E-Business
Why Your Web Design Update Should Come Before SEO

There’s lots of talk these days about ensuring your website is optimized for search engines. Search engine optimization (SEO) is the process of getting online traffic directed toward your website through web searches and it involves a series of individual pieces of content and settings that catch the attention of search engines like Google and Bing.
The more people who find your website through online searches for words and phrases related to your industry, the more opportunities you will have to connect with clients and grow your client base.
But there’s one critical point to remember before you even consider implementing updated SEO tactics: if you optimize an outdated or confusing website, your potential clients will simply take one quick look at your shabby site and then move onto the next-your competitor.
Today’s web user is savvier than ever. Though web design standards are constantly evolving, the sheer amount of online data and other user interfaces (like our cable or satellite TV navigation menus, our smartphone interaction, and our desktop computer use) has set a standard for look, feel and usability that is now common for today’s consumer.
To invest in SEO without an attractive updated site is like investing in a new driveway for a house that is sagging under the decay of termites. Neighbors might see it from the sidewalk, but will not want to go near it.
Here are five reasons you should consider combining your SEO objectives with a web design update:
Web Design is Critical
A website can rank for every important targeted keyword phrase but if web visitors are being directed to an outdated, unintuitive website, all SEO tactics will be implemented in vain.
Conversion is Lead Generation
Once a visitor finds your website through a search engine and lands on the website, conversion tools (guides and white papers that require form completion to access) will help your website become a client gateway.
If there is nothing on your website to capture contact information from potential clients, you are wasting an opportunity for continued engagement.
Web Coding Matters
The back-end website programming code needs to be clean and easily crawlable by search engines before you spend any resources on SEO upgrades.
Your website should adhere to the most current web standards by the Worldwide Web Consortium to ensure that your site’s code is SEO-friendly.
Economies of Scale
Employing a larger team of specialists all at once will be less costly than hiring a team of individual freelancers (SEO consultant, copywriter, web developer, web designer, etc.) and managing them on your own.
Holistic Approach
With one team working on a web marketing strategy “under one roof,” the team can work on your website using a proven, cohesive and coordinated strategy.
Reputable web design companies consider every aspect of your business’ online needs while building, refreshing, or optimizing a website.
Having a clear set of goals before the project begins will help save time on your web development and can make it easier to stay in budget.
If you’re unsure whether or not you should focus on immediate search engine optimization for your website, we can review your site, check your current SEO settings, and determine whether search engine optimization alone is right for you at this time, or if you should consider a fully-integrated complete website design update.
kanu iroegbu is a certified digital marketing consultant with WSI Netmedia Reach Solutions Limited. He can be reached via: netmediareach@gmail.com
E-Business
Nigeria Strengthens Cybersecurity, Launches National Cleanup Plan

Nigerian government, through the Office of the National Security Adviser (ONSA) and the National Information Technology Development Agency (NITDA), has announced a strategic collaboration to strengthen cybersecurity and clean up the nation’s cyberspace.
Recognizing that cybercrime knows no borders, Nigeria also reaffirmed its commitment to fostering stronger global partnerships within the cybersecurity ecosystem.
This announcement was made during a press conference before the inaugural National Cybersecurity Conference, which is scheduled to take place in Abuja from July 9th to 11th, 2025.
Sa’ad Abubakar, national cybersecurity coordinator from the Office of National Security Advisor, said fighting cybercrime must take the whole of society and the whole of the government approach.
According to him, “Apart from the deterrent approach whereby government agencies such as Economic and Financial Crimes Commission (EFCC) arrest individuals, take them to court and prosecute them, the youth can be nurtured into better citizens who can showcase their capacity in better ways and be useful to the country.”
Similarly, Kashifu Abdullahi, director-general, NITDA, also stressed the need for collaborative efforts in fighting cybercrimes.
According to him “Then, in addition to that, we also want to build a stronger global collaboration with the global cyber security ecosystem, because when you look at cybercrime in general, it doesn’t respect the borders.
“Someone can commit a crime from Ghana using a Nigerian ID in the US. So you can look at him physically in a different jurisdiction, pretending to be in another jurisdiction, committing the crime in another jurisdiction.
“So without that kind of synergy and working together, it will be difficult to address these challenges. The third one is challenge. The third one is getting an alternative to cybercrime for our kids in Nigeria. We have this as a major challenge.”
Inuwa further highlighted the upcoming conference’s importance, noting that it would tackle key issues through workshops, discussions on emerging threats, cross-border cybersecurity collaboration strategies, and training programmes.
He also announced that the National Cybersecurity Conference 2025 would feature the Cybersecurity Excellence Awards, recognising top contributions in the field.
The DG extended an invitation to global partners to collaborate with Nigeria in building a safer digital future.
The press conference was attended by notable figures, including Ahmad Sa’ad Abubakar, National Coordinator of, the National Cybersecurity Coordination Centre (NCCC); Hanniel Jafar, Representative of the President, of Cyber Security Experts Association of Nigeria (CSEAN); Ankit Shukla, Managing Director, QNA Marketing Management LLC and members of the press and other stakeholders.
E-Business
AXIAN Telecom Invests in Jumia Post-MTN Era

XIAN Telecom has acquired an 8% stake in pan-African e-commerce company Jumia Technologies, citing the platform’s fintech and logistics strengths as key drivers of its backing.
This marks the first major telecom investment in Jumia since MTN Group’s exit in 2020.
AXIAN, a fast-growing telecom and digital services provider with operations across Africa, disclosed the purchase in a Schedule 13D filing with the U.S. Securities and Exchange Commission.
While the financial terms were not disclosed, AXIAN Telecom CEO, Hassan Jaber, described the move as a strategic alignment with Jumia’s growth trajectory and digital ecosystem.
“Jumia’s achievements in digital retail and fintech, particularly through JumiaPay and its logistics network, make it a very attractive investment for us. We believe in Jumia’s potential to promote financial and economic inclusion, which aligns with our core values,” said Jaber.
Once dubbed the “Amazon of Africa,” Jumia became the first African-founded tech company to list on the New York Stock Exchange in 2019.
But years of underperformance, leadership changes, and competitive pressures dented investor confidence.
In October 2020, South Africa’s MTN Group offloaded its 18.9% stake for $138 million, well below the $698 million value it once held post-IPO.
Since then, Jumia has undergone a significant transformation. Under CEO Francis Dufay, appointed in 2022, the company exited low-performing markets like South Africa and Tunisia, cut costs, and doubled down on core markets – Nigeria, Kenya, Egypt, and Morocco.
The firm is now focused on high-growth verticals, including everyday essentials and digital financial services.
Jumia’s regional CEO for East Africa, Vinod Goel, recently revealed plans to scale up international brand offerings and open its logistics network to third-party businesses.
Jaber underscored that AXIAN Telecom’s investment signals renewed confidence in Jumia’s long-term potential.
The telecom firm’s CEO said the company views Jumia as a key player in advancing Africa’s digital economy, aligning with AXIAN’s mission through its fintech and digital infrastructure brands such as Yas and Mixx by Yas.
E-Business
NIMC Plans to Register 95 Percent Nigerians by December

Abisoye Coker-Odusote, director general, National Identity management commission (NIMC) has said that the commission is set to register 95 percent of Nigerians into the National Identity Database before December 2025.

Abisoye Coker-Odusote,, DG, NIMC
She made this statement at a press briefing to highlight the commissions goal aligns with President Bola Tinubu’s Renewed Hope Agenda, particularly on digital governance and inclusive development.
The mass enrollment drive will be powered by a combination of improved infrastructure, expanded registration centres, and robust public sensitization campaigns.
As of May 2025, NIMC reports over 120 million Nigerians have been enrolled, and about 100 million more would be captured by December.
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