E-Business
Why Sustainable Supply Chains are Critical for the Channel
![](https://www.nigeriacommunicationsweek.com.ng/wp-content/uploads/2019/11/Bradley-Pulford.jpg)
By Bradley Pulford
The need for sustainable business practices is becoming weightier by the moment. With headlines dominated by protesting students and images of plastic waste polluting our waterways and oceans, we now live in a world that is awakened to the necessity for businesses to ensure they are not negatively impacting our planet but helping to reduce their carbon footprint.
As Gen Z enters the workforce with clear purpose and enlightened consumers put pressure on businesses to offer transparency around supply chains, all industries are faced with the same prospect: adapt or be disrupted.
Success is, and will increasingly be, defined by a business’ ability to demonstrate its focus on sustainability.
That means more than just lip service, and for the channel it requires smarter collaboration and shared goals. From energy hungry data centres, to increasingly complex supply chains, the technology sector has a huge role to play. Like all other industries there are environmental, social and economic implications.
In fact, the technology that is set to tighten up sustainable practices will by default be data-centric and lead to further pressure on the channel to build environmentally sensitive, resource savvy supply chains and practices.
By now we all know that a data explosion is on the horizon. According to an IDC report, the Global Datasphere – a measure of how much new data is created and replicated each year – will grow by more than five times over the next seven years. The total amount of new data created in 2025 is forecast to increase to 175ZB from 33ZB in 2018.
The report suggests that nearly a third of the Global Datasphere will be driven by growth of video surveillance, signals from IoT devices, metadata, and entertainment.
One of the top five fastest-growing segments of data creation is attributed to user-created and user-consumed online video like YouTube. We’re on the cusp of an incredibly exciting moment technologically and businesses are looking for trusted advisors to provide intimate knowledge of their environments, to guide them through tailored transformations that enable them to seize the opportunities afoot. And sustainability must be a part of this equation.
Some businesses may still be ‘scratching their heads’ when it comes to truly understanding what the term sustainability means for them.
For example, Sustainable Public Procurement (SPP) is a process by which public authorities seek to achieve the right balance between the three pillars of sustainable development – economic, social and environmental – when procuring goods, services or works at all stages of the project.
This is the point at which channel partners could find themselves in a tight spot, when a potential customer asks at the point of tender how their business is working towards minimising its impact on the world? Those prepared with comprehensive and concrete proof-points are more likely to win the deal – and rightly so.
As the IT industry grows and data centres boom, it is important that partners take this seriously. But ultimately, businesses need to be led by example – and that needs to be set by the government. Improvements in sustainability practices can be influenced from the outside in, with the EU Public Procurement Directive of 2014 stating that businesses must consider how sustainable their IT choices are, instead of focusing on competitive pricing, the initiative is there.
But this needs to backed-up by and scaled out with businesses across all industries being held to account under the same guidelines – creating standardised and easily navigable goals.
Take for example, the EU Commission-funded EURECA project, which was set up to help public sector organisations across seven European countries to identify the environmental and financial impacts of their data centres.
In 2018, after three years of work, the project revealed that assessing 350 public sector data centres helped save 45 gigawatt hours of energy a year and €4.5m in cost savings annually.
This calls to attention both the environmental and financial burdens that hidden unsustainable practices and technologies can bring to an organization, as well as the substantial gains that can be made from tweaks to existing process and operations.
With pressure from end-customers and policy-led sustainability requirements and government initiatives raising the bar, channel partners need to look internally, too. After all, trust in a company starts with transparency and customers expect it.
This means creating open, knowledge sharing relationships with partners and peers in order to progress sustainable working practices – and from collaboration, innovation is born. Supporting and empowering those in the supply chain to evolve and align will only bolster transparency and trust.
Ultimately, progressing towards sustainable supply chain goals gives businesses a competitive edge, while contributing to the ongoing innovation set to enable future businesses – in a world where environmental and social resources are gold. But no partner is in it alone, the extraordinary is only achieved together and that includes sustainability.
Bradley Pulford, is Senior Director, Channel Sales, Africa, Dell
E-Business
Schmidt, Ex Google Chief Says AI Risky in Terrorist Hands
![](https://www.nigeriacommunicationsweek.com.ng/wp-content/uploads/2025/02/Eric-Schmidt.jpg)
Eric Schmidt, former Google CEO has expressed concerns about the extreme risks posed by artificial intelligence (AI) falling into the hands of terrorists or rogue states.
![Schmidt, Ex Google Chief Says AI Risky in Terrorist Hands](https://i0.wp.com/www.nigeriacommunicationsweek.com.ng/wp-content/uploads/2025/02/Eric-Schmidt.jpg?resize=573%2C254&ssl=1)
Eric Schmidt, former Google CEO
He warned that nations such as North Korea, Iran, and Russia could adopt AI technologies to develop weapons capable of causing significant harm, including biological weapons.
Schmidt urged governments to oversee private tech companies, emphasising, “The real fears I have are not the ones most people discuss about AI, I talk about extreme risk.”
“I’m always worried about an ‘Osama Bin Laden’ scenario, where truly evil individuals take control of some aspect of modern life to harm innocent people,” he added.
With private companies driving AI advancements, he stressed the need for careful government monitoring and regulation. “It’s really important that governments understand what we’re doing and keep their eye on us,” he said.
His remarks followed a two-day AI summit in Paris, where the UK and the U.S. declined to sign a communiqué outlining the future direction of AI. The declaration on “inclusive and sustainable artificial intelligence for people and the planet” was endorsed by 57 countries, including India, China, the Vatican, the EU, and the African Union Commission.
The UK justified its decision, stating that the agreement lacked “practical clarity” on global AI governance and national security concerns.
Schmidt supports U.S. export controls restricting the sale of advanced AI microchips to certain countries, aiming to slow adversaries’ progress in AI research.
He also highlights the importance of international collaboration on AI safety, suggesting that cooperation with nations like China is essential to addressing global AI challenges.
E-Business
OpenAI CEO Rejects $97.4Bn Takeover Bid from Elon Musk
![](https://www.nigeriacommunicationsweek.com.ng/wp-content/uploads/2025/02/Open-AI.jpg)
Sam Altman, chief executive of ChatGPT-owner OpenAI, has firmly declared the company “not for sale” following a $97.4bn (£78.4bn) takeover bid from a consortium led by Elon Musk.
![OpenAI CEO Rejects $97.4Bn Takeover Bid from Elon Musk](https://i0.wp.com/www.nigeriacommunicationsweek.com.ng/wp-content/uploads/2022/04/Elon-Musk.jpg?resize=563%2C229&ssl=1)
Elon Musk
Speaking at the AI Action Summit in Paris, Altman emphasised OpenAI’s mission to develop AGI (artificial general intelligence) for the benefit of humanity.
Marc Toberoff, attorney for Elon Musk, confirmed the bid submission on Monday.
In response, Altman humorously offered to buy Twitter for $9.74 billion on Musk’s platform.
Unlike many tech giants, OpenAI is not publicly traded but operates through a complex partnership between non-profit and for-profit entities.
Musk aims to return OpenAI to its non-profit roots, despite owning a rival firm, xAI.
Christie Pitts, a tech investor, expressed scepticism about Musk’s intentions, noting his competitive interests.
Altman echoed this sentiment, suggesting Musk’s move disregards OpenAI’s mission.
Altman, who holds no stock in OpenAI, advocates transforming the organisation into a fully for-profit company to raise more funds for AI research.
Although the board has the final say, the $97.4bn offer falls short of OpenAI’s previous $157bn valuation and rumoured $300bn in future funding talks.
Toberoff stated the consortium might increase their bid. Meanwhile, OpenAI is collaborating with Oracle, a Japanese investment firm, and an Emirati sovereign wealth fund on “The Stargate Project,” a $500 billion AI infrastructure initiative announced by President Donald Trump.
E-Business
Adobe Launches AI Video Tool to Compete with OpenAI
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Adobe yesterday released the first public version of an artificial intelligence tool that can generate video clips and revealed how much it will charge, but said it will not set pricing for major users such as studios until later this year.
The Firefly Video Model, as Adobe is calling the service, will compete against Sora, a model developed by ChatGPT creator OpenAI, and startup Runway, both of which currently offer video-generation services. Facebook owner Meta Platforms has also developed a video-generation AI model but has not given a timeline for when it will be released.
Adobe’s model differs from its rivals because it is geared toward generating clips that will fit into how film and television studios use Premiere Pro, its flagship video editing software.
To that end, many of the features that Adobe is emphasizing revolve around feeding existing shots into the video model and asking it to generate clips that fix or expand on shots that were taken on a real production set but that did not come out quite right.
Adobe said the service will generate five-second clips at 1080p resolution. While that is shorter than the clips of up to 20 seconds generated by OpenAI’s service, Adobe executives said the majority of individual clips in most productions are only three seconds.
Adobe said a user can generate 20 clips per month for $9.99 and 70 clips for $29.99. That compares with 50 videos for $20 per month with OpenAI’s plan at lower resolution and a $200 OpenAI plan that can handle longer, higher resolution videos.
Adobe is also working on a “Premium” pricing plan for studios and other high-volume video users and will release those pricing details later this year. Alexandru Costin, Adobe’s vice president of generative AI, said the company is working to generate 4K video and will remain focused on quality rather than longer clips.
“We actually think that great motion, great structure, great definition scheme, making the actual clip look like it was film, is more important than making a longer clip that’s unusable,” Costin told Reuters.
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