Telecom
World Cup Stars, Mobile Phone Coys in 1GOAL Campaign
Education for All, the football world and FIFA-backed legacy project for the 2010 World Cup, has launched the world’s biggest ever mobile phone campaign. Mobile companies from across the globe have come together to offer more than 1.5 billion people an opportunity to show their support for 1GOAL with over 1 billion text messages going out to people in the coming weeks.
The launch comes as Telefónica Group – representing some 25 countries and 274 million people – joined up to support the campaign. Across its territories Telefónica will be promoting the ‘education for all’ message as part of its long-standing objective to make a positive impact on economic, technological and social progress.
Shakira, 1GOAL ambassador and founder of the Barefoot Foundation said: “The World Cup captures the attention and hearts of millions. We must use this moment to raise our voices for 1GOAL and demand that this generation of children have the chance to fulfil their dreams and live up to their full potential through education. I’m honored to be part of this incredible movement.”
1GOAL has a target of getting millions of people to show their support for 1GOAL and already some of the biggest names in football such as Alessandro del Piero, Rio Ferdinand, Zinedine Zidane and Michael Essien have joined 8 million others to show their support for the campaign. The outreach via the mobile companies will swell this even further if just 1% of people sign up via the mobile campaign a further 15 million people – the equivalent to the entire population of Holland – could join the campaign.
Hundreds of the world’s greatest footballers are also supporting 1GOAL, one of them, the Chelsea and Ghana star Michael Essien said: “I think education is the key to success. I was lucky growing up, my mum worked incredibly hard to make sure me and my four sisters could get an education. She did not get the chance to go to school but she gave us the opportunity. It is great to have the World Cup for the first time in Africa. The continent has been dreaming about it and now the World Cup is coming to Africa. I think the 1GOAL education project will be good for the kids after the World Cup because we could see a lot more kids in school.”
Signups from the 1GOAL mobile campaign will be presented as a petition to world leaders at an education summit later this year urging both developing and developed countries to provide further funding for education. People will be able to sign up by responding ‘YES’ to a simple free text or by going to 1goal.mobi on their handsets or by sending an e-mail to [email protected]. Handset manufacturers Nokia and Samsung will also be making available a 1GOAL mobile app for their customers.
Her Majesty, Queen Rania of Jordan, Co-founder and Co-Chair of 1GOAL said: “Michael Essien is a great example of how football stars can show their passion for this year’s World Cup and for the legacy it strives to create: giving 72 million out-of-school children an education. But 1GOAL isn’t just about the footballers; it’s about the fans too. Teaming up with the mobile phone industry, 1GOAL can now reach over a billion people worldwide, making it the largest, cause-related campaign in history.
César Alierta, Chairman and CEO of Telefónica, said: "Education is critical to the physical and psychological development of our future generations and Telefónica is 100 per cent committed to preserving this most fundamental of human rights. We believe actions speak louder than words and as we have been striving to make a difference in education for the past 12 years, we are delighted to support 1GOAL. Telefónica’s Proniño social action programme – which is working with 108 leading NGO’s in 13 countries to eradicate child labour across Latin America – has already taken 163,900 children out of work and into school. Through Proniño and other initiatives like Think Big and the Ability Awards, Telefónica makes a major contribution to social development and to avoid exclusion in the countries where we operate.”
The mobile campaign is being coordinated by the GSMA, which represents the global mobile industry. It includes a host of soccer related downloads, such as player images and videos, as well as ringtones, wallpapers and smartphone apps, culminating in a text message campaign calling for the support of billions of mobile users around the World Cup. Major Multinational mobile groups and networks supporting the campaign include: AT&T Wireless, Axiata Group Berhad, Batelco Group, Bharti-Airtel, CSL, Hutchison 3 Group, KT, MTN, NTT DOCOMO, Mobitel, Orascom Group, SingTel Group, Smart Communications, SOFTBANK MOBILE, SK Telecom, Telenor Group, Telefónica Group, TMN, Umniah, VimpelCom and Zain Group.
Backed by the Football world and FIFA, 1GOAL seeks to get every child into school by 2015, rallying support from footballers and fans across the world. The campaign is backed by over 140 of the biggest names in football and from the entertainment world Shakira, Jessica Alba and Kevin Spacey are supporting 1GOAL. An estimated $16 billion a year is needed to make universal education a reality, but currently only $4 billion is spent on primary education and 1GOAL is calling for further funding from both developing and rich countries to get every child in to a classroom.
Telecom
Navigating the Path to Sustainable Telecom Services for Subscribers
By Dinesh Balshingh
As Nigeria continues its journey towards becoming a digitally driven economy, reliable telecommunications services remain the backbone of our collective progress. At Airtel Nigeria, we are committed to delivering world-class connectivity to millions of Nigerians, enabling economic growth, empowering businesses, and enhancing lives.
We understand that the future technology needs of the country, as ushered in by the highspeed 5G era of AI, Cloud computing, Data science applications, and Blockchain, should be directing significant investments towards building a resilient network. However, the industry faces significant challenges that require a closer look as we strive to maintain the high standards that our customers deserve.
Increased Intensity of Investments: The increasing demand for digital services across sectors such as education, media, banking, transportation, and manufacturing has come with an increased demand on telecom capacity.
Upgrading networks to deliver more data capacity is key to a sustainable future. To help ensure that the Nigerian economy keeps pace with the global improvements in technology and communications while supporting the aspirations of consumers, we also take on the responsibility of executing new technology and system upgrades as well as improved security. Data security is now more than ever a priority as more and more people upload personal information online.
All of these require significant investments which are sourced from the international markets at costs denominated in US Dollars. In the past three to four years, for instance, the dollar has gone from exchanging for about N500 to over N1,600.
This more than three-fold increase in foreign exchange conversion exponentially increases the cost of investments required to run a good quality network.
In addition to this unprecedented hike in capital expenditure, the operating costs have surged dramatically, with operating expenses rising by over 300% in the last 18 to 24 months alone.
While several critical areas of the business are impacted, I would, for expediency, focus on three of those areas: Rising Energy Cost, Infrastructure Challenges, and a Commitment to Quality Service.
Rising Energy Costs: Powering telecommunication infrastructure requires significant energy resources. Energy is the single largest operating cost for running a network. With increasing global energy prices and while efforts are ongoing to fully stabilize power supply in Nigeria, Airtel Nigeria and other operators in the sector are incurring soaring costs to keep networks running seamlessly.
Infrastructure Challenges: The industry continues to grapple with rampant fiber cuts and vandalization of critical infrastructure. These incidents not only disrupt services but also demand substantial investments to repair and maintain facilities.
Commitment to Quality Service: Despite these challenges, Airtel Nigeria has remained steadfast in ensuring quality of service. From expanding 4G and 5G networks to meeting growing demand in urban and rural areas, we have painstakingly absorbed the rising costs of these obligations to avoid compromising the customer experience and ensuring Nigerians, regardless of their location, have access to mobile communication and remain connected to the digital economy.
Telecommunications operators have worked tirelessly to sustain services despite keeping tariffs unchanged for the last 10 years. While tariffs have remained static for over a decade, the economic realities necessitate a review to ensure the sustainability of services hence our recent application to the government for tariff adjustment which if approved will be a step towards addressing this imbalance.
It is not a decision taken lightly but one borne out of the need to guarantee continued investment in network expansion, technology upgrades, and improved service delivery.
The telecommunications sector is pivotal to Nigeria’s ambition to become a digital economy leader in Africa. Meeting this aspiration requires operators to make substantial investments in network infrastructure, spectrum acquisition, and innovative solutions. These investments come at a cost, one that must be shared proportionally to ensure long-term viability.
At Airtel Nigeria, we remain resolute in our commitment to:
Delivering Quality Services: As the government continues to monitor operators’ compliance with service quality standards. Airtel is dedicated to surpassing these benchmarks, ensuring customers experience uninterrupted and superior connectivity.
Driving Economic Growth: By expanding our network and enhancing digital inclusivity, we are enabling the government’s economy turnaround agenda and fostering opportunities for all Nigerians.
Being a Reliable Partner: Despite industry challenges, we are steadfast in our role as a trusted partner in Nigeria’s digital transformation journey.
While significant tariff adjustments have become warranted for the sustainability of the industry, Airtel has always been sensitive to affordability and understand that the price adjustments must be done gradually to support our customers’ financial positions.
“We believe that an approval of revised tariffs will empower operators to invest in capacity, expand coverage to underserved areas, aim for advanced security on the networks, and improve service quality and network availability while ensuring that Nigeria remains competitive in the global digital landscape.
As we navigate the present imperatives together, we urge all stakeholders, including customers, regulators, and partners to recognize the importance of building a resilient telecommunications ecosystem. Airtel Nigeria remains committed to delivering unmatched value while supporting the nation’s economic development.
Dinesh Balsingh is the Managing Director/CEO of Airtel Nigeria.
Telecom
Data breaches: Commission warns banks, hospitals, others against infractions
Nigeria Data Protection Commission (NDPC) has issued a strong warning to institutions and organizations found mishandling citizens’ data, promising to impose maximum penalties on violators as part of an effort to strengthen enforcement in 2025.
National Commissioner and Chief Executive Officer, Dr. Vincent Olatunji, emphasized the importance of safeguarding data integrity and assured that the Commission will enhance its enforcement mechanisms to hold accountable sectors such as banking, healthcare, education, insurance, telecommunications, and government agencies.
In a statement released by the Commission’s Media Department, Dr. Olatunji urged data controllers and processors to prioritize data security, warning that the NDPC’s tolerance for breaches will be minimal.
He stressed that while the Commission had previously refrained from issuing fines, there would be significant penalties moving forward for those failing to comply with data protection regulations.
The NDPC’s increased focus on enforcement aims to protect the data rights of Nigerians as guaranteed by the Nigeria Data Protection Act (NDPA).
Dr. Olatunji highlighted the Commission’s ongoing engagements with public and private stakeholders to foster awareness and compliance, underscoring that these efforts have led to the signing of Memorandums of Understanding (MOUs) with key organizations such as the National Insurance Commission (NAICOM), the National Lottery Regulatory Commission (NLRC), the Data Privacy Office of Canada, and the Dubai International Financial Centre Authority (DIFC).
Telecom
Subscriber Group Rejects Telcos Push for Tariff Hike
National Association of Telecoms Subscribers (NATCOMS), a telecoms subscriber body, has warned Nigerian Communications Commission (NCC) not accede to demands by telecommunications companies in the country to hike tariff, insisting that such increase would unleash further hardships on its members.
Chief Deolu Ogunbanjo, president, NATCOMS said in statement that the group in a recent emergency meeting over the planned tariff hike of telecommunication services, unanimously voted against any tariff hike.
Ogunbanjo, said telecoms services are taxable services under the Value Added Tax Act.
The Act was amended in 2019 by the Finance Act of that year to raise the tax rate from five per cent to 7.5per cent which was 50per cent increment and the increment has been borne by the consumers of rateable telecom services.
“That increment brought about untold hardship to our members many of who have been forced to cut back on their telecom requirements.
“As if that was not bad enough, the Federal Government got the National Assembly to enact the Finance Act of 2020. Section 37 of the Act amended Section 21 of the Customs, Excise Tariff etc. (Consolidation) Act by imposing an excise duty charge on Telecommunication Services. The then president, President Muhammadu Buhari by an order prescribed five per cent as the rate of the excise duty charge, chargeable for telecommunication services. The additional tax burden was greeted with public outcry and this association, at the prompting of our members, challenged the excise duty charge in court, in the case of Registered Trustees of National Association of Telecommunications Subscribers (NATCOMS) V MTN Nigeria Communications Limited and Others – Suit No: FHC/L/ CS / 189) 2023 on the ground of double taxation which is illegal and unconstitutional.
NCC and other Federal Bodies are parties to the suit and the Federal Government as represented by the Federal Inland Revenue Service (FIRS) entered an appearance and filed processes opposing the suit. The case is now pending before Hon. Justice Aluko, sitting at the Lagos Division of the Federal High Court, and the case is slated to come up in the court on the 13th March, 2025,” Ogunbanjo said.
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