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X3M Ideas Urges Businesses to Evolve or Die in Obscurity

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The X3M Ideas group at the event
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X3M Ideas, one of Nigeria’s leading marketing Communications agency has advised African businesses, corporate organizations and individuals to evolve and adapt new ways of doing things or die in obscurity.

 

Steve Babaeko, CEO X3M Ideas, said this on Friday while unveiling X3M Idea’s shape shifting strategy in Lagos.

 

He said that shape shifting is the single most important rule in business regardless of the industry, businesses must evolve to remain relevant.

 

He noted that X3M Ideas understands the need to continually seek out ways to keep up with the changing tides that made them to remain relevant.

 

According to him, “this is the secret to our success and we want to share this ideal with all of Africa.

 

“We believe that the Dinosaurs were great creatures in their time, top of the food chain, giant predators that no other could challenge, but then something changed, the earth began to change and they needed to evolve.

 

“Some dinosaurs succumbed to the changing tides, understanding that this was the only route to survival.

 

“They evolved and became Dragons. The others who were late to the evolution party had no choice but to become preys to the larger, fire breathing creatures”.

 

Babaeko, stated that there is a lot of lessons we can learn from the prehistoric times.

 

CEO, X3M Ideas, Steve Babaeko, Creative Director, X3M Ideas, Adesola Kosoko with dinosaur fossil

 

He said “We like to believe there is a lot to learn from the dinosaurs.

 

“How could a creature so powerful become extinct? While the reasons why these dinosaurs erased off the face of the earth is open to interpretation, we are of the school of thought that they got devoured by bigger, better equipped creatures – Dragons.

 

“These creatures who also were dinosaurs evolved and took over and the dinosaurs who couldn’t, or rather, didn’t evolve became prey. Hence the mantra, Adapt or Die.”

 

The Dinosaurs according to him represent most agencies and media houses who are still stuck up on old ways, refusing to embrace technology, social media, or the changing tides in media either out of ignorance or doggedness.

 

“This is the most ideal depiction of modern business landscape and we have come to spread the message – Adapt or die.

 

“The success or failure of Nigerian businesses is hinged on their ability to evolve.

 

“When we started 6 years ago we knew what we wanted to do but we always kept an open mind of how we could evolve with the ever changing business landscape.

 

“Both from a business and creative standpoint, we always give room to adapt, room to evolve,” Babaeko stated.

 

Kosoko Adesola, Creative Director, X3m Ideas, speaking on X3M Idea’s shape shifting strategy, said that “we know the business we’re in but sometimes we forget to continually learn.

 

 

“We get caught up trying to run a business that we forget to study the industry.

 

“Steve has been doing this for a long time, he has seen it all, from the era of Print, to Tv, to social media.

 

“He knows how the industry has evolved and how its consumers have adjusted accordingly.

 

“An ad that would have been brilliant 5 years ago may strike a wrong cord now.

 

“This keen eye for observing trends and adjusting accordingly is what has set X3M apart.”

 

He added that content provider, business owners, or consumer, must stay ahead of the game, always anticipating changes and adjusting strategies to allow their businesses thrive or get lost in obscurity.

 

“It’s not easy to predict the future of media. Technology often plays a huge part in these changes.

 

“It also isn’t easy to adapt but nobody said being successful was going to be easy.

 

“If there is a trick to it, it is being grounded enough to understand that tomorrow is never given.

 

“Once you become safe in the achievements that you have and refuse to continually innovate, you will be left behind as the game evolves.” Babaeko added.

 

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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ngCERT Issues High Alert to Nigerians Using Android Phones

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Nigeria Computer Emergency Response Team (ngCERT) has raised alarms over a new wave of advanced cyberattacks targeting Android mobile phones through a malware campaign dubbed Tria Stealer.

ngCERT Issues High Alert to Nigerians Using Android Phones

The malicious software is designed to infiltrate Android devices, hijack messaging accounts, intercept One-Time Passwords (OTPs), to steal sensitive personal and financial data.

According to ngCERT, Tria Stealer spreads primarily through deceptive tactics, such as fake event invitations distributed via popular messaging platforms like WhatsApp and Telegram.

Unsuspecting users are enticed to download an infected  (APK) file, often disguised as a harmless system application, to evade detection.

Once installed, Tria Stealer requests extensive permissions, including access to SMS, call logs, and app notifications.

It immediately commences data harvesting activities, sending stolen information to a Command and Control (C2) server operated via Telegram bots.

This trojan spreads through fake links, usually disguised as wedding or event invites, and tricks users into downloading malicious APK files

“Account takeover of messaging platforms. Impersonation of victim for fraudulent money transfer requests. Compromise of banking and financial applications. Identity theft and credential harvesting.”

In plain terms, if your phone is compromised, the consequences could be catastrophic.

Your financial apps are vulnerable, your reputation could be ruined by impersonation and even simple personal messages could be twisted into tools for scams.

Here’s what users should be doing now:

Don’t download apps outside the official Play Store.

Be suspicious of random invites or links, even from people you know.

Turn on 2FA for everything—banking, emails, social platforms.

Get a reputable antivirus and keep it updated.

If you run an organisation, you should already be taking this seriously.

ngCERT’s guidance says you should raise awareness, monitor mobile devices, and not let your team click on unverified links.

“Deploy network monitoring for suspicious outbound connections to known C2 domains,” it said, meaning, keep an eye on every digital door in and out.

This isn’t one of those cases where you wait to see if it affects you. By the time you realise it, it may already be too late.

 

 

 


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MTN and Ecobank Launch Chess Championship to Empower Nigeria’s Youth

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MTN Nigeria is set to host the National Schools Team Chess Championship, Nigeria’s largest inter-school chess competition, scheduled to take place from June 26th to 28th, 2025, at the Ecobank Pan African Center in Victoria Island, Lagos.

The championship, organised in partnership with Ecobank and the Nigeria Chess Federation (NCF), aims to promote intellectual development, critical thinking, and problem-solving skills among young Nigerians, while also identifying and nurturing future chess champions.

The championship is open to primary, secondary, and tertiary level students, and this year’s edition will host an impressive 1,600 students from 400 schools across 36 states and the FCT.

The competition will feature team-based play, with each team comprising four players from the same school. A significant prize pool of over N40 million is at stake, with winning schools also having the invaluable opportunity to represent Nigeria internationally.

Onyinye Ikenna Emeka, Chief Marketing Officer (CMO) at MTN Nigeria, expressed the company’s commitment to the initiative, stating, “Our investment is driven by our commitment to fostering youth development, just as our shared value initiative.

“By supporting, we not only contribute to the growth but also engage with the younger demographic in a meaningful way, as we believe we are good together”.

MTN’s sponsorship of the National Schools Team Chess Championship is a natural extension of its long-standing dedication to empowering young people through various initiatives in sports, education, and skill development, including programs like MTN Champs and MTN Campus Invasion.

The company aims to establish itself as the leading driver of youth empowerment, education, and strategic thinking through chess in Nigeria.

The event will also feature the presence of Tunde Onakoya, a renowned chess master and inspiration, who will join the championship week to share his experiences and further inspire the young participants.

His involvement underscores the profound impact strategic thinking can have on transforming lives and building dreams.


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NCC and Stakeholders Unite to Bridge Nigeria’s Rural Connectivity Gap

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Nigerian Communications Commission (NCC) has collaborated with the Association for Progressive Communications and other institutional stakeholders towards addressing challenges confronting rural network connectivity in Nigeria.

The collaboration resulted in a two-day workshop hosted in Abuja from June 3-4, 2025, to explore policy framework for enabling community networks towards bridging the digital divide and accelerating socio-economic development in Nigeria’s underserved and unserved communities.

The forum brought together regulators, community leaders, technical experts and potential foreign investors, among others, to examine policy and regulatory barriers, explore innovative funding mechanisms, ensure sustainable renewable solutions and strengthen collaboration with stakeholders.

Addressing participants at the workshop, the Executive Vice Chairman of NCC, Dr. Aminu Maida, said the workshop is important to bridging the digital divide in Nigeria and foster inclusive social economic development.

“This workshop is an opportunity for all of us to harness the expertise, insights, and experiences of diverse stakeholders present here which includes the regulators, community leaders, technical experts and potential foreign providers to address the critical challenges such as affordable devices, access, licensing, spectrum allocation, infrastructure development, sustainability and institutional monitoring,” said Maida, who was represented by the Executive Commissioner, Technical Services, NCC at the event, Abraham Oshadami.

Maida said the workshop demonstrates the Commission’s commitment to advancing digital inclusion, particularly in underserved and unserved areas. “At NCC, we recognise the transformative potential of community center networks in achieving this important goal,” he said.

The EVC said NCC was committed to “this journey and views this workshop as a catalyst for meaningful change,” stating that the expertise, perspectives and commitments will shape the future where every Nigerian, regardless of his or her status, will have meaningful access to opportunities from digital connectivity.

In her remarks, Co-manager of the Association for Progressive Communications’ Local Network (LocNet) initiative, Kathleen Diga, noted that the collaboration was to tackle identified hindrances to digital inclusion. “This is a space where we can be open and exchange ideas of possibilities, opportunities that will remain in realising values of a diversified ecosystem.”

Diga said, “I believe this workshop presents a moment in time that we can explore the bottom-up approach in local communities, small social enterprises, corporative among others, which have the ability to fill some of the digital gaps that remain unfilled,” she said, adding emphasising the need to recognise that community centre connectivity exists and they are grow throughout the global south, which, she said, are a “strategic response to digital exclusion.”

The workshop featured presentations from the NCC, the Association for Progressive Communications and other institutional stakeholders such as the Rural Electrification Agency (REA) and the Central Bank of Nigeria (CBN) all geared towards exploring a joint policy framework to address rural digital divide.

The Association for Progressive Communications is a 35-year-old international network member-based organisation encouraging digital inclusion in the unserved communities, particularly with communities in the global south and the workshop, through its LocNet initiative aimed at crafting an enabling inclusive regulatory framework for community networks in Nigeria.

 

 


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