Telecom
Zoho Unveils Early Access to CRM for Everyone, Zoho Apptic & Catalyst

Zoho Corporation, a leading global technology company, today announced early access to Zoho CRM for Everyone, a new set of industry-first capabilities aimed at democratising CRM to all teams involved in customer operations activities.
The company also unveiled significant enhancements to its offerings for professional developers and app development teams. These include early access to new services within Catalyst, the company’s pro-code full-stack development platform, and the general availability of Zoho Apptics, an application analytics solution that enables developers to track the in-app usage and performance of applications built on iOS, macOS, Android, and other platforms.
“Businesses are looking for unified solutions that help them optimise for value, maximise their competitive advantages, and tap into new market opportunities amid tough economic conditions,” said Kehinde Ogundare, Country Head, Zoho Nigeria. “At Zoho, we’re focused on continuously deepening our current offerings and expanding others to serve business needs. Zoho CRM for Everyone, for instance, is the first true democratisation of the CRM paradigm and helps unify all customer operations teams onto the CRM to deliver better customer experiences. Likewise, the upgraded Catalyst and the privacy-focused Apptics solution work hand-in-hand to deliver an unmatched developer experience from concept to code, and deployment to analytics.”
Zoho CRM for Everyone
Zoho CRM is one of the top selling products in Nigeria. The product recorded a 60% YoY growth in 2023 in the country.
Zoho CRM for Everyone allows sales teams, the primary custodian of customer relationships, to communicate and coordinate with other customer-facing teams from a single place—the CRM application—instead of holding fragmented discussions. It enables account managers, for example, to pull in a solutions engineer to coordinate a product demonstration for a customer. A marketer can perform win-loss analysis for specific deals. A community specialist can manage advocacy engagements like case studies. They may all use different core applications for deep work but can now converge on the CRM for managing shared responsibilities towards the customer.
Besides opening up CRM access cross-functionally, Zoho CRM for Everyone also empowers every team to manage their own workflows autonomously within the corporate IT framework. The new capabilities stand to improve visibility for every stakeholder in the customer journey, mitigate gaps in coordination, reduce turnaround time, and improve the quality of the customer experience.
To make CRM for Everyone possible, the following capabilities have come together in Zoho CRM:
● Team Modules and Requesters: Under team modules, business teams can create their own team-level data modules (in addition to organisation-level modules) by themselves while being governed by IT teams. Requesters is a new user profile in Zoho CRM that allows a team member to raise a request for colleagues in different teams and track the request status.
● Refreshed User Experience: To enable this fundamental shift in usage, the interface of Zoho CRM has been redesigned for better usability across roles and functions. With this release, Zoho CRM is also making a major stride in accessibility with capabilities covering areas like vision, motor activity, and interactions.
New Custom App Development Capabilities in Catalyst
Building custom solutions out of a disparate mix of tools has consistently been a source of frustration for developers. Catalyst unifies pro-code development efforts and streamlines the entire lifecycle by abstracting away complexities, providing pre-built components, and offering a comprehensive suite of developer tools.
Catalyst’s newest offerings, available under early access, expand on developer logic, design, and delivery:
● Signals: Routes events from sources like Zoho services, third-party sources, or custom applications to handlers (like Catalyst Functions, Circuits, etc.) using topics and subscriptions.
● NoSQL Database: Allows users to store structured, semi-structured, and unstructured data while supporting diverse data types and scaling dynamically with high performance.
● Slate: A fully managed frontend platform that lets developers easily build highly customised interfaces that leverage frameworks such as React.js, Next.js, Sveltekit, etc.
● CI/CD Pipeline: Automates tests and builds for continuous delivery pipelines, streamlining development workflows for faster time-to-market.
Catalyst seamlessly integrates with the Zoho ecosystem and third-party applications, enabling developers to leverage existing infrastructure and data sources. The platform stands out with its transparent and cost-effective pricing model, empowering organisations of all sizes by eliminating hidden fees and offering predictable, scalable pricing.
Privacy-Friendly Application Analytics:
Zoho Apptics delivers an extensive digital analytics platform designed for every stakeholder involved in application development and management. The solution consolidates analytics across app usage, performance, user engagement, and growth metrics into a centralised console, then synthesises these multifaceted data streams into actionable insights presented visually in dashboards and reports.
This unified view empowers organisations to make informed decisions, optimise app experiences, drive user engagement, and fuel sustainable growth throughout the application lifecycle. Apptics provides multi-platform analytics support, covering Android, iOS, macOS, tvOS, watchOS, iPadOS, Windows, React Native, Flutter, and Unity, with web analytics capabilities coming soon.
Apptics stands out by offering a unique capability to prompt Android and iOS users for app ratings and updates directly from the Apptics console. Integrated app store reviews management helps in streamlining the process of analysing user sentiment. Additionally, Zoho Apptics prioritises data privacy and security, exceeding industry best practices and regulatory compliance standards. User information is safeguarded behind encryption and access controls, ensuring analytics insights are leveraged responsibly without compromising individual privacy.
Pricing and Availability
Starting today, early access to Zoho CRM for Everyone is available upon request for Zoho customers worldwide. Zoho will be releasing additional capabilities to CRM for Everyone over several weeks during the early access phase.
Catalyst offers a generous Free Tier that renews monthly, alongside options for a pay-as-you-go model and subscription-based pricing. The new features are now available for early access, and interested users can sign up by visiting Zoho’s Catalyst page. Apptics is globally available now and offers a free plan and a pro plan starting at NGN18600 per month, when billed annually.
Telecom
WhatsApp to Start Showing more Adverts in Messaging App

WhatsApp is launching three new ad features in a global roll-out across the messaging app.
The Meta-owned platform said the new ads will not be shown in the same place as people’s private chats, nor will the contents of their messages – which are encrypted – be used to decide which ads to display.
WhatsApp will instead use the country, city and language of the user, as well as how they interact with other ads and which channels they follow, to drive suggested content.
But people who have chosen to link their WhatsApp account to Facebook or Instagram will see more personalised ads.
The new ad features will appear in a section called Updates, which is a separate tab at the bottom of the app.
WhatsApp claims to have 1.5 billion users globally.
Businesses with channels will be able to choose to promote ads in the Updates section to attract new followers, and also charge a subscription to access extra content.
WhatsApp will eventually take a 10% commission of that fee, and there may also be extra costs on top of that taken at the app store level depending on the size of the business.
Firms will also be able to advertise in the form of a status update, which looks similar to an Instagram story and will link through to start a chat if clicked on.
Social media expert Matt Navarra told reporter that Meta is “laying the foundation for WhatsApp to finally become a monetisable platform at scale”.
But “monetising the periphery” of WhatsApp, while keeping personal chats private, would not be without risk for the company, he added.
This could particularly be the case in markets like the UK and Europe, he said, where the app is viewed primarily as a messaging tool with less appetite for content feeds or adverts.
“Any perception that the app is becoming noisy or Facebook-ified will spark backlash,” he said.
How does WhatsApp make money?
‘Natural extension’
It’s no coincidence that the new features bring WhatsApp more in line with Meta’s other platforms Facebook and Instagram.
“Obviously there’s overlap,” said WhatsApp boss Will Cathcart.
“We have stories on Instagram and stories on WhatsApp, and we now have a way for businesses to promote themselves in both, and we think that’s a good thing.”
He said he believed the move was a “natural extension of messaging services” and not dissimilar to features of rival apps such as Snapchat and Telegram.
For Mr Navarra, it also reflects a wider shift in the social media landscape.
“The feed is dying, public sharing is down, people are retreating into DMs and Stories in small groups,” he said.
“Meta’s trying to turn WhatsApp into a platform without users realising it and if they move too fast or it starts to feel like another ad network, people might disengage or maybe worse, distrust the app.”
Telecom
Airtel Africa Reinforces Commitment to ESG Impact while Advancing Digital, Financial Inclusion Across 14 Markets

Airtel Africa, a provider of telecommunications and mobile money services across 14 African countries, has published its Sustainability Report 2025, reaffirming its corporate purpose of transforming lives by expanding access to essential digital services, supporting inclusive economic growth, and advancing environmental stewardship throughout its operations.
In 2024/25, Airtel Africa made significant progress in bridging the digital divide, advancing financial inclusion and supporting underserved communities through strategic investment in connectivity, people, and sustainable practices.
Airtel Africa’s chief executive officer Sunil Taldar said: “This year’s achievements, from connecting 2,176 schools through the UNICEF partnership to reaching 44.6 million Airtel Money customers with near-gender parity, prove that the power of technology is a catalyst for gender balance. At Airtel Africa, we believe to not only expanding networks but we’re also building bridges to education, financial security and sustainable growth for Africa’s next generation.”
Key ESG highlights:
- Providing underserved communities with access to reliable network and connectivity:
- 2% population coverage across 14 markets (up from 80.4% in 2023/24)
- 36,159 4G infrastructure sites, including more than 15,300 in rural areas.
- Continued investment of $670m in network expansion and modernisation to boost speed, coverage and capacity.
Airtel Africa is connecting the unconnected, giving millions access to voice, data and mobile money services – driving economic opportunity and enhancing access to essential services.
- Bridging the digital divide, driving financial inclusion and addressing gender inequality
- 4 million data customers (+14.1% vs 2023/24)
- 6 million Airtel Money customers (+17.3%), with 44.2% Airtel Money customers who are women (+6.2% vs 2023/24)
- 7 million Airtel Money agents in our distribution network (+23.4% vs 2023/24)
- 2% women in the workforce across the Group (up from 28.3% vs 2023/24)
Through inclusive digital services and affordable financial products, Airtel Africa is empowering individuals and communities, particularly women, to fully participate in the digital economy.
- Unlocking potential through education and employment opportunities
- 2,176 schools connected to the internet free of charge (up from 1,201 in 2023/24)
By providing free connectivity and online resources to schools, Airtel Africa is helping young people reach their full potential. A growing agent network also supports employment and entrepreneurship opportunities across its footprint.
- Minimising the impact of our operations on the environment
- 500 off-grid sites converted to on-grid power, reducing reliance on diesel generators.
- 93% of total waste recycled (+3% vs 2023/24)
Airtel Africa is committed to reducing the impact of its operations on the environment through investment in renewable energy solutions and responsible waste management.
The Sustainability Report 2025 adheres to the Global Reporting Initiative (GRI) and GSMA telecommunications industry standards.
Telecom
ALTON Clarifies on Migration to End-User Billing for USSD Services

The Association of Licensed Telecom Operators of Nigeria (ALTON) wishes to inform the public and all mobile subscribers that the migration to the End-User Billing (EUB) model for Unstructured Supplementary Service Data (USSD) services will take effect from Wednesday, 18th June 2025.
This transition marks a significant milestone in the evolution of Nigeria’s digital financial ecosystem and is being implemented per the Determination of USSD Pricing and Services issued by the Nigerian Communications Commission (NCC).
The Determination was developed in collaboration with the Central Bank of Nigeria (CBN) and other key stakeholders to ensure a sustainable, transparent, and customer-friendly framework for USSD service delivery.
USSD services play a vital role in expanding access to financial services, particularly for unbanked and underbanked populations. However, the previous corporate billing model—where banks were billed by telecom operators—led to prolonged disputes over unpaid charges, service interruptions, and uncertainty for customers.
To address these challenges, the NCC’s 2025 Determination introduced the End-User Billing model, which allows mobile network operators to charge customers directly for USSD sessions.
To achieve the implementation of the EUB model, the CBN and NCC have stipulated that only banks that meet certain regulatory and operational conditions are permitted to migrate. One of which is the notification to customers of the billing change in advance, and to ensure that customers are fully aware of the new airtime-based charges and how they will be applied.
Accordingly, under the new billing model, USSD charges will be deducted directly from the customer’s airtime balance, not from their bank account, and each USSD session will attract a charge of ₦6.98 per 120 seconds. To enjoy the service, customers will receive a prompt to opt in and approve the charge before any deduction is made, and there will be no double billing as billing will only occur for successful sessions via airtime deductions.
ALTON wishes to reiterate that this change does not affect the availability or functionality of USSD banking services, as customers can continue to use their bank’s USSD codes as usual, provided they have sufficient airtime.
To ensure a smooth transition, ALTON advises customers to follow these support guidelines:
–For access issues (e.g., inability to dial USSD codes), contact your mobile network operator.
– For transaction-related issues (e.g., failed transfers or service errors), contact your bank’s customer service.
– Both banks and mobile network operators are required to provide responsive support and mensure that customers can access and use USSD services without disruption.
Alternative digital banking channels such as mobile apps, internet banking, and ATMs remain fully operational and available for customer convenience.
ALTON reiterates its commitment to working closely with the NCC, CBN, financial institutions, and other stakeholders to ensure that this transition is seamless, equitable, and beneficial to all parties, especially the end users.
We remain dedicated to promoting transparency, operational efficiency, and consumer protection across Nigeria’s telecommunications and digital finance sectors.
- News3 days ago
Why I am vying for AFRINIC board seat in 2025 election – Terry Edet
- Telecom2 days ago
GSMA, Mobile Industry Call for Strengthened Action to Advance Child Online Protection in Africa
- E-Financial3 days ago
Fidelity Bank ED, Kevin Ugwuoke takes over as President of Risk Managers Association
- Telecom3 days ago
Crypto Exchange MEXC Rolls Out P2P Support for Naira, Birr, and Rupee
- News1 day ago
Digital Africa Global Consult, NDPC Partner on Ground-Breaking “Nigeria Data Challenge” Initiative
- General News2 days ago
TD Africa, HP Strengthen Partnership to Advance Africa’s Tech Ecosystem
- Telecom17 hours ago
ALTON Clarifies on Migration to End-User Billing for USSD Services
- General News3 days ago
Airtel Concludes Nationwide Environment Week with Market Clean-Up by Employees