General News
‘Yookos Set to Bridge Africa’s Digital Divide’
Tomisin Fashino is the group CEO of Yookos.com, an Africa based social networking site. A computer engineering graduate of Obafemi Awolowo University (OAU and an MBA from the University of Lagos; Fashino started his carrier with JHK, a Lagos based computer company as a corper. His post NYSC saw him sojourn in the banking terrain as an IT professional across the EMEA. In 2011 he resigned to establish Yookos.com. Fashino spoke with peter ugwu on the company’s agenda. Excerpts.
Overview of Yookos.com
Yookos is an African social networking site. Yookos commenced on January 1, 2011; but only went commercial six month later in June. So, we are barely a year. We identified an opportunity to create a unique cosmological social networking platform that will bring our people together – those living in the African continent and others in Diaspora. A lot of times, we talk about social networking, and one will discover that some parts or continents of the world have developed networking infrastructure that promote their interests, values and ideas. For instance, Brazil, today has its special site, even China has two or three. So, we believe that there is an opportunity to have something that is uniquely African and that is the opportunity Yookos is ceasing.
Why Africa?
We also launched Yookos to enable us bridge a perennial digital divide that has plagued Africa and to bring Africa into the mainstream of global communications. How do I mean? In Africa today, there is about a billion people, out of this number, only about 140 million have access to the internet. That figure represents 14 percent. The global average is 32 per cent. It means that there is a significant digital divide that seats in Africa and remember that it is only 14 per cent now with the advent of mobile.
Before the advent of mobile telephone in Nigeria, only about a hundred thousand people had access to internet – that figure has risen to over 45 million. Then you can imagine that phenomenal growth in a period of 12 years, because the revolution started in year 2000. And the major driver is mobile telephony. So, we thought that to bridge the divide and even bring Africa to the global average, it means that we need about 250 million Africans to have access to the internet.
Can Africa afford 250m PCs?
I think that will be impossible now; not from our infrastructure and wealth. So, the generation of mobile phone is here. In essence, it is very possible to bridge the gap, but not on the traditional laptops. Africa is diversifying to mobile. For instance, we presently see more of iPads, Android, BlackBerry and other smartphones. Recently, I read an article on a business magazine that Nigeria is now the biggest market for BlackBerry world wide.
Yookos has identified that as a significant niche and we have launched our apps on IoS devices, that is iPads, iPhones, Android, tablets and of course, the BlackBerry. Launching our apps on these platforms make them available and make any Yookos user gain easy access to Yookos. These applications are available on Apple Stores – it is called Yookos mobile. It is part of our commitment to bridging the digital divide and to make the platform relevant to or growing user base, taking into cognizance that not everyone will get a whole of these on laptops.
For instance, while going for business trips, all I need is my iPad – the laptop is becoming increasingly no longer fashionable. With the advent of the smaller devices, you will discover that they can actually do virtually all that a laptop can do. The smaller it becomes the more convenient and available it becomes.
Digital Divide
We got huge ambitions and currently have over seven million users across the world. We are been accessed from over 180 countries and territories and we will continue to grow. Like I earlier stated, we have a cosmological social networking, however we are not restricted to Africa. The site is open to everybody, although we are focusing our marketing strategy on Africa. We looked at it and said with all the hype about Facebook, how many users are from Nigeria, only 4.5 million; in a country of 160 million people. Africa as a whole, there are 40 million Facebook users, out of a global 900 million connections.
So, there is still a huge digital divide – Africa lags behind. And we are saying that we can do something uniquely African. If China, Brazil, Russia, and India can do it, we can do it as well.
Economic Value
Talking about the economic value is not about how we will make money with Yookos. Yes, it is a business and we know that we are going to make money, but before that you must invest, build a product and render services that people will be willing to buy or patronise. In the social networking business, what is most important is to ensure that there is relevance, the product capacity is there and acceptance in the market. More so, value addition, once we have these and people see reasons to interact and connect; view our content as acceptable that will go along way in making Yookos the peoples’ delight.
We are a private company. We have invested heavily to get to the stage we are now. We have developers still working in both U.S and South Africa to make sure the system meets global standards. It is challenging because if you are going to play in that field, you better be playing very right. We have advert banners on our web version, but not yet on the mobile apps version. The purpose is to add value to what African have to showcase to the world. And currently with seven million users, we are projecting to get up to 20 million users by the end of the year and if you ask me, we will have a hundred million by 2013.
Inculcating Moral Values
We are a value based organization, which means there are certain contents we do not permit, like pornographic pictures, foul languages, villains, threatening comments, among others. However, it does not fall under the purview of social networks to give you moral values. Moral values exist in the society. A social network can only enhance what exists in the society. And what does a social networking site enhances if not openness, transparency, communications that is free flow of information and ideas.
One of the things we must realize is that things that went wrong happened that way because there was no appropriate information or access to valuable information. But if I can go on social network and tell someone doing something the wrong way, the consciousness to embrace the right thing will be reactivated. While we were growing our parents thought us that things should be kept secret; the days that people can’t tell you where they live, but today, everything is virtually online; the openness of the social media makes everyone would want to belong there. And the more it becomes open, the more the moral rectitude of the country gets better.
Who regulates the internet? As a social platform, however, we self regulate to ensure comments, pictures that are not edifying or threatening are not given opportunities to make waves on the platform. In fact it is a combination of our self regulations and our user community that regulate what happens there. We have rules, so on signing up, one has automatically accepted to play the game according to the rules. The terms and conditions are not ambiguous; anyone who violates them, we reserve the right to investigate, although no body will be just shown the way out, but the right thing must be done.
Strategy and Expectations
We seek, in few years, to dominate Africa. We are getting to a point where if someone needs profile about any African, he or she should be able to find that on Yookos. We are getting to a point that Yookos becomes the tool for communication in Africa. We are building on other things like Yookos Literature, Yookos Education, Yookos Music, etc. We have already launched Yookos games. And we are making sure that the applications are relevant to the people. On the literature, there is something for everybody. Suffice it to say that we are going to compete well in Africa.
Selling Africa to Africans
We want everyone to embrace it as truly African. We are not just selling Africa to Africa, but we want Africans to appreciate the digital age; getting them to talk and see each other. For instance, Facebook is making impact in parts of the world is because they throw it open for apps to be written, we are doing the same. Interestingly, undergraduates in Africa will have better stories to tell, because we are taking the platform to universities in Africa. We have a lot of universities offering computer studies, but what are the chances that somebody in University of Abeokuta or a student in Malawi will write an app and get to Facebook. Such app will get to Yookos that is what makes it African. We don’t need hand outs and aides, rather opportunities.
Jumia, pan-African e-commerce platform, has launched its highly anticipated annual ‘Tech Week’ campaign, bringing consumers amazing deals on the latest gadgets and smart devices.
Under the theme “Future is in Your Hands,” this year’s campaign is designed to inspire Nigerians to embrace cutting-edge technology and innovation. Running from March 17th to March 30th, 2025, the campaign offers millions of customers access to unbeatable discounts on a wide range of tech essentials, including smartphones, laptops, home appliances, and entertainment systems.
In partnership with leading global and local brands such as Xiaomi, Oraimo, Binatone, Itel, SilverCrest, Ecoflow, Tecno, Realme, Skyrun, Century Appliances, Hisense, PZ Cussons, Unilever and Nivea, Jumia is committed to ensuring a seamless shopping experience with the best deals on high-quality tech products.
“We’re excited to present Jumia Tech Week 2025, a platform to enable Nigerians to have access to high-quality devices. With the rapid growth in digital adoption across the country, this campaign is designed to put the latest innovations within reach, helping customers stay connected, productive, and entertained. Our strategic partnerships with top brands allow us to deliver premium products at the best prices, making tech upgrades accessible to all,” said Sunil Natraj, CEO, Jumia Nigeria.
Commenting on the partnership with Jumia for Tech Week, Sylvie Zeng, Head of E-Commerce, Xiaomi, said “Xiaomi is focused on bringing cutting-edge technology to everyone, and Jumia Tech Week 2025 is the ultimate opportunity to experience our diverse range of innovative products at unbeatable prices.
“From the high-performance Poco series to the reliable and stylish Redmi smartphones, and a wide selection of AIoT devices designed to enhance your smart home, Xiaomi offers powerful, beautifully crafted technology for every need. This Tech Week, don’t miss out on the best deals to upgrade your lifestyle with Xiaomi, exclusively on Jumia!”
With over 142 million active internet subscribers reported in January 2025, Nigeria continues to witness an accelerated digital transformation. Jumia Tech Week caters to this dynamic shift, offering consumers a trusted platform to explore and acquire the latest tech essentials conveniently.
Beyond amazing discounts, Jumia Tech Week 2025 features exclusive flash sales, brand days, exciting giveaways, and interactive games throughout the campaign. Consumers can enjoy a seamless online shopping experience with secure payment options and pay-on-delivery services, ensuring accessibility for all.
General News
GOMYCODE Partners Woolf University to Offer Globally Recognised Master’s Degree in Software Engineering in Nigeria
GOMYCODE, a leading technology education provider, has announced a groundbreaking partnership with Woolf University, a global collegiate higher education institution, to offer Master of Science in Computer Science with Specialization in Software Engineering to aspiring and established tech professionals in Nigeria.
This collaboration aims to provide accessible, high-quality, globally recognized education to individuals seeking to advance their careers and expand their opportunities.
The Master’s program is designed to empower busy professionals and ambitious individuals with advanced skills and qualifications, opening doors to global job opportunities and facilitating potential emigration for those seeking international careers.
“We are thrilled to partner with Woolf University to bring this exceptional opportunity to Nigeria,” said Yahya Bouhlel, Co-founder of GOMYCODE. “In today’s competitive tech landscape, advanced degrees are increasingly essential.
“This partnership allows us to provide a flexible, world-class education that empowers our students to achieve their career aspirations, whether they seek to excel locally or on a global stage.”
The program’s online, flexible structure caters to the demands of working professionals, enabling them to balance their studies with existing commitments. Students will benefit from Woolf University’s rigorous academic standards and GOMYCODE’s practical, industry-relevant approach to learning.
“Woolf University is excited to collaborate with GOMYCODE to expand access to quality higher education in Nigeria,” stated Naveen Jangir, Head of Strategy and Growth, from Woolf University. “Our mission is to democratize education, and this partnership aligns perfectly with our goal of providing accessible, accredited degrees to learners worldwide.
“We believe this program will equip Nigerian tech professionals with the skills and credentials they need to thrive in the global economy.”
Babatunde Olaifa, Country Head of GOMYCODE in Nigeria, emphasized the significance of this partnership for the Nigerian tech ecosystem.
“This collaboration represents a significant leap forward for tech education in Nigeria. By offering a globally recognized Master’s degree, we are empowering our professionals to compete on a global scale.
“This is a chance for people to level up their careers, and to open doors that they previously thought were closed.
“We are very excited to see the impact that this program will have on the lives of our students and the broader Nigerian tech community.”
This Master of Science in Computer Science with Specialization in Software Engineering program is ideal for tech professionals seeking to enhance their qualifications; Individuals aiming for global job opportunities; those considering emigration and requiring advanced degrees; ambitious individuals looking to accelerate their career growth.
GOMYCODE and Woolf University are committed to providing a supportive and enriching learning environment that fosters innovation and excellence.
The Tony Elumelu Foundation (TEF), Africa’s leading philanthropy empowering entrepreneurs is set to announce the 11th cohort of the TEF Entrepreneurship Programme on Saturday, March 22, 2025.
The 2025 announcement comes at a critical time, as Africa’s entrepreneurship ecosystem faces funding constraints and global economic headwinds. TEF continues to provide much-needed support, empowering African entrepreneurs to transform their ideas into sustainable businesses and engines of economic growth.
Each selected Tony Elumelu Entrepreneur will receive $5,000 non-refundable seed capital, a world-class business training on TEFConnect, one-on-one mentorship, and access to global networks and investment opportunities. The selection process is being conducted by Ernst & Young, to ensure independent assessment.
The impact of the Tony Elumelu Foundation extends beyond funding. It is changing lives and shaping Africa’s future, as witnessed by beneficiaries of the catalytic TEF Entrepreneurship Programme.
Ahead of the upcoming announcement, Tony O. Elumelu, C.F.R., Founder of TEF and Group Chairman of Heirs Holdings, reiterates his unwavering belief in the potential of Africa’s entrepreneurs:
“I believe that Africa’s transformation will not be led by aid, but by empowering the next generation of African entrepreneurs—giving them the tools, the funding, the training, and the networks to build sustainable businesses that create jobs and drive economic growth.
Over the past decade, we have nurtured entrepreneurs from inception to success, scaling our impact across all 54 African countries. We have provided capital and also developed a robust monitoring and evaluation framework that allows us to track the progress of our entrepreneurs and measure their contributions to their communities and economies.
No other organisation is implementing entrepreneurship development at this scale across Africa. We have learned, we have refined, and we continue to improve, ensuring that African entrepreneurs—women and men—are at the forefront of solving our continent’s challenges and creating wealth for themselves and their communities. Entrepreneurship is the key to Africa’s prosperity. I wish the 2025 cohort of Tony Elumelu Entrepreneurs success, as they chase their ambitions, and play their part in Africa’s transformation.”
The Tony Elumelu Foundation is the leading philanthropy empowering a new generation of African entrepreneurs, driving poverty eradication, catalysing job creation across all 54 African countries and ensuring inclusive economic empowerment.
Since the launch of the Tony Elumelu Foundation Entrepreneurship Programme in 2015, TEF has lifted over 2 million Africans out of poverty, provided 2.5 million young Africans with access to training on TEFConnect, and disbursed more than $100millon in direct funding to thousands of African entrepreneurs who have gone on to create over 1.5 million direct and indirect jobs and generate over $4.2 billion in revenue.
Tony Elumelu Entrepreneur Testimonials from Previous Years:
“I started my agribusiness with nothing but an idea. TEF changed everything. With the funding, training, and mentorship, I have now expanded across three countries and employ 25 people.”
– Fatima Diallo, Senegal, Agritech Entrepreneur
“As a woman in the fintech industry, it was difficult to secure funding. TEF not only provided me with capital but also the confidence and skills to build a business that is now attracting international investors.”
– Mary Okeke, Nigeria, Fintech Founder
“The TEF Entrepreneurship Programme helped me commercialise my clean energy innovation. Today, we provide solar solutions to over 50,000 homes in rural Tanzania.”
– Juma Nyerere, Tanzania, Renewable Energy Entrepreneur
For more details on the Tony Elumelu Foundation’s impact visit our Impact Page, African Success Stories Page, and Annual Report Page.
For Media Inquiries: media@tonyelumelufoundation.org
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