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Zoom Mobile, Starcomms, Others Were Programmed to Fail

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Eugene Juwah, EVC, NCC
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Nigeria mobile code-division multiple application (CDMA) mobile sectors is going through tough times and there appears no end in sight soon since government is not forthcoming with either a bail-out plan nor working out any mergers/acquisition scheme for the ailing firms.

Collins Onuegbu, a systems analysts and managing director of Signal Alliance Ltd, a full IT services company in Lagos told Nigeria CommunicationsWeek that the CDMA sector was programmed to fail when the Nigerian Communications Commission (NCC) initially adopted regional licensing for the CDMA operators; while opening up the market of universal licensing for the GSM mobile operators.

“The CDMAs are failing because their business model was flawed from the beginning. From the very beginning when the NCC decided to give them regional licences and the GSM operators were offered universal licence, it was evident the CDMAs will fail.”

“Nigerians are very mobile people and the very essence of the mobile phone is for you to connect wherever you go and there is no way you’d buy a phone that guarantees you connection only in Lagos and whenever you’ re out of town, you needed another system. So why not buy the one that connects you continually and leave the other one out of budget? So you see, the CDMAs cannot compete with that model of business in an environment like ours,” said Onuegbu.

He stated that elsewhere where copper (cables) are used to connected fixed lines, the model for regional licensing could work, but not in Nigeria where all the cables have either been dug up through road constructions or stolen by vandals.

Onuigbo noted that since the GSM operators had a heads-start, it opened windows of financing for them too which the CDMAs were shut out from.

“The CDMAs because of their regional operating licence couldn’t access bank financing or further investment for expansion and the resultant effect is that they’re dying one after the other.”

Starcomms PLC, the only telecom operator on the floor of the Nigeria Stock Exchange (NSE), is also not spared the meltdown as they struggle to remain afloat.

A recent attempt to merge with three other operators to form a medium size CDMA operator appear also to have hit a brick wall.

“I think Starcomms went to the stock market rather too early. They hadn’t spent enough time in the market to authenticate their real value. They needed to have been tested and trusted by investors. So that affected their market value and capitalization drive,” Onuegbu enthused.

Signal Alliance also has strategic affiliation with Microsoft, SAP, Cisco, CA Technologies and was recently rated the 27th fastest growing (non-listed) company in Nigeria by Michael Porter’s All World Network Nigeria Fast Growth 50 list.


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How MIP Is Making a Difference in The Media Landscape

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MTN Media Innovation Program (MIP), a six-month fully-funded certificate fellowship designed for media professionals, is redefining journalism and content creation in Nigeria.

Now in its fourth year, MIP, launched by MTN Nigeria in partnership with the School of Media and Communication (SMC), Pan-Atlantic University, is empowering journalists, broadcasters, and content creators with the tools to adapt, innovate, and thrive in today’s challenging media landscape.

Despite promising forecast that the market value of the Nigerian entertainment and media industry will grow from US$9.0bn in 2023 to US$13.6bn in 2028, the media sector has since grappled with issues such as limited access to training, financial instability, and the rapid decline of traditional revenue models. With digital platforms disrupting how news is consumed and monetised, journalists and media owners must rethink their approach.

MIP provides a structured learning environment where media professionals gain first-hand exposure to new industry trends, digital transformation, and the intersection of media and ICT. From data journalism to audience engagement strategies, participants leave the program with actionable skills that are shaping the future of storytelling in Nigeria.

A standout feature of MIP is its international study visit to South Africa, where fellows engage with leading media institutions, visit MTN Group’s headquarters, and participate in hands-on training sessions at the University of Johannesburg. This global exposure provides invaluable insights into how media practitioners in other markets are leveraging technology and innovation to stay ahead.

For many participants, this has been a career-defining experience. Juliet Tontoye, Vice-President, MIP Cohort 3, describes the program as ‘a turning point.’ “When we share our experiences with our colleagues at our respective media houses, we realize that the program’s benefits and impact are easier to experience than explain. In the past three months, MIP has been such an eye-opening journey. It’s a fellowship every media professional needs to experience. MTN has been such a wonderful host and we know this costs millions of Naira. However, we believe it will have a profound impact on our colleagues.”

Beyond individual impact, MIP is helping reshape the media industry by fostering collaboration and leadership. By bridging the gap between traditional journalism and digital innovation, the program ensures that fellows graduate not just as better storytellers, but as industry disruptors with a mission to create lasting change. The program’s 60 alumni, now spread across Nigeria’s top media organisations, are applying their knowledge to revolutionise newsrooms, create digital-first content strategies, and introduce sustainable business models.

According to Tobechukwu Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria: “When we launched MIP in 2022, our goal was to enhance media professionals’ reporting capabilities and deepen their understanding of the technology sector, empowering them to become true media innovators. Seeing the impact of the programme over the past three years has been both inspiring and humbling. We are proud to continue this initiative and invite all eligible media professionals and content creators to seize this opportunity by applying for the fourth cohort.”

Similarly, the Dean of the School of Media and Communication, Pan-Atlantic University, stated: “SMC will leverage its extensive experience in training media professionals to equip this next cohort. And we will do this with our usual emphasis on creativity and ethics.”

With over 60 fellows trained since its inception in 2022, MIP is building a network of media advocates who are championing ethical reporting, storytelling innovation, and the smart use of technology in journalism.

MTN Nigeria has invested over NGN 300 Million in building Nigeria’s media industry in the past three years through its partnership with PAU.

As applications open for the 2025 cohort, the program continues to attract top-tier talent eager to take their careers to the next level and contribute to the transformation of Nigerian media.

For journalists, broadcasters, and content creators looking to future-proof their careers, the MTN Media Innovation Program is more than just a fellowship—it is a movement that is reshaping the industry, one fellow at a time.

Interested journalists, bloggers, and content creators can apply for the MIP 2025 at https://bit.ly/MTN_MIP2025.


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Nigeria Heads Anglophone Data Protection Committee

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Dr. Vincent Olatunji, Chief Executive Officer of the Nigeria Data Protection Commission, has been appointed as the Chair of the Anglophone Countries Committee of the Network of Africa Data Protection Authorities (NADPA).

The appointment, confirmed on April 2, underscores Nigeria’s leadership in Africa’s data privacy efforts. Speaking after his confirmation, Olatunji urged members to prioritize collective efforts in protecting the privacy rights of over 1.4 billion Africans.

Meanwhile, Nigeria will host the 2025 NADPA Annual General Meeting and Conference in May. Themed “Balancing Innovation in Africa: Data Protection and Privacy in Emerging Technologies,” the event will showcase Nigeria’s strides in digital economy development under President Bola Ahmed Tinubu’s administration.


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NCC Asks Consumers to Monitor Data Usage to Authenticate Consumption

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Nigerian Communications Commission (NCC) has charged the over 174 million telecoms subscribers in the country to constantly monitor their data usage to authenticate their consumption level.

NCC Asks Consumers to Monitor Data Usage to Authenticate Consumption

This follows concerns being raised by telecoms consumers about the rapidity of data depletion on their devices.

The Commission particularly enjoined the consumers to always contact their service providers to make requests for cases of discrepancies noted in their data usage.

While the consumers are expected to contact their service providers to request for their usage history/statement where inconsistency exists in their data usage as first step, the Commission said they may also escalate such issues to the Commission through its toll-free Number 622 and social media platforms, especially if their requests are not satisfactorily handled.

The Commission, which also made some clarifications regarding the concerns being raised by the consumers around data usage, said the need to inform the consumers on their concerns is part of its commitment to protect and appropriately inform and educate the telecom consumer on industry issues.

Making further clarifications around data speed and usage, the Commission said data speed is the speed at which data is transferred between two devices, measured in megabits per second (Mbps or mbps), stressing that given the spread of Internet services and the immense investment in the sector, data rates have continued to increase and users may be unaware of how to measure data speed.

The telecoms regulator explained further that websites such as www.fast.com also provide an easy way for consumers to measure Internet speed on any device at any location.

“The higher the data speed, the quicker pages load-downloads and uploads-occur and expectedly, the quicker data bundles are exhausted. So, as telecom consumers are able to do more on devices in less time, some consumers’ devices & network service providers make it possible to limit data speed to help users manage data usage better.

“In any case, most devices now include functions to measure data used by devices and it is imperative that users monitor same to authenticate data usage, such as applications left running on devices. Therefore, where discrepancies occur users may contact their service provider to request for their usage history/statement. If request is not dealt with satisfactorily then, users can contact NCC by calling 622 or engage the Commission via its social media platforms”.

It added that the data usage experience is a function of location, network equipment and users connected in a particular location.

 

 

 

 


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