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YouTube Extends Commitment to Support African Creators as Africa Creator Week kicks Off

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YouTube has kicked off the second edition of Africa Creator Week. The programme seeks to showcase and support content creators from across the continent and extend YouTube’s commitment to nurturing black creators and artists as part of the #YouTubeBlack Voices programme.


The YouTube Africa Creator Week 2021 runs from 29 November to 3 December 2021 offering a variety of activities to celebrate and support creators on the continent. Highlights of the week-long programme include three motivational creator talks and a masterclass focused on teaching creators how to diversify their revenue streams and increase their income.

A storyteller video series, Stories Behind the Storytellers (https://goo.gle/thestoryteller), will spotlight the journeys of nine top African creators who are growing their fandom through inspirational storytelling and will also premiere at the event. The nine storytellers, from Kenya, Nigeria and South Africa, who will be featured are:

Fashion Wizardry (Kenya)

Alex Methange (Kenya)

Mandi Sarro (Kenya)

Miss Techy (Nigeria)

Sisi Yemmie (Nigeria)

Steve Nduku (Nigeria)

Financial Bunny (South Africa)

Nozibele Qamngana (South Africa)

Reggie Mohlabi (South Africa)

Participating event facilitators include Taiwo Aina (Nigeria), who will be sharing her experiences as a renowned YouTube filmmaker; Kukuwa Fitness (Kenya) who will be sharing how YouTube has been instrumental in assisting her empower communities across the world; and DEFINING Media (South Africa) who will share how they are achieving their goals of empowering people using inspiring stories.

In addition to creator-led sessions, Dr, Ethel Nakimuli-Mpungu, renowned lecturer and psychiatric epidemiologist at Makerere University College of Health Sciences, will spearhead conversations on mental wellbeing.

“Africa is filled with inspiring stories and YouTube is committed to supporting the growth of the continent’s storytellers. The YouTube Africa Creator Week intends to spotlight top African creators who are focused on their YouTube journeys and stirring engaging conversations among content creators in order to drive growth on the continent”, says Adetutu Laditan, YouTube Creator Marketing Manager, EMEA

Recent YouTube statistics illustrate the significant growth of the creative community across Africa. Nigeria has over 500 channels which boast over 100 thousand subscribers, an increase of over 60 percent from the previous year. In Kenya, over 300 channels have over 100 thousand subscribers – an increase of over 90 percent, year on year; while in South Africa, over 250 channels now have over 100 thousand subscribers – a year-on-year increase of over 60 percent.

“YouTube has been a partner to a generation of creators, from around the world, who have turned their creativity into businesses. In Africa, we are working to advance the discovery and development of the next generation of creators. We are focused on investing with an emphasis on connection, inspiration and the celebration of the uniqueness of black African voices”, Awofisayo concludes.

In January, 19 creators and four artists from Sub-Saharan Africa were selected from 132 creators around the world to receive funding from the #YouTubeBlack Voices Fund as part of the 2021 #YouTubeBlack Voices Creator Class.

The #YouTubeBlack Voices Music Class of 2022, announced earlier this year, also includes eight artists, songwriters and producers from Africa. YouTube Shorts, which was introduced to the region this year, is also enabling creators to share their stories and creativity through catchy videos made using their mobile phones.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Telecom

Experts Call for Talent Management Systems to Mitigate Talent Exodus in the Telecom Industry

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Experts in the telecommunications industry have called for the introduction and integration of a Talent Management System to help mitigate the effects of talent exodus in Nigeria.

For years, various sectors of the Nigerian economy have struggled with brain drain, as highly skilled professionals continuously leave the country in search of better opportunities abroad, overwhelming the available workforce.

The telecommunications industry has not been spared, with numerous reports of high rates of talent resignation and migration to other countries.

This situation has impacted the sector, though some argue it presents an opportunity to evolve and integrate more talent into the pipeline.

During a panel session moderated by WTES Project Chief Operating Officer, Mr Chidi Ajuzie at the recently concluded 5th edition of the Telecom Sector Sustainability Forum (TSSF 5.0), organized by Business Remarks, the experts discussed the theme: “Mitigating the Effect of Talent Exodus on Nigeria’s Telecom Growth.” They acknowledged the issue of talent exodus but viewed it more as an opportunity than a threat.

Engr Ikechukwu Nnamani, ceo of Digital Realty, emphasized the need for a structured process for training and retraining talents already in the system, particularly by leveraging Nigeria’s large population to ensure talent retention.

Nnamani stated, “It’s inevitable. However, we should focus on the benefits. Reviewing employment policies to make workflows more flexible and adaptable for employees can reduce the impact of talent loss.”

He also noted that unlike other sectors, the data centre subsector has not experienced a significant loss of talent.

Delivering his paper presentation, the (NATEP), Femi Adeluyi speaking on the sub topic “Government Policies and Industry Initiatives to Retain and Attract ICT Professionals” addressed that talent export also has its advantages to its host community.

Citing India as an example, he said there needs to be a balance.

Dr. Olufemi also stressed the necessity of motivating employees through better remuneration and by creating mentorship programs.

He urged companies to implement a Talent Management System to effectively manage talent while simultaneously growing their businesses.

John Nwachukwu, managing director of Zoracom, stressed the importance of retention plans for businesses to hold onto talent, noting that companies must provide a supportive and enabling work environment.

He highlighted the need for succession and retention plans to prepare for talent loss and to create a vibrant and conducive workforce environment.

In the same vein, the CEO of Infratel, Dr. Tola Yusuf also encouraged businesses to focus on the positive aspects, advocating for continuous staff training and retraining to improve retention, alongside creating an atmosphere of encouragement for employees.

Speaking on this, the CEO of Jidaw System, Engr Jide Awe, highlighted India’s successful experience with talent export as a model for other countries.

According to him, India’s long-standing strategy of promoting software development and encouraging its citizens to pursue careers abroad has led to significant technological advancements and economic growth.

“By fostering a culture of innovation and entrepreneurship, India has not only benefited from the expertise and skills gained by its citizens working overseas, which has led to the establishment of a strong technology sector but has also attracted foreign investment and created job opportunities within the country.

“This demonstrates the potential for talent export to be a mutually beneficial strategy for both exporting and host countries, ” he noted.

Ms. Tinuade Oguntuyi who represented ICSL CEO, Yemi Oshodi is of the view that emphasized that brain drain and talent exodus in the telecom sector have a significant impact, not only on the industry itself but also on individuals and the broader economy.

According to her, brain drain in the telecom sector can have far-reaching consequences, including disruptions in services and a decline in innovation.

She also stressed the need to invest in talent development and create a conducive environment to retain skilled professionals within Nigeria.

On his part, the CEO of Impulso Integrated Services, Mr Akinyele Oludare said that the current talent exodus in the telecom sector is a result of various factors, including the slowing growth of the industry, limited opportunities for advancement, and the allure of higher earnings abroad.

While this trend can have negative consequences for the sector, the speaker also noted that it can have positive effects, such as increased remittances to Nigeria.

The speaker suggested that to address the talent exodus, the telecom industry needs to create a more attractive and dynamic environment for professionals.

This includes investing in growth, providing opportunities for advancement, and offering competitive compensation packages. By doing so, the industry can incentivize talented individuals to stay in Nigeria and contribute to its development.

The experts, however, cautioned companies against halting employee training programs out of fear of talent loss, emphasizing that the potential negative impact on company growth and success far outweighs any perceived benefits. Nigeria loses billions of dollars annually due to talent migration.

TSSF 5.0 aims to foster dialogue and develop strategies to retain talent while promoting sector growth. By bringing together key stakeholders, the event hopes to contribute to effective policies and initiatives that will enhance talent retention in the telecommunications industry.

Speaking about the event, the convener of the forum and Managing Editor of Business Remarks, Bukola Olanrewaju, noted that the Nigerian telecom sector is currently grappling with a multitude of challenges.

Olanrewaju stressed that the escalating depletion of talent and skilled workforce in critical sectors of the Nigerian economy is a pressing concern.

“This loss of human capital could pose as a significant threat to the nation’s productivity and economic growth if there is no balance.”


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Konga Launches 30-Day Shopping Extravaganza for Nigerians

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As November draws near, the anticipation for Konga’s highly awaited Black Friday sales reaches a fever pitch. Insider sources reveal that Konga, Nigeria’s leading e-commerce platform, is gearing up for a month-long sale with unbelievable discounts and offers that would light up the online retail space.

Konga, however, has a unique treat in store for its Early Birds before the Yakata shopping frenzy begins. Special Early Bird discounts will be available the week leading up to the main event, tempting astute customers to start their holiday shopping early.

Early shoppers on the Konga platform are going to have an incredible experience, with discounts available in every category.

Past years have seen Konga’s Black Friday sales make a significant impact on the lives of its customers. An economic analyst who wished to remain anonymous stated, “Konga’s Black Friday isn’t just about shopping; it’s an economic stimulus that ripples through various sectors of our economy.”

From electronics to fashion, beauty, home essentials, and more, Konga’s diverse offerings cater to a wide range of needs and preferences.

The platform’s commitment to providing quality products at competitive prices has earned it a loyal following of satisfied customers.

The true measure of Konga’s impact can be seen in the stories of satisfied customers. Mary Adepoju, a Lagos schoolteacher, shared her experience: “Last year’s Black Friday sale on Konga changed my life.

“I was able to buy a laptop at half the price, which has been invaluable for my remote job.”

Another shopper, Ibrahim Ishaku, a small business owner in Abuja echoes Mary’s sentiments. “Konga Yakata deals are a game-changer for me every year,” he remarks.

“The variety of products on offer and the jaw-dropping discounts make it the perfect time to stock up on essentials and offer competitive prices to my customers.

“Konga truly knows how to make shopping an exciting and rewarding experience.”

As the Black Friday sales approach, Konga encourages shoppers to subscribe to their newsletter and follow them on social media to stay updated on the latest offers and promotions.

By planning ahead and taking advantage of the Early Bird offers, shoppers can maximize their savings and secure the best deals.

Get ready for a month of incredible savings and exciting deals at Konga’s Black Friday sales. Don’t miss out on this opportunity to shop smart and save big!

 


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MTN Nigeria Launches Eco-friendly SIM Cards, Hopes to Achieve Net Zero Emissions by 2040

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MTN Nigeria Communications Plc, a leading ICT company in Nigeria has announced the launch and pilot of its paper-based biodegradable eco-friendly SIM cards, in line with its Project Zero goals which seek to reduce GHG emissions and achieve net zero emissions by 2040.

The biodegradable paper-based SIM card is safer for the environment, as it supports the management of products throughout their lifecycle in a manner that promotes circularity and reduces waste.

Also, the gradual elimination of plastic-based SIM cards helps the company make a huge contribution to plastic pollution prevention, showing its commitment to continuously exploring ways to integrate sustainable practices into its operations.

This initiative, driven through a local supplier, reflects MTN’s commitment to empowering local businesses and boosting economic growth through sustainable partnerships.

Comparing the benefits of the 100% biodegradable paper-based SIM cards to the Polyvinyl Chloride (PVC) plastic-based material, these eco-friendly SIMs can biodegrade naturally and are recyclable, thus reducing waste pollution. It also lowers carbon emissions footprint during production and disposal.

This helps eradicate the material problems of plastic SIM cards, such as landfill or incineration disposal, limited recycling options and contribution to waste pollution.

“Our new eco-friendly SIM cards represent part of our continuous commitment to environmental responsibility, as well as our dedication to reducing waste, supporting local Nigerian vendors and integrating sustainability into business operations as well as the daily lives of the people”, commented Tobe Okigbo, Chief Corporate Services and Sustainability Officer.

Adekemi Adisa, General Manager, Sustainability and Shared Value, also added, “Our people and the environment where they live drives the innovative measures we take.

“The launch of our recyclable SIM cards embodies our commitment to sustainability, encouraging our customers to make eco-friendly choices, reducing waste and paving the way for a more environmentally conscious future for Nigerians.”

This move aligns with MTN’s promise to ‘Doing for the Planet’, prioritizing eco-responsibility and minimizing the company’s environmental footprint through responsible and sustainable waste management practices. As a pilot, these eco-friendly SIM cards are available in selected MTN stores in Lagos and Abuja.

 


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