Wiko Unveils Stylish Rainbow for ‘Wiko Generation’

In line with its lower-end predecessors, Bloom, Lenny, Sunset, Fizz and Goa, Wiko’s relatively new offering, ‘Rainbow’ is just as colourful and packs a bit more punch.

This is the classic device offered to its target audience identified as Wiko Generation.

Rainbow is available in seven fun colours (just like a rainbow) and is sure to appeal to all personalities. Its 5” hi-resolution display means that movies and videos are a pleasurable experience.

Packaging:

The box itself is just as colourful as the device. It also makes telling whether the seal is broken very easy.

What’s in the Box?

Once you break the seal, inside the box, you’ll find, A Wiko Rainbow device, Earphones, Charge cord and Plug Adapter, One Li-Po battery, A Warranty booklet, A Manual, Three SIM card adapters and Two extra colourful phone cases.

Great for colour matching and blocking; fashionable ladies would love this as there’s a colour for every outfit.

I love that you get so much with the entire package; it just makes it so much more exciting to unbox.

It is also cool that the company was thoughtful enouh to include three SIM card adapters - two big ones and a smaller one (for Nano-SIMs) – even though the phone has just two SIM slots.

Many phone companies underestimate the importance of making such items an integral part of the ‘follow-come’ accessories.

Hardware:

The actual phone as it comes in the box, is black in the front with a brownish-grey back casing, which easily pops out to accommodate the extras.

Apart from the turquoise and neon yellow colours that come as extras with the device, the interchangeable cases also come in the colours, Black, White, Coral, Fuschia and Violet, which can be purchased separately.

The phone’s screen measures 5” with a 720x1280p IPS display.

Software/Performance:

From display to look-and-feel to actual processor power, the Wiko Rainbow is a valid competitor with other devices in its range.

Browsing and multimedia experience are pleasurable. Complete with cool gesture-based features, vibrating keys and a 4.4.2 Android Operating System, typing and generally operating the device is truly an enjoyable experience.

The Camera:

The camera on the Rainbow is really not bad at all (That’s a sentence you never thought you’d ever hear, isn’t it?).

With a secondary camera of 8 Megapixels and a Primary (Selfie) camera of 2MP, picturequality is smooth, relatively clear and easy on the eyes.

It also comes with extra shooting modes and features like Face Detection, ISO adjustment and Smile Shot (this automatically takes a photo when a smile is detected), to enhance your picture/video shooting experience.

The Wiko Rainbow is a pretty good buy if you’re in the market for a budget device with cool features and ample accessories. Look out, Tecno, it’s looking like Wiko will be one to contend with.

Below Are The Tech Specs For The Device:

Network: H+/WCDMA 900/1900/2100 MHz 2G GSM/GPRS/EDGE/ 850/900/1800/1900 MHz

Data Segment: HSPA + 21 Mbit/s; Operating Segment: AndroidTM 4.2.2 (Jelly Bean); Processor: Quad Core 1.3 GHz, Cortex-A7; Design: Touch Screen; SIM Card: 2 Mini SIM

Available Colours: Black, White, Coral, Turquoise, Fuchsia, Violet, Yellow Neon; Size: 146*74*9.3 mm; Weight: 167g (with battery) and Battery: 2000 mAh Li-Po.

Others are, Standby Time: Up to 260h; Talk Time: Up to 16h (2G); 10.48h (3G); ROM: 4GB; RAM: 1GB

External Memory: Micro SD up to 32GB;

Accelerometer: Yes

Magnetic Sensor: Yes

Proximity Sensor: Yes

According to Marcos Van De Pas, director, International Business at Wiko Mobile, the company’s target audience is known as the Wiko Generation.

Van De Pas identified the generation as possessing such qualities, as “They know what they want. They are not fooled easily. They want value for their money. They have spirit of independence and a capacity to take control and What matters most to them is living life to the fullest.

Wiko, number two smartphone vendor in France, according to statistics by Gfk Institute, is distinguished by its range of high-tech, high performance and attractively designed products.

In just three years, Wiko has become a leader in the mobile phone market through strong partnerships with retailers and consumer enthusiasm.

Two million users later, Wiko’s popularity continues to rise in Europe and it exports its expertise to other continents.

The RAINBOW confirms the phenomenal success of the brand.

In France, this 5” smartphone launched in May 2014, became the No.1 phone sold online in June 2014.