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X3M Ideas Urges Businesses to Evolve or Die in Obscurity
X3M Ideas, one of Nigeria’s leading marketing Communications agency has advised African businesses, corporate organizations and individuals to evolve and adapt new ways of doing things or die in obscurity.
Steve Babaeko, CEO X3M Ideas, said this on Friday while unveiling X3M Idea’s shape shifting strategy in Lagos.
He said that shape shifting is the single most important rule in business regardless of the industry, businesses must evolve to remain relevant.
He noted that X3M Ideas understands the need to continually seek out ways to keep up with the changing tides that made them to remain relevant.
According to him, “this is the secret to our success and we want to share this ideal with all of Africa.
“We believe that the Dinosaurs were great creatures in their time, top of the food chain, giant predators that no other could challenge, but then something changed, the earth began to change and they needed to evolve.
“Some dinosaurs succumbed to the changing tides, understanding that this was the only route to survival.
“They evolved and became Dragons. The others who were late to the evolution party had no choice but to become preys to the larger, fire breathing creatures”.
Babaeko, stated that there is a lot of lessons we can learn from the prehistoric times.
CEO, X3M Ideas, Steve Babaeko, Creative Director, X3M Ideas, Adesola Kosoko with dinosaur fossil
He said “We like to believe there is a lot to learn from the dinosaurs.
“How could a creature so powerful become extinct? While the reasons why these dinosaurs erased off the face of the earth is open to interpretation, we are of the school of thought that they got devoured by bigger, better equipped creatures – Dragons.
“These creatures who also were dinosaurs evolved and took over and the dinosaurs who couldn’t, or rather, didn’t evolve became prey. Hence the mantra, Adapt or Die.”
The Dinosaurs according to him represent most agencies and media houses who are still stuck up on old ways, refusing to embrace technology, social media, or the changing tides in media either out of ignorance or doggedness.
“This is the most ideal depiction of modern business landscape and we have come to spread the message – Adapt or die.
“The success or failure of Nigerian businesses is hinged on their ability to evolve.
“When we started 6 years ago we knew what we wanted to do but we always kept an open mind of how we could evolve with the ever changing business landscape.
“Both from a business and creative standpoint, we always give room to adapt, room to evolve,” Babaeko stated.
Kosoko Adesola, Creative Director, X3m Ideas, speaking on X3M Idea’s shape shifting strategy, said that “we know the business we’re in but sometimes we forget to continually learn.
“We get caught up trying to run a business that we forget to study the industry.
“Steve has been doing this for a long time, he has seen it all, from the era of Print, to Tv, to social media.
“He knows how the industry has evolved and how its consumers have adjusted accordingly.
“An ad that would have been brilliant 5 years ago may strike a wrong cord now.
“This keen eye for observing trends and adjusting accordingly is what has set X3M apart.”
He added that content provider, business owners, or consumer, must stay ahead of the game, always anticipating changes and adjusting strategies to allow their businesses thrive or get lost in obscurity.
“It’s not easy to predict the future of media. Technology often plays a huge part in these changes.
“It also isn’t easy to adapt but nobody said being successful was going to be easy.
“If there is a trick to it, it is being grounded enough to understand that tomorrow is never given.
“Once you become safe in the achievements that you have and refuse to continually innovate, you will be left behind as the game evolves.” Babaeko added.
QNET, leading global wellness and lifestyle direct-selling company, has successfully concluded V-Malaysia 2025, its flagship annual convention, at the Penang SPICE Convention Centre in Malaysia. Held from 21–25 June, the five-day event drew over 8,000 participants from more than 30 countries, including Nigeria, reinforcing the company’s global reach and strong foothold in the African market.
For over a decade, QNET has chosen Penang as the destination for this transformative event, which blends business networking, entrepreneurial development, and immersive personal growth experiences.
The 2025 edition underscores the continued collaboration between QNET, its event partner V Global Management (The V), Tourism Malaysia, the Malaysia Convention and Exhibition Bureau (MyCEB), and its state-level affiliate, Penang Convention and Exhibition Bureau (PCEB).
In Nigeria, QNET has steadily gained recognition as a key player in the direct selling and wellness space, empowering thousands of Nigerians with entrepreneurial opportunities, health-conscious products, and financial education.
Through its innovative business model, QNET has fostered a growing community of independent distributors across states like Lagos, Abuja, and Port Harcourt. Events such as V-Malaysia provide distributors a platform to connect with the global QNET network, learn from top leaders, and gain exposure to cutting-edge tools and products that can be leveraged in their local businesses.
V-Malaysia has evolved into a premier platform for business networking, entrepreneurial development, and cross-cultural collaboration. The synergy between QNET and The V — an internationally recognised organisation specialising in large-scale training and events has been pivotal in building the convention’s global draw.
YB Wong Hon Wai, Penang State EXCO for Tourism and Creative Economy (PETACH), emphasised the regional impact of V-Malaysia: “Penang’s vibrant tourism and business events ecosystem continues to attract top-tier events like QNET’s V-Malaysia.
In 2024 alone, Penang recorded an estimated RM1.29 billion in economic impact from such events – a testament to their significance. QNET’s long-term commitment brings not only economic value but also strengthens Penang’s global reputation.”
Trevor Kuna, Chief Marketing Officer of QNET, added: “For QNET, Penang is more than just a venue; it’s a home for inspiration, collaboration, and transformation.
“Our strong base in Nigeria and across Africa makes this event especially meaningful, as we bring together entrepreneurs from across the continent to share ideas and build cross-border relationships that accelerate personal and economic growth.”
The Malaysia Convention and Exhibition Bureau (MyCEB), a government agency under the Ministry of Tourism, Arts and Culture and parent body of PCEB, plays a pivotal role in Malaysia’s business events ecosystem. In 2023 alone, MyCEB facilitated 248 business events, brought in over 180,700 international delegates, and generated about RM 2.8 billion in economic impact.
For V-Malaysia 2025, MyCEB’s expertise in destination marketing, strategic facilitation, and coordination between federal and state levels (through PCEB) has been instrumental in elevating Penang’s standing as a premier MICE hub.
Complementing this effort is Tourism Malaysia, whose targeted incentives and logistical backing helped deliver V-Malaysia 2025 as a high-impact global event. Their support underscores the government’s broader commitment to positioning Malaysia as a top-tier host for international conferences and high-impact corporate events.
As part of the event’s activities, QNET also unveiled new wellness innovations, including Harmoniq, a bio-signaling patch designed to enhance energy and well-being, and QWIK, a line of oral health and nutrition strips — products set to expand into markets like Nigeria in the coming year.
V-Malaysia 2025 is not just a celebration of innovation and entrepreneurship; it is a dynamic platform that exemplifies how global vision and local action, especially across Africa, can reshape the future of direct selling. For more information about V-Malaysia 2025, please visit QNET’s official website.
In today’s digital world, teens are using social media to connect with their friends, learn and explore their interests.
Instagram has developed a variety of tools to give parents peace of mind, support safer interactions, and empower teens to make thoughtful decisions online. Whether you’re new to the platform or want to stay informed, here are essential safety tools every parent should know about:
Teen Accounts: Teen Accounts were designed to support parents better and give them peace of mind that their teens have the right protections in place. Teen Accounts have built-in protections that limit who can contact them and the content they see. By default, teen accounts are set to private and teens under 16 can only change this default setting with help from a parent or guardian.
Supervision tools (parental controls): As part of Teen Accounts, Instagram offers supervision features that allow parents to stay involved in their teen’s experience on the app. With this feature, parents can monitor how much time their teen spends on Instagram, view who they follow and who follows them, receive updates when their teen reports accounts or content, and set daily time limits or scheduled breaks to help manage usage.
Daily time limit: The daily time limit feature is also part of Teen Accounts. It allows parents and teens to set limits on app usage, encouraging healthier and more mindful engagement over time.
Block, restrict and report feature: Teen Accounts include tools that allow teens to block or restrict people they don’t want to interact with and report harmful content or behavior. Restricted users won’t be able to see when your teen is online or if they’ve read messages.
Sensitive content control: This safety feature, also available through Teen Accounts, lets users filter out potentially upsetting or mature content in Explore and other surfaces. content across Explore and other surfaces.
Educational Family Center: Instagram’s Family Center is an educational hub that provides articles and guidance to help parents have meaningful conversations with their teens about their online experiences and how to make time spent online a positive experience. The hub focuses on providing parents with practical tools from online safety experts, organisations and academics on everything from bullying to cybersecurity.
Take time to explore these features with your teen and use them as a starting point for open, ongoing conversations about their online life. When parents and teens navigate these digital spaces together, everyone wins.
In a bold move to blend digital empowerment with fun and entertainment, the Anambra State ICT Agency, in partnership with the Geeks and Founders Alliance for Soludo (GEFAS), announces the availability of free WiFi at the Anambra Mega Fest/Grand Opening of Solution Fun City.
Powered by Pine Heights Systems (PHSWEB), this initiative reinforces the state government’s commitment to bridging the digital divide and bringing connectivity directly to the people.
Set to hold on Saturday, June 28, 2025, at 1 PM, the grand opening of Solution Fun City will light up Awka with a mix of tech-forward innovation and high-energy entertainment, all under the distinguished hosting of Governor Charles Chukwuma Soludo, CFR.
Attendees are in for a tech-enhanced experience featuring music, dance, comedy, games, and electrifying performances from Flavour, Umu Obiligbo, JeriQ, Jennifer Eliogu, Ugoccie, Apete, Ojadili, Ogbuefi I Go Tuk, Onye Obodo, Prince Neche, and many more.
“Technology is one of the greatest equalizers of our time.
Through digital access, we are not only empowering citizens, we are deepening civic participation and driving progress,” said Chukwuemeka Fred Agbata, MD/CEO of the Anambra State ICT Agency and Convener of GEFAS.
The event signals a new chapter in Anambra’s smart governance journey, where technology, inclusivity, and community celebration come together in one dynamic space.
To connect to the Free WiFi: turn your phone’s WiFi, select Soludo Solution WiFi and follow the prompts on the landing page
For details, call: 0201 410 1240
Follow the conversation: @gefasoludo across all social media platforms.
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