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Why Zoho CRM is an Essential Tool For Businesses Aiming for Success- Ogundare

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Zoho, a software company, providing solutions for various segments of products clients, has said that its flagship product, the Zoho CRM, is an essential product for businesses that are desirous of recording huge sales, scaling, and optimizing their business processes.

Kehinde Ogundare, Country Manager, Zoho Technologies Ltd with Africa Digital Enabler Award presented to Zoho at AfriTECH Awards 2022.

Mr. Kehinde Ogundare, Country Manager, Zoho Technologies Limited disclosed this last Wednesday while making a presentation at the Africa Tech Alliance Forum (AfriTECH 2.0) held at Oriental Hotel, Lagos.

CRM (Customer relationship management) is a technology application for managing all of a business organisation’s relationships and interactions with customers and potential customers.

Ogundare said that the Zoho CRM can be used in different ways, including using it as a customer relationship management tool that businesses can use to communicate, send email, receive email, do automation and all other things.

According to Ogundare, “You can also use a CRM as a data-based and repository hub if you activate it. A lot of businesses use one or two applications if you want to do your marketing, you want to do finance and all that.

“Our CRM will allow you to connect all these applications together and you Can also integrate with third party applications .”

He stated that Zoho CRM can also be used as a sales management pipeline, noting that salespeople are very key to any organisation as they are the backbone of any company, adding that for them to work well, you need somebody to tell you what you are doing, track your tractions, how many people you are engaging, activities he said Zoho CRM will allow you do.

“On our unified platform,  which is Zoho One, it brings together all these applications for you to run your business.

“As of today, you don’t have to pay for them separately; you can just buy Zoho One, which will give you all the tools you need to run your entire organization with one subscription.

Zoho One is a bundle that gives you access to about 40+ products which come with Enterprise features.

These include; Sales, Marketing, Finance, Support and Human Resources management tools; most of these applications are synced together to ease your business processes.

“You want to connect your sales department, your online marketing platform like Facebook, Instagram; you will be able to connect that with your Sales department, then your finance team that will invoice the customer. What we are doing is that we are providing you the software that will bring everything together for you on the same platform,” Ogundare further explained.

The Zoho Country Manager further disclosed that for the marketing department of businesses, Zoho has a series of applications like the Zoho Campaign for email marketing or newsletter in addition to the Zoho SalesIQ for live chat application, Zoho Social for social media marketing.

In his words, “Sales IQ would give you the opportunity to actually engage your customers to be able to know where they are chatting from, the kind of OS they are using, their geo location. And these are data that are very essential and crucial for your business. It will allow you to make informed decisions.

“Take for instance, you are doing a lot of marketing activities in Lagos and you are not getting the traction in Lagos, however, in some other states where you don’t have marketing activities going on, the platform can provide you information that there are opportunities there you can go and explore.”

Ogundare said that Zoho has sets of collaborative applications that were built and developed for ease of business and specifically mentioned the Zoho Mail, which he described as one of Zoho’s best-selling products in Nigeria.

“Zoho Mail is a beautiful email for any organisation to have. I personally recommend it for organisations running any size of business. I encourage customers to sign up for Zoho Mail because it gives you some level of credibility.

“One good thing about Zoho Mail is that if you are an SME with less than 5 members in your team, you will get to use this product for free for life. The moment you scale up to 6, 7, 100, 1000 and above, that’s when we start billing you to pay. And you can get the Zoho Mail domain name easily from anywhere in the world.

“You can also use our invoicing application for free and get quality and brilliant service for the invoicing software. Zoho Invoice is an online invoicing software that helps you craft professional invoices, send payment reminders, keep track of expenses, log your work hours, and get paid faster. All these are for free,” Ogundare stated.

Zoho has more than 12,000 customers in Nigeria that are running their operations on Zoho applications, with over 500,000 customers using its products globally, on a daily basis.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Airtel Nigeria Reinforces Commitment to Youth Empowerment Hosts UNICEF GenU 9JA Steering Committee Meeting

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Airtel Nigeria hosted the 2024 UNICEF Generation Unlimited (GenU) Steering Committee meeting at the Airtel Nigeria headquarters in Banana Island, Lagos, yesterday.

The breakfast meeting served as a collaborative forum, bringing together stakeholders from government, the private sector, and civil society to review GenU 9JA’s progress in providing Nigerian youth with digital learning, upskilling, and pathways to meaningful employment.

In his opening remarks, Chief Executive Officer at Airtel Nigeria, Carl Cruz expressed Airtel’s dedication to supporting the youth. “It is a privilege for Airtel to host this significant meeting and reaffirm our commitment to an initiative that holds the power to transform the lives of millions of young Nigerians.

“By equipping our youth with essential skills and resources, we not only support their individual success but also contribute to Nigeria’s social and economic growth,” he said.

Mr. Cruz further highlighted Airtel’s leadership in providing connectivity for digital learning, noting, “With the support of our UNICEF partners, we have connected 1,260 schools across Nigeria to digital learning, enabling 600 children to access educational platforms like the Nigeria Learning Passport and Yoma Africa.

“This connectivity is not just about internet access; it is about creating an equal playing field for young people, giving them access to quality education and skills essential for their future.”

The event saw participation from a host of other GenU 9JA partners, including IHS Towers, ATC, Unilever, Jobberman, Microsoft, Tony Elumelu Foundation, the Federal Ministry of Education, the Ministry of Youth and Sports Development, GIZ, World Bank, ILO, UNDP, UNFPA, the EU Delegation, and the Government of the Netherlands.

While delivering a report on GenU 9JA digital learning, Director of Corporate Communications and CSR at Airtel Nigeria, Femi Adeniran, reiterated Airtel’s dedication to driving digital inclusion and youth empowerment in support of Nigeria’s socio-economic development.

“For us at Airtel, we are actively involved in connecting schools and advancing digital learning for young Nigerians. Looking back at the debut of our partnership with UNICEF in 2023, we have exceeded our initial expectations in school connectivity, which highlighted the significant gaps in Nigeria’s educational system.

This year, we have made even greater strides and our involvement in initiatives like the Nigeria Learning Passport reflects our commitment to bridging this gap by expanding digital access, fostering learning, and building essential skills nationwide to support young Nigerians,” he said.

“Also, it would interest everyone to know that Airtel Nigeria’s new Home Broadband thematic campaign, ‘Live Limitless’, resonates strongly with the GenU 9JA ‘We No Get Limit’ motto, which underscores our dedication to empowering young Nigerians to unlock their full potential without barriers.

This commitment drives us to continue creating and promoting opportunities that equip the youth for a brighter future” he added. The GenU Steering Committee meeting served as a valuable platform for Airtel and other partners to deepen their commitment to the GenU 9JA mission.

By fostering collaboration and driving impactful initiatives, Airtel demonstrates its corporate social responsibility by actively contributing to programs that uplift Nigerian youth and promote sustainable development across the nation.

 


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Zarttalent Foundation’s Summit Prepares Nigerian Youth for Global Tech Careers

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Zarttalent, a foundation dedicated to advancing digital literacy and tech education in Nigeria, hosted the How to Win With Tech Summit on October 17, 2024.

The event brought together students, educators, tech enthusiasts, and influential leaders for a day focused on the power of technology in shaping the future.

Notable guests included Sonia Onovughakpo Fajusigbe, Policy Advisor Entrepreneurship Youth Employment & Healthcare, Consulate General of the Netherlands in Lagos, and Elizabeth Owei-Oladepo, Youth Advisor at the Consulate General of the Netherlands in Lagos.

Their presence, along with teachers, principals, media representatives, and Zarttalent partners, highlighted the importance of collaborative efforts in driving tech innovation and education.

Opening the summit, Nelson Ajulo, Chief Executive Officer of Zarttalent, delivered a keynote address titled “The Power of Technology in Today’s World.”

He highlighted the role of technology in generating employment opportunities and creating global pathways for Nigerian talent. In addressing Nigeria’s high youth unemployment rate, Nelson emphasized Zarttalent Foundation’s commitment to equipping young people with in-demand tech skills that align with global industry needs.

“The goal of education is to prepare students with skills for a meaningful livelihood. Yet, the challenge in Nigeria is a misalignment between university training and the skills required by today’s economy, contributing to the high unemployment rate.

By introducing relevant, in-demand tech skills, Zarttalent empowers young Nigerians to go beyond the standard curriculum and gain expertise that sets them apart in a rapidly digitizing world,” he stated.

Sonia Onovughakpo Fajusigbe, Policy Advisor Entrepreneurship Youth Employment & Healthcare, Consulate General of the Netherlands in Lagos, delivered a compelling address titled “Leveraging Technology for Youth Empowerment and Entrepreneurship.”

She outlined the potential of tech-based skills to empower Nigerian youth to not only secure employment but also become problem-solvers in their communities. Fajusigbe encouraged the attendees to look beyond traditional jobs and consider digital entrepreneurship as a means to tackle local challenges and boost economic growth.

Fajusigbe’s keynote on technology as a tool for youth empowerment and entrepreneurship offered practical strategies for harnessing technology to create meaningful change. Her session encouraged students to see themselves as future innovators who can leverage tech to build a better society.

This landmark event is part of the foundation’s ongoing effort to empower the Nigerian youth and address its high youth unemployment rate by creating access to digital skills and mentorship.

The foundation aims to empower over 5,000 students over the next five years, equipping them with competitive tech skills that will translate into job opportunities, entrepreneurship, and solutions to real-life issues.

With Nigeria’s youth unemployment rate at record levels, the event focused on building sustainable career pathways and preparing a generation ready to thrive in a tech-driven economy, where digital skills are increasingly essential.


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SiBAN President Urges Nigeria to Embrace Bitcoin Strategy Amidst Global Crypto Surge

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Obinna Iwuno, President of the Stakeholders in Blockchain Technology Association of Nigeria (SiBAN), has urged the Nigerian government to consider a national Bitcoin strategy in light of the recent global surge in cryptocurrency adoption, particularly following the election of Donald Trump, a pro-crypto US President.

Iwuno believes that the new US administration’s stance on cryptocurrencies, coupled with global economic trends, presents a unique opportunity for Nigeria. He argues that a strategic approach to Bitcoin can lead to significant economic benefits for the country

Such benefits, according to him include increased wealth where Nigerian traders could profit from the expected rise in cryptocurrency prices, potentially hedging against domestic inflation.

Other benefits are economic growth, which will present a thriving domestic crypto ecosystem that could generate jobs and stimulate economic activity and financial inclusion, where cryptocurrencies, particularly stablecoins pegged to the Naira, could provide financial services to underserved populations.

Meanwhile, to capitalize on this opportunity, Iwuno proposes several steps:

  • Regulatory Clarity: The Nigerian government should provide clear and supportive regulations for the cryptocurrency industry.
  • National Bitcoin Strategy: A comprehensive national strategy should be developed to guide policymaking and industry development.
  • Bitcoin ETF: The Nigerian capital market could explore the possibility of launching a Bitcoin exchange-traded fund (ETF).
  • Stablecoin Development: The government should encourage the development of stablecoins backed by the Naira.

Iwuno’s call to action comes as the global cryptocurrency market continues to experience significant growth. With major economies embracing digital assets, Nigeria stands to benefit from early adoption and strategic planning.


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