Telecom
Why E-commerce is Thriving in South Africa
South Africa’s ecommerce sector is expected to exceed USD21 billion by 2025, with more than one billion transactions per year. This is largely due to the proliferation of smart devices and the expansion of internet connectivity which has created a viable environment for e-commerce to thrive in the country.
Additionally, the increasing integration of e-commerce platforms with various advanced technologies such as cloud computing, artificial intelligence and predictive analytics is also significantly driving the growth of the South African e-commerce market. As a result, the country is becoming a significant player in the global e-commerce industry.
Indeed, the rise of e-commerce in South Africa holds immense opportunities for businesses looking to enter the market. Further, the development presents useful learning points for other countries, such as Nigeria and Kenya, among others, all of which this SeerBit whitepaper exhaustively explores.
Factors Driving E-commerce Growth in South Africa
E-commerce growth in South Africa has been driven by several factors, including increased internet access, improved payment options and the convenience and efficiency of online shopping.
- Increased internet access: Mobile penetration among South African consumers is higher than ever, as indicated by research results from a Geopoll survey conducted in 2020 showing that 45 percent of the South African population browsed the internet on their smartphones for more than four hours a day. The study also revealed that South Africa is one of the biggest adopters of mobile technology in sub-Saharan Africa, with higher rates of smartphone adoption than in most other countries in the region. In terms of total numbers, there are 46.9 million smartphone subscriptions in South Africa, which accounts for users who have multiple phones. As of January 2024, there were 45.34 million active internet users in South Africa.
- Convenience and efficiency of online shopping: For South African consumers, convenience is key when it comes to choosing which online platforms to purchase from. This reduced need to visit a physical store was also identified in a research paper published by Deloitte. The research found that 26 percent of consumers in South Africa said they prefer to shop online because it is more convenient.
- Improved payment options: The integration of wallets, bank apps and shopping apps has made browsing through virtual shopping aisles easier than ever before. Digital wallets have become an entry point for consumers to engage with financial services, thereby creating new opportunities to target the under-served banking population. Also, as South Africans become more comfortable with the concept of online shopping, their appetite for e-commerce solutions continues to increase.
Overcoming Challenges Faced by E-commerce Businesses in South Africa
Despite South Africa’s strong e-commerce growth, the WEF has noted that e commerce entrepreneurs are challenged by issues such as low consumer trust and e-skills, low internet penetration and affordability, uncompetitive delivery infrastructure, fragmented markets and barriers to cross-border e-payments.
- Low Trust of Online Platforms
Many South Africans still do not trust online stores with their personal payment details. This stems from lack of knowledge about online payment systems and advanced security measures. To overcome this mistrust, merchants should use a PCI DSS certified payment service provider (PSP) that meets high security standards and keeps customer information safe. If customers understand how online fraud is prevented and the techniques that are used to prevent security breaches or fraud attempts, they are more likely to trust an e-commerce website with their payment information
- High Cost of Data and Internet Penetration
South Africans pay up to USD5.29 per gigabyte (GB) of data, a cost equivalent to nearly four hours work for people earning the minimum wage. That compares with about USD1.53 per gigabyte in North Africa and USD2.47 in Western Europe, according to research by the Ichikowitz Family Foundation charity that highlights, among other topics, sub-Saharan Africa’s sky-high data costs. The region has the world’s most expensive mobile data prices, according to the Worldwide Mobile Data Pricing 2021 report.
- Issues with delivery infrastructure
Logistics is already a vital part of any retailer’s business plan, but its importance will continue to grow as the use of e-commerce for transactions increases. For stores to be efficient, they must be able to respond quickly and accurately to be able to deliver the correct products to customers on time. Now more than ever an efficient supply chain is needed that gives a high level of service across all channels.
The Role of Technology in Shaping South Africa’s E-commerce Landscape
Technology has become an integral part of every aspect of life, and the retail industry in South Africa is no exception. As consumer expectations continue to evolve, retailers are embracing innovative technologies to enhance the shopping experience and stay ahead of the competition.
Emerging technologies including contactless payments, virtual and augmented reality experiences, AI and mobile payments are all having a profound impact on e-commerce in the country.
Conclusion
The growth of South Africa’s ecommerce industry will likely surpass projections, thanks to the country’s growing appetite for online shopping. The penetration of smartphones, access to data, increased number of platforms and products as well as evolving regulation supporting the industry are significant factors contributing positively to the growth of the industry. There has never been a better time for businesses to enter the ecommerce market in South Africa.
This SeerBit whitepaper casts a deeper look at the trends, factors, future prospects and leading players transforming South Africa into the continent’s biggest e-commerce market.
Click HERE to access the full whitepaper.
Nigerian Communications Commission (NCC) has reiterated its commitment to safeguarding telecommunications infrastructure across the country, in line with President Bola Tinubu’s Executive Order, which criminalises the vandalism, theft or obstruction of critical national infrastructure.
The Commission noted that the enforcement drive is aimed at curbing the growing incidence of sabotage at telecom sites, which continues to degrade the quality of network services nationwide.
Speaking during a courtesy visit by the Executive of the Nigeria Union of Journalists (NUJ), Federal Capital Territory (FCT) Council to the Commission’s headquarters in Abuja, Mrs Nnenna Ukoha, head of Public Affairs at the NCC, reaffirmed the Commission’s resolve to act.
She stated, “President Tinubu signed the Executive Order on 24th June 2024, declaring telecom infrastructure as Critical National Information Infrastructure (CNII). The NCC is now mandated to implement this order fully, and anyone found tampering with these facilities will face the full weight of the law.”
Mrs Ukoha, who represented Dr Aminu Maida, executive vice chairman and chief executive officer, added that the NCC has launched a nationwide awareness campaign to sensitise the public about the significance of protecting critical national infrastructure, including telecom, energy and transport facilities.
Expressing concern over rampant damage, she said, “The destruction of fibre cables, theft of generators and fuel, and removal of key components from telecom base stations have become all too common. These acts directly affect the quality of service that millions of Nigerians depend on.”
She identified three major challenges undermining telecom service delivery:
Vandalism and Theft: “We are witnessing frequent attacks on telecom sites. These lead to service outages and cost operators billions in repairs.”
Restricted Site Access: “Operators face obstruction from local communities, touts and even some government officials who demand levies, making it difficult to access sites for maintenance and refuelling.”
Road Construction Damage: “Ongoing road projects often result in accidental damage to underground fibre cables, further compounding the situation.”
Responding to public complaints about fast-depleting data, Mrs Ukoha clarified that “mobile network operators do not steal users’ data. What many people experience is due to automatic app updates, background processes, and hotspots being shared unknowingly.”
She advised users to be proactive: “We encourage consumers to review their phone settings, limit background data, turn off auto-play videos, and regularly change hotspot passwords.”
Commending the media, she added, “Journalists play a vital role in educating the public. We appreciate your efforts and urge continued partnership in disseminating accurate, impactful information.”
She also revealed the Commission’s drive to improve digital inclusion: “The NCC is committed to supporting underserved communities with affordable internet access and has commenced specialised training for journalists, particularly senior editors in Lagos and Abuja.”
Mrs Ukoha emphasised collaboration with government agencies to reduce infrastructure damage: “As construction projects expand nationwide, we must work together to prevent unnecessary damage to telecom assets.”
Also speaking, Mallam Yakubu Musa, head, Corporate Communications, NCC, reinforced the importance of the media in the telecom ecosystem.
He said, “Our partnership with the press is key to promoting transparency, building consumer trust, and supporting regulatory compliance.”
In her remarks, Comrade Grace Ike, chairman, NUJ FCT, commended the NCC’s regulatory efforts and expressed interest in deeper collaboration.
She stated, “We look forward to partnering with the NCC on media training, expanding internet access for journalists, and enhancing public awareness. We also seek your support for our forthcoming Press Week and capacity-building programmes.”
She continued, “The NUJ recognises the importance of digital tools in journalism. Equipping media professionals with access and knowledge will strengthen democratic engagement and promote good governance.”
The NUJ delegation, comprising key executives and media team members, reiterated its commitment to working closely with the NCC to promote national development.
This enforcement initiative—anchored on President Tinubu’s July 2024 Executive Order—provides a solid legal framework for protecting vital telecom infrastructure and ensuring uninterrupted communication services.
Telecom
Africa’s Lawmakers Commit to Strengthening AI, Digital Health and Smart Manufacturing Frameworks
The Pan-African Parliament (PAP) and the African Population Health Research Center (APHRC), in collaboration with the GSMA, have concluded the first Africa Digital Parliamentary Summit focused on building legislative capacity in Artificial Intelligence (AI), data protection, digital health and smart manufacturing, in a bid to promote evidence-based policy-making for Africa’s digital future.
The three-day Summit, held from 9-11 July in Lusaka, convened over 20 Members of Parliament from the Pan-African Parliament Committees on Transport, Industry, Communications, Energy, Science and Technology, and Health, Labour and Social Affairs and was opened by the Zambian Minister of Technology and Science, Honourable Felix Mutati. Strategic partners in attendance included AUDA-NEPAD, Africa CDC, ECOSOCC, and the African Peer Review Mechanism (APRM).
This concluded with the publication of the Lusaka Declaration outlining shared priorities and next steps for ensuring Africa’s digital transformation is inclusive, responsible and grounded in evidence-based policy.
The Lusaka Declaration recognised the vital role of Members of Parliament in shaping laws and policies that drive the continent’s development. The Digital Parliamentary Summit offered a timely platform to enhance the knowledge and capacity of Parliamentarians on critical aspects of digital transformation.
A key highlight of the Summit was the consideration and discussion with Parliamentarians on the draft Africa Digital Health and Smart Manufacturing reports developed by APHRC and the GSMA.
Both reports will be submitted to the Plenary of the PAP when Parliamentarians of the 55 member states of the African Union meet in Midrand later this month on the occasion of the 5th Ordinary Session of the 6th Legislature of the Pan-African Parliament.
Honourable Behdja Mokrani, Chairperson of the Pan-African Parliament Committee on Transport, Industry, Communications, Energy, Science and Technology said “Against the backdrop of global economic uncertainties and the accelerating pace of technological disruption, this Summit has highlighted the critical need to equip African legislators with the foresight and capabilities required to navigate the Fourth Industrial Revolution.
The capacity-building component of the Summit, along with the presentation of the Africa Digital Health and Smart Manufacturing Reports by APHRC and GSMA, reinforced the importance of African policymakers acquiring the relevant skills to address policy issues related to digital transformation – particularly in the areas of Digital Health and Smart Manufacturing – in alignment with the African Union’s Agenda 2063.
Anthony Mveyange, Director of Programs, Synergy, African Population Health Research Center adds “At APHRC, we firmly believe that digital health is a transformative force, holding immense potential for Africa to ‘leapfrog’ traditional development pathways.
This Summit powerfully demonstrates how, by leveraging AI alongside advancements in digital health and smart manufacturing, we can accelerate socio-economic progress and foster deeper continental integration, directly aligning with the ambitious goals of the African Union’s Agenda.”
Key themes explored during the Summit included:
- The potential of AI-driven digital health to accelerate universal health coverage through better data integration and cross-border information exchange
- The role of smart manufacturing in enhancing industrial resilience and job creation through automation and IoT
- The need for harmonised, Africa-led data governance frameworks to ensure responsible AI development and protect privacy and human rights
“AI, digital health, and smart manufacturing have the potential to transform Africa’s economies and improve lives – but unlocking that potential requires the right policy environment.
“This Summit is an important step in equipping lawmakers with the tools to shape secure, inclusive and future-ready digital economies” said Kenechi Okeleke, Senior Director, Regional, Social and Policy Research, GSMA.
Participants reaffirmed their commitment to advancing digital transformation through coordinated reforms, including:
- Strengthening STEM education and digital literacy among policymakers
- Embedding ICT training in public service development
- Establishing cross-sector collaboration between the health, trade and ICT sectors
- Creating enabling conditions for investment in advanced connectivity infrastructure
Draft findings presented during the Summit estimate that Africa’s digital health market could reach $6.5 billion by 2030 under an optimistic scenario, highlighting the urgent need for policy alignment to maximise impact and drive inclusive growth.
The Summit also set out a roadmap for ongoing engagement between the Pan-African Parliament, APHRC and the GSMA, including the establishment of ‘Evidence-to-Policy’ resource units, sustained capacity-building efforts, and regional forums to harmonise legislation on AI, digital health, and data governance across Africa.
MTN Foundation hosted its annual Anti-Substance Abuse Programme (ASAP) Conference on July 9, 2025, at the MTN Rooftop in Ikoyi, Lagos, bringing together stakeholders from government, healthcare, education, security, civil society, and the private sector to address the growing challenge of drug abuse among Nigerian youth.
L-R: Tobe Okigbo, Chef Corporate Services Officer, MTN Nigeria; Archieabia Ibinabo, Assistant Commander General of Narcotics, representative of Brig. Gen Mohammed Buba Marwa, Chairman/CEO, National Drug Law Enforcement Agency (NDLEA); Barrister Abimbola Salu-Hundeyin, Secretary to the Lagos State Government, (representative of His Excellency, Governor of Lagos State, Mr. Babajide Sanwo-Olu); RT. Honourable Princess Lasbat Mojisola Meranda, Deputy Speaker, Lagos State Assembly; Dr. Mosun Olusoga, Chairman, MTN Foundation; Odunayo Sanya, Executive Director, MTN Foundation, and Dr. Tolu Ajomale, Head of Special Projects and Mental Health, Lagos State Ministry of Health (representative of Prof. Akin Abayomi, Commissioner for Health, Lagos State) during the MTN Anti-Substance Abuse Programme (ASAP) Lagos Conference held in commemoration of World Drug Day at the MTN Rooftop, Ikoyi, Lagos on Wednesday, July 9, 2025.
Prominent attendees included Dr. Mosun Olusoga, Chairman of MTN Foundation; Barrister Bimbola Salu-Hundeyin, Secretary to the Lagos State Government; and Dr. Tolu Ajomale of the Lagos Ministry of Health, among others. Also present were representatives of NDLEA, UNODC, academia, psychologists, recovery advocates, and youth leaders.
Speaking on behalf of Governor Babajide Sanwo-Olu, Salu-Hundeyin reaffirmed Lagos State’s commitment to safeguarding its youth and fostering a future free from substance abuse. Dr. Olusoga emphasized that drug addiction extends beyond health, touching families, communities, and national well-being, calling for proactive, united action.
MTN Nigeria’s Chief Corporate Services Officer, Tobe Okigbo, stressed the company’s long-standing dedication to youth development through initiatives like ASAP. NDLEA’s Assistant Commander General of Narcotics, Archieabia Ibinabo, representing Brigadier General Buba Marwa, commended MTN Foundation as a vital ally in drug prevention efforts.
The conference featured personal stories of recovery in a session titled “Journeys Through the Fire,” followed by a panel discussion on multi-sectoral solutions to substance abuse. It concluded with a dramatic performance, “Just One Breath,” by LASU’s WADA Club, illustrating the personal and societal toll of drug use.
Executive Director of the MTN Foundation, Odunayo Sanya, closed the event with a powerful call to action, urging media, communities, and policymakers to drive sustained investment in youth empowerment and early intervention.
The Foundation reaffirmed its commitment to building resilience among young Nigerians and catalyzing cross-sector partnerships for a drug-free future.
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