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ZoomMobile Brand is Provocative – Aigbinode
Ken Aigbinode, executive vice chairman, ZoomMobile has one passion and that is to sell his brand. This veteran banker turned telecommunications executive is also experienced in corporate governance, corporate re-structuring, marketing, and brand re-positioning. Aigbinode is focused on establishing ZoomMobile as the pre-eminent telecom operator in Nigeria. He spoke to chike onwuegbuchi and hilary okeke on a wide range of issues.
Idea about ZoomMobile
ZoomMobile is the product of the evolution of Reliance Telecom (Reltel). By this, I mean we have customers that we survey from time to time; we have shareholders (new and old) whom we also interface with and of course, our staff and the reaction they get from the market as they push our products. A combination of these factors led to our taking a strategic step towards repositioning our brand. Repositioning the brand requires that we take into cognizance the effect of the name on our label in the pack, particularly when you consider that we have just obtained our Unified License and have become fully mobile throughout the country. We said that it was time for us to re-evaluate our brand, vis-à-vis this positive development. I must say that it was timely because the impact has been very positive. We felt it was the right thing to do to response to our stakeholders who requested this change.
Chinese Company Investing in ZoomMobile
We do not have any direct foreign equity investors in the company today. That does not mean that we do not have that possibility as we keep searching for the best value for existing owners and our customers. There is Chinese involvement in our company in the form of supply of equipment (core network equipment) in the way of management through managed service contract, to oversee our core network elements and ensure that we maintain our quality. Beyond that, there is not a direct equity investment as I already mentioned, from any external party. ZoomMobile is wholly Nigerian owned operator and indeed, effectively wholly Nigerian managed at the most senior level.
Managing New 0707 Series
Those are good questions. You would recall that when GSM was licensed in Nigeria, the Nigerian Communications Commission introduced the eleven-digit numbering plan for GSM operators until unified licensing came into being recently. The erstwhile so called PTOs did not have the eleven-digit numbering plan but with the introduction of Unified Licensing and full mobility for qualified PTOs, the NCC released the 0702 to this unified operators. However, the 0702 string is fairly anonymous. Sometimes it is difficult to tell which network it is coming from. That is quite confusing. It is also in our opinion, perpetuated in the belief that the CDMA operators are opposed to the small operators. We were given the 07023 and other PTOs, who perhaps I am not permitted to mention in this interview, also had an extra digit to the same system. Whereas GSM could be differentiated with 4 digits, CDMA operators, largely the PTOs had to identify themselves with an extra digit, giving us a five prefix numbering plan. For our size today and for the size of our ambitions and aspirations, we thought that we should not be limited to just a million lines; so we applied for a block of 10 million lines. It was the first time that a CDMA operator will be applying for a complete block of line. Perhaps, fortuitously 0707 was available. We applied for it, did not have to pay any premium and I think perhaps, it is the most unique number in Nigeria today. It is easy therefore, to identify us looking at the first four digits: 0707. No longer will any subscriber or caller be confused about the identity of 0707 as no other network in Nigeria will have the 0707 prefix. The 0707 platform signifies our arrival on the scene to play as a full mobility telecom operator throughout Nigeria.
Youth Image of ZoomMobile Brand
As you know, our new name is ZoomMobile; the short form is Zoom and it is registered with the Trademark Commission. The name itself is descriptive and if you like, provocative. It connotes movement, dynamism, desire to move towards an aspiration and in our opinion, the people who exhibit some of these attributes generally are the youths and our definition of the youth is anywhere between 1 year and about 120 years, depending on how your mind works and the goals you set out to achieve and the drive for you to achieve them. Just like our company has been refreshed by this renaming ceremony; just like our profile has been reinvigorated; just like our scope has enlarged; we want to also carry our subscribers (both existing and potential) along on this journey and ensure that we provide the facilitation that will enable those who still have aspirations to whatever it is in life and achieve them expeditiously. As we say in this new era, "full speed ahead." We want to be that ‘wind beneath the wings’ of our subscribers as they all move towards their aspirations and goals.
Building Capacity and Expansion
Today, I can tell you that we have an installed capacity that is upgradeable to 5 million lines. We are in discussion with our vendors to further enhance that capacity to well over 15 million. That implies that we are planning ahead for the envisaged rush for these special numbers. We are very conscious of the quality of service and are not in a hurry to add more subscribers when the capacity is not there to accommodate them and service quality indices that we have internally are great which even the regulator has testified to. Accordingly, these new numbers will be rolled out in batches; we are not going to push out the whole 10 million into circulation; we will match them to the capacity of the network as each city is ready and as capacity improves from city to city. Right now there is rush for the special numbers, very soon we are going to be broadcasting to existing and potential subscribers, the way to get the special numbers. These are numbers that people would like to keep forever but they are limited. There will be the Platinum range, Extra Special, Gold range and the Silver category. But believe me, whether you possess the Platinum, Gold or Silver range or not; the prefix 0707 marks you out as somebody who is serious about what he is out for and it is a unique mark of identity. Interestingly in our religious conscious society and the traditional African religion, 7 is a very important number. People have ascribed perfection to that number and I do not think that we are so far from that. It is spiritually relevant and we will ensure that we live up to expectations of those people who come on the network.
Manpower Development
On the manpower side, we are constantly hiring hands and training as well as retraining. We are making our contributions to various institutions that support ICT. You probably would know that the founding chairman of this company, Senator Anni Okonkwo, has a foundation that is targeted at helping ICT students go through their programmes effortlessly. We have also established a pipeline as well as introduced a conveyor belt that is constantly open to people to come here and do their internship with our engineers. We are working closely with the owners of the CDMA technology, a company called Qualcomm to further develop not only our staff but some bright and upcoming IT students that we have identified. Incidentally, soon there will be a training programme to which we have subscribed and we are sponsoring about 12 candidates to help them boost their skills and capacity on ICT generally but particularly on CDMA which is our chosen technology.
Customer Care Department
We just prepared 15 engagement letters for call centre operators. They will be joining another 40 that we have already hired. We have just established a new call centre in Mainland Lagos and it has the capacity to sit about 120 operators. Our objective is to minimize resort to the call centre; it is to migrate people to where they can interact with our technology using their devices. But occasionally, they are unable to have such interactions and they need to reach a human being. So, we have created that capacity to begin to meet those needs. If we discover that we are becoming more of a call centre than a telecommunication operator, we might then begin to outsource it to people who do it as their primary business. The logic should remain that you should render your services so smoothly that people would rarely have any need to begin to call you and the way to achieve that is to be in constant dialogue with your customers, find out what they need, provide good services and products that are tailored to meet their desires and aspirations. Once that is done, you have created capacity. You address coverage issues; you put into the market devices that are easily understood and are available. I think you will find that the number of people calling into your customer care centre will thin-out over time. I have studied the data coming into the call centre – we have a couple of people calling in to check if it was real and they were pleasantly surprised at the speed of connection and the response from well trained staff handling this area of our business. Like I said, you should actually work towards upgrading the skills of your people and also that of your subscribers to the point where they can easily interact with your systems and get transactions done. We need to save time for every person because ‘time is money’ and Zoom is all about saving time; it is about speed so that people can achieve what they set out to achieve.
New Offering to Subscribers
When we looked at re-branding, one of the considerations that drove that decision was the bouquet of services and products that we are about to introduce and we thought that the kinds of products we want to introduce in the market will be better sold under a stronger brand – a brand that will be suggestive of the attributes and qualities of those products. We are coming to the market with our push e-mail service. It is not entirely new in this market but it has been packaged and sold as something for high net worth individuals; it had been packaged and sold as something that most Nigerians cannot have access to unless they have certain devices. We want to break that and make push e-mail a mass market product and very soon, you will be hearing a lot about that. Our name is ZoomMobile and our tagline is "Full Speed Ahead." We want to enhance voice connection – you should not wait for more than 2 seconds to get connected. You want to have access to the Internet; you should have almost instantaneous connection. When you have made that connection itself, you should have the same experience while surfing because nobody wants to go on the Internet and begin to stare at his screen, waiting for pages to open. Now we are installing EVDO across the country. EVDO is the broadband Internet service on the wireless CDMA technology. It is also not a first, I must say because some other networks have deployed it. However, they have deployed EVDO in just some particular areas. This is why we are taking our time to ensure that when we make the announcement that broadband services are available, every Nigerian in all the major cities where we operate should have access to this service. We are looking at how we can leverage on our technology to assist in the Micro-finance Banking area. Technology is an enabler. Telecommunication, especially in this information age is an enabler of economic transactions. We think that we can bring in our technology – CDMA – which is very data friendly further into ridding Nigeria of cash; pushing us closer to the cashless society like most of the developed and developing countries have done. So, you will be seeing products in that area very soon, which will enable people move cash around, complete transactions without necessarily having to either take risky trips carrying cash across long distances or having to go to banks when they do not need to. You can actually carry out these transactions from your handsets. These are things that are coming to the market and we want to be on the cutting edge of the introduction of services that add real value. If you follow the evolution of telecommunication, it started first with voice. We need to reach the unreached in Nigeria especially the rural areas; every person should have a right to become part of the information age. W have added SMS; we have added some amount of Internet and I think we are getting to that stage where we need to pole-vault ourselves to greater deployment of these technologies, devices and applications that add a lot more value to our lifestyle and businesses.
Expansion Plan
We are hoping to connect about 51 cities and towns, that is, up from the present 36 cities and towns before the end of the year. We would be launching Calabar, Ikot-Ekpene, Ikot-Abasi, Eket and Uyo very soon. Benin, Sapele, Warri would be joining the family in a couple of weeks from now.
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DecemberIssaVybe: FirstBank Sponsors ‘The Cavemen Concert’, Thrills Audience
By Oladapo Sofowora
December is a particularly vibrant and deeply meaningful month in Nigeria, imbued with a palpable sense of excitement and celebration that permeates the air. As daily life slows down, this festive season offers a welcome opportunity for relaxation and togetherness. Families and friends gather to create cherished memories, participating in a rich tapestry of cultural activities that showcase Nigeria’s diverse heritage.
The month is characterized by a colourful array of events, including theatrical plays, musical concerts, traditional festivals, operas, fashion shows, poetry readings, and various forms of performance arts, all reflecting the dynamic cultural expressions of Nigerian society.
As December unfolds, the excitement continues to build, with streets and homes becoming vibrant displays of holiday spirit. Elaborate decorations adorn every corner, featuring colourful Christmas ornaments, twinkling lights, and festive paraphernalia that evoke a sense of wonder and joy. Evening skies light up with breathtaking fireworks, illuminating the night and further enhancing the joyous mood of the season. Year-end Thanksgiving parties have become commonplace, offering spaces for loved ones to gather, share meals, and express gratitude for the blessings and experiences of the past year. This period also allows Nigerians to reconnect with family and friends, many of whom travel from various parts of the globe to partake in these significant celebrations.
As the year-end festivities for 2024 draw near, FirstBank has thoughtfully curated an exhilarating lineup of events under the DecemberIssaVybe program, aimed at enhancing the enjoyment of this festive season. A highlight of this initiative is the much-anticipated concert featuring The Cavemen, a celebrated musical duo. Which was held on Friday, December 27, 2024, at Muri Okunola Park, located along the bustling Lekki-Epe Expressway, the event brought Lagos to life with a captivating performance that seamlessly blends highlife, soul, and folk music. Attendees enjoyed an engaging experience filled with mesmerizing sounds for over an hour, keeping them on their feet and immersed in the rhythm.
The atmosphere at the concert was electrifying, drawing a diverse crowd of enthusiastic youth eager to experience The Cavemen’s unique interpretation of highlife music—a genre deeply rooted in Nigerian culture and characterized by its rich, rhythmic beats and soulful melodies. The concert also featured an impressive lineup of other notable artists, such as the popular act Ckay, who collectively contributed to a night filled with remarkable entertainment and unforgettable performances.
The stage witnessed a pulsation of energy as The Cavemen’s talented band propelled the evening forward, delivering an infectious performance marked by masterfully executed guitar riffs, powerful drumming, and enchanting vocals. Audiences found themselves wholly absorbed in the moment, as the music unites them in joy and celebration, showcasing the revitalization and redefinition of the highlife genre that The Cavemen have pioneered.
In addition to the music, the concert artfully integrates comedic performances, highlighting the vibrant and diverse creative entertainment scene in Africa. Acclaimed comedians took to the stage, drawing laughter and delight from the crowd, while emerging music also had their moment in the spotlight, receiving enthusiastic applause and encouragement from an appreciative audience.
Recognising the profound impact of December in nurturing relationships and spreading joy, FirstBank has actively engaged its First@arts initiative to launch the annual DecemberIssaVybe campaign. This initiative is meticulously crafted to inspire and empower individuals across Nigeria to create and experience exhilarating moments throughout this joyous season. By providing fully sponsored access to premium concerts, theatrical performances, shows, and festivals featuring some of the industry’s top entertainers, FirstBank aims to alleviate the financial burdens that often accompany festive celebrations.
In a time marked by economic uncertainty, FirstBank stands as a crucial support system for Nigerians wishing to celebrate without the weight of added financial stress. With a proud legacy spanning over 130 years, this esteemed financial institution has woven itself into the fabric of Nigerian life. FirstBank has long championed numerous festive concerts showcasing Africa’s music icons, including Kizz Daniel, Davido, Burna Boy, Asake, and Tiwa Savage, crafting unforgettable experiences for music aficionados across the nation.
The DecemberIssaVybe campaign encapsulates the essence of creating lasting memories during this festive season. It serves as a dynamic platform for both local and international audiences to immerse themselves in unique, culturally rich experiences tailored to the holiday spirit. Since its inception in 2018, the FirstBankIssaVybe campaign has quickly become a highly anticipated annual event, delighting participants with exhilarating moments designed to resonate and linger long after the celebrations are over.
Olayinka Ijabiyi, the Acting Group Head of Marketing & Corporate Communications at FirstBank, emphasized the institution’s unwavering commitment to crafting a ‘Wow December to Remember’ experience for individuals of all ages.
He stated, “FirstBank is devoted to facilitating memorable homecoming experiences this December through gatherings such as weddings, family reunions, and festive celebrations, ensuring that every moment spent together is cherished.” Through this commitment, FirstBank continues to play a pivotal role in the celebration of culture and community during this significant time of year.
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Corporate Blackmailers as Tinubu’s Enemies
By Aliyu Gaya
Corporate blackmail is fast becoming the fancy of some netizens, corporate bodies, individuals, especially fly-by-night persons who target the rich and their businesses for diverse reasons. It’s not restricted to Nigeria, though.
The likes of Aliko Dangote, Mike Adenuga, Leo Stan Ekeh, Segun Agbaje, Tony Elumelu, and corporates like GTCO (Guaranty Trust Holding Company), Zenith Bank, Zinox, Globacom, among others, have at one time or another faced a blizzard of blackmail. The blackmailers’ intents are multifarious: to make easy money (ransom), damage the reputation of their target, ruin an enterprise, or inflict emotional trauma on their victims.
In the past few years, several multinationals have left the country. On paper, some of the multinationals claim forex crunch, rising cost of doing business and in some cases, their inability to remit their profits out of the country to service loans in their home countries or elsewhere as reasons for exiting Nigeria, Africa’s largest market for all products and services.
But those who ever cared to investigate the cause of the unprecedented exodus of these multinationals would easily point to blackmail as the chief reason for the mass exit of these mega corporates as well as a major reason why other foreign investors were frustrated from investing in Nigeria. The Nigerian bureaucracy can blackmail you out of business by denying you all necessary niceties, documents and requirements that would enable you set forth or grow your enterprise.
How about this? In September 2023, when President Bola Tinubu attended the G20 Summit in India, one of his first assignments was a meeting with Mr. Prakash Hinduja, Chairman and CEO of the Hinduja Group of companies, a conglomerate with a total asset portfolio exceeding $100 billion. The Indian billionaire lauded Tinubu and pledged to invest in Nigeria only because of his confidence in the Nigerian president. But he did not fail to remind President Tinubu how he was frustrated years back when he attempted to invest in Nigeria.
His exact words: ”I have had paperwork stalled in Nigerian bureaucracy for over one year, especially in FCT. But I knew that you would be purpose-driven in this endeavour and God will help you to turn Nigeria’s rich promise into rich reality for all of its citizens.”
Any discerning mind would notice the rebirth of hope in an investor who had been frustrated out of Nigeria by Abuja bureaucracy. In case you don’t get it, Mr Hinduja was referring to another type of common blackmail in Nigeria. “If you don’t see us, you won’t get the support you need.” Plain bribery and corruption which runs in the civil service.
In the United States, a country with unapologetic capitalist culture, blackmail is considered a serious crime under federal law and every state law. Culprits can be jailed and/or punished with huge fines in some cases. The same applies in Europe and Asia where the blackmailer is neither spared nor pampered.
Nigeria has a panoply of laws including the Cybercrime Act to deal with corporate blackmailers. However, the laws are made weak because, in some cases, the legal processes are convoluted and drag leisurely, making the suspects exploit loopholes within the system to dodge conviction. The blackmailers are like the cunning fox. They know that reputational damage is a high risk for their victim; hence, they often drag the case in a court of law to keep it perpetually on the front burner of public discourse in the media.
But truth be told, these blackmailers are the real enemies of Nigeria and President Tinubu. For while Tinubu is making genuine efforts to woo investors to Nigeria, blackmailers are busy rubbishing existing investors and especially indigenous investors. If we don’t treat our indigenous investors well, how do we expect a foreigner to invest in our economy? This is the paradox and the real reason Tinubu should come hard on corporate blackmailers.
A few instances of corporate blackmail and embarrassment. Nigeria’s highly successful business honcho, Mike Adenuga, had his office brusquely raided in 2006 by operatives of the Economic and Financial Crimes Commission (EFCC). The raid and ‘arrest’ of Adenuga were widely exposed in the media. At the end, it turned out that Adenuga had nothing sleazy in his closet that the accusers could use to nail him in the court of law. But he was sufficiently terrified and blackmailed such that he had to go on temporary exile from Nigeria to Ghana to the UK.
Another Nigerian business success story, Aliko Dangote, has been in and out of blackmail, sometimes from competitors, career blackmailers who want a chunk of his money, or even public institutions who, rather than help his business empire to thrive and keep thriving, prefer to bring him down. The most recent of such serial blackmail is the running campaign to discredit his $20 billion refinery. First, they claimed it was non-existent, and that failed. They switched to, it can never take off, which also failed. They tried the fib that the refinery was producing low-quality products; this also failed. Then, there was that disingenuous yarn that he had no approval, no licence for the project, yet the same Federal Government acquired 7.5% of an unlicensed company shares with public fund? This, again, failed to fly. There were many more, but they all crashed, as does every lie.
Then, there was the failed but long-drawn corporate blackmail against Leo Stan Ekeh, the listless and gifted founder of the Zinox Group, a global conglomerate spanning ICT, e-commerce, real estate, pharmaceuticals, entertainment, and more. His case is such that pools tears in the eyes. A case of a fry threatening to swallow a barracuda. Several studies have identified envy, money (ransom), extreme competitiveness, desire to tarnish a reputation, a knack to hurt an enterprise and inflict emotional pain on the business owners as some of the drivers of corporate blackmail. In some cases, it may just be one of the factors named above. But in the case of Ekeh, it’s a combination of envy, extortion, and reputational damage.
The case of Ekeh is one that tasks your state of sanity. It got me thinking about how much premium Nigerians, nay Africans, place on their brightest and best, especially those who by sheer dint of hard work, tenacity, and courage to dare the odds, burrowed their way from the lowest nadir of their enterprise to the zenith of it.
Nigerian entrepreneurs like Ekeh and many others across the country built their businesses from scratch. They deserve praise for their industry and deserve to be protected from blackmail hawks. The various but failed attempts to link Ekeh and any of the companies associated with his name to unhealthy corporate governance smacks of desperation and a primitive show of disrespect for a man whose collateral is integrity. Any African who plays big in the Africa ICT marketplace knows that without integrity, you cannot have as much as a handshake with over 31 global brands like Microsoft, Apple, HP, Samsung, IBM, Cisco, Starlink, among others. Zinox Group does.
Every Nigerian government at national and sub-national level claims they are wooing foreign investors. But they forget that how Nigeria treats her indigenous investors will influence how foreign investors perceive the Nigerian market. You cannot expose your home-grown investors to the vagaries of blackmail and treachery and expect foreign investors to trust you. This is the task before Tinubu. He must cleanse the corporate ecosystem of both systemic and individual blackmailers.
Gaya, a Public Policy Analyst, writes from Kano
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Nigerian Airports to Get Mobile Courts to Try Unruly Passengers
Nigeria Civil Aviation Authority (NCAA) has announced plans to establish mobile courts at airports across the country to address the issue of unruly passengers.
This initiative aims to curb incidents of passengers attacking airline and airport staff or disrupting airport services due to flight delays and cancellations.
The decision was made following a stakeholders’ meeting in Lagos, where representatives from the Federal Airports Authority of Nigeria (FAAN), the Nigerian Airspace Management Agency (NAMA), the Nigeria Meteorological Agency (NIMET), and the Airline Operators of Nigeria (AON) discussed the rising cases of passenger misconduct.
The meeting also addressed extending operational hours at sunset airports to 10:00 p.m. to mitigate flight disruptions.
NCAA Director of Public Affairs and Consumer Protection, Michael Achimugu, emphasized the need for sensitization campaigns against unruly passenger behavior and the deployment of Aviation Security (AVSEC) officials to de-escalate aggression professionally.
The mobile courts will ensure that offenders are prosecuted and held accountable for their actions, reinforcing the commitment to maintaining decorum within Nigeria’s aviation industry
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