World Consumer Rights Day: QNET Reiterates Commitment to Consumer Rights Protection & Advocacy

QNET, a renowned global entity in the lifestyle and wellness direct-selling sector, has reaffirmed its commitment to protection of consumer rights.

Mr. Biram Fall, QNET’s Regional General Manager (RGM)

Biram Fall, QNET’s Regional Manager for Sub-Saharan Africa, who was represented by Nana Quartey, QNET’s Senior Regional Legal Counsel for Sub Sahara Africa, reiterated this commitment while speaking at a consumer rights conference and exhibition held on Friday, at Eko Hotels and Suites, Victoria Island, Lagos.

The Conference organised by Lagos State Consumer Protection Agency (LASCOPA) in collaboration with QNET was in commemoration of this year’s world Consumer Rights Day and was Themed: “Fair And Responsible AI for Consumers.”

Speaking at the event, Mr.Fall reassured its customers of the company’s commitment in ensuring that their rights are protected as well as building and promoting culture of transparency.

According to him, “At QNET, we are deeply committed to protecting the rights of our customers and promoting a culture of transparency, integrity, and trust.

“Through initiatives such as educational campaigns and awareness programs, we strive to empower consumers with the information they need to navigate the marketplace confidently.

“We also recently launched two campaigns, the social awareness campaign and the Say No Campaign. These campaigns perfectly reflect QNET’s commitment to transparency, integrity, and consumer empowerment.

In order to ensure that their consumers rights are protected, Mr. Fall stated that they recently introduced and implemented a robust grievance redressal mechanism to help address customer concerns promptly and effectively.

“In response to the prevalence of fraud cases misusing our brand name, a comprehensive fraud-proofing strategy has been implemented to ensure our integrity.

“These include proactive steps, such as the Electronic Know Your Customer (eKYC) initiative wherein every promoter of our products must verify their identity in our system with a government issued ID.

“We also publish warnings and notices on our corporate website and blog to enhance security and disseminate crucial information.

“In addition to these, we have launched a dedicated Complaint Mechanism (via email and WhatsApp) that provides avenues for our customers and promoters to engage with us on matters that affect their rights.

“These collective efforts underscore our dedication to creating a secure business environment for our customers and at the same time, collaborate with the authorities in holding fraudsters accountable,” he added.

Speaking earlier, Gov. Babajide Sanwo-Olu, of Lagos State assured stakeholders that his administration would continue to create an enabling environment that promotes fair competition, protects consumer rights, and supports the development of small and medium-sized enterprises.

The governor said mutual understanding between consumers and producers underscored the symbiotic and interdependent relationship that existed between the two entities within any economy.

He, therefore, urged consumers and producers to foster an enduring partnership, rather than relationships that could impede sustainable growth and development in the economic value chain.

According to him, the call is necessary because it reflects a broader acknowledgment of the interconnectedness of economic actors and the need for harmonious interactions to address challenges, innovate, and adapt to changing market dynamics.

“Consumers and producers are not adversaries but rather partners in a complex economic ecosystem.

“While consumers rely on producers to supply goods and services, producers, in turn, depend on consumer demand to drive their businesses forward,” he said.

Mr Afolabi Solebo, General Manager LASCOPA, in his welcome address, said that developers and companies must prioritize ethical considerations in ensuring that AI benefits the society as a whole.

Solebo noted that responsible AI involved transparency and accountability,

According to him, consumers deserve to know how their data is being used and have the right to understand the decisions made by AI systems.