Telecom
Why Zoho CRM is an Essential Tool For Businesses Aiming for Success- Ogundare

Zoho, a software company, providing solutions for various segments of products clients, has said that its flagship product, the Zoho CRM, is an essential product for businesses that are desirous of recording huge sales, scaling, and optimizing their business processes.

Kehinde Ogundare, Country Manager, Zoho Technologies Ltd with Africa Digital Enabler Award presented to Zoho at AfriTECH Awards 2022.
Mr. Kehinde Ogundare, Country Manager, Zoho Technologies Limited disclosed this last Wednesday while making a presentation at the Africa Tech Alliance Forum (AfriTECH 2.0) held at Oriental Hotel, Lagos.
CRM (Customer relationship management) is a technology application for managing all of a business organisation’s relationships and interactions with customers and potential customers.
Ogundare said that the Zoho CRM can be used in different ways, including using it as a customer relationship management tool that businesses can use to communicate, send email, receive email, do automation and all other things.
According to Ogundare, “You can also use a CRM as a data-based and repository hub if you activate it. A lot of businesses use one or two applications if you want to do your marketing, you want to do finance and all that.
“Our CRM will allow you to connect all these applications together and you Can also integrate with third party applications .”
He stated that Zoho CRM can also be used as a sales management pipeline, noting that salespeople are very key to any organisation as they are the backbone of any company, adding that for them to work well, you need somebody to tell you what you are doing, track your tractions, how many people you are engaging, activities he said Zoho CRM will allow you do.
“On our unified platform, which is Zoho One, it brings together all these applications for you to run your business.
“As of today, you don’t have to pay for them separately; you can just buy Zoho One, which will give you all the tools you need to run your entire organization with one subscription.
Zoho One is a bundle that gives you access to about 40+ products which come with Enterprise features.
These include; Sales, Marketing, Finance, Support and Human Resources management tools; most of these applications are synced together to ease your business processes.
“You want to connect your sales department, your online marketing platform like Facebook, Instagram; you will be able to connect that with your Sales department, then your finance team that will invoice the customer. What we are doing is that we are providing you the software that will bring everything together for you on the same platform,” Ogundare further explained.
The Zoho Country Manager further disclosed that for the marketing department of businesses, Zoho has a series of applications like the Zoho Campaign for email marketing or newsletter in addition to the Zoho SalesIQ for live chat application, Zoho Social for social media marketing.
In his words, “Sales IQ would give you the opportunity to actually engage your customers to be able to know where they are chatting from, the kind of OS they are using, their geo location. And these are data that are very essential and crucial for your business. It will allow you to make informed decisions.
“Take for instance, you are doing a lot of marketing activities in Lagos and you are not getting the traction in Lagos, however, in some other states where you don’t have marketing activities going on, the platform can provide you information that there are opportunities there you can go and explore.”
Ogundare said that Zoho has sets of collaborative applications that were built and developed for ease of business and specifically mentioned the Zoho Mail, which he described as one of Zoho’s best-selling products in Nigeria.
“Zoho Mail is a beautiful email for any organisation to have. I personally recommend it for organisations running any size of business. I encourage customers to sign up for Zoho Mail because it gives you some level of credibility.
“One good thing about Zoho Mail is that if you are an SME with less than 5 members in your team, you will get to use this product for free for life. The moment you scale up to 6, 7, 100, 1000 and above, that’s when we start billing you to pay. And you can get the Zoho Mail domain name easily from anywhere in the world.
“You can also use our invoicing application for free and get quality and brilliant service for the invoicing software. Zoho Invoice is an online invoicing software that helps you craft professional invoices, send payment reminders, keep track of expenses, log your work hours, and get paid faster. All these are for free,” Ogundare stated.
Zoho has more than 12,000 customers in Nigeria that are running their operations on Zoho applications, with over 500,000 customers using its products globally, on a daily basis.
Telecom
MTN, Lynk Global Make Africa’s First Satellite-to-Mobile Call

MTN South Africa, in partnership with Lynk Global, has successfully conducted Africa’s first satellite-to-mobile phone call touted as a groundbreaking development.
This historic trial, conducted in Vryburg, North West province, marks a major step toward bridging connectivity gaps in underserved and rural regions across the continent.
The test involved making a voice call using a standard smartphone connected via a low-Earth orbit (LEO) satellite.
This innovative approach eliminates the need for traditional network infrastructure, providing a viable solution for remote areas with limited or no mobile coverage.
According to Charles Molapisi, CEO of MTN South Africa, this initiative aligns with the company’s broader strategy to extend network coverage to hard-to-reach areas.
“This achievement demonstrates our commitment to leveraging cutting-edge technology to ensure connectivity for all, regardless of location,” Molapisi stated.
The trial also assessed SMS capabilities over the LEO satellite connection, proving the technology’s potential for widespread application.
With successful implementation, satellite-to-mobile communication could revolutionise telecommunications in Africa, enabling digital inclusion and economic opportunities in regions previously disconnected from mainstream networks.
This milestone underscores the growing role of satellite technology in Africa’s telecommunications landscape.
By integrating satellite solutions with existing mobile networks, MTN and Lynk Global aim to provide seamless connectivity that overcomes traditional infrastructure challenges.
Telecom
Smart Treasure Investment Team’s Initiatives Eradicate Poverty, Says Aminu

Samson Aminu, also known as Smile, has described the Smart Treasure Investment Team (ST Team) as a transformative force that has empowered its members and significantly contributed to poverty eradication.

Samson Aminu
Aminu, a VIP 9 member of the team, shared his experiences on Friday during the official car presentation ceremony held at the regional office in Lagos. Having recently received a Lexus RX350 and an international vacation from the team, Aminu recounted how the organization has positively changed his life.
“The Smart Treasure Investment Team has really imparted my life positively and changed my status from zero to hero,” he said.
He revealed that his first earnings through the team allowed him to relocate to a new apartment and acquire gadgets. “I’ve purchased various items for myself and my family, and established an operational center in Ilorin,” he added.
The ST Team, according to Aminu, aligns its activities with the United Nations’ 16 Sustainable Development Goals (SDGs), which include youth empowerment, poverty eradication, support for education in rural areas, and community service.
“The ST Team has come to eradicate poverty in Africa and across the globe. We are teaching people how to catch fish by themselves and making them financially stable,” Aminu explained.
He highlighted the organization’s initiatives such as providing allowances to civil servants, feeding the elderly, orphans, and widows, and investing in agriculture to sustain local communities.
“If the ST Team lasts long for another three years, the government would be grateful to this project as it would bring peace and comfort to the society,” Aminu said.
He applauded the leaders of the organization, Dr. Harold and Mentor Tina, for their sincerity, honesty, and dedication to humanity. “I urge the government to support this project, which has brought significant change to Nigeria in just two years,” he said.
Aminu, who has over 15 years of experience in multilevel marketing, commended the team for its exceptional standards and sustainability.
Telecom
15-Year-Old Autistic Artist, Kanye, to Unveil World’s Largest Art Canvas on Autism Awareness Day

Kanyeyachukwu Tagbo-Okeke, affectionately known as Kanye, has become a beacon of inspiration for Nigeria’s youth. The 15-year-old autistic artist is set to unveil what is expected to be the world’s largest art canvas by an individual on April 2, 2025, World Autism Awareness Day, at Eagles Square in Abuja.
Kanye’s journey began at the tender age of two when he first showed a proclivity towards art. Despite facing challenges associated with autism, Kanye has flourished as an artist, earning accolades and the nickname “Young Picasso” for his exceptional abstract paintings.
The young prodigy’s attempt at breaking the Guinness World Record started in November. 2024, as part of the Zeebah Foundation’s ‘Impossibility Is A Myth’ project. This initiative not only showcases Kanye’s extraordinary talent but also aims to raise funds for a state-of-the-art autism resource center in Abuja, highlighting the need for greater support and inclusion for individuals with autism.
Kanye’s story aligns with MTN Nigeria’s recent “Go Make A Difference” (Go M.A.D) campaign, which encourages Nigerians to take bold steps and create positive impacts in their communities. Onyinye Ikenna-Emeka, MTN’s Chief Marketing Officer, emphasised how Kanye embodies the Go M.A.D philosophy: “MTN’s mission is to connect people all over the world. Kanye is connecting art lovers, and people all over the world as well. He is a true icon, breaking barriers and proving that nothing is impossible”.
The unveiling event will be attended by key dignitaries, including FCT Minister Nyesom Wike, and Minister of Arts, Culture, Tourism and the Creative Economy, Hannatu Musawa. This high-profile support underscores the significance of Kanye’s achievement and its potential to inspire change.
Kanye’s father, Tagbo Okeke, stressed that this record attempt goes beyond personal achievement. “We started this awareness campaign to tell parents that no child should be left behind, that they are Fabulous, Autistic and Talented,” he said. The family’s efforts, including opening a gallery in Abuja where art therapy workshops are conducted, demonstrate their commitment to supporting others on the autism spectrum.
As Nigeria’s youth witness Kanye’s remarkable journey, many are inspired to make their own difference, regardless of the challenges they face. Kanye’s story proves that with determination, support, and the right tools – such as those provided by initiatives like MTN’s Go M.A.D campaign – young Nigerians can achieve extraordinary feats and create meaningful change in their communities.
Kanye’s upcoming unveiling of his monumental artwork is not just a personal triumph; it’s a powerful statement about inclusion, perseverance, and the limitless potential of Nigeria’s youth to make a difference.
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