Connect with us

Broadcasting

Why your business needs unified data analytics for growth and success

Published

on

Kindly share this post

By Kehinde Ogundare, Country Head, Zoho Nigeria

Most business leaders will agree that data analytics is a strategic necessity today. Without access to comprehensive data and effective ways to interpret it, organisational decision-makers may find themselves relying solely on intuition while navigating unfamiliar roads in the dark. Gut-based decisions can occasionally lead to success, however, those wins are often more coincidental than a reflection of true strategic insight.

More than 90% of the businesses derive benefits from data analytics strategies

A robust data analytics solution enables businesses to transform raw data into organised, actionable insights across numerous functions. They can span CX—helping personalise interactions based on an analysis of individual preferences and behaviours, growth strategies—allowing teams to identify distinct customer segments basis emerging deal patterns, post-sales support—enabling quick response times by analysing ticket allocation systems and discerning gaps, and so on. It’s no surprise, then, that nearly 92% of organisations reported measurable value from their data and analytics investments in 2023.

Unfortunately, many organisations fail to derive full value from their data analytics strategies. One of the reasons for that is analytics systems not having a full view of what’s happening across the company owing to data silos.

Information silos can affect the quality of data insights

There are numerous reasons why an organisation can end up with fragmented or siloed data, but a key factor is the existence of different tech platforms across various departments. Use of disparate tools for different functions can lead to decentralised management of data. For instance, while the sales team might know how many units of a product a customer has purchased, they may have no visibility into how quickly the customer pays their invoices or how many interactions they’ve had with marketing and communication collateral before making a purchase.

There are other data issues that businesses face too. Among them is poor data quality. This can be caused by manual data collection practices that often yield inaccuracies, inconsistencies, and redundancies. Poor data quality forces businesses to spend a lot of time and resources on cleaning up, which further prolongs the analysis process. The best approach to solve these issues is to digitalise and unify data sources with the right tech platform that interconnects all departments.

The right software matters

Fortunately, with the right software, achieving a unified view of data becomes much simpler. Effective data analytics software will bring disparate data points together and make analysis easier. To do this effectively, the software should provide native integrations with a diverse array of data sources, including local files, feeds, databases, and business applications.

Beyond that kind of integration and unified view, what should organisations look for in business analytics software?

First, it should be accessible to all users—whether they are business users, data analysts, data engineers, or BI specialists—ensuring ease of use and value for everyone. The software should also offer pipeline builders, be compatible with other forms of software, support streaming analytics, deliver real-time insights, and provide unified metrics.

In addition,the software must evolve with a business’ changing data analytics needs. This means supporting features like generative AI analytics, predictive AI, and machine learning capabilities. The ability to trigger actions based on alerts and pipelines, connect to niche business apps, and integrate multiple BI and data analytics tools will further enhance its benefits.

Ultimately, the software should demonstrate clear value by reducing manual effort and streamlining processes, handling large datasets efficiently, and delivering cost and time savings.

The data’s there; now bring it together

Given the clear benefits that good data analytics software offers businesses, embracing it should be a no-brainer. Most organisations already sit on a treasure trove of data; it’s simply not being put to effective use. A unified data analytics software can change that by bringing together disparate data points and providing a consolidated view with actionable insights. Implemented correctly, those insights can supercharge a business’s growth trajectory.


Kindly share this post

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Broadcasting

CADEF Launches Platform to Promote Renewable Energy in Nigeria

Published

on

Kindly share this post

Consumer Advocacy and Empowerment Foundation (CADEF) has launched a one-stop-shop website to provide Nigerians with information and resources on renewable energy.

L-R: Taiwo Tella-Ndukwe, Director of Operations; Prof. Chiso Ndukwe-Okafor, Executive Director; and Lovelyn Okafor, Director of Programmes, all of the Consumer Advocacy and Empowerment Foundation (CADEF) during a media parley in Lagos.

The platform, dubbed Distributed Energy Resources (DER), aims to promote awareness and adoption of renewable energy solutions in Nigeria.

Speaking at the launch event, Professor Chiso Ndukwe-Okafor, Executive Director of CADEF, emphasized the importance of exploring renewable energy alternatives.

“It’s not just about solar energy, but also solar cookers and hot water systems,” she said. “The key is to find options that fit within your budget.”

“The Nigerian government has set a target of generating at least 30% of the country’s electricity from renewable energy sources by 2025. While this goal may be ambitious, CADEF is working to promote awareness and adoption of renewable energy solutions”.

The DER website provides information on renewable energy options, including solar power, financing options, and installers. It also offers a platform for individuals and businesses to explore solutions and connect with experts in the field.

CADEF is collaborating with government agencies, such as the Ministry of Environment and the Ministry of Power, to promote the adoption of renewable energy solutions.

The organization is also committed to promoting awareness and adoption of renewable energy solutions, particularly among rural communities.

In response to questions about affordability, Professor Ndukwe-Okafor emphasized that renewable energy solutions can be tailored to individual needs and budgets.

“While solar energy may not be affordable for everyone, it can provide a viable alternative for those who can afford it,” she said.

CADEF’s initiative is a step in the right direction towards promoting renewable energy in Nigeria. As the country continues to grapple with energy challenges, it is essential to explore alternative solutions that can provide sustainable and clean energy for all Nigerians.


Kindly share this post
Continue Reading

Broadcasting

Copyright Commission Warns School Proprietors Against Pirated Books

Published

on

Kindly share this post

AS the Nigerian Copyright Commission (NCC) intensifies its public awareness campaign, school proprietors in the FCT have been advised to exercise due diligence by procuring books from legitimate sources to curb copyright infringement and help sanitise the book value chain.

This was disclosed by Mr. Emeka Ogbonna, the Director Operations, NCC, in his address at the General Meeting of National Association of Proprietors of Private Schools (NAPPS), FCT held at Veritas University, Abuja on 9th October, 2024.

Speaking to the participants, Mr. Ogbonna acknowledged the contributions of the proprietors to the educational development of the nation, emphasising the need for wholesome practices to protect the book ecosystem. ‘’If you must sell or distribute books, ensure you get them from the right sources”, he cautioned.

He said the warning was imperative in view of complaints from right owners and publishers about schools selling pirated books. He stated that the NCC is not opposed to schools selling books, but maintained that due diligence must be exercised by ensuring that all purchased books are properly documented with authentic receipts.

Sensitising the school proprietors further on the tenets of the new Copyright Act 2022, the Director said it is a criminal offence to sell, distribute or be in possession, other than for private or domestic use, works that are pirated. Harping on the stiffer punishments prescribed for offenders by the new Act, he said schools selling or distributing books will be treated as booksellers and subject to the same standard of care.

The NAPPS FCT President, Mrs. Ruth Agboola, commended the NCC and other government agencies in attendance and lauded the Management of Veritas University for hosting the event.

The meeting was also attended by the Vice-Chancellor, Veritas University, Abuja, Rev. Fr. (Prof) Hyacinth E. Ichoku and other officials of the University.


Kindly share this post
Continue Reading

Broadcasting

TETFund Suspends Foreign Scholarships Due to Rising Costs and Abscondment

Published

on

Kindly share this post

Tertiary Education Trust Fund (TETFund) has announced the suspension of the foreign component of its TETFund Scholarship for Academic Staff (TSAS) Intervention, effective January 1, 2025.

This decision, outlined in a letter dated November 25, 2024, and signed by TETFund’s Executive Secretary, Arc. Sonny Echono, cites the escalating cost of overseas training and an increasing number of scholars absconding as reasons for the suspension. The letter was addressed to heads of beneficiary institutions, including vice chancellors, rectors, and provosts.

“In response to the current excessive cost of training in foreign institutions, coupled with the high rate of abscondment of scholars, the Board of Trustees of the Fund has approved the suspension of the foreign component of the TSAS Intervention,” the letter stated.

TETFund has directed beneficiary institutions to prioritize local training within Nigerian universities, polytechnics, and colleges of education. This shift, according to Echono, is aimed at reducing pressure on foreign exchange, enhancing local capacity, and significantly increasing the number of beneficiaries.

“It is expected that this will conserve and reduce pressure on the foreign exchange rate, boost investment and local capacity in our institutions while significantly increasing the number of beneficiaries of the intervention,” Echono wrote.

However, scholars already enrolled in foreign institutions under the TSAS programme will continue to receive sponsorship until they complete their studies, ensuring a smooth transition for ongoing commitments.


Kindly share this post
Continue Reading

Trending