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Why Nigerians, Others Pay More for Pay-TV

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By Justus E. Fashedemi

Who do you think pays the eye-watering salaries earned by players in England’s Premier League, the Spanish LaLiga or Italian Serie A? It is not the clubs, but fans in those countries and around the world.

 

Wondering how? Here is it. The Premier League, the world’s favourite football league, for example, is broadcast in 212 countries to an estimated 4.7 billion people.

 

The 2016/17 season was the first in the current three-year broadcasting deal, which gives the Premier League £8.3 billion in television rights, with £5.41 billion of that coming from two UK broadcasters, Sky and BT.

 

It means clubs have larger sums to spend on players, who are earning bigger wages, and are less dependent match day income.

To cover the cost of the sum paid for the deal with the Premier League, Sky and BT jacked up prices by about 10% in 2016, meaning that the cost to the subscriber went up.

 

The two broadcasters were simply responding to the 71% jump over what was paid for the previous television deal. So, whatever commercial progress the clubs are making is at a cost, which is eventually passed on to fans around the world by television companies broadcasting matches of the Premier League everywhere in the world.

 

Being a red-hot property, a jewel in the Pay TV crown, rights to air Premier League matches are unlikely to attract lower sums when next they are up for renewal.

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In fact, they will attract higher sums. Live sport, in general, is hot, hot property. The cut-throat competition for the acquisition of rights to broadcast or redistribute live sport content is unsurprisingly accompanied by stratospheric hikes prices demanded by content owners.

 

It is the same for content in other genres- movies, general entertainment, documentaries, kiddies’ content et al.

 

Being part of the global Pay TV landscape, operators in Nigeria are similarly victims of tough negotiations and astronomical content prices as operators in Europe, the US and Asia.

 

A big portion of the monthly subscription the consumer pays is comprises costs that Pay TV companies, which are essentially distributors or vendors, are required to pay to content creators or those that package Pay TV channels.

 

It means that for every household receiving that package, whether or not anyone in the household watches the channel, Pay TV providers pay a fee.

 

Content rebroadcast agreements usually contain clear and stringent rules on how content owners want their television shows and channels should be sold to viewers.

 

Content owners determine, for example, what packages can contain their channels. With content costs almost always denominated in the US dollar, Euro and the British pound, it is not possible for Pay TV subscription in Nigeria to remain the same for long, especially with the volatility of the exchange rate of the Naira to the aforementioned international currencies.

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Even then, Pay TV prices in Nigeria are not anywhere near the steepest in the world as many often suggest. A look at the recent price adjustments made by MultiChoice on its DStv platform provides a confirmation. Under the company’s new price regime, the DStv Premium package, which currently costs N14, 700 will from 1 August rise to N15, 800.

 

Price of the DStv Compact Plus package has also been slightly bumped up from to N10, 650 from N9, 900. The Compact package, which currently costs N6, 500, will rise to N6, 800.

 

Prices of the Family and Access packages will equally go up to N4, 000 and N2, 000 respectively from the N3, 800 and N1, 900 currently being paid. Compared to the company’s new rates in Ghana, MultiChoice subscribers in Nigeria can have few complaints.

 

The West African country’s Premium subscribers will henceforth pay GH 365 (N27, 360.75), while those on Compact plus will pay GH 245 (N18, 365.44). Compact and Family subscribers in Ghana will pay GH 149 (N11, 169.18) and GH 85 (N6, 961.60) respectively.

 

South African subscribers of the company, erroneously viewed as sacred cows, will pay R809 (N21, 728.47) for Premium, R509 (N13, 670) for Compact Plus, R385 (N10, 340.49) for Compact, R249 (N6, 687.75) for Family and R99 (N2, 656.98) for Access respectively.

 

Similarly in Europe and the Americas, Pay TV subscribers pay more than Nigerians. In the US, Pay TV operator, Direct TV’s two biggest packages cost $110 (N38, 710) and $60 (N21, 660) respectively. For its third biggest package, Xtra, Direct TV charges $55 (N19, 855).

 

Its other packages cost $40 (N14, 440), $45 (N16, 245) and $35 (N12, 635). United Kingdom’s premier operator, Sky TV, charges £79.95 (N38, 167.33) for its fullest package and £47.50 (N22, 572.97) for that next to it. The third package attracts £40 (N19, 008.82), while the three below it cost £30 (N14, 256.61), £25 (N11, 731.54) and £20 (N9, 504.41) respectively.

 

In Mexico, where the provider offers four packages, the costs are higher than what is paid by subscribers in Nigeria. In the Central American country, Sky TV’s topmost package costs MXN 1039 (N19, 798.52). The three others cost MXN 829 (N15, 796. 52), MXN 649 (N12, 366.93) and MXN 569 (N10, 842.50).

 

Contrary to the widespread belief that Pay TV prices around the world are as stable as rock in a windstorm, the fact is they rise yearly.

 

Analysts reckon that programming costs have risen by eight to 10 percent in each of the past four years-driven by competition for content and other economic conditions, reducing Pay TV operators’ margins and compelling them to keep hike prices to remain afloat.

 

Competition has been made fiercer by the rise of streaming services, which are also in the game for compelling programming, offering another outlet to content owners. When this is added to global economic conditions, prices are unlikely to stay the same.

 

A 2013 research by Robert Gessner of America’s Masillon Cable TV Inc., warned subscribers to expect large increases in prices.

 

“Wholesale costs for the lowest level of TV service will increase by 11.5% in 2014; expected to increase 400% by 2020. Wholesale costs for Basic TV will increase by 11.7% in 2014 and double by 2020. Anticipated 2020 out-of-pocket Basic Cable program cost will exceed $80/month, more than $100 retail with no equipment, premium services, Internet or phone service,” wrote Gessner.

 

US website, consumerreports.org, also reported that most US Pay TV operators hiked their prices in 2018, with some introducing hidden fees, with operators blaming the development on the rise in costs paid for programming.

 

Industry watchers also posit that addition of new features and functions to services, leading to improved subscriber experience, also contributes to the rise in Pay TV prices.

 

Except the astronomical programming costs miraculously slide-appreciably, too-there is no chance of Pay TV prices remaining the same for a long time.

 

––Fashedemi, a public affairs analyst, writes from Lagos


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FemyWalsh Set to Launch FM Radio in Lagos

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FemyWalsh Limited, media conglomerate, is set to launch its flagship FM terrestrial radio station as it receives its licence from the National Broadcasting Commission (NBC).

FemyWalsh Set to Launch FM Radio in Lagos

This adds yet another media asset to the FemyWalsh group, which already comprises SOUQ News TV, Walsh Radio Online, Terminal Seven Audio-Visual Studio and Walsh Photography.

Victor Walsh Oluwafemi, company CEO, and Dr Idahosa Osamhanze, vice president, were presented with the operational licence by Mr Charles Ebuebu director general NBC at the commission[s  office in Abuja.

This move marks a significant expansion in FemyWalsh’s media footprint and paves the way for broader audience engagement and impact. With the addition of this new licence, FemyWalsh is poised to reach even more viewers and listeners across Nigeria.

The company’s commitment to delivering high-quality content and innovative programming remains unwavering.

According to Oluwafemi, acquiring the terrestrial FM radio licence underscores the group’s ambition of being the largest and most impactful media network across Nigeria, as well as the African region.

“Getting into the terrestrial radio space and securing the operational license represents a pivotal moment for the FemyWalsh group as we continue to evolve and innovate in the media landscape. Radio has long been a powerful medium for reaching diverse audiences, and we are thrilled to leverage this platform to amplify further our mission of empowering SMEs and driving economic growth in Nigeria.”

For his part, Osamhanze, who is the Vice President of the organisation, also made it known that this was a dream come true, and a representation of the company’s dedication to the long-term development of the Nigerian media space. “With this new initiative, FemyWalsh Limited is poised to make a significant contribution to the future of Nigerian media. We are thrilled for the opportunity to foster a thriving media landscape for years to come.”

FemyWalsh Limited is the owner of SOUQ News TV, a digital satellite channel licensed for broadcast in Nigeria and the United Arab Emirates.

The radio licence acquisition comes at a time when SOUQ News TV is experiencing rapid development and expansion, building on its established reputation for excellence in journalism and commitment to serving its viewers.

 

 

 


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Climate Action Africa Calls for Broader Stakeholder Collaboration to Address Nigeria’s Climate Crisis

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Climate Action Africa (CAA), a leading advocate for climate resilience and sustainable development in Nigeria, has called for a more impactful and inclusive approach to tackling the country’s pressing climate challenges. This was the focus of the climate change media briefing held in Lagos, Nigeria, today.

With Nigeria facing significant vulnerability to rising temperatures, erratic weather patterns, and environmental degradation, CAA emphasizes the need for a united front across all stakeholder groups. Developing countries like Nigeria, and many others across Africa, face unique sets of challenges when it comes to climate change.

“Nigeria’s unique position and vast resources necessitate a comprehensive strategy that leverages the expertise and commitment of every sector,” says Grace Oluchi Mbah, Co-Founder and Executive Director at Climate Action Africa.

“From government and industry leaders to scientists, community organizations, and individual citizens, we all have a role to play in building a more resilient and sustainable future.”

The importance of fostering collaboration in areas like policy development and implementation, innovation and technology, community mobilization and education, and investment and financing were highlighted during the media briefing. These are the challenges that the Climate Action Africa Forum 2024 (CAAF24) is set to address.

The upcoming Climate Action Africa Forum (CAAF24), scheduled for June 19-20 in Lagos, serves as a testament to CAA’s commitment to fostering collaboration. The forum will bring together key stakeholders from across Africa to discuss innovative solutions and develop concrete action plans for tackling climate change.

The forum will introduce the Deal Room, a dynamic marketplace connecting Africa’s brightest innovators with forward-thinking investors to accelerate impactful deals for climate action and sustainable development. Following the conference, CAA will partner with Silicon Valley based Founder Institute, the world’s largest startup accelerator to provide ongoing support to African innovators in a post accelerator programme.

“CAAF24 provides a valuable platform for knowledge sharing, collaborative problem-solving, and forging strategic partnerships,” says Mbah. “By working together, we can ensure that Nigeria, and Africa as a whole, emerges as a leader in building a sustainable and climate-resilient future.”

Climate Action Africa urges all stakeholders to take a proactive stance in addressing the climate crisis. Through collaborative efforts, innovation, and a shared commitment to a sustainable future, Nigeria can mitigate the impact of climate change and pave the way for a more prosperous and resilient tomorrow.


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Breaking…..CANAL+, MultiChoice Finalize and Agree to Buyout Offer

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CANAL+ has made a mandatory offer to acquire all the issued shares of the MultiChoice Group it doesn’t already own for $1.9 billion.

Breaking.....CANAL+, MultiChoice Finalize and Agree to Buyout Offer

CANAL+ was required to make the offer after acquiring 35 percent ownership of the company, now offering $6.70 per share, exceeding the regulatory minimum price of $5.63.

The two companies have entered an agreement for the mandatory offer, and MultiChoice shareholders will gain significant value for their shares, constituting a 66.66 percent premium to the closing price of $$4.02 on February 1, the last trading day prior to the delivery of CANAL+’s non-binding indicative offer.

The offer is conditional on customary regulatory conditions and will comply with all other relevant regulatory requirements.

CANAL+’s ambition is to build a global entertainment leader with Africa at its heart that will support the commercial development of Africa’s sporting and cultural industries and bring authentic African stories to global audiences.

“Following constructive engagement with MultiChoice, we are pleased to have issued a joint firm intention announcement to make an offer today, representing a significant premium for the shareholders of MultiChoice,” said Maxime Saada, chairman and CEO of CANAL+ Group.

“CANAL+ is confident in making this offer—at a level which far exceeds the minimum required by regulation—due to the incredible future we believe that CANAL+ and MultiChoice can build together.

“Through combining our companies, we will be well positioned to invest even more in local productions and sports content, supporting the world-leading and vibrant creative ecosystem on the African continent and all over the world, and producing even more high-quality and compelling local stories. The complementary geographies, considerable scale and strengthened capabilities achieved by the combination of these two great companies will ensure that Africa can tell her own stories on her own terms both locally and globally.

“We are excited about these opportunities, which will be supported by further investment in technology, including the continued offering of a leading satellite service and rolling out more innovative streaming products.”


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