struggle with government interactions, and over a third are unsure of available programs. However, the research indicates overwhelming public support for AI solutions — with 90% of global constituents saying they’d use an AI agent to engage with their government.
The arrival of AI agents presents governments with an exciting opportunity to strengthen public trust by streamlining services and speeding up response times. And in the face of tightening budgets, agents can augment public servants and better serve their constituents — without having to add headcount.
“It is clear from our research that there is a need for AI solutions like Salesforce’s Agentforce that help governments streamline and scale services to better meet the needs of their constituents,” said Nasi Jazayeri, EVP and GM of Public Sector at Salesforce.
“As global leaders gather in Davos, we have a tremendous opportunity for the public and private sectors to come together and explore how major advancements in technology like AI agents can improve how governments support citizens.”
Public calls for improved government service
40% say it’s difficult to interact with the government when they have questions or need help.
Less than half of survey respondents find it easy to understand what public services (42%) and public assistance programs (46%) are available to them.
Top service delivery improvements desired by global constituents include:
Reducing the number of steps to address needs
Responding to their needs faster
Constituents eager to engage with agents
90% of global respondents said they’d use an AI agent to interact with the public sector.
Constituents in Brazil, Spain, Singapore, and Italy are among the most willing to use AI agents to interact with the public sector, providing these countries with the opportunity to be trailblazers in the agentic AI era.
20% of German and American respondents say they’re very likely to use an AI agent to help fill out government forms (e.g. filing taxes, completing applications).
Three factors global respondents said they prioritised when considering using AI agents in the public sector:
24/7 access to information and services (47%)
Helping them efficiently access government resources (44%)
Reducing the number of websites and steps needed to address their needs (40%)
Broadcasting
NCC, NBTE to formulate IP Policy for Polytechnics, Technical Institutions
The National Board for Technical Education (NBTE) has expressed its commitment to partner with the Nigerian Copyright Commission (NCC) for the creation of a robust Intellectual Property (IP) Policy tailored for Polytechnics and Technical Institutions across Nigeria.
This collaboration was agreed upon during a courtesy visit by the Director-General, NCC, Dr. John O. Asein to the Executive Secretary NBTE, Prof. Idris Muhammad Bugaje, in Abuja. The visit aimed to enlighten NBTE on the mandate of Commission and areas of possible collaboration.
Dr. Asein, represented at the meeting by Director Nigerian Copyright Academy (NCA), Mrs. Funmi Adewale and Director Planning Research and Statistics (PRS), Mr. Collins Nweke, emphasised the importance of a functional IP Policy and the need to incorporate Copyright Education into the curriculum of Technical Institutions.
The ES-NBTE who was represented by the Director, Abuja Liaison Office, Dr. Yahaya Bande gave assurances that the proposed partnership will yield results and lauded NCC’s initiatives of raising public awareness about IP and Copyright, emphasising that such efforts are crucial for enhancing the nation’s economic development.
The Commission’s representatives presented copies of the Commission’s publication “What Is Copyright” and “Copyright Act 2022” to the Executive Secretary, NBTE.
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