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Wix Payment Integration as Revenue Booster for Online Businesses

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As online transactions increase year-on-year, the need for businesses to retain customers, reduce cart abandonment and grow their revenue becomes paramount.

One solution for businesses looking to leverage payment to attract and retain customers is payment integration on Wix, a robust platform with a comprehensive suite of tools designed to streamline online transactions and enhance the way businesses handle online payments.

The digital economy thrives on the ability to conduct transactions swiftly and securely. Hence, the ability to process payment seamlessly has become a necessity for every business that aims to provide excellent experience for its customer base. Any hiccup in the purchase process can lead to abandoned carts, lost revenue and diminished customer trust. Seamless payment processing ensures that customers can complete their purchases effortlessly, boosting satisfaction and loyalty.

Overview of Payment Gateway Integration for Wix Stores

Wix integration delivers a feature-rich platform that caters to businesses of all sizes. It provides an array of functionalities designed to enhance the payment experience:

  • User-Friendly Interface: Intuitive design makes it easy for businesses to set up and manage their online payments.
  • Secure Transactions: Advanced security measures protect both businesses and customers from fraudulent activities.
  • Instant Payouts: Fast access to funds can significantly improve a business’s cash flow, allowing for better financial planning and stability.
  • Multiple Payment Options: Support for various payment methods, including credit/debit cards, mobile money and other local payment systems.
  • Multi-Currency Support: This feature is crucial for businesses with a global customer base, allowing customers to pay in their preferred currency.
  • Global Reach: Ability to accept payments from customers worldwide, broadening the potential market for businesses.
  • Real-Time Analytics: Comprehensive reporting tools to track sales, monitor performance, and make data-driven decisions.

How Integrating a Payment Gateway Addresses Common Pain Points for Wix Store Owners

Integrating a robust payment gateway, such as SeerBit into Wix effectively addresses several common pain points associated with online transactions. Some of these are:

Limited Payment Options: 

Your online store most likely has a diverse range of customers and each person has their preferred payment method. Failure to provide their preferred option may lead to lost sales and cart abandonment. Over some time, this may lead to cash flow issues as revenues are affected. However, a payment gateway allows you to offer multiple payment options on your checkout page, reducing the possibility of lost sales and cart abandonment, and improving customer satisfaction, while allowing you to cater to and retain a broader customer base and potentially boosting your sales revenue.

Poor Checkout Experience:

A poor or complicated checkout experience is one of the major reasons why shoppers abandon their carts. People tend to exit the checkout page if payment is not seamless and straightforward. However, this is a problem you can’t handle on your own as a store owner. That is why you need a payment gateway integration. A payment gateway helps to optimize the checkout page, ensuring the experience is seamless for shoppers. By removing friction with features, such as one-click payments, customers can complete more of their purchases. This improves the customer experience with your business, leading to increased customer retention and sales, and fewer cart abandonments.

Payment Security:

Statistics show that 18% of shoppers do not complete their purchase because they don’t think their payment information is safe with the -ecommerce retailer. Security is clearly a major concern for both store owners and customers. Many shoppers don’t complete purchases due to fear of fraud and data breaches. The best way to win their trust and ensure their payment details are protected is by integrating a payment gateway into your store.  Payment gateways come with robust security features, such as PCI DSS compliance, SSL encryption, and other fraud prevention and detection tools, which keep customer data safe and build trust and confidence in your store.

International Payments:

 It can be challenging for online stores to deal with international transactions, especially having to deal with issues, like currency conversion, regulatory compliance and international fees. However, by integrating a payment gateway, you get support for multi-currency transactions, without dealing with avoidable issues. This capability allows you to expand your business to a global market, increasing your client base and driving revenue growth.

Benefits of Integrating SeerBit Payment for Your Wix E-Commerce Store

The SeerBit payment gateway provides businesses of all sizes and across any industry with frictionless payment processing. For e-commerce businesses on Wix, this fast and seamless payment processing can lead to increased customer retention, revenue growth and reduced cart abandonment.

Here are specific ways SeerBit is beneficial to you as a Wix store owner:

Streamlined Payment Processing

Seerbit’s automated payment processing system helps to save time and minimizes errors due to manual intervention. Transactions are processed quickly and efficiently, ensuring your customers remain happy while improving cash flow for your business.

Cost efficiency

Seerbit’s competitive transaction fees reduce the overall cost of payment processing for your business, helping you save costs and ensuring you maximize your business profits.

Scalability and flexibility 

We help your business grow and expand into multiple countries across Africa by helping you receive payments in multiple currencies. This leads to an increase in transaction volumes as your business scales, but we also scale with you, handling the higher transaction volume appropriately, while ensuring that payment performance is not compromised. Our intelligent routing system ensures each transaction goes through the best-performing processing route for higher success rates.

Analytics & Seamless Reconciliations

SeerBit allows you to view your payment analytics and reports across your channels on the dashboard. You get detailed reports that help you track sales, identify trends, and monitor sales performance. This insight allows you to make data-driven decisions about your marketing strategies, inventory management, and customer engagement.

In addition to addressing the common pain points that Wix store owners face, these are some of the benefits you’ll get by adding SeerBit as the payment gateway on your Wix store.  You can open a SeerBit account here.

How to Integrate SeerBit Payment to Your Wix Store

Here is a short walk-through video to guide you through the process of adding SeerBit as a payment gateway on your Wix store.

Alternatively, you can follow the steps below:

  • Log into your website on your Wix account.
  • On your dashboard, you will see a menu list on the left. Click on “Getting Paid” and from the drop-down list, click on “Connect & Setup”.
  • Click on the “Connect Payment Method” tab in the centre of your screen
  • Choose SeerBit from the list of payment gateways.
  • Connect SeerBit to your Wix store by following the on-screen instructions. This includes typing your public key and secret key and clicking on “Connect” at the bottom of the screen.  You can retrieve your public and secret keys from your SeerBit account dashboard under the Account Settings menu.
  • After connecting, configure your preferred payment settings, such as payment methods, accepted currencies, shipping options, etc.
  • Test your integration to ensure everything is working perfectly before launching the payment gateway on your website.

Conclusion

Explore the power of payment gateway integration for your online store on Wix to improve payment processing and operational efficiency, while driving revenue growth for your business.

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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MTN Nigeria Reschedules Champs Uyo Finale to Honour Late Chairman Pascal Dozie

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MTN Nigeria has announced the rescheduling of the MTN Champs Grand Finale to honour the legacy of its founding Chairman, Mr. Pascal Gabriel Dozie, who passed away on April 8, 2025.

The Grand Finale, which was originally scheduled to hold from April 30 to May 3, will now take place from May 6 to 9, 2025, at the Godswill Akpabio International Stadium in Uyo, Akwa Ibom State.

Dozie was a visionary leader whose pioneering role laid the foundation for what MTN has become today. For 18 years, from 2001 to 2019, he served as Chairman, leading with strength and conviction.

As one of Nigeria’s most respected businessmen and a champion of private sector development, he played a vital role in securing the GSM licence that launched MTN’s operations in Nigeria. His legacy continues to shape the company’s values and commitment to nation-building.

In a statement released earlier by the company, MTN Nigeria expressed deep sadness over his passing and extended heartfelt condolences to his family and loved ones.

“His unwavering belief in Nigeria’s potential and his dedication to its development were truly inspiring. His leadership at MTN Nigeria laid the foundation for our success, and his legacy will continue to guide us in the years to come,” said Karl Toriola, Chief Executive Officer, MTN Nigeria.

The MTN Champs initiative, launched in 2023, with the aim of building future olympians for Nigeria. It is MTN Nigeria’s bold commitment to discovering and nurturing the next generation of track and field athletes across the country.

Following regional competitions in cities such as Benin and Lagos, the Grand Finale in Uyo will bring together the most promising young talents from across Nigeria.

The new date allows athletes, fans, and partners alike to honour the memory of Mr. Dozie while continuing the spirit of excellence and youth development that he championed.

As the country and the MTN brand continue to mourn the loss of a trailblazer, MTN Nigeria remains steadfast in its mission to empower the next generation, on and off the track.


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EU Fines Apple and Meta €700m in Landmark Digital Markets Act Enforcement

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European Commission has imposed landmark fines on tech giants Apple and Meta in the first enforcement actions under the Digital Markets Act (DMA), a new regulatory framework designed to enhance consumer choice and ensure fair competition in the digital economy.

Apple was fined €500 million (£428.3 million) for restricting app developers from guiding users to alternative purchasing options outside its App Store, a practice the commission said limited access to more affordable offers and stifled competition.

The commission has ordered Apple to amend its App Store policies by late June to comply with the DMA, warning that failure to do so could result in further daily penalties.

Meta, the parent company of Facebook and Instagram, was fined €200 million (£171.3 million) over its ‘pay or consent’ model, which required European Union users to either pay for an ad-free experience or consent to personalised advertising.

The commission found that this model failed to offer users a genuine choice and violated rules governing data processing and user consent. Meta’s revisions to this model, made in November 2024, are currently under review by the EU.

Both companies have pushed back against the commission’s decisions. Apple announced plans to appeal, stating that the ruling was unjust and detrimental to user privacy and security. “Today’s announcements are yet another example of the European Commission unfairly targeting Apple in a series of decisions that are bad for the privacy and security of our users, bad for products, and force us to give away our technology for free,” the company said.

Meta also criticised the EU’s approach, claiming that it imposes undue burdens on successful American companies while allowing competitors from China and Europe to operate under different standards. Joel Kaplan, Meta’s chief global affairs officer, said, “This isn’t just about a fine; the Commission forcing us to change our business model effectively imposes a multi-billion-dollar tariff on Meta while requiring us to offer an inferior service.”

The fines are part of a broader effort by the EU to clamp down on dominant digital platforms, known as ‘gatekeepers’, and ensure they do not abuse their market positions.

The commission has also concluded an investigation into Apple’s compliance with DMA rules on browsers and default apps, acknowledging changes that have opened up more space for competition.

However, Apple remains under scrutiny for its handling of alternative app marketplaces, which could attract additional penalties.

The enforcement measures may further strain transatlantic relations, with some in the United States, including former President Donald Trump’s administration, criticising the EU’s digital regulations as disproportionately targeting American firms.

Despite the pushback, the European Commission insists that the DMA is enforced impartially to safeguard consumer rights and foster a level playing field in the digital market.


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Nigeria Hits 1 Terabit Internet Traffic Milestone

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IXPN, Nigeria’s leading Internet Exchange Point, is proud to announce a landmark achievement: crossing 1 Terabit per second (1Tbps) in aggregate peak domestic internet traffic for the first time.

Nigeria Hits 1 Terabit Internet Traffic Milestone

This milestone signifies a major leap forward in developing Nigeria’s internet infrastructure and underscores the critical role of local internet infrastructure in driving economic growth, innovation, and connectivity for millions of Nigerians.

“This milestone is more than just a number. It’s a symbol of Nigeria’s digital maturity and our united strides towards becoming a tech-driven nation. By keeping local internet traffic within Nigeria, we reduce costs, improve speeds, and ensure our digital economy thrives with homegrown infrastructure.” said Muhammed Rudman the CEO of IXPN.

“Achieving 1 Tbps is a significant victory for Nigeria’s ICT ecosystem, a breakthrough for domestic internet traffic. It serves as a catalyst, enabling millions of Nigerians to enjoy faster, more affordable, and resilient internet connectivity.”

1 Terabit per second is a game-changer for Africa’s most populous country. To put it in perspective:

  • Mega Video Calls: A speed of 1 Tbps can support over 1 million concurrent Zoom calls, allowing students, entrepreneurs, and professionals to connect and drive Nigeria’s digital revolution.
  • Streaming Frenzy: With 1 Tbps, more than 200,000 people can stream HD Nollywood films or movies on Netflix simultaneously without any buffering or interruptions.
  • Data Superpower: This speed enables the transfer of the entire contents of 50,000 smartphones—including photos, apps, and videos—in just one second.

For Nigeria, hitting this milestone means reducing reliance on international bandwidth, decreasing latency for local services, and strengthening our position as Africa’s digital heartbeat. This milestone is a testament to the power of collaboration, innovation, and the relentless pursuit of a faster, more connected Nigeria.

This accomplishment goes beyond technical advancements; it has significant economic implications. By encouraging local traffic exchange, IXPN reduces dependency on international bandwidth, leading to:

  • Significant Cost Savings: By utilizing local data exchange, Nigerian businesses can save millions of dollars annually on international bandwidth fees.
  • Enhanced Speed and Connectivity: With reduced latency, users experience smoother streaming, gaming, and real-time services, enhancing their overall online experience.
  • Increased Resilience: Strengthening Nigeria’s internet infrastructure protects against global disruptions, ensuring consistent access to vital services such as healthcare and education.
  • Improved Efficiency: Optimizes digital services like fintech, edtech, e-commerce, and e-health, propelling innovation and growth in these sectors.

Surveys conducted among IXPN members over the years have shown a growing percentage of local internet traffic in Nigeria. A recent report indicates that some connected members can localize or domesticate up to 70% of their internet traffic through IXPN.

“As more content providers, ISPs, banks, and public institutions localize their traffic through the IXP, end users benefit directly,” added Raphael Iloka (Marketing Manager). “We’re not just routing data — we’re building the foundation for Nigeria’s digital economy.”

The 1 Tbps peak highlights the remarkable impact of collaboration among all stakeholders. This milestone is a significant achievement not only for IXPN, but for the entire ICT ecosystem.  IXPN deeply appreciates the vital contributions of all stakeholders involved.

To our Members and Partners: Your trust and participation have been essential to our growth. Together, we have established a hub where networks can interconnect, innovate, and thrive.

To the Government and Regulators: We express our sincere appreciation to the Nigerian Communications Commission (NCC) for all its support over the years and its vision of a digitally inclusive Nigeria.

To our Team: We extend our gratitude to our engineers, network administrators, and all other staff who work tirelessly behind the scenes to push boundaries.

To the Global Community: We are grateful to partner organizations like the Internet Society (ISOC). Your support and advocacy in domestic peering empower us all.

Reaching 1 Tbps is just the beginning. As data demands skyrocket with AI, IoT, 5G, and immersive technologies, IXPN is committed to staying ahead of the curve. Here’s how:

  • Scaling Infrastructure: We are investing in advanced hardware and software to support multi-terabit capacities.
  • Enhancing Resilience: We are strengthening our network to ensure uptime, security, and adaptability in an ever-changing digital landscape.
  • Empowering Underserved Communities: We aim to expand our reach to rural areas, bridging the digital divide, and supporting agritech, edtech, and telehealth.
  • Strengthening Africa’s Digital Sovereignty: Partnering with regional IXPs to keep Africa’s data on the continent.

 


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