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Worldwide PELS Market Sees Strong Shipment Increase 3Q2014- IDC

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The worldwide personal and entry-level storage (PELS) market was up by 4.8% year over year with almost 19 million units shipped in the third quarter of 2014 (3Q14), according to the International Data Corporation (IDC) Worldwide Personal and Entry Level Storage Tracker.

Shipment values declined -0.3% year over year to $1.6 billion.

“The personal and entry-level storage market showed strong shipment growth in the third quarter of 2014 with 18.8 million units shipped,” said Jingwen Li, research analyst, Storage Systems. “Both the personal and entry-level portion of the market contributed to this growth.

“The personal storage segment saw good growth in the higher capacity portable devices as well as personal cloud devices. With the former, consumers are looking for ways to expand their storage and backup options beyond their laptops, while the latter, along with mobile devices, address the storage and file sharing needs of an entire household. The entry-level segment saw strong growth in higher bay products (6-12 bays) as vendors introduce higher capacity offerings with more enterprise level features at a more SMB-friendly cost.”

HDD vendors continued to increase their share in PELS units shipped, gaining 1.5 percentage points year over year to grow to 78.7% market share. Although the entry-level storage market continued to be dominated by the mainstream non-HDD vendors, with 50.6% unit shipment market share, their market share continued to shrink by 14.5 points year over year.

Market Highlights

The entry-level storage market continued to experience significant growth in unit shipments this quarter, up by 15.1% year over year, based primarily on the 4-bay market.

The entry-level market continued to see strong growth in the higher bay devices (6, 8, and 12 bays), which saw units shipped grow by 35.7% year over year.

In 3Q14 the personal storage market saw growth for dual-bay products, where unit shipments were up by 7.1% year over year. Single-bay personal storage devices continued to remain the most popular choice, representing 97.5% of the personal storage units shipped in 3Q14.

Personal storage represents 98.9% of the PELS unit shipped and 87.2% of the shipment value in 3Q14.

Technology Highlights

Form Factor – The 3.5″ form factor experienced a decline of -7.1% year over year in units shipped, while the 2.5″ form factor saw units shipped up 8% year over year.

The more portable 2.5″ form factor continued to encroach into the market space of the 3.5″ form factor, with 3.5″ losing 2.4 percentage points of unit market share year over year in 3Q14.

Capacity Range – End users continue to migrate to higher capacity points to meet their storage needs. In the 3.5″ personal storage market, 2 terabyte (TB) devices represented 41.6% of unit shipments in the quarter.

For the 2.5″ personal storage market, 1TB devices captured 60.7% market share. For the entry-level market, capacity ranges are more varied due to multiple bays and vendors’ ability to partially populate devices. However, 4TB devices hold the most market share with 23.4% of units shipped.

Interface – USB continued to be the interface of choice for the PELS market.

Its units shipped were up by 4.7% year over year this quarter. Ethernet remained the interface of choice for the entry-level market, capturing 94.8% of market share.

Thunderbolt continued to ramp up, posting a year-over-year shipment growth rate of 7.3%, albeit off a very small base.

 


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Report Reveals DLL Hijacking Attacks have Doubled since 2023

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Dynamic link library (DLL) hijacking is a common technique in which attackers replace a library loaded by a legitimate process with a malicious one.

It is used by creators of mass-impact malware, like stealers and banking Trojans, as well as by APT (advanced persistent threat) and cybercrime groups behind targeted attacks. Kaspersky reports that DLL hijacking attacks have doubled in the past two years.

Kaspersky has observed this technique and its variations, like DLL sideloading, in targeted attacks on organisations in Russia, Africa, South Korea, as well as other countries and regions.

To further enhance its protection capabilities against this threat, Kaspersky SIEM has introduced a specialised AI-based subsystem that continuously analyses information about all loaded libraries.

The new feature has already proven effective, helping to detect an attack by the APT group ToddyCat. It enabled the threat to be identified and blocked at an early stage, preventing any impact on the targeted organisations. The model also uncovered attempts to infect potential victims with an infostealer and a malicious loader.

“We are seeing DLL hijacking attacks become more common, where a trusted program is tricked into loading a fake library instead of the real one. This gives attackers a way to secretly run their malicious code.

“This technique is difficult to detect, and this is where AI can help. Using advanced protection techniques empowered with AI is now essential to staying ahead of these evolving threats and keeping critical systems safe,” says Anna Pidzhakova, Data Scientist at Kaspersky’s AI Research Center.

Securelist has published two related articles: the first explains how a machine-learning model was developed to detect DLL hijacking attacks, while the second describes how this model was integrated into the Kaspersky SIEM platform. The updated Kaspersky SIEMnow features AI functionality for detecting signs of DLL hijacking attacks, improving detection efficiency.

 


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Meta, NDPC Resolve $32.8m Privacy Dispute Out of Court

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Meta Platforms, Inc., has, reconciled its differences with the Nigeria Data Protection Commission (NDPC) in the suit it filed to challenge NDPC’s $32.8m fine imposed against it.

Meta, NDPC Resolve $32.8m Privacy Dispute Out of Court

The legal dispute between Meta and the NDPC ended after both sides agreed on terms to settle the $32.8 million fine earlier imposed on the company.

On February 18, 2025, the NDPC fined Meta $32.8 million and issued eight corrective orders for allegedly violating the privacy rights of Nigerian users through behavioural advertising practices on Facebook and Instagram.

At Monday’s proceedings before Justice James Omotosho of the Federal High Court, Abuja, Fred Onuobia, SAN, Meta’s counsel, informed the court that the parties had signed terms of settlement dated October 30 and filed on October 31.

“We adopt the terms of settlement and ask my lord to enter them as the judgment of the court,” Onuobia said.

Adeola Adedipe, SAN, Counsel for the NDPC, did not oppose the application.

Justice Omotosho then adopted the agreement as the court’s judgment and commended both parties for choosing to resolve the matter amicably.

“The terms of settlement entered by the parties in suit number FHC/ABJ/CS/355/2025, dated October 30 and filed October 31, 2025, are hereby adopted as the judgment of this court,” the judge ruled.

The decision ends months of litigation after Meta challenged the NDPC’s fine and enforcement orders through a judicial review, claiming the agency acted beyond its powers and failed to follow due process.

After several adjournments to allow for discussions, both sides eventually reached a mutual resolution.

The NDPC’s case against Meta is one of its major enforcement actions under the Nigeria Data Protection Act, signed into law by President Bola Tinubu in June 2023, which seeks to strengthen the protection of Nigerians’ data privacy rights.

 


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World Economic Forum Head Predicts AI, Crypto Bubbles

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Large investments in artificial intelligence and cryptocurrencies could lead to the development of bubbles, according to Børge Brende, president, World Economic Forum (WEF).

World Economic Forum Head Predicts AI, Crypto Bubbles

Børge Brende, president, World Economic Forum

“There is definitely a geopolitical disorder … But even in the situation of geopolitical disorder, the global economy has been incredibly resilient – not necessarily in Europe but in India, China and the USA,” Brende said in Berlin.

He noted that this was being fuelled by investments in new technologies like AI.

“This year has seen $US500 billion ($A762 billion) of investments in AI alone. So, what we can be worried about is that there may be bubbles developing, be it a bubble on crypto or an AI bubble,” Brende said.

The WEF head said investors need to be patient with these investments.

But he also said that frontier technologies would be the new drivers of growth.

“We will also need to make sure that the new technologies and the benefits trickle down. We could even see productivity gains of 10 per cent in the coming decade. And productivity is prosperity,” Brende said.

He described the new technologies as “a big paradigm shift” and predicted breakthroughs in medicine, synthetical biology, space and energy.

“AI can accelerate processes so quickly,” he said.

The Norwegian has taken over from WEF founder Klaus Schwab.

The forum holds an annual conference in Davos in the Swiss Alps attended by world political and economic leaders.

The 56th conference is scheduled for January 19-23, 2026.

Brende also expressed concern about global crises and conflicts.

“There is definitely a geopolitical disorder: the world order we had is not there anymore. What is the next world order? Hopefully not the law of the jungle,” he said.

And, in a reference to current US tariff policy, he said that uncertainty was the highest tariff.

“One of my worries is that global investments are going down. We need to re-establish an environment for investments,” he said.

Brende said the current competition between the United States and China was “basically a competition for hegemony or dominance in technology. The country that leads in new technologies – be it quantum, superintelligence, AI, autonomous vehicles or synthetical biology – will also be the most powerful nation coming out of this century,” he predicted.

And he called for multilateral action to deal with “problems that don’t travel with a passport,” including pandemics and cybercrime.

The world is becoming more complicated with different groups forming, Brende said.

He pointed to a G4 of the US, China, Europe and India, followed by fast-growing economies like Indonesia, Malaysia, Nigeria and Brazil.

“It’s going to be a renaissance for mega-regional, so-called plurilateral, deals. But the world is going to be more complicated. There are going to be more suboptimal, not necessarily cost-effective solutions. There is going to be more friendshoring,” he said.

 


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