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Windows Phone, Android Gain Market Share As Apple Slips

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Android pushes past 80% market share while windows phone shipments leap 156.0% year over year in the third quarter, according to the International Data Corporation (IDC) third quarter of 2013 (3Q13) Worldwide Quarterly Mobile Phone Tracker.

Google’s Android operating system reached a new milestone during the quarter. With a total base of 211.6 million smartphone units shipped during the quarter, Android accounted for 81.0% of all smartphone shipments, marking the first time that Android topped 80% in its short history.

Despite high saturation rates in a number of mature markets, the overall smartphone space grew 39.9% year-over-year in the third quarter.

Also reaching a milestone was Microsoft’s Windows Phone, which grew an amazing 156.0% year over year.

 Granted, volumes started from a small base of 3.7 million units a year ago and overall market share is still less than five percent. But Microsoft’s efforts, with Nokia’s support behind it, helped drive the platform into multiple tiers and price points.

“Android and Windows Phone continued to make significant strides in the third quarter. Despite their differences in market share, they both have one important factor behind their success: price,” said Ramon Llamas, Research Manager with IDC’s Mobile Phone team.

“Both platforms have a selection of devices available at prices low enough to be affordable to the mass market, and it is the mass market that is driving the entire market forward.”

 Smartphone average selling prices (ASPs) have continued to decline as the appetite for more affordable devices grows. ASPs were down -12.5% in 3Q13, accounting for an average price of $317. At the same time, the market has seen a large influx of large-screen smartphones (5-7” screens), also known as phablets.

Large-screen devices generally come with a higher selling price than smaller screen devices, due to the need for more powerful and expensive components. Phablet ASPs in 3Q13 were notably higher than the market average at $443. However, the 3Q13 ASP was down -22.8% from the $573 phablet ASP in 3Q12.

“Almost all successful Android vendors have added one or more 5-7-inch phablets to their product portfolios,” said Ryan Reith, Program Director with IDC’s Worldwide Quarterly Mobile Phone Tracker. “And Nokia’s recent announcement of the Lumia 1320 and 1520 put them in the category as well. In 3Q13, phablet shipments accounted for 21% of the smartphone market, up from just 3% a year ago. We believe the absence of a large-screen device may have contributed to Apple’s inability to grow share in the third quarter.”

Operating System Highlights

“Android pushed past 80% market share for the first time in 3Q13, a testament to its broad and deep list of vendors, including four of the top five vendors worldwide.

While Android, as a whole, moved forward, the vast majority of its vendors still struggle to find meaningful market share. Samsung accounted for 39.9% of all Android shipments for the quarter, while the rest of the vendors either saw single-digit market share or, in the case of the majority of vendors, market share of less than 1%.

“iOS, despite seeing its total volumes increase and reaching new record third quarter volumes, saw its market share decline during 3Q13, most likely due to soft demand in the weeks leading up to the launch of iOS 7 smartphones. Still, if the 9 million units sold during the last week of September is any indication of future adoption, iOS stands to reap another record quarter in terms of volumes, market share, and year-over-year growth.

“Windows Phone posted the largest year-over-year growth worldwide of any of the leading operating systems, a result primarily driven by the support of Nokia. By itself, Nokia accounted for 93.2% of all the Windows Phone-powered smartphones shipped during the quarter, marking a new milestone in the company’s short history on the Microsoft platform. Participation from other vendors, meanwhile, still seemed a mixed bag with more vendors participating from a year ago, but volumes still far behind Nokia’s own.

“BlackBerry recorded the largest year-over-year decline among the leading operating systems during 3Q13. Underpinning its results was softer demand for its new BB10 operating system and continued demand for its older BB7 within emerging markets. Now with a new CEO in place and an infusion of $1 billion, what remains to be seen is how and when the beleaguered operating system will be able to change course in the face of mounting pressure from Android, iOS, and Windows Phone,” the report read.


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Netflix Exits Nigerian Movie Market After Eight Years

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Netflix, the international movie streaming giant, has reportedly exited the Nigerian movie market after eight years of operation.

The development was disclosed by renowned Nigerian filmmaker Kunle Afolayan during his speech at the 2024 Zuma Film Festival.

Although Netflix has yet to release an official statement, Afolayan, who has collaborated with the platform on several projects, confirmed the withdrawal, emphasizing that it was intentionally kept away from the public.

Netflix, which launched in Nigeria in 2016, has been a significant player in the local film industry, providing financial support for producing Nigerian content. However, according to Nollywood Wire, the platform officially exited the market in November 2024.

The report states that Netflix informed its frequent collaborators about its decision to scale back on acquiring Nigerian content. The reason for this withdrawal remains unclear, as Netflix has not provided any explanation or statement regarding the move.

The platform’s departure marks a significant shift in the Nigerian film industry, which has relied heavily on streaming services like Netflix for global visibility and funding.


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Telecoms Subscribers to Petition National Assembly Over Controversial 5% Tax

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The National Association of Telecoms Subscribers (NATCOMS) has announced plans to petition the National Assembly over the Federal Government’s renewed push to impose a 5% excise duty on telecommunications services.

The association, representing millions of telecom users in Nigeria, is set to meet on Wednesday to finalize its petition, urging lawmakers to halt any legislative approval of the proposed tax while a court case challenging its implementation is ongoing.

The case, currently before the Lagos Division of the Federal High Court, has been adjourned to March 13, 2025. NATCOMS President, Adeolu Ogunbanjo, told The newsmen on Monday that the petition is necessary to prevent the National Assembly from unknowingly passing the tax into law.

“We are meeting this Wednesday to finalize the arrangement to write the National Assembly. If we don’t inform them that there is a pending court case, the Assembly might unknowingly pass the bill into law. That would be disastrous for subscribers and the industry,” Ogunbanjo said.

NATCOMS has consistently criticized the proposed excise duty as excessive and detrimental to telecom users. Ogunbanjo noted that telecom services are already subject to over 40 different taxes, and adding another levy would significantly increase the financial burden on subscribers. The association’s National Secretary and Legal Adviser, Bayo Omotubora, described the tax as double taxation and unconstitutional.

“The case is before the Lagos High Court and has been adjourned to March 13, 2025. Until a decision is made, implementing this tax would be illegal and unconstitutional. The Federal Government must respect the judicial process,” Omotubora said.

The 5% excise duty is part of a broader tax reform initiative outlined in the proposed “Nigeria Tax Act.” The bill seeks to consolidate tax laws and impose taxes on various transactions, including telecom services regulated by the Nigerian Communications Commission.

Introduced in 2022 under former President Muhammadu Buhari, the tax faced public backlash, leading to its suspension in July 2023 by President Bola Tinubu. However, the government has recently revived the plan to boost revenue amidst economic challenges.

NATCOMS emphasized that the government must wait for the court’s decision before proceeding with the tax. “We are not just fighting for the legality of this tax but also to protect millions of Nigerians who rely on affordable telecom services,” Omotubora added.

The association’s petition to the National Assembly will highlight the ongoing legal battle and the economic implications of the proposed tax. “The Federal Government must respect the judicial process and suspend any action on this tax until the matter is resolved in court,” Ogunbanjo said.

NATCOMS has called on stakeholders to join its fight against the tax, describing it as an unnecessary burden on telecoms subscribers and the industry.


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Airtel Directors Win Honours @ CIO Awards

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Airtel Nigeria’s leadership team has demonstrated outstanding excellence in innovation and technology as two of its directors were honoured with three prestigious awards at the 5th edition of the CIO & C-Suite Awards, held on Saturday, 30th November 2024, at the Civic Centre, Victoria Island, Lagos.

The annual awards, organized by CIO Club Africa, celebrates outstanding achievements in technology and innovation leadership across 11 African nations, recognizing individuals and organizations shaping the future of the tech industry.

During the event, Harmanpreet Dhillon, Chief Technology Officer, Airtel Nigeria was recognised as Overall Tech Champion of the Year and also received the Gold Award as an Innovative Leader in the Telecommunications Sector. Also, the Director of Information and Technology, Airtel Nigeria, Kemi Ariyo, was recognized with the Silver Award as an Innovative  Leader in the same category, highlighting her significant contributions to the sector.

While expressing his gratitude for the recognition, Mr. Harmanpreet Dhillon dedicating the awards to the efforts of the Airtel team.

“At Airtel, we are fully committed to continuous innovation and excellence and I must say this is a reflection of the relentless efforts and dedication of the entire Airtel Nigeria team. These awards inspire us to continue breaking barriers and achieving excellence through innovative technology,” he said.

The event brought together technology leaders, including Chief Technology Officers (CTOs), Chief Information Officers (CIOs), tech visionaries, security experts, and innovation pioneers who share a united goal of shaping the future of technology and driving transformative progress across industries.

In her remarks at the event, Kemi Ariyo also emphasised the importance of professional honours in encouraging innovation across the industry, stating, “Awards like these are a motivation to keep contributing meaningfully to the industry and to push the boundaries of what is possible in technology and telecommunications.”

These achievements reflect the brand’s commitment to excellence, innovation, and setting new benchmarks in the telecommunications industry.


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