Telecom
Windows Phone, Android Gain Market Share As Apple Slips
Android pushes past 80% market share while windows phone shipments leap 156.0% year over year in the third quarter, according to the International Data Corporation (IDC) third quarter of 2013 (3Q13) Worldwide Quarterly Mobile Phone Tracker.
Google’s Android operating system reached a new milestone during the quarter. With a total base of 211.6 million smartphone units shipped during the quarter, Android accounted for 81.0% of all smartphone shipments, marking the first time that Android topped 80% in its short history.
Despite high saturation rates in a number of mature markets, the overall smartphone space grew 39.9% year-over-year in the third quarter.
Also reaching a milestone was Microsoft’s Windows Phone, which grew an amazing 156.0% year over year.
Granted, volumes started from a small base of 3.7 million units a year ago and overall market share is still less than five percent. But Microsoft’s efforts, with Nokia’s support behind it, helped drive the platform into multiple tiers and price points.
“Android and Windows Phone continued to make significant strides in the third quarter. Despite their differences in market share, they both have one important factor behind their success: price,” said Ramon Llamas, Research Manager with IDC’s Mobile Phone team.
“Both platforms have a selection of devices available at prices low enough to be affordable to the mass market, and it is the mass market that is driving the entire market forward.”
Smartphone average selling prices (ASPs) have continued to decline as the appetite for more affordable devices grows. ASPs were down -12.5% in 3Q13, accounting for an average price of $317. At the same time, the market has seen a large influx of large-screen smartphones (5-7” screens), also known as phablets.
Large-screen devices generally come with a higher selling price than smaller screen devices, due to the need for more powerful and expensive components. Phablet ASPs in 3Q13 were notably higher than the market average at $443. However, the 3Q13 ASP was down -22.8% from the $573 phablet ASP in 3Q12.
“Almost all successful Android vendors have added one or more 5-7-inch phablets to their product portfolios,” said Ryan Reith, Program Director with IDC’s Worldwide Quarterly Mobile Phone Tracker. “And Nokia’s recent announcement of the Lumia 1320 and 1520 put them in the category as well. In 3Q13, phablet shipments accounted for 21% of the smartphone market, up from just 3% a year ago. We believe the absence of a large-screen device may have contributed to Apple’s inability to grow share in the third quarter.”
Operating System Highlights
“Android pushed past 80% market share for the first time in 3Q13, a testament to its broad and deep list of vendors, including four of the top five vendors worldwide.
While Android, as a whole, moved forward, the vast majority of its vendors still struggle to find meaningful market share. Samsung accounted for 39.9% of all Android shipments for the quarter, while the rest of the vendors either saw single-digit market share or, in the case of the majority of vendors, market share of less than 1%.
“iOS, despite seeing its total volumes increase and reaching new record third quarter volumes, saw its market share decline during 3Q13, most likely due to soft demand in the weeks leading up to the launch of iOS 7 smartphones. Still, if the 9 million units sold during the last week of September is any indication of future adoption, iOS stands to reap another record quarter in terms of volumes, market share, and year-over-year growth.
“Windows Phone posted the largest year-over-year growth worldwide of any of the leading operating systems, a result primarily driven by the support of Nokia. By itself, Nokia accounted for 93.2% of all the Windows Phone-powered smartphones shipped during the quarter, marking a new milestone in the company’s short history on the Microsoft platform. Participation from other vendors, meanwhile, still seemed a mixed bag with more vendors participating from a year ago, but volumes still far behind Nokia’s own.
“BlackBerry recorded the largest year-over-year decline among the leading operating systems during 3Q13. Underpinning its results was softer demand for its new BB10 operating system and continued demand for its older BB7 within emerging markets. Now with a new CEO in place and an infusion of $1 billion, what remains to be seen is how and when the beleaguered operating system will be able to change course in the face of mounting pressure from Android, iOS, and Windows Phone,” the report read.
Federal government has unveiled an ambitious plan to deploy 7,000 telecommunications towers across the country, with 80 per cent allocated to Northern Nigeria to address the region’s acute connectivity deficit.
The federal executive council had already approved the 7,000 towers project by March 2025 to support digital transformation and 5G rollout, with formal rollout scheduled to begin in the fourth quarter of 2025.
The project’s first tower will be installed next week in a rural Abuja community of 5,000, where insecurity compounds connectivity challenges.
Unlike conventional masts, these towers will double as digital hubs, providing internet to schools, hospitals, and local government offices.
“Most of these clusters are in the North. That’s the reality. There are a few clusters in the South-West, you know, that are not connected, but the bulk of the clusters are in the North, Bosun Tijani, minister of Communications and Digital Economy, told TVC recently.
He continued, “So, almost 80% of these towers will be going towards filling that gap in the North. The rest will now patch up where we have left off.
“Unlike traditional telecom masts, they will deliver internet to local schools, hospitals, and government offices, maximising their impact. Wherever we put them, we use the same infrastructure to serve the community.”
Tijani highlighted a collaborative model where mobile network operators will connect to the towers’ cables, reducing redundancy and optimising resources.
Nigeria’s digital landscape remains uneven.
As of January 2025, 128.3 million Nigerians, 54.3 per cent of the population, lack internet access, ranking the country fourth globally for unconnected populations.
Broadband penetration stands at 48 per cent, with over 50 per cent of Nigerians living there, facing significant barriers, including unreliable electricity and low digital literacy.
Progress has been made, with the number of people in unserved and underserved areas falling from 36.8 million in 2013 to 23 million in early 2025, yet the connectivity gap remains a formidable challenge.
The 7,000-tower initiative, distinct from the separate Project 774, forms part of a broader strategy that includes satellite technology, such as Starlink, and fibre-optic cables, which Tijani described as the backbone of reliable connectivity in advanced markets.
The government’s focus on the North reflects the region’s disproportionate share of unconnected communities, while the project’s design aims to address both digital and security challenges.
Engr. Ikechukwu Nnamani, CEO of Digital Realty, West Africa’s leading interconnected data center facility, has been recognized for his outstanding contributions to Nigeria’s digital economy and the broader African ICT landscape.
L-R: Mr. Ken Nwogbo, Publisher and Editor-in-Chief of CommunicationsWeek Media, Editor Engr. Ikechukwu Nnamani, CEO of Digital Realty and Dr. Muhammed Rudman, Chief Executive Officer, Internet Exchange Point of Nigeria (IXPN) at the 2025 Africa’s Beacon of ICT (ABoICT) Merit and Leadership Awards, organized by Communications Week media.
At a ceremony in Lagos, Nnamani was named among the Top 50 Most Valuable Personalities in Nigeria’s Digital Economy by KnowHow Media.
According to the organizers, this recognition reflects his unwavering commitment to innovation within Africa’s tech ecosystem.
Segun Oruame, Vice-Chairman of KnowHow Media, emphasized Nnamani’s significant impact on Nigeria’s ICT landscape, highlighting his role in advancing the country’s digital economy.
Adding to his accolades, Nnamani was also honored with the ICT Growth Impact Award in Data Centre Infrastructure at Africa’s Beacon of ICT (ABoICT) Merit and Leadership Awards, hosted by Nigeria Communications Week.
This award acknowledges his instrumental role in developing telecom and ICT infrastructure across multiple African nations, including Ghana, Togo, Liberia, Sierra Leone, Ivory Coast, Senegal, Kenya, Uganda, and Angola.
Expressing gratitude for the recognitions, Nnamani dedicated the awards to his team at Digital Realty, acknowledging their continuous support.
He reaffirmed his commitment to fostering industry growth and driving innovation across Africa.
Telecom
SBTS Group CEO Evelyn Lewis Named Among Nigeria’s Top 50 Digital Economy Leaders for Youth-Focused Tech Initiatives
Evelyn A. Lewis, CEO of SBTS Group, has been named one of Nigeria’s “50 Most Valuable Personalities in the Digital Economy” by IT Edge News.Africa, recognizing his visionary leadership in digital transformation, innovation, and youth empowerment.
Presented during the “Nigeria: State of the Digital Economy 2025” colloquium and awards ceremony in Lagos, the recognition highlights Lewis’s role in shaping Nigeria’s digital future. The high-profile event, organized by Knowhow Media (publishers of IT Edge News.Africa), brought together top policymakers, digital innovators, and ecosystem enablers across public and private sectors.
At the center of Lewis’s recognition is his commitment to building Africa’s digital economy through skills and job creation. Under his leadership, SBTS Group—in collaboration with the Digital Bridge Institute (DBI)—is implementing an ambitious plan to:
- Train 5 million Nigerian youths
- Create 50,000 digital jobs by 2030
This initiative aligns with Nigeria’s National Digital Economy Policy and Strategy (NDEPS) and the Federal Government’s 3 Million Technical Talent (3MTT) program.
SBTS Group’s proprietary Intelligent Capacity Building Model (ICBM), developed under Lewis’s leadership, is at the core of this effort. The model closes the gap between digital training and employment, offering career-focused tracks in:
- Cybersecurity
- Software Development
- Artificial Intelligence (AI)
- Business Process Outsourcing (BPO)
- Digital Entrepreneurship
ICBM is currently being rolled out across DBI campuses nationwide, forming a scalable framework for skills development.
SBTS and DBI will kick off the next phase of their national rollout with new training and BPO centres in Abuja and Enugu, scheduled for launch in June 2025. These centers are expected to create over 5,000 jobs in their first phase, acting as blueprints for replicable, sustainable digital employment hubs nationwide.
Beyond training, SBTS has also built a national unified digital learning and registration platform for DBI. The system integrates national identity tools such as NIN and BVN, supports student sponsorships, facilitates enterprise partnerships, and enables career tracking—laying a foundation for a data-driven, transparent digital skills ecosystem.
“This award reaffirms our commitment to building Africa’s digital economy from within,” said Evelyn Lewis. “At SBTS Group, we believe that human capital is Africa’s greatest asset. By empowering our youth, we’re investing in a future where Africa leads in innovation and competitiveness.”
The 50 Most Valuable Personalities (50MVPs) initiative annually celebrates visionary leaders accelerating Nigeria’s digital transformation. The 2025 edition recognized contributors across tech, governance, and entrepreneurship under the theme:
“Accelerating Nigeria’s Digital Transformation: Insights on Challenges and Emerging Opportunities.”
Other 2025 honourees include:
- Obadare Peter Adewale, CVO, Digital Encode
- Nentawe Yilwatda, Minister of Humanitarian Affairs & Poverty Reduction
- Ayọ̀wándé Àdalémọ, CEO, Wave5Wireless
- Krishnan Ranganath, Regional Executive, West Africa & Morocco – Africa Data Centres (ADC)
- Ike Nnamani, CEO, Digital Realty
- Daser David, President/CEO, Digital Bridge Institute
- Suleiman Isah, Commissioner for Communications Technology & Digital Economy
- Shuaibu Kabir Bello, CEO, KMDC
- Olawole Owoeye, Co-founder, Cedarview Communications
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