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Wiko Launches on Jumia, Unveils ‘Getaway’

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Wiko ‘Getaway’has been unveiled as the latest addition to the extensive Android smartphone line-up in the market by Europe’s fastest growing mobile phone brand, Wiko.‎ This is coming some six months after its epoch-making entry into Nigeria’s mobile phone market.

The company has also collaborated with Jumia, a top-tier online shopping platform, to further build the Wiko brand and deepen its penetration.

The partnership, which officially kicks off on Monday, March 16th is strategically set to complement the launch of the new device which will be a key feature on the online store’s website alongside earlier models.

Mr. John Peters, ‎country sales manager for Wiko, stated that Wiko is committed to consistently offering varieties, freedom and quality to everyone in Nigeria.

“The Getaway is stylishly crafted to feel amazing in the hand – the combination of the stylish aluminum bezel with the soft touch back. It is a smart device that offers you freedom to enjoy communication and exciting interaction on various social media platforms.

“Wiko is positioning theGetaway as a device which is the best of both worlds i.e. ‘Style and Performance you will be proud to show off.’ The Getaway is the latest Wiko smartphone that fulfils our promise of delivering the best of stylish design, combined with the latest technology and fantastic quality at amazing prices,” he said.

The new Wiko Getaway is a premium smartphone designed with features that offer users unique viewing experience with its 5.0 inch LCD screen.

It runs on Android KitKat with 1.3GHz Quad core, has an excellent 13MP auto flash rear camera and 5MP front camera with a 16GB in-built memory which gives users the luxury to install more apps and save content.

Speaking on the partnership between Wiko and Jumia, ‎Mr. Adebayo Adams, channel marketing manager, Wiko,  said the robust relationship between Wiko and Jumia was achievable due to the clear focus of both parties in terms of objectives and target audience.

He said: “Wiko as a brand has emerged to become the game changer in Nigeria’s mobile phone market. Particularly, Wiko targets the youth segment of the market and Jumia has as good reach to the younger generation, which is one reason why the partnership is strong and we are able to do a lot of things in common. Jumia stands out among other e-commerce platforms and it has done excellently well vis-à-vis its performance with mobile devices.”

Speaking further, Mr. Adams noted that the collaboration between Wiko and Jumia is primarily targeted at brand building and the relationship should have a significant impact on sales of the Wiko phones.

He also restated Wiko’s commitment to offering premium devices to customers with incredible pricing.

“Basically, Nigerians should know that what Wiko is giving them a premium experience at affordable prices. They don’t have to spend much to have the experience of a quality smartphone. Of course, there is also the 12-month warranty which is maintained across all devices.”

Making a statement for Jumia Nigeria on the coming together of both companies, was Managing Director, Miss Fatoumata Ba, who stated that Jumia has always been in the habit of engaging in win-win partnerships that turn out favourable for both parties and that this would be yet another confirmation of this.

According to her, Jumia employs the ‘let’s-grow-together’ strategy where they build the brand partnered with at the same time and in the same way as they would build theirs.

The Wiko brand launched in Nigeria in October last year with its array of phones which includesHighway, its flagship, Highway Signs, Rainbow, Bloom, Lenny, Sunset, Fizz and Goa, along with feature phones, Kar-3, Riff and Lubi-3.

All the Wiko models, which are approved by the Nigerian Communications Commission (NCC), come with the tagline, “Game Changer,” a message that appeals to the free-spirited, passionate, adventurous and independent nature of today’s youth.

Wiko has a projection of 10% volume market share in the first business year in Nigeria.

Wiko Getaway is now on Jumia online as well as other key mobile phones retail outlets in Nigeria beginning from Monday 16th March this year.


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Subscriber Group Rejects Telcos Push for Tariff Hike

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National Association of Telecoms Subscribers (NATCOMS), a telecoms subscriber body, has warned Nigerian Communications Commission (NCC) not accede to demands by telecommunications companies in the country to hike tariff, insisting that such increase would unleash further hardships on its members.

Subscriber Group Rejects Telcos Push for Tariff Hike

Chief Deolu Ogunbanjo, president, NATCOMS said in statement that the group in a recent emergency meeting over the planned tariff hike of telecommunication services, unanimously voted against any tariff hike.

Ogunbanjo, said telecoms services are taxable services under the Value Added Tax Act.

The Act was amended in 2019 by the Finance Act of that year to raise the tax rate from five per cent to 7.5per cent which was 50per cent increment and the increment has been borne by the consumers of rateable telecom services.

“That increment brought about untold hardship to our members many of who have been forced to cut back on their telecom requirements.

“As if that was not bad enough, the Federal Government got the National Assembly to enact the Finance Act of 2020. Section 37 of the Act amended Section 21 of the Customs, Excise Tariff etc. (Consolidation) Act by imposing an excise duty charge on Telecommunication Services. The then president, President Muhammadu Buhari by an order prescribed five per cent as the rate of the excise duty charge, chargeable for telecommunication services. The additional tax burden was greeted with public outcry and this association, at the prompting of our members, challenged the excise duty charge in court, in the case of Registered Trustees of National Association of Telecommunications Subscribers (NATCOMS) V MTN Nigeria Communications Limited and Others – Suit No: FHC/L/ CS / 189) 2023 on the ground of double taxation which is illegal and unconstitutional.

NCC and other Federal Bodies are parties to the suit and the Federal Government as represented by the Federal Inland Revenue Service (FIRS) entered an appearance and filed processes opposing the suit. The case is now pending before Hon.  Justice Aluko, sitting at the Lagos Division of the Federal High Court, and the case is slated to come up in the court on the 13th March, 2025,” Ogunbanjo said.

 


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Mafab Communications to Roll out 5G Services in Kano and Abuja this Quarter

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Mafab Communications, a Nigerian telecommunications company that acquired a 5G license in 2021, is set to begin operations by the end of the first quarter of 2025, according to Adebayo Onigbanjo, chief operating officer of the company.

Mafab Communications to Roll out 5G Services in Kano and Abuja this Quarter

Onigbanjo who shared this update with TechCabal, this launch will mark the first time Mafab’s services will be available commercially, nearly three years after the company entered the 5G market.

The company plans to roll out its 5G services with 102 operational sites located in Kano and Abuja.

Subscribers will need to purchase routers to access the network. Mafab is also working with multiple vendors to develop these sites in phases as part of its strategy for deployment.

Mafab Communications obtained its 5G license on the same day as MTN.

However, while MTN launched its 5G services within eight months, Mafab, being a newer entrant, experienced delays in deploying its network due to insufficient telecom infrastructure.

These challenges were further exacerbated by the company’s delay in receiving its Unified Access Service License (UASL) and numbering plan, which was only granted in July 2022.

This situation led Mafab to seek an extension from the Nigerian Communications Commission (NCC), postponing its initial rollout deadline to January 2023.

Following its launch event in January 2023, the company began promoting the sale of 5G routers on its website.

However, buyers quickly discovered that they could not activate the service, as uncovered by TechCabal.

Consequently, the sale of these routers has been suspended while the company focuses on completing its infrastructure buildout.

Despite the early stage of the 5G market in Nigeria, these delays have put Mafab at a disadvantage, leaving it to catch up with competitors like MTN and Airtel, particularly in Lagos, the country’s bustling commercial hub where most 5G subscribers are currently concentrated.

Although Mafab is actively working on its Lagos sites, the company has yet to announce when services will officially launch in the city.

According to Onigbanjo, foreign exchange (FX) fluctuations have posed a significant challenge, leading to higher rollout costs than initially projected—a difficulty faced by many telecom operators.

Since its commercial introduction in August 2022, Nigeria’s 5G market has experienced steady growth, spearheaded by MTN Nigeria.

By October 2024, 5G services accounted for 2.33% of the nation’s internet subscribers, with MTN Nigeria commanding a 79% market share and Airtel Africa holding roughly 20%.

Mafab’s anticipated rollout in Q1 is expected to further drive 5G adoption, particularly in cities beyond Lagos and Abuja.

The company has prioritized building robust infrastructure and extending its coverage in Kano and Abuja to support broader access to 5G services.

According to Onigbanjo, this includes developing a Radio Access Network (RAN), transport systems, and intelligent networks designed to connect various user devices—ranging from smartphones to IoT gadgets—to the company’s core telecom network.

 

 


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Telcos Firms Seek 100 Percent Tariff Hike to Survive Economy

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Telecommunication companies in Nigeria are lobbying their regulator for permission to double price tariffs to weather harsh economic conditions and inflation running near a three-decade high.

Telcos Firms Seek 100 Percent Tariff Hike to Survive Economy

“We’ve put forward requests of approximately a 100% increase” to the regulator, Karl Toriola, chief executive officer of MTN Nigeria Communications Plc, told Lagos-based Arise TV.

“There’s no way that the industry could continue to sustain itself and provide the required quality of service under the present structure,” he said.

The industry has been stepping up efforts for permission to relax pricing rules that have been in place for 11 years, amid surging annual inflation that touched 34.6% in November, and the steep depreciation of the naira against the dollar.

If the pricing issue is resolved, Toriola is optimistic 2025 will be a good year for operators.

The unit of MTN Group Ltd. plans to grow voice and data revenue this year by increasing coverage of rural areas as well as 5G broadband penetration, he said.

 


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