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Why Zoho CRM is an Essential Tool For Businesses Aiming for Success- Ogundare

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Zoho, a software company, providing solutions for various segments of products clients, has said that its flagship product, the Zoho CRM, is an essential product for businesses that are desirous of recording huge sales, scaling, and optimizing their business processes.

Kehinde Ogundare, Country Manager, Zoho Technologies Ltd with Africa Digital Enabler Award presented to Zoho at AfriTECH Awards 2022.

Mr. Kehinde Ogundare, Country Manager, Zoho Technologies Limited disclosed this last Wednesday while making a presentation at the Africa Tech Alliance Forum (AfriTECH 2.0) held at Oriental Hotel, Lagos.

CRM (Customer relationship management) is a technology application for managing all of a business organisation’s relationships and interactions with customers and potential customers.

Ogundare said that the Zoho CRM can be used in different ways, including using it as a customer relationship management tool that businesses can use to communicate, send email, receive email, do automation and all other things.

According to Ogundare, “You can also use a CRM as a data-based and repository hub if you activate it. A lot of businesses use one or two applications if you want to do your marketing, you want to do finance and all that.

“Our CRM will allow you to connect all these applications together and you Can also integrate with third party applications .”

He stated that Zoho CRM can also be used as a sales management pipeline, noting that salespeople are very key to any organisation as they are the backbone of any company, adding that for them to work well, you need somebody to tell you what you are doing, track your tractions, how many people you are engaging, activities he said Zoho CRM will allow you do.

“On our unified platform,  which is Zoho One, it brings together all these applications for you to run your business.

“As of today, you don’t have to pay for them separately; you can just buy Zoho One, which will give you all the tools you need to run your entire organization with one subscription.

Zoho One is a bundle that gives you access to about 40+ products which come with Enterprise features.

These include; Sales, Marketing, Finance, Support and Human Resources management tools; most of these applications are synced together to ease your business processes.

“You want to connect your sales department, your online marketing platform like Facebook, Instagram; you will be able to connect that with your Sales department, then your finance team that will invoice the customer. What we are doing is that we are providing you the software that will bring everything together for you on the same platform,” Ogundare further explained.

The Zoho Country Manager further disclosed that for the marketing department of businesses, Zoho has a series of applications like the Zoho Campaign for email marketing or newsletter in addition to the Zoho SalesIQ for live chat application, Zoho Social for social media marketing.

In his words, “Sales IQ would give you the opportunity to actually engage your customers to be able to know where they are chatting from, the kind of OS they are using, their geo location. And these are data that are very essential and crucial for your business. It will allow you to make informed decisions.

“Take for instance, you are doing a lot of marketing activities in Lagos and you are not getting the traction in Lagos, however, in some other states where you don’t have marketing activities going on, the platform can provide you information that there are opportunities there you can go and explore.”

Ogundare said that Zoho has sets of collaborative applications that were built and developed for ease of business and specifically mentioned the Zoho Mail, which he described as one of Zoho’s best-selling products in Nigeria.

“Zoho Mail is a beautiful email for any organisation to have. I personally recommend it for organisations running any size of business. I encourage customers to sign up for Zoho Mail because it gives you some level of credibility.

“One good thing about Zoho Mail is that if you are an SME with less than 5 members in your team, you will get to use this product for free for life. The moment you scale up to 6, 7, 100, 1000 and above, that’s when we start billing you to pay. And you can get the Zoho Mail domain name easily from anywhere in the world.

“You can also use our invoicing application for free and get quality and brilliant service for the invoicing software. Zoho Invoice is an online invoicing software that helps you craft professional invoices, send payment reminders, keep track of expenses, log your work hours, and get paid faster. All these are for free,” Ogundare stated.

Zoho has more than 12,000 customers in Nigeria that are running their operations on Zoho applications, with over 500,000 customers using its products globally, on a daily basis.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Airtel Africa-UNICEF Partnership Connects 1,200 Schools, 1M Africa Children to Digital Education

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Airtel Africa, a leading provider of telecommunications and mobile money services across 14 African countries, has today announced that its five-year partnership with United Nations Children’s Fund (UNICEF), aimed at transforming education across the continent, has connected over 1,500 schools to the internet, trained 17,000 teachers, and reached nearly a million learners with quality digital education resources across 13 African countries.

The partnership was launched in 2021 as part of Airtel Africa’s $57 million commitment to support the development of education and bridge the digital divide for vulnerable children in remote communities in collaboration with African governments.

Since the commencement of the partnership, Airtel Africa has prioritised the accessibility of online learning resources, including zero-rated educational platforms and teacher training, to support equitable learning opportunities for Africa’s children.

Airtel Africa CEO, Sunil Taldar, speaking on the success of the partnership while marking this year’s World’s Children’s Day said: “Our mission is to transform lives, and through our collaboration with UNICEF, we are witnessing the profound impact that connectivity and digital resources can have on Africa’s children and teachers.

For every school we have connected and for each teacher trained on using these digital tools, we are taking tangible steps toward realizing our commitment to bridging the digital divide, advancing educational equality and restating our commitment to the relentless pursuit of a better future for African children on the continent.

According to Mr. Taldar, “by equipping these schools with internet connectivity and training teachers on how to use the digital tools, Airtel Africa and UNICEF are providing Africa’s children, particularly those in underserved and remote regions, with the digital tools and skills they need to thrive in a technology-driven world.

This is why we are celebrating with the children on this special occasion of World Children’s Day, specially dedicated to them and all the effort aimed at securing and improving their future.

The partnership has expanded digital learning to learners in 13 countries since its launch. The countries include Chad, Congo, Democratic Republic of Congo, Gabon, Kenya, Madagascar, Malawi, Niger, Nigeria, Rwanda, Tanzania, Uganda, and Zambia.

 


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Galaxy Backbone, Bauchi State Government Sign Landmark MOU to Enhance Digital Infrastructure and ICT Capacity

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In a significant step towards advancing digital transformation and fostering economic development, Galaxy Backbone (GBB) and the Bauchi State Government have signed a Memorandum of Understanding (MOU) to collaborate on deploying digital infrastructure and ICT-related services across the state.

The signing ceremony, held at the Government House of the Bauchi State Government, was graced by the Managing Director/CEO of Galaxy Backbone, Professor Ibrahim A. Adeyanju, and the Governor of Bauchi State, His Excellency, Senator Bala Abdulkadir Muhammed.

This MOU establishes a collaborative framework between Galaxy Backbone and the Bauchi State Government, leveraging GBB’s world-class data center infrastructures in Abuja and Kano. The partnership is designed to enhance connectivity, build ICT capacity, provide consultancy services, and deliver hosted ICT services to improve governance and service delivery in Bauchi State.

The agreement was formalized by Professor Ibrahim A. Adeyanju and His Excellency, Governor Bala Abdulkadir Muhammed, symbolizing a shared commitment to transforming Bauchi State through ICT. It is expected that through this, it would lead to an enhancement of Bauchi State’s ICT Infrastructure, through GBB’s resources and expertise, deepen training and consultancy services, while, enhancing economic growth to attract investments, create jobs, and drive economic opportunities through improved digital connectivity and service delivery within the state.

Speaking at the event, Professor Ibrahim A. Adeyanju, MD/CEO of Galaxy Backbone, said: “This MOU underscores Galaxy Backbone’s commitment to supporting state governments in building resilient digital infrastructure and services ecosystems. Through this partnership, we aim to deliver cutting-edge ICT services that will drive digital transformation and economic growth in Bauchi State.”

His Excellency, Governor Bala Abdulkadir Muhammed, expressed his optimism for the collaboration, noting: “This partnership with Galaxy Backbone marks a pivotal moment for Bauchi State. By leveraging advanced ICT infrastructure and expertise, we are poised to transform our state into a hub of digital innovation, ensuring efficient governance and improved service delivery for our citizens.”

This collaboration aligns with Galaxy Backbone’s mission to extend its digital infrastructure footprint across Nigeria, providing state governments with the tools they need to thrive in the digital economy.


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Treepz Embarks on Global Expansion Journey with Trade Accelerator Program

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Treepz, a leading corporate mobility startup in sub-Saharan Africa renowned for its safe and convenient transport solutions, has been selected by the World Trade Center for the 2024 Trade Accelerator Program (TAP) in Toronto, Canada.

L-R: John Shaibu, Cofounder & Senior VP, Customer Engagement, Treepz, Johnny Enagwolor, Cofounder & President, Treepz & Onyeka Akumah, Founder & CEO, Treepz

This prestigious opportunity is in line with Treepz’s ongoing global expansion strategy to export its indigenous and innovative mobility solutions to new international markets.

The Trade Accelerator Program (TAP), organized in partnership with the Black Entrepreneurship Alliance, is designed to help high-potential small and medium-sized enterprises (SMEs) strategically scale their operations globally through personalized mentorship series, workshops and an unrivalled network of export advisors and world-class resources.

The program is expected to last for three months, with selected brands, including Treepz, undergoing various networking and mentorship programs.

Since its launch in 2019, Treepz has gathered momentum in the African mobility industry by providing cutting-edge solutions to address the prevalent transportation challenges across Nigeria, Uganda, Ghana and Kenya.

The startup has served over 5 million people with on-demand tech-enabled vehicle rental solutions such as guest transportation, school bus shuttling, and airport transfers, and currently operates in 16 cities across the continent.

Speaking on the program, Onyeka Akumah, Founder & CEO of Treepz, attributed the honours of the invitation to the team’s dedicated effort at Treepz to provide innovative solutions that meet the growing needs of diverse customers.

He noted that “The TAP Tech Toronto program is an invaluable opportunity for Treepz to further showcase new indigenous ideas we have for our customers on a global scale.” said Onyeka Akumah, Founder & CEO of Treepz.

“Additionally, this is a testament to our vision and goal to build a world-class mobility company. It is our time to say we are taking solutions built in Africa to the world. The solutions to transportation needs we’ve built in Africa have a global use case and we are set to take advantage of this opportunity to export African-grown solutions globally”.

“We would like to thank the World Trade Centre in Toronto for believing in our vision and selecting us for this prestigious program.

“We are confident that the experience from this program will be transformative for our startup, and we can’t wait to see where it takes us”, Onyeka added.

Recall that earlier this year, Treepz achieved significant milestones, including winning Best Startup Pitch in Africa at the 2024 African Union Conference in Zambia and becoming the first corporate mobility startup in Africa to complete an international cross-border rental trip.

The company has also secured key partnerships with many corporates to provide close to 10,000 daily employee transportation to companies like KingMakers (owners of BetKings) and Parallex Bank in Nigeria, SamaSource in Kenya, BrighterMonday in Uganda and several schools in Ghana.

This push continues to cement Treepz’s position as a leader in the African mobility landscape with more than 5 million customers served on the continent, reflecting Treepz’s commitment to driving innovative, scalable and indigenous solutions that meet the evolving transportation needs of Africa and beyond.


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