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Winners Emerge in Airtel Red Hot Promo

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(L-r): Mrs Lynda Muibi, trade marketing mgr, Lagos North, Mrs Olabisi Odufuwa, winner of one millionaire in Airtel Red Hot Promo, with Mr Akinsola Omoniyi, Area Business Mgr, Airtel, Lagos North during the presentation of cheque to the first set of winner at Airtel Express Shop, Ogba, Lagos recently.
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Airtel Nigeria, has announced the emergence of fifteen winners from across the country in its ongoing Red Hot Promo, in fulfillment of its promise to continually reward loyal customers.

So far, 15 customers have emerged winners of the one million naira daily prize while another 100 have won Samsung Smartphones and over 44,000 other customers have also been credited with free airtime, barely two weeks of commencement of the usage-based Promo.

The first set of winners, Mrs Olabisi Odufuwa and Mr Aremu Akeem Adewale expressed excitement as they were handed cheques of N1m each at the Airtel Express Shop at Ogba, Ikeja. They thanked Airtel Nigeria for rewarding their patronage and loyalty.

Otherwinnerswho have emerged includeRiro Esigbone, a student in Delta State, Ali Ibrahim, a businessman resident in Borno State and a trader from Akwa Ibom, Umoh Okon. Samuel Ogunmobi, a Catechist and Sylvia Amadasun, a Port Harcourt based business woman are also among the lucky customers.

The winners, on learning of their good fortune, were unanimous in their praises for Airtel for lifting their spirits and also commended the operator for its unblemished history in fulfilling its promise to customers.

Deepak Srivastava, chief operating officer and executive director, Airtel Nigeria, also enjoined Nigerians to grab the opportunity offered through the on-going Red Hot Promo to boost the comfort of their homes, personal stature and financial power.

However, Srivastava advised customers to be on the alert in other not to play into the hands of fraudsters who might use the promo as a means to defraud innocent citizens.

He reiterated that the company does not demand for financial security information such as bank account numbers, ATM pins or cash to redeem prizes and therefore pleads with Nigerians to be vigilant and confirm any notification on winning from Airtel’s customer care agent or the nearest Airtel Shop or office if in any doubt.

“We do not need anything from our customers in return for their prizes. In fact, we use a special number with multiple zero digits to contact customers and only the internationally accepted mode of identification is required from winners to claim their winnings”, Srivastava stated.

To participate and qualify for a chance to win millions of cash and other fantastic prizes, customers will need to engage in any or all of the following activities: recharge their lines, recharge data service, purchase a handset or data bundle, meet their 5X target, subscribe to ‘Talkmore’ or join the Airtel network.

Each of these activities carries specific number of entries into the raffle draw and the higher the number of entries earned, the higher the chances of winning.

A major distinguishing feature of the promo is that customers carry over accumulated entry points every day throughout the promo so that they can enhance the possibility of winning with every passing day.

The Airtel Red Hot Promo, which runs for 60 daysis open to all prepaid and Zero Credit limit post-paid customers.

Winners of the Airtel Red Hot Promo are selected daily using a fully secure automated draw system certified and supervised by a leading process and applications audit firm, TCQ&A.

 


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MTN’s ₦31.75Bn Investment in Health Lauded at Arthur Mbanefo Lecture

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ARTHUR MBANEFO
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MTN Foundation has been spotlighted as a model for private sector-driven healthcare development in Nigeria, following commendations at the 6th Arthur Mbanefo Lecture held at the University of Lagos, Akoka.

ARTHUR MBANEFO

Themed “A Healthy Nation is a Wealthy Nation: The Role of Impact Investments and Sustainable Financing in Nigeria,” the lecture featured Dr. Tolulope Adewole, Managing Director of NSIA Advanced Medical Services Limited (MedServe), as keynote speaker.

Dr. Adewole praised the Foundation’s strategic investments, noting that MTN commits 1% of its profit after tax annually to development sectors. “They’ve invested ₦31.75 billion, reaching over 32 million Nigerians. Though only 25% went to health, it accounted for 51% of all lives impacted. That’s catalytic,” he said.

He cited MTN’s dialysis centre programme as a transformative intervention for patients with kidney disease, and highlighted community-focused initiatives like the Y’ello Doctor mobile scheme and ‘What Can We Do Together’ (WCWDT) programme, which revitalised 164 Primary Healthcare Centres, including 44 in 2024 alone.

Executive Director of MTN Foundation, Odunayo Sanya, reflected on the COVID-19 pandemic’s exposure of systemic health vulnerabilities. “When COVID hit, we realised a health emergency is also an economic and social emergency,” she said.

Sanya revealed that of the 52 PHCs remodeled in 2024, only one had clean water. “I’m not a doctor, but I know you can’t live a good life without clean water,” she added, reaffirming the Foundation’s commitment to bridging healthcare gaps in underserved communities.


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PIN to Empower 20 Million Youths with New Digital Rights Board Game

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Hundreds of university students across Africa are set to benefit from a new gamified learning experience on digital rights and inclusion launched by the leading pan-African non-profit organisation, Paradigm Initiative (PIN).

The Digital Rights and Inclusion Board Learning Experience (DRIBLE) is a game developed by Paradigm Initiative with support from the Open Society Foundations (OSF). The custom-designed board game provides young individuals with a fun and engaging entry point into digital rights and inclusion conversations, training sessions and storytelling tools.

The board game aims to build digital literacy, deepen understanding of online safety, and introduce young individuals to the organisation’s tools of impact. Currently being piloted in three universities: University of Lagos, Nigeria, the Catholic University of Eastern Africa (CUEA) in Nairobi, Kenya and the Dakar American University of Science and Technology (DAUST) in Dakar, Senegal, it will enhance interactions and create a holistic experience.

Speaking at the event launch at the University of Lagos, Nigeria, ‘Gbenga Sesan, Paradigm Initiative’s Executive Director, said: “PIN’s vision is to reach 20 million people through our Digital Inclusion and Digital Rights interventions. From Lagos, to Dakar, to Nairobi.. we will use the vehicle of our new Digital Rights and Inclusion Board Learning Experience (DRIBLE) which entails using gamification, training, multimedia materials, tools and other interventions to connect African youth with digital opportunities and protect their digital rights.”

‘Gbenga gave the keynote address on “Digital inclusion at PIN, our Past, Present and Future” and Nnenna Paul-Ugochukwu, the organisation’s Chief Operating Officer, said the goal of the learning experience would be instrumental in raising awareness of digital rights among the youth, building their capacity to address digital rights and inclusion issues in their communities. Prof. Olunifesi Adekunle Suraj shared a goodwill message with the students and other stakeholders.

Paradigm Initiative, which has been operational since 2007, started in a tiny cybercafe in Ajegunle, Lagos, Nigeria. Today, the organisation has expanded its wings to cover six African countries; Cameroon, Kenya, Nigeria, Senegal, Zambia and Zimbabwe, impacting the livelihoods of over 150,000 young Africans.

The launch of DRIBLE builds on the progress the organisation has made over the years in tackling the challenge of digital exclusion across Africa.

Paradigm Initiative’s tools of impact include Ripoti, a platform that enables individuals to report digital rights violations, Ayeta, a platform that provides digital security resources for stakeholders, more so human rights activists, defenders, journalists and other vulnerable groups, and the organisation’s latest short film, Whispers in the Wires.

Targeted at students, PIN rolled out a Campus Tour in the three universities on the continent starting July 15th, 2025.


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Meta Cracks Down on Fake Accounts, Deletes 10m Profiles

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Meta, the parent company of Facebook, has intensified its crackdown on fake accounts and spam, announcing it removed over 10 million fake profiles and roughly 500,000 spam accounts in the first half of 2025.

The sweeping purge is part of Meta’s broader effort to combat impersonation, fake engagement, and content duplication, aiming to elevate authentic creators and improve the quality of content across its platforms.

In a blog post, Meta said: “We’re making progress. In the first half of 2025, we took action on around 500,000 accounts engaged in spammy behaviour or fake engagement. We also removed about 10 million profiles impersonating large content producers.”

Meta stressed that accounts which primarily repost or recycle content without meaningful edits will face penalties such as reduced reach and the loss of monetisation tools.

The company also warned that repeatedly sharing unoriginal content — whether videos, photos, or text — undermines the platform’s integrity by crowding out genuine voices and making it harder for new creators to grow.

To support authentic creators, Meta is rolling out new tools that automatically trace reposted content back to its original source. The company says this will help ensure rightful credit and give higher visibility to original posts.

“Pages and profiles that post mostly original content tend to enjoy wider distribution across Facebook. Simply stitching clips together or adding a watermark will no longer count as meaningful editing. Content that provides real value and tells an authentic story is likely to perform better,” Meta explained.

Creators are also being cautioned against uploading content that includes watermarks from other platforms. Such posts could see their reach restricted or lose monetisation privileges altogether.

As part of its latest update, Meta introduced post-level insights on the Professional Dashboard, allowing creators to monitor how individual posts perform. They can also check their Support Home screen to see if their content or earnings are facing restrictions.

In a parallel development, Google’s YouTube updated its monetisation guidelines, stating that content deemed mass-produced or excessively repetitive will no longer qualify for ad revenue. The announcement initially sparked concern among creators, who feared it was a blanket ban on AI-generated content. YouTube later clarified:

“We welcome creators using AI tools to enhance their storytelling, and channels that use AI in their content remain eligible to monetise.”

Both tech giants say these new policies are aimed at raising content standards and safeguarding genuine creators in a crowded and rapidly evolving digital landscape.


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