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YouTube Supports Next Wave of Global Creative Entrepreneurs As It Announces New Ways for Creators to Make Money

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YouTube on Wednesday introduced the next chapter in rewarding creativity on the platform. At its inaugural Made on YouTube event, YouTube shared that it’s expanding the platform’s monetization system, the YouTube Partner Program (YPP), to allow more creators to join the program, introducing new ways for creators to earn revenue through Shorts, and re-imagining the music industry and creator dynamic by opening up ads monetization for those who feature music in their videos.

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Today’s announcement reflects the diversity of the platform’s growing creator community and allows its over 2M monetizing creators to make money on YouTube across any creative format. Today’s key announcement includes:

  • Expanding access to YPP: Starting in early 2023, Shorts-focused creators can apply to YPP by meeting a threshold of 1K subscribers and 10M Shorts views over 90 days. These new partners will enjoy all the benefits YPP offers, including ads monetization across Shorts and long-form YouTube videos. This is in another option to the existing criteria where long-form creators can still apply to YPP when they reach 1,000 subscribers and 4,000 watch hours. Creators can choose the one option that best fits their channel while YouTube maintains the same level of brand safety for advertisers. To support creators who are early in their YouTube journey, YouTube will also introduce a new level of YPP with lower requirements that will offer earlier access to Fan Funding features like Super Thanks, Super Chat, Super Stickers and Channel Memberships.

  • Introducing a first-of-its-kind revenue sharing model for Shorts: With 30B+ daily views and 1.5B+ monthly logged-in users, Shorts are exploding around the world. To reward this new creative class, beginning in early 2023, we’ll be moving away from a fixed fund and doubling down on a unique revenue sharing model for Shorts for both current and future YPP creators. Because ads run between videos in the Shorts Feed, every month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing. From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views. The revenue share remains the same, no matter if they use music or not.

  • Launching Creator Music: The complexities of music licensing has meant that most long-form videos that feature music don’t result in creators being paid. To build a bridge between the music industry and creators, YouTube is introducing Creator Music, a new destination that gives creators easy access to an ever-growing catalog of music for use in their videos, while providing artists and music rights holders with a new revenue stream for their music on YouTube. Creators can now buy affordable, high-quality music licenses that offer them full monetizing potential—they will keep the same revenue share they’d usually make on videos without any music. And for creators who don’t want to buy a license up front, they’ll be able to use songs and share revenue with the track’s artist and associated rights holders. Creator Music is currently in beta in the U.S. will expand to more countries in 2023.

Susan Wojcicki, CEO of YouTube, said: “The YouTube Partner Program was revolutionary when we launched it back in 2007, and it’s still revolutionary today. Over the last three years, YouTube has paid creators, artists, and media companies more than $50 billion dollars.

“That $50 billion dollars has changed the lives of creators around the world and enabled new voices and stories to be told. But we’re not done yet.

“When we introduced the YouTube Partner Program, we made a big bet: we succeed only when our creators succeed. And today, we’re doubling down.

“We’re introducing the next chapter in how we reward creativity on our platform by expanding access to our YouTube Partner program.”

Neal Mohan, YouTube’s Chief Product Officer, said: “YouTube’s first-of-its-kind, industry-leading Partner Program changed the game for long-form video.

“And now we’re changing the game again, this time by opening it up to Short-form creators and introducing revenue sharing to Shorts.

“This is the first time revenue sharing is being offered for short-form video on any platform at scale, adding to the 10 ways creators can already earn revenue on YouTube.

“It’ll be available to all of those in YPP — including the new, mobile-first creators, who will be joining the program for the first time.”

Lyor Cohen, YouTube’s Global Head of Music, said: “Creator Music is the future. We’re building the bridge between artists and creators on YouTube to elevate the soundtrack of the creator economy; it’s a win-win-win for artists, songwriters, creators and fans.

“With Creator Music, artists have a new way to get their music out into the world; fans can now discover music they love on their favorite creator’s channels, and both creators and artists will have new revenue opportunities.”

These creators and artists are using YouTube to lead the next wave of the creator economy and share how the announcements shared today will impact the broader ecosystem:

Producer/DJ, Marshmello said: “As an artist, Creator Music gives us an opportunity to tap into YouTube’s massive creator community and reach new fans.

“I’ve built an incredible global audience on YouTube and Creator Music feels like one of the latest evolutions that makes it such a valuable place for my music and more importantly, my fans.”

YouTube creators, Colin and Samir said: “Over the last three years, YouTube has paid out $50 billion to over 2 million creators, artists and media companies. through its Partner Program – more than any other platform.

“That’s $45 million a day. $1.9 million an hour, $528 a second. Every second. For the last three years. Today’s announcements prove that YouTube is continuing to lead the way in its commitment to creators everywhere.”

Multiformat creator, Kallmekris, said: “So many creators find themselves having to choose between video formats to best serve their unique goals. From a business perspective, the key benefit of Shorts for me is that they help me pull people into my community. Whereas for longform, it brings in a lot more revenue. That’s why this news about the partner program coming to Shorts is so great. My work will be supported in much the same way, no matter the format. That need for a strategic trade-off – weighing up the pros and cons – will disappear.”


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Telecom

PMCRG Invokes FoI, Asks NCC to Disclose Findings on Telecoms Competition Landscape

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Pervasive and Mobile Computing Research Group (PMCRG), a specialised re­search arm within Obafemi Awolowo University’s (OAU) Africa Centre of Excellence (ACE) ICT-Driv­en Knowledge Park, has formally requested the Nigerian Communications Commission (NCC) to release findings of a 2022 study on the telecommunications competition land­scape in Nigeria.

PMCRG Invokes FoI, Asks NCC to Disclose Findings on Telecoms Competition Landscape

Prof. Adeniran Oluwaranti, coordinator, PMCRG, in a statement, said that the request was made under the Freedom of Informa­tion Act (FOI), which underscores PM­CRG’s commitment to driving trans­parency and innovation in Nigeria’s rapidly evolving ICT sector.

According to Prof Adeniran, the NCC engaged the globally renowned consulting firm, PricewaterhouseC­oopers (PwC), in 2022 to assess com­petition in the critical areas of colloca­tion and infrastructure sharing (CIS) within the telecom industry.

However, despite the completion of the study, its findings have not yet been made public.

Oluwaranti led PMCRG, is seeking access to this report to support academic research, policy formation, and industry-wide inno­vations.

Oluwaranti explained the importance of the report and how the lack of transparency could slow progress in the telecom industry.

“The findings of the 2022 NCC study have the potential to impact both consumers and businesses sig­nificantly. For consumers, the report could shed light on the level of compe­tition in the telecom market, helping regulators ensure fair pricing and service quality.

“For businesses, the study could identify new opportunities for infra­structure sharing and improved market access.

“Ultimately, this report could lead to policy decisions that shape the fu­ture of Nigeria’s telecom landscape, ensuring that it remains competitive and innovative,” said Prof. Oluwaran­ti.

Oluwaranti, expressed optimism about the release of the report.

“We are hopeful that the NCC will adhere to the FOI request and release the report. Transparency is key to fostering an innovative and compet­itive telecommunications sector. We believe that having access to this data will benefit not only the academic community but also the entire coun­try by promoting evidence-based pol­icy making,”.

“The CIS segment is crucial to fos­tering competition in Nigeria’s tele­communications landscape. With the report’s findings, give stakeholders a clearer understanding of the current competitive landscape, the challenges, and the growth opportunities. This is vital not only for improving regula­tory frameworks but also for driving innovation in areas like 5G/6G net­works, cybersecurity, and rural con­nectivity”, the statement reads.


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NCC Plans 6G Spectrum Deployment to Expand Wi-Fi Access

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Nigerian Communications Commission (NCC) has announced plans to deploy the 6G spectrum in Nigeria to enhance access to Wi-Fi technology.

NCC Plans 6G Spectrum Deployment to Expand Wi-Fi Access

Speaking on Thursday at a consultative forum on emerging technologies in Lagos, Aminu Maida, executive vice-chairman of the NCC, highlighted the need for efficient management and utilisation of spectrum resources.

The event, tagged ‘The Use of 6GHz (5925-7125) MHz for WiFi and IMT Applications in Nigeria’, sought input from stakeholders on how the new frequency band can be optimally used.

Maida, represented by Abraham Oshadami, executive commissioner of technical services at the NCC, explained that existing spectrums, including 5G and 2G, are becoming congested due to increasing demand, necessitating the introduction of additional frequency bands such as 6GHz.

“The 6GHz band offers a substantial increase in available spectrum, crucial for supporting the growing demand for high-speed internet and advanced applications,” Maida said.

“Wi-Fi plays a crucial role in the distribution of fixed broadband connectivity in homes, offices, and various other environments.”

Maida further explained that with Wi-Fi 6, users will benefit from increased capacity, enabling seamless connectivity for emerging technologies such as virtual reality (VR) and augmented reality (AR), which current spectrums cannot fully support.

He added that the introduction of unlicensed Wi-Fi 6 will lower the cost of internet access.

Caroline Alenoghena, a telecommunications engineering professor at the Federal University of Technology, Minna, stated that the introduction of the new spectrum is necessary to reduce congestion in existing Wi-Fi frequencies.

She noted that the 6G band would create new opportunities for start-ups in the digital services sector.

Tony Emoekpere, president of the Association of Telecommunications Companies of Nigeria (ATCON), emphasized that the proper allocation of the 6G spectrum would enable the deployment of diverse technologies and help democratise access to urban, semi-rural, and rural areas.

He said, “Foreseeable challenges are things like infrastructure requirements, the whole of investment that’s required, competing technologies, because some of these technologies are still being developed.”

Emoekpere described the consultative forum as standard practice in the industry to ensure that all stakeholders are involved in the development of new technologies and policies.

 

 

 


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IFC, Airtel Africa Partner to Increase Access to High-speed Mobile Connectivity in sub-Saharan Africa

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IFC has provided new financing to three of Airtel Africa plc’s subsidiaries with the aim of bringing high-speed mobile connectivity to more than 37 million subscribers in sub-Saharan Africa.

IFC’s $200 million loan will support the expansion and modernization of Airtel Africa’s network, as well as further investment into its distribution infrastructure, with a continued focus on rural areas.

Across Africa, approximately 600 million people lack access to 4G mobile coverage. In many countries across sub-Saharan Africa, the availability of mobile internet, and network performance, are below regional averages.

Despite this connectivity gap, up to 86 percent of firms on the continent use mobile phones for business operations, according to IFC’s recent report on digital connectivity in Africa. IFC’s financing is intended to help close this gap.

The new financing will take the form of a sustainability-linked loan, with key performance indicators related to the main pillars of Airtel Africa’s sustainability strategy: digital connectivity focused on smartphone adoption rates, financial inclusion for women, and gender balance within Airtel Africa’s own management team.

These three metrics will contribute to bridging the digital divide in Africa and support the equitable distribution of economic opportunities, poverty reduction, and financial stability across the continent. Most of the financing package is denominated in local currency, which IFC is providing to reduce the impact of currency volatility.

“IFC’s partnership with Airtel is critical to expanding high-speed connectivity in Africa,” said Mary Porter Peschka, IFC’s Regional Director for Eastern Africa. “Better connectivity means more opportunity. Our work with Airtel will help millions more people not only to come online but also gain access to high-speed networks so that they can better leverage the digital economy opportunities.”

With limited banking infrastructure in East Africa, mobile network operators are, in many cases, the only providers of financial services for consumers in these markets. In particular, women are especially reliant on this form of mobile banking.

Increasing digital connectivity is therefore a way to increase financial and gender inclusion.

Airtel Africa intends to partner with local and regional financial institutions to further enhance the mobile money eco-system by providing additional financial services to all customers across the region, further enabling the economic empowerment of women.

Airtel Africa’s Group CEO, Sunil Taldar said: “The expansion of our network is critical to our ambition of bridging the digital divide across Africa. This ambition can only be unlocked through continued investment into the region, and we welcome the partnership with IFC to enable this and further support our sustainability strategy of transforming lives and building better futures for communities across Africa.”


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