Telecom
Why Government Should Encourage Telcos in Nigeria- Jane Egerton-Idehen
BY chukwuemeka fred agbata
There is no doubt that Nigeria has one of the largest Telecom markets in Africa as the sector attracts considerable foreign investment.
Over The Top Players, OTTPs, such as WhatsApp, BlackBerry Messenger, Telegram and many others, have significantly affected the average revenue per user of Telecom subscribers and this has adversely affected the overall revenue of the industry.
Questions that are begging for answers includes, ‘where does the industry go from here, having invested billions of dollars?’ ‘How does the Television compete with OTT players who have very little investments in overheads?’
I recently had a chat with Jane Egerton-Idehen, Country Manager, Avanti Satellite Communications and our discussion centered on her thoughts on the way forward for the Telecom industry in Nigeria.
Jane, who has been in the Telecom industry for a while now, thinks that the industry is currently at the threshold of an evolution, where it is about to enter into a transformation phase.
She observed that the growth of the industry is slowing down globally, with declining revenues, although the customers are becoming more savvy and aware in the face of technology that is daily becoming more sophisticated.
In terms of returns on investment, however, Jane thinks that it is not coming in as it should be. She also observed that, one good thing that is currently happening in the industry, is that, there is ample room for growth.
“It is also at a point where we are about to access a new layer of countries on the continent of Africa. Places that we haven’t been before”, she stated. She further observed that, all this while, the Telecom industry had concentrated in the cities, but now, gradually moving into the rural areas.
Jane is of the opinion that investors should be interested in investing in rural telephony because, that is the next phase where the billionaire subscribers will come from. “And that is where technology hasn’t really accessed untapped potentials”, she observed.
She, however, stressed that, for efficient return on investment, the infrastructures used in the cities cannot be used in the rural areas because, the cost model for rural areas has to be lower as the expected revenues from there will not be as much as we currently have in the cities.
“Yes, the technology in the sense of base stations or switches have to be the same, but how can we make the costs lower? How can we make them cheaper? How can we use lower cost models to access them? So, we really have to rethink all these”‘, she posited.
Government can compel investors to invest in the rural areas, through policies and regulations as well as complement the efforts of the investors, In Jane’s view, even though, they might be reluctant to do so because of the lower returns they are likely to get from there, coupled with the projected higher cost expected to be used in running the facilities in the rural areas.
To Jane, technology is capable of positively affecting the growth of the rural areas as this is where most of the Small and Medium Scale Enterprises, SME’s, are located, so, the government should be interested in this. She emphasised that the government can assist in facilitating the process for the investors in areas, such as site cost, customs clearance, swift right of way approvals, etc. She also suggested the use of Satellite KA band of a low cost model for accessibility in rural areas.
Jane believes that the OTT players are making a huge impact in the Telecom industry, even though, they are eroding the revenue accruing to the Telcos. In her opinion, therefore, players in the Telecom industry should be thinking about what to do about it, instead of whining about it.
In Jane’s view, we should take a look at relaxing some of our policies and regulations to encourage Telcos that have physical infrastructures, pay tax and are helping to reduce the unemployment in Nigeria by employing Nigerians to work in their companies. This is in contrast to OTT players who do not have or do these things in Nigeria but take a chunk of the revenues that would have accrued to the Telcos.
“We can demand for things, like they should have physical presence in the country. We can demand that they invest in certain sectors of our industry as a way to give back, for the kind of revenues they are making from our country”, she concluded, in respect of the foreign OTT players.
MTN Champs Season 3 Lagos Continental Relays concluded on April 12, 2025, with a vibrant closing ceremony at the Yabatech Sports Complex.
This event marked a historic moment in Nigerian athletics, featuring the debut of the Olympics-approved mixed relays and showcasing exceptional talent across various track and field events.
The final day was a blend of intense competition and entertainment, drawing families, friends, and MTN Nigeria staff to the stands. Guests enjoyed music, games, and the much-anticipated MTN Staff Relays, where teams from different departments competed for medals and bragging rights. The Innovators emerged victorious, clinching gold in both male and female categories.
MTN executives also joined the fun, participating in 50m sprints and emphasizing the importance of physical activity. Chief Human Resources Officer, Esther Akinnukawe, highlighted the company’s Go M.A.D (Make A Difference) campaign, encouraging individuals to stay active and impactful in their fields.
The Lagos Continental Relays attracted over 2,500 entries from 155 schools, with participants competing in four age categories: Cadet (U-14), Youth (U-17), Junior (U-20), and Senior. The event not only celebrated athletic excellence but also reinforced MTN’s commitment to nurturing future Olympians and building a legacy of sports development in Nigeria.
Season 3 of MTN Champs continues with the grand finale scheduled to take place in Uyo at the Godswill Akpabio Stadium from April 30 to May 3.
MTN Group, Africa’s leading telecommunications provider, has joined forces with Meta to improve the quality and reliability of voice and video calls on real-time calling applications such as WhatsApp across 12 MTN markets.
The collaboration, which began at the Mobile World Congress (MWC) 2024, focuses on optimizing application-aware networks and network-aware applications to deliver a seamless and high-quality user experience. By leveraging data analytics and conducting comprehensive testing, MTN and Meta have successfully developed solutions that enhance the interaction between mobile networks and real-time calling applications.
Nigeria, MTN’s largest market, was the first to implement these enhancements. Early results indicate a remarkable 50% improvement in key performance indicators (KPIs), significantly enhancing the user experience for MTN Nigeria mobile users.
“This implementation further demonstrates our commitment to enhancing our customers’ digital experience.
“We’re pleased with the remarkable improvement in our real-time communication services, reflecting our commitment to innovative customer solutions,” said Yahaya Ibrahim, Chief Technology Officer (CTO) at MTN Nigeria.
Diego Marí, Head of Network Ecosystems Engineering at Meta, added, “The collaboration allows us to deploy advanced solutions for an unparalleled real-time experience in Nigeria and showcases our dedication to elevating service quality and improving user experience, while striving for continued efficiency in traffic delivery.”
The partnership underscores MTN and Meta’s shared vision of delivering cutting-edge solutions to enhance digital communication across Africa.
Rack Centre, West Africa’s premier Tier III carrier and cloud-neutral data centre, has unveiled its state-of-the-art 12MW IT Load Data Centre, the LGS2, in Lagos, Nigeria.
This innovative facility is set to redefine the digital landscape of Nigeria, offering unparalleled infrastructure, scalability, and reliability.
Speaking at the official commissioning on April 10, 2025, Rack Centre’s Chairman, Maher Jarmakani, emphasized the company’s dedication to innovation and sustainability.
He highlighted the LGS2 facility’s role in providing uninterrupted, energy-efficient solutions for enterprises, cloud providers, and financial institutions, reinforcing Rack Centre’s pivotal role in Nigeria’s digital transformation.
“This facility exemplifies our commitment to powering the nation’s digital future,” Jarmakani stated.
Governor of Lagos State, Babajide Sanwo-Olu, represented by his Deputy Chief of Staff, Sam Egube, praised the milestone during his keynote address.
He described the LGS2 facility as a cornerstone in Lagos’s journey toward becoming a globally competitive digital hub.
Sanwo-Olu also commended Rack Centre for prioritizing sustainability and energy efficiency in the centre’s design.
Rack Centre’s CEO, Lars Johannisson, expressed gratitude to the Lagos State Government for fostering an enabling environment to support the company’s vision.
Johannisson described the facility as a symbol of Nigeria’s commitment to cutting-edge technology, sustainable digitisation, and artificial intelligence.
He noted that with the LGS2 operational, Rack Centre’s data centre capacity would increase eightfold, solidifying its leadership in sub-Saharan Africa’s digital infrastructure space.
As a key player in Nigeria’s digital ecosystem, Rack Centre continues to connect people, businesses, and ideas, driving technological progress and cementing its legacy as a trailblazer in Africa’s digital economy.
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