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YouTube Unveils 2018 Year-End Ads Leaderboards

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YouTube on Thursday unveiled the top ads of the year in Nigeria and globally for 2018.

Juliet Ehimuan-Chiazor, Country Director, Google Nigeria unveiled this during a media chat with news men in Lagos.

She noted that the top ads of the year represent brands that have executed the most popular ads, as determined by YouTube’s strongest signals of viewer choice, including factors like watch time, views, and mix of paid/organic views.

According to her, YouTube has over a billion users, almost one-third of all people on the Internet and each day those users watch a billion hours of video, generating billions of views.

“YouTube users spend over an hour a day watching videos on mobile. It’s not surprising, then, that some of this audience is choosing to watch ads online.

“The top 10 ads on the Nigerian Leaderboard represent over 17 million views,” she stated.

She listed the top 10 2018 Nigeria Year-End YouTube Ads Leaderboard as follows: MTN – Traditional Wedding Day 2.6M views, Jumia Black Fridays 2018 2.3M views, Stanbic IBTC – Enabling you to be you 2.1M views, Union Bank of Nigeria – Enabling Success 2.7M views, United bank of Africa – 919 Dance Video 1.6M views

Others are MTN MPULSE – The Takeover 1.6M Views, Airtel NG – The-Inlaws – Tutorial 1.4M views, P&G Nigeria – Ariel Assurance 1.3M views, GTBank – Come Let’s Eat Together – GTBank Food & Drink 2018 1.2M views, LG INVERTER – The new Inverter equation of home appliances 1.2M views

She also listed the 2018 Global Year-End YouTube Ads Leaderboard as Alexa Loses Her Voice – Amazon Super Bowl LII Commercial, 50.1M views, YouTube Music: Open the world of music. It’s all here., 39.5M views, OPPO F7 – Real Support Makes Real Hero, 31.7M views, Nike – Dream Crazy, 27.3M views, Turkish Airlines: Safety Video with The LEGO Movie Characters, 25.2M views,

Others are Groupon 2018 Super Bowl Commercial | “Who Wouldn’t”, 25.5M views, Samsung Galaxy: Moving On, 17.4M views, HomePod — Welcome Home by Spike Jonze — Apple, 16.3M views, Gatorade | Heart of a Lio, 13.7M views, Rescue Blue the Dinosaur – LEGO Jurassic World – Pick Your Path, 10.8M.

Looking at this year’s top ads on YouTube, we found a few key trends, said Google Nigeria, country director, Juliet Ehimuan-Chiazor, announcing the Leaderboards.

• Keeping it in the family: Emotive storytelling is key to building brand love and preference; that’s an insight this year’s top performers quite literally brought home, with family and belonging emerging as key ad themes, as shown in Airtel NG – The-Inlaws.

• Culture Connects: More and more brands are infusing culture into their storytelling to boost resonance, as MTN did with its Traditional Wedding day ad.

• Music: Music has found a place at the heart of YouTube – so it’s no surprise to see many of our winners riffing on musical themes this year, like Uba did with 919 Dance video.

• Connecting to 2018: Amid a year of political and social turmoil, many brands chose to take a stance on social topics, leading to some of the year’s most thought-provoking work, including Union Bank’s Enabling success.

• Connecting to a trend: Infusing popular offline trends into YouTube ads helps brands build authenticity and connect to the heart like P&G Nigeria did in its Ariel Assurance ad.

“Congratulations to each of the brands on this list (and their creative / media agencies) for embracing the storytelling power of YouTube,” Ehimuan-Chiazor said.

“In 2018, as in every other year, clarity of purpose, generosity of spirit and finesse in execution mark out top performers.”


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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IHS Nigeria Partners with the NCMM to Digitize Nigeria’s Cultural Heritage

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IHS Nigeria, part of the IHS Holding Limited (“IHS Towers”) group, one of the largest independent owners, operators, and developers of shared communications infrastructure in the world by tower count has announced a strategic partnership with the National Commission for Museums and Monuments (NCMM) and the Federal Ministry of Art, Culture, and the Creative Economy (FMACCE) to support the digitization of Nigeria’s cultural heritage.

This collaboration aims to make Nigeria’s historical artifacts, artworks, and cultural monuments more accessible to the public through a digital museum.

The partnership between IHS Nigeria, NCMM, and FMACCE will leverage technologies to digitalize and display artifacts online, helping to preserve and showcase Nigeria’s cultural heritage. It marks a significant step towards modernizing the preservation and dissemination of Nigeria’s cultural assets, making them more accessible to a broader audience.

The digital museum is the first significant project under the Honorable Minister’s Digital Culture Initiative and is designed to provide a platform for the exploration and appreciation of Nigeria’s diverse cultural heritage. This partnership underscores IHS Nigeria’s commitment to sustainability and its role in helping foster cultural preservation and digital education.

Mohamad Darwish, CEO, IHS Nigeria, commented, “We are excited to partner with the National Council for Museums and Monuments and the Federal Ministry of Art, Culture and the Creative Economy on this groundbreaking initiative. As a company deeply rooted in Nigeria, we recognize the importance of preserving, protecting, and promoting our cultural heritage.

“This partnership also aligns with our commitment to sustainability, education, economic growth, and community development. We look forward to contributing to the preservation of Nigeria’s cultural legacy”.

Hannatu Musawa, Nigeria’s Minister of Art, Culture and the Creative Economy, commented, “We are delighted to partner with IHS Nigeria on this initiative which aligns with His Excellency President Bola Ahmed Tinubu’s Renewed Hope Agenda, and our Ministry’s 8-point plan on fostering strategic partnerships.

“I am particularly pleased that this initiative, which is the first significant project under our Digital Culture Initiative, embodies our commitment to innovation, global partnerships, and the sustainable growth of our creative industries, positioning Nigeria as a leader on the global stage.”

Olugbile Holloway, Director General, National Commission for Museums and Monuments, commented, “We are grateful to IHS Nigeria for their support in this remarkable initiative.

“We believe that to keep ahead of current trends and appeal to a younger demographic, it is imperative that a digital experience of our rich cultural heritage is created and made available to the public.

“The digital museum will serve as an invaluable resource for researchers, students, and the general public, both in Nigeria and around the world, and will play a crucial role in the preservation of our national heritage.”

 


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Google Faces Major Antitrust Action: DOJ Demands Chrome Sale

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In a significant escalation of its antitrust battle against Google, the US Department of Justice (DOJ) on Wednesday, November 20, urged a federal judge to break up the tech giant by ordering the sale of its widely used Chrome browser.

The DOJ also called for an end to Google’s agreements to be the default search engine on smartphones and proposed measures to prevent it from leveraging its Android operating system to dominate the market.

The DOJ suggested that if these remedies fail, Google should be compelled to divest Android entirely. The proposals mark one of the most aggressive antitrust moves against a major tech company in decades, with regulators seeking to curtail Google’s alleged abuse of its market power.

Google’s president of global affairs, Kent Walker, criticized the filing, accusing the DOJ of pursuing a “radical interventionist agenda.” Walker warned that the proposed breakup would disrupt Google’s product ecosystem, harm innovation in artificial intelligence, and threaten America’s global technological leadership.

This case represents a historic shift in the US government’s approach to regulating tech companies, following decades of relative inaction since the failed attempt to break up Microsoft in the early 2000s.

Google is set to respond in a filing next month, with a hearing scheduled for April before Judge Amit Mehta. The judge’s August ruling declared Google a monopoly, setting the stage for this next phase of the legal battle. Any decision is likely to be appealed, potentially taking years to resolve and possibly reaching the US Supreme Court.

The case’s future could also hinge on political changes, as President-elect Donald Trump’s incoming administration may take a different approach to antitrust enforcement. Trump has previously criticized Google for alleged bias against conservatives but has also expressed skepticism about breaking up major tech companies.

The DOJ’s proposals come amid broader efforts to address the dominance of big tech, with five antitrust cases currently pending against Amazon, Meta, Apple, and Google. These cases, brought under the Biden administration, are expected to shape the regulatory landscape for years to come.


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Zoho Named Exclusive Technology Partner by Dubai Racing Club

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Dubai Racing Club (DRC) has named Zoho Corporation, a leading global technology company, as its exclusive technology partner for the next two years.

This partnership will focus on digitising DRC’s operations, with the aim of enhancing the club’s high-profile events and ensuring a seamless, world-class experience for visitors, participants, and staff.

The announcement was made during a signing ceremony at Meydan Racecourse, attended by His Excellency Ali Al Ali, CEO and Board Member of the Dubai Racing Club, and Prem Anand Velumani, Associate Director of Strategic Alliances, MEA at Zoho.

As the organiser of major events, including the prestigious Dubai World Cup, the DRC will leverage Zoho’s comprehensive suite of digital solutions through Zoho One, the operating system for businesses, to streamline key operations.

By implementing Zoho One, the club will enhance various aspects of its event management, from ticketing and sales to logistics and customer relationship management (CRM).

HE Al Ali commented on the partnership: “We are pleased to welcome Zoho as our official technology partner this season.

“Technology is a cornerstone of our long-term vision for the Dubai Racing Club and the continued development of the horse racing industry.

“Zoho brings a wealth of expertise, and we look forward to collaborating with their team to create tailored solutions for our clients. From sophisticated CRM systems and streamlined accreditation processes to innovative mobile applications designed to enhance the experience for horse owners and racegoers, we are focused on setting new benchmarks for excellence.

“This partnership brings us one step closer to establishing Meydan as one of the most technologically advanced racecourses globally.”

The DRC will leverage Zoho’s web and mobile applications to improve accessibility and communication across platforms.

Zoho CRM will play a pivotal role in managing ticketing and sales, offering a seamless and personalised experience for attendees.

Zoho’s apps will also support critical operational functions such as accreditation, simulcasting, parking and barricade management, and order management, all of which will be fully digitised to enhance accessibility and efficiency.

“We are thrilled to be the exclusive technology partner of the Dubai Racing Club, an iconic institution that plays a central role in global equestrian sports,” said Prem Anand Velumani, MEA at Zoho.

“This partnership presents an exciting opportunity to demonstrate how Zoho’s comprehensive suite of solutions can support DRC’s operations and its commitment to excellence.

“By utilising Zoho’s customisable tools, DRC will be able to digitise and optimise critical operations, driving greater collaboration, agility, and a seamless guest experience.

“We are proud to help position the DRC at the forefront of digital transformation in the regional and global equestrian sports industry.”

Zoho’s solutions will also streamline guest and VIP stand management, ensuring a smooth experience for high-profile visitors.

Zoho’s apps will assist with venue navigation, while an all-in-one analytics dashboard will provide the DRC’s internal team with real-time data to evaluate performance and track ROI across all operational areas.

This integrated approach will allow the DRC to optimise its event management processes and deliver an exceptional experience for participants, staff, and guests alike.

The two-year partnership will see the DRC fully harness Zoho’s suite of solutions to drive digital transformation across all aspects of its operations.

As the club continues to grow, Zoho’s innovative digital solutions will play a pivotal role in ensuring the optimisation and success of every operational facet—from event coordination to customer engagement.

Known for hosting some of the most prestigious equestrian events in the world, the DRC attracts audiences and participants from around the world.

The Dubai Racing Club’s next meeting at the Meydan Racecourse is scheduled for November 22, 2024.


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