Telecom
Why Zoho CRM is an Essential Tool For Businesses Aiming for Success- Ogundare
Zoho, a software company, providing solutions for various segments of products clients, has said that its flagship product, the Zoho CRM, is an essential product for businesses that are desirous of recording huge sales, scaling, and optimizing their business processes.
Mr. Kehinde Ogundare, Country Manager, Zoho Technologies Limited disclosed this last Wednesday while making a presentation at the Africa Tech Alliance Forum (AfriTECH 2.0) held at Oriental Hotel, Lagos.
CRM (Customer relationship management) is a technology application for managing all of a business organisation’s relationships and interactions with customers and potential customers.
Ogundare said that the Zoho CRM can be used in different ways, including using it as a customer relationship management tool that businesses can use to communicate, send email, receive email, do automation and all other things.
According to Ogundare, “You can also use a CRM as a data-based and repository hub if you activate it. A lot of businesses use one or two applications if you want to do your marketing, you want to do finance and all that.
“Our CRM will allow you to connect all these applications together and you Can also integrate with third party applications .”
He stated that Zoho CRM can also be used as a sales management pipeline, noting that salespeople are very key to any organisation as they are the backbone of any company, adding that for them to work well, you need somebody to tell you what you are doing, track your tractions, how many people you are engaging, activities he said Zoho CRM will allow you do.
“On our unified platform, which is Zoho One, it brings together all these applications for you to run your business.
“As of today, you don’t have to pay for them separately; you can just buy Zoho One, which will give you all the tools you need to run your entire organization with one subscription.
Zoho One is a bundle that gives you access to about 40+ products which come with Enterprise features.
These include; Sales, Marketing, Finance, Support and Human Resources management tools; most of these applications are synced together to ease your business processes.
“You want to connect your sales department, your online marketing platform like Facebook, Instagram; you will be able to connect that with your Sales department, then your finance team that will invoice the customer. What we are doing is that we are providing you the software that will bring everything together for you on the same platform,” Ogundare further explained.
The Zoho Country Manager further disclosed that for the marketing department of businesses, Zoho has a series of applications like the Zoho Campaign for email marketing or newsletter in addition to the Zoho SalesIQ for live chat application, Zoho Social for social media marketing.
In his words, “Sales IQ would give you the opportunity to actually engage your customers to be able to know where they are chatting from, the kind of OS they are using, their geo location. And these are data that are very essential and crucial for your business. It will allow you to make informed decisions.
“Take for instance, you are doing a lot of marketing activities in Lagos and you are not getting the traction in Lagos, however, in some other states where you don’t have marketing activities going on, the platform can provide you information that there are opportunities there you can go and explore.”
Ogundare said that Zoho has sets of collaborative applications that were built and developed for ease of business and specifically mentioned the Zoho Mail, which he described as one of Zoho’s best-selling products in Nigeria.
“Zoho Mail is a beautiful email for any organisation to have. I personally recommend it for organisations running any size of business. I encourage customers to sign up for Zoho Mail because it gives you some level of credibility.
“One good thing about Zoho Mail is that if you are an SME with less than 5 members in your team, you will get to use this product for free for life. The moment you scale up to 6, 7, 100, 1000 and above, that’s when we start billing you to pay. And you can get the Zoho Mail domain name easily from anywhere in the world.
“You can also use our invoicing application for free and get quality and brilliant service for the invoicing software. Zoho Invoice is an online invoicing software that helps you craft professional invoices, send payment reminders, keep track of expenses, log your work hours, and get paid faster. All these are for free,” Ogundare stated.
Zoho has more than 12,000 customers in Nigeria that are running their operations on Zoho applications, with over 500,000 customers using its products globally, on a daily basis.
Telecom
TD Africa Empowers Nigerians with Sustainable Energy Solutions
TD Africa, a leading technology distribution company in Africa, has unveiled its Green Hero Initiative, a groundbreaking program designed to tackle Nigeria’s persistent energy challenges and promote the adoption of sustainable energy solutions.
This initiative underscores TD Africa’s commitment to advancing cleaner, more affordable energy alternatives for Nigerian households and businesses.
As the cost of fossil fuels continues to rise, the urgency for a shift to renewable energy has never been more apparent. Recognizing this need, TD Africa has partnered with global industry leaders Huawei and EcoFlow to introduce innovative renewable energy solutions tailored to meet the unique needs of Nigerian consumers.
“The Green Hero Initiative is more than just a product launch; it’s a commitment to a sustainable future,” said Chidiebere Nwabuko, Business Manager, Renewable Energy Solutions at TD Africa. “We’re empowering Nigerians to take control of their energy needs, reduce their carbon footprint, and enjoy the benefits of reliable, clean power.
“By partnering with global leaders like Huawei and EcoFlow, we’re bringing cutting-edge technology to the market that is not only affordable but also tailored to the specific needs of our customers and Nigerians across the country.”
Through the Green Hero Initiative, TD Africa is offering a variety of renewable energy solutions that cater to diverse energy needs. These solutions include the powerful Huawei ISite Power M, ideal for powering homes and small businesses, and Huawei ISite Power S, designed for commercial and industrial applications.
Additionally, EcoFlow’s portable power stations are made up of the River series and Delta series that attend to the needs of low and mid-range Nigerians and provide a convenient and clean energy source for residential homes, small and medium businesses and outdoor activities or backup power.
By promoting the adoption of renewable energy, TD Africa is committed to significantly reduce carbon emissions and contribute to a more sustainable and environmentally friendly future for Nigeria. The company’s Green Hero Initiative is a significant step towards achieving this goal.
To ensure accessibility, TD Africa has made these solutions available through various online platforms. Consumers can conveniently shop for these products at justownitapp.com or KongaPlus via konga.com. Authorized partners of TD Africa can also access the range of offerings through the TD SuperApp at superapp.tdafrica.com.
Telecom
Call, Data Tariffs Will Increase – Nigerian Minister, Tijani Declares
Minister of Communications, Innovation, and Digital Economy, Dr Bosun Tijani, has announced that telecom tariffs in Nigeria will soon increase, but not by the 100 percent proposed by Mobile Network Operators (MNOs).
Following a stakeholders’ meeting with the MNOs in Abuja on Wednesday, Tijani confirmed that consultations and engagements are ongoing, and the Nigerian Communications Commission (NCC) will soon approve and announce the new tariffs to the public.
“You have seen over the past weeks that there has been agitation from some of these companies to increase tariffs. They are requesting for 100 percent tariff increase. But it will not be by 100 percent; the NCC will soon come up with a clear directive on how we will go about it. We want to strike the balance as a government, to protect our people, but also protect and ensure that these companies can continue to invest significantly,” Tijani said.
He emphasized the importance of regulating the telecommunications sector to ensure its growth and sustainability. Tijani also stated that the Federal Government would no longer leave infrastructure investments solely to private companies, as they tend to invest only where they can see short- to medium-term returns.
“We will not want this conversation to just be about tariff increase. What the world is talking about today is meaningful connectivity, people want to have access to quality service. A part of it that the consumers may not be aware of is the investment that needs to go into the infrastructure that is used to deliver these services,” he added.
The Executive Vice-Chairman of the NCC, Dr. Aminu Maida, explained that the stakeholder meeting was focused on ensuring the sustainability of the industry. He confirmed that a 100 percent tariff increase was unlikely and that ongoing discussions would determine the final percentage, with an official announcement expected within a week or two.
“I know that Nigerians are agitated to hear the exact percentage approved. There is still some stakeholder engagements that we are going through, but you will hear from us within a week or two,” Maida said.
He also mentioned that the NCC had implemented several tools and instruments to ensure compliance with service quality standards and urged MNOs to adopt simpler pricing models to help consumers better understand charges.
“We are moving away from the regime where you will have a main rate, then you will now have a bonus which is at a different rate. It makes it often complicated and difficult for Nigerians to actually understand what they are being charged for. There is this agitation that the MNOs are stealing our data,” he added.
The CEO of Airtel Nigeria, Dinesh Balsingh, represented by Airtel’s media spokesperson Femi Adeniran, defended the proposed tariff adjustments, citing rising operational and capital costs.
“The economic realities of rising operational and capital costs necessitated the proposed tariff adjustments. This is aimed at ensuring the long-term sustainability of the sector while unlocking significant benefits for Nigerian consumers,” Balsingh stated.
Telecom
Banigbe, 9Mobile CEO Emphasizes the Need for Significant Investment in Infrastructure to Ensure Quality of Service
Obafemi Banigbe, 9mobile CEO, has added his voice to the ongoing discussion on the proposed tariff hike, highlighting the telecom industry’s critical role in Nigeria’s economic growth.
He said “The telecom industry is a critical enabler of economic growth, but we are facing unprecedented challenges. We must find a balance between affordability and sustainability to ensure the industry remains viable and continues to provide quality services to Nigerians. The current situation has not achieved that balance, which is why we are having this conversation about sustainability,”
According to him, the industry is facing significant challenges, including macroeconomic headwinds, rising operational costs, and declining profitability. He emphasized that these challenges threaten the industry’s sustainability and ability to invest in infrastructure and quality of service.
“As you can imagine, both our capital and operational costs have risen dramatically, mainly because many of these costs are denominated in foreign currency or indexed to it, while our revenues are in local currency.
For instance, the Naira, which was previously around 400 to 450, has now officially surpassed 1,500—representing a nearly 350% increase in just the past two years.
This foreign exchange devaluation has caused our costs to surge. Even though the industry is seeing growth in top-line revenue, the increase in local currency revenue has not kept pace with the rising cost base,” he explained.
Banigbe’s comments come as the telecom industry continues to navigate the complexities of the proposed tariff hike. While some stakeholders have expressed concerns about the potential impact on consumers, others have argued that the hike is necessary to ensure the industry’s long-term sustainability. The telco chief said that if the sector does not remain viable, customers will not receive the services they expect.
Drawing from 9mobile’s experience, he pointed out that a lack of investment in recent years has led to a decline in service quality, causing customers to switch to competitors that offer better quality.
He stressed that this situation poses a significant threat to the industry’s sustainability.
“What we are saying is that every business must generate enough revenue to cover its costs and allow for reinvestment into the business. If we fail to generate sufficient revenue, we will have no choice but to borrow, either from shareholders or the capital market.
“Over the past two years, this is what many of us have been forced to do. However, this is not sustainable in the long term, as it will eventually become impossible to continue borrowing without a clear plan for repayment.”
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