Broadcasting
Why Collaboration Tools Are Critical for Organisations in the Age of the Hybrid Workplace
By Hyther Nizam, President – MEA, Zoho Corp.
The workplace today is vastly different than it was a few years ago. The pandemic has accelerated the adoption of digital technologies by businesses, both for their customers and employees. Today, the majority of businesses operate on a hybrid model, and as a result, internal collaboration—both digital and in-person, has become critical for business success.
When it comes to creating an environment that supports online and offline employee collaboration, many businesses continue to fall short and work in restricted silos. In today’s age, companies need to think about implementing effective collaboration platforms that facilitate team communication regardless of whether employees work in-office or remotely. With the necessary tools in hand, developing a strong digital collaboration culture becomes significantly easier.
The importance of collaboration
Before diving into what businesses should look for in collaborative online tools, it’s important to understand why collaboration is so effective. Research shows that high levels of collaboration result in more engaged employees, who communicate openly and don’t fall prey to bottlenecks (such as managers taking overly long to sign off on projects). That, in turn, results in better service delivery and improved customer experience.
Besides the increased employee engagement mentioned above, effective collaboration also improves the flow of information across the organisation and fosters better communication. That, in turn, results in faster problem-solving. Employees recognise this too. According to a study, 86% of employees pin workplace failures on a lack of collaboration and ineffective communication. When people collaborate, they’re more likely to see a project through to the end. In other words, collaboration is important for any organisation seeking long-term success.
Finding the right tools to digitally recreate organizational cultures and improve collaboration
As many organisations have learned over the past couple of years, the general assortment of tools that they previously relied on simply won’t cut it anymore. Hopping between different instant messaging services, meeting platforms, and productivity solutions means that vital information is bound to get lost at some point. Context carry-over, informational continuity, and service uniformity become challenges for employees when they are forced to use a bunch of non-integrated tools for their everyday work. When employee experience drops, it has a direct effect on customer experience.
As the virtual world increasingly infiltrates the workplace and becomes a permanent fixture, organisations should consider implementing a company-wide collaboration and connectivity platform that enables inter- and intra-team communication, eliminates silos, and assists employees in maintaining productivity levels. Especially, productivity platforms or suites that leverage tight integrations and consistent interfaces to combine essential office productivity needs such as email, instant messaging, internal forums, A/V conferencing, and word processors with live-collaboration features, for example, enable these applications to become even more powerful and contextually relevant across services.
For instance, when email and instant messaging applications work together, employees have an easier time converting email conversations that warrant live discussions into chat threads and porting relevant information into the chatbox. Based on chat discussions, employees can also add final deliverables as personal tasks directly from the chatbox. And online word processors that facilitate live collaboration, allowing multiple people to contribute and comment simultaneously, can be convenient and life-changing for remote workers. Not to mention the version control issues that can be averted by freeing employees from having to email documents back and forth.
Another aspect to look for in collaboration suites is the ability to fold this internal collaboration into business applications like CRMs. For instance, the capability of an instant messaging tool to contextually integrate with an organisation’s CRM platform will enable executives to discuss a certain ticket via chat or a quick audio call before responding to the customer. Collaboration-conducive elements like these can further elevate productivity levels and get work done faster as well as make the experience of working across multiple services a smooth-sailing experience for employees.
A change in mindset
To help fuel the mindset shift needed to ensure that digital collaboration becomes ingrained in a company’s organisational culture, it’s equally critical that managers adopt, and are seen to adopt, the platform. If they’re getting full use out of it, their team members will also be spurred to. At the same time, employees all over the world are also experiencing digital burnout and virtual fatigue as their entire work schedules shift online. So it’s vital that managers balance empathy and humaneness with the usage of such tools in a non-intrusive way.
A virtual world of work
Businesses must adapt to the new virtual working environment. This requires re-evaluating processes and prioritising online solutions that facilitate collaboration, all while maintaining a focus on company culture. The customer experience begins with employees, and businesses will ultimately benefit from improved teamwork and communication.
MTN Group, one of Africa’s leading mobile network operators, has announced a strategic partnership with UK-based video software provider Synamedia to develop a new streaming platform tailored for mobile and fixed broadband subscribers across the continent.
Through the partnership, MTN aims to enhance digital content accessibility and cater to the evolving preferences of African audiences.
“We see a unique opportunity to transform video consumption in Africa with high-quality, accessible, and relevant content,” said Selorm Adadevoh, Group Chief Commercial Officer at MTN Group.
“This partnership enables us to leverage cutting-edge technology and deep customer insights to enhance entertainment experiences and drive digital inclusion.”
With the new streaming platform, MTN enters the streaming market in competition with streaming giants like Netflix, Showmax, Multichoice, and Prime Video.
By leveraging Synamedia’s advanced cloud-based technologies, the service will deliver linear television and video-on-demand content.
It is designed to support various monetisation models, including subscriptions, ad-supported content, and free streaming channels with targeted advertising.
The streaming service will offer locally adapted content based on a curated content strategy.
Each market will benefit from content curated to reflect local cultures, languages, and viewing habits, ensuring that viewers across the continent resonate with its offerings.
“Thanks to MTN’s leadership and innovation, smartphone owners across Africa will be able to enjoy innovative linear TV and on-demand video,” Paul Segre, Synamedia, CEO, said.
“By taking advantage of the breadth of our integrated, cloud-based portfolio to quickly deploy new services at scale, MTN will be able to create a groundbreaking set of offerings for customers and viewers that will drive new revenues.”
Alhaji Mohammed Idris, minister of Information and National Orientation, has said that the federal government has commenced investing in cutting-edge technologies and acquiring state-of-the-art equipment for federal media organisations to ensure effective service delivery.
Alhaji Mohammed Idris, minister of Information and National Orientation,
Alhaji Idris stated this in Las Vegas during discussions with leading broadcast and information companies at the ongoing National Association of Broadcasters (NAB) Show 2025.
He said such investments have led to the upgrade and replacement of obsolete infrastructure across radio and television stations owned by the Federal Government.
Dr Suleiman Haruna, director, Public Relations and Protocol, Federal Ministry of Information and National Orientation, said the ministry was already forging partnerships with broadcast equipment manufacturers to avail local broadcasters the opportunity to benefit from emerging technologies and industry-specific training.
The minister underscored the commitment of government to collaborate with key stakeholders in the global information and broadcasting sector to strengthen Nigeria’s information dissemination framework.
Some of the executives who received the Minister and his team are Thomas King, Chairman of KINTRONIC Laboratories; Enrico Vaccari, COO of Axel Technology SRL; Gianluca Baccalini, System Engineering Solutions; and Calvin Carter, COO of Continental Electronics.
They all expressed their organisations’ readiness to collaborate with the Federal Government to enhance Nigeria’s broadcasting landscape and regulatory agencies.
Alhaji Idris is leading a delegation of senior officials, including Salihu Abdulhamid Dembos (Director-General/CEO Nigeria Television Authority), Ali Muhammed Ali (Managing Director/CEO of News Agency of Nigeria), Charles Ebuebu (Director-General/CEO of National Broadcasting Commission), Dr Lekan Fadolapo (Director-General, Advertising Regulatory Council of Nigeria), and Jibrin Baba Ndace (Director-General/CEO, Voice of Nigeria).
The NAB show, running from April 5 to 9, with the theme “The Technology, The Trend, The Future”, provides valuable insights into industry trends, covering topics such as Artificial Intelligence, cloud visualization, the creator economy, and sports production and streaming.
The Nigerian delegation aims to forge new partnerships, explore content-sharing opportunities, and enhance collaboration within the global broadcasting sector, ultimately advancing the country’s media industry.
Professor Yemi Osinbajo, SAN, GCON, former Nigerian Vice President, has called for stronger enforcement of Intellectual Property (IP) protections across Nigeria and the African continent.
Speaking during the National IP Stakeholders Forum held at the UN Building, Abuja, in commemoration of WIPO Nigeria 5th anniversary, Osinbajo highlighted the role of innovation and creativity in driving economic growth.
He emphasised the need to enhance copyright enforcement and digital rights management on platforms like YouTube, Spotify and Netflix, urging more support for artistes and filmmakers to protect their works both nationally and internationally. Osinbajo also stressed the importance of safeguarding Nigeria’s folklore and traditional expressions to unlock their commercial potential.
Addressing the challenges of IP enforcement, the former Vice President called for international cooperation, public awareness and legal reforms to combat piracy and protect Nigeria’s cultural heritage.
He also advocated for a unified African IP system to streamline patent rights and create a larger market for African innovators.
Speaking at the event, Director-General, Nigerian Copyright Commission (NCC), Dr. John Asein, reaffirmed NCC’s commitment to fostering a vibrant IP system through collaboration with WIPO Nigeria Office and other stakeholders. He lauded WIPO’s impact on Nigeria’s IP landscape.
Director, WIPO Nigeria Office, Dr. Oluwatobiloba Moody while welcoming participants expressed gratitude for the continued support from the Nigerian government and stakeholders.
The forum aims to provide a platform for ongoing discussions on IP development in Nigeria.
Some of the dignitaries at the event were the Hon. Minister of Arts, Culture, Tourism and Creative Economy, Mrs. Hannatu Musawa; Director-General, NOTAP, Barr. Dr. Obiageli Amadiobi, Representative of Minister of Foreign Affairs, Ambassador Onowu, Director-General SMEDAN and many others.
MTN Battles Netflix, Showmax with New Streaming Platform
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